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Report Overview

The global online gambling market was valued at USD 210.75 Billion in 2025. The industry is expected to grow at a CAGR of 11.40% during the forecast period of 2026-2035 to reach a value of USD 620.33 Billion by 2035. Increasing availability of payment solutions leading to convenience and better user experience is boosting player engagement, which is propelling the market growth.

Players are seeking more convenient, engaging, and secure platforms, prompting operators to invest in technology, innovative features, and reliable payment solutions. Regulatory clarity in several regions is boosting player confidence and supporting market growth, enabling operators to expand their offerings.

For instance, in 2025, strategic partnerships like the one between Paysafe and Gaming Innovation Group (GiG) have enabled operators to access robust, secure, and localized payment methods across multiple markets. Through integration with GiG’s CoreX B2B iGaming platform, operators can now offer players seamless transactions via debit and credit cards, e-wallets such as Skrill and NETELLER, and PaysafeCash solutions, while also supporting over 30 third-party local payment methods. This flexibility allows operators to adapt to varying market requirements and player preferences, ensuring smoother cross-border operations and regulatory compliance.

In parallel, operators, such as BetMGM have introduced unified wallet systems across their gaming platforms, allowing players to manage funds effortlessly and play across casino and sports-betting platforms without friction, adding to the online gambling demand

Features like instant transfers, cryptocurrency support, and integrated e-wallets reduce barriers to participation, strengthen player loyalty, and enhance overall engagement. By combining secure, efficient, and diverse payment options with easy account management, these innovations not only attract new users but also retain existing players, creating a competitive advantage for operators.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Competitive Landscape

Leading online gambling companies are investing heavily in proprietary content, technology upgrades, and platform diversification to stay ahead. Many firms are developing in-house casino titles, intuitive betting apps, and immersive graphics to enhance user engagement. Strategic partnerships with technology providers, adoption of cloud-based solutions, and expansion into regulated markets enable operators to scale efficiently. By focusing on personalized experiences, real-time updates, and seamless omnichannel access, market leaders aim to strengthen brand loyalty and attract both casual and high-value players globally.

Operators are also prioritizing responsible gaming and regulatory compliance as core strategies. Loyalty programs, targeted promotions, and innovative features like in-play betting, live scoreboards, and cashout options are integrated to maximize retention. Investment in mobile platforms, AI-driven recommendations, and secure payment solutions ensures convenience and safety, appealing to tech-savvy audiences. Continuous monitoring of global online gambling market trends, customer preferences, and emerging technologies allows these players to remain agile, competitive, and future-ready in a dynamic and rapidly evolving online gambling landscape.

bet365

Founded in 2000 in the United Kingdom, bet365 has transformed the way millions experience online gambling, from sports betting to poker and casino games. Its intuitive platforms and competitive odds keep players coming back. Over the years, it has grown into a global powerhouse in digital gaming.

Flutter Entertainment plc

Headquartered in Dublin, Ireland, and tracing its roots to 1887, Flutter Entertainment blends tradition with modern gaming innovation. It manages a portfolio of iconic brands that cater to players worldwide. The company continues to expand its presence in emerging and regulated markets alike.

888 Holdings Plc

Established in 1997 in Gibraltar, 888 Holdings Plc is known for pushing the boundaries of online gaming. Its offerings range from immersive casino experiences to thrilling poker and sports betting. Innovation and responsible play remain at the heart of its global strategy.

Kindred Group plc

Based in Malta and founded in 1997, Kindred Group plc brings excitement to online gambling through multiple licensed brands. From casino games to sports betting, it focuses on safe, engaging, and interactive experiences. The company thrives on connecting players with entertaining and secure digital platforms.

Other notable players in the global online gambling market include Entain plc and WHG (International) Limited, among others.

Online Gambling Market Report Snapshots

Online Gambling Market

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 11.40% between 2026 and 2035.

In 2025, the global online gambling market reached an approximate value of USD 210.75 Billion.

The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach almost USD 620.33 Billion by 2035.

Key strategies driving the market include strategic partnerships, brand licensing, advanced payment solutions, expansion into regulated markets, and investment in innovative gaming content and mobile platforms.

The key online gambling market trends include rapid advancement in technologies and the rising expansion of online casinos.

The various types of online gambling include sports betting, casinos, poker, and bingo, among others.

The numerous devices of online gambling include desktop and mobile, among others.

The key players in the market include bet365, Flutter Entertainment plc, 888 Holdings Plc, Kindred Group plc, Entain plc, WHG (International) Limited, and other notable players.

Europe holds the largest share, supported by strong regulations, established operators, and high digital gambling adoption.

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