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Online Gambling Market Report Overview
The global online gambling market reached a value of USD 210.75 Billion at 2025 and is projected to expand at a CAGR of around 11.40% during the forecast period of 2026-2035. With the accelerating legalisation of sports betting across US states and emerging markets including Brazil, rapid adoption of mobile and AI-powered gambling platforms, and expanding regulatory frameworks fostering consumer confidence in major global regions, the market is expected to reach USD 620.33 Billion by 2035.
Key Market Trends and Insights
- North America is expected to record a CAGR of approximately 11.9% during the forecast period, driven by ongoing US state-by-state legalisation of sports betting with 38 states having regulated sports betting by January 2024.
- The sports betting segment is expected to exhibit a CAGR of approximately 12.5% over the forecast period, accounting for over 50% of total online gambling revenue and benefiting from expanding global sports betting legalisation.
- Desktop platforms are anticipated to register a CAGR of approximately 9.5% during the forecast period, maintaining relevance for high-value casino game users and poker players who prefer larger screen experiences.
Market Size & Forecast
- Market Size in (2025): USD 210.75 Billion
- Projected Market Size in (2035): USD 620.33 Billion
- Compound Annual Growth Rate (CAGR) (2026-2035): 11.40%
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Key Trends and Recent Developments
The global online gambling market is experiencing sustained double-digit growth, underpinned by structural regulatory liberalisation, accelerating mobile platform adoption, and intensifying competition among global operators. The market entered a landmark consolidation phase in 2025 and 2026, with major operators investing aggressively in AI-powered player management, new market entry strategies, and proprietary technology development to secure positions in rapidly expanding regulated geographies, including the United States and Brazil.
Flutter Entertainment deployed AI across player acquisition and retention functions in April 2026, using predictive models to personalise promotional packages. The company applied machine learning to predict player churn 7 to 14 days in advance across its global platforms.
Entain rolled out next-generation sportsbook features across its UK, US, and Brazil operations in September 2025. Enhancements included live same-game parlays through BetMGM, next-generation BetBuilder tools, and faster withdrawals with 90% processed within one minute.
Bet365 launched its online sportsbook in Kansas in August 2025, making Kansas the 14th US state where bet365 operates a regulated online sports betting service. The expansion reflects the ongoing state-by-state legalisation of sports betting across North America.
Flutter Entertainment completed the acquisition of a 56% stake in NSX Group, Brazil's Betnacional brand, for USD 350 million in May 2025. The deal expanded Flutter's presence in the regulated Brazilian online sports betting market alongside its existing Betfair operations.
Mobile Gaming - Smartphone Penetration Driving Global Online Gambling Market Access
Mobile devices are the primary access channel for the global online gambling market, driven by rapid smartphone penetration and 5G rollout across major markets. Flutter Entertainment's FanDuel reported a 22% year-on-year increase in mobile betting activity during the 2024 NFL season.
Sports Betting - US Legalisation Fuelling Global Online Gambling Market Revenue Growth
Sports betting is the dominant segment in the global online gambling market, accounting for over 50% of total revenue. Americans legally wagered over USD 147 billion on sports in 2024, a 23% increase from 2023, driven by US state-level legalisation.
Brazil - Emerging Market Legalisation Expanding Online Gambling Market Operator Base
Brazil's legalisation of online gambling in late 2024 created a significant growth opportunity for the global online gambling market, with the country issuing its first operator licences in 2025. Flutter Entertainment acquired Betnacional for USD 350 million in May 2025.
Europe - Regulatory Maturity Sustaining Global Online Gambling Market Dominant Position
Europe leads the global online gambling market with over 49% revenue share globally. The Netherlands exceeded EUR 1 billion in gambling taxes in 2024, while Sweden introduced a credit card gambling ban from April 2026 to tighten responsible gambling standards.
AI Technology - Machine Learning Transforming Online Gambling Market Competitive Dynamics
Artificial intelligence is transforming competitive dynamics in the global online gambling market. Flutter, Entain, and bet365 confirmed significant AI investments in 2026, deploying machine learning for player churn prediction, real-time odds personalisation, early problem gambling detection, and marketing spend optimisation.
Global Online Gambling Industry Segmentation
The Expert Market Research's report titled “Global Online Gambling Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Sports Betting
- Casinos
- Poker
- Bingo
- Others
Key Insight: Sports betting is the leading type in the global online gambling market, commanding over 50% of total revenue, driven by the progressive US state-by-state legalisation of sports wagering, the opening of the Brazilian market in 2024, and the surging global popularity of in-play and live sports betting. Americans legally wagered over USD 147 billion on sports in 2024, representing a 23% increase from 2023. Casinos are the fastest-growing type, fuelled by live dealer casino expansion, innovative slot formats, and the increasing legalisation of online casino gaming in US states.
Market Breakup by Device
- Desktop
- Mobile
- Others
Key Insight: Mobile is the dominant device category in the global online gambling market, benefiting from the global proliferation of smartphones, widespread 5G network rollout, and the development of feature-rich native betting and casino applications. Flutter Entertainment's FanDuel reported a 22% year-on-year increase in mobile betting during the 2024 NFL season, illustrating the momentum of mobile-first consumption. Desktop maintains a significant share for high-value activities such as poker and live casino gaming, where larger screen formats enhance the user experience for complex wagering and multi-table formats.
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Key Insight: Europe is the leading region in the global online gambling market, accounting for over 49% of global revenue in 2025, anchored by well-established regulatory frameworks in the United Kingdom, Germany, France, Italy, and Sweden, and a deep-rooted culture of sports betting and casino gaming. The Netherlands collected a record EUR 1 billion in gambling taxes in 2024, reflecting the scale of the regulated European market. North America is the fastest-growing region, driven by ongoing US state-by-state sports betting legalisation with 38 states having regulated the activity by early 2024, and the newly opened Brazilian market representing a significant incremental opportunity. Latin America, Asia Pacific, and the Middle East and Africa represent high-growth emerging geographies as smartphone penetration, internet access, and regulatory liberalisation continue to expand.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
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Global Online Gambling Market Share
By Type, sports betting accounts for the dominant share of the market due to broad global legalisation and surging live betting participation
Sports betting is the dominant product type in the global online gambling market, driven by the progressive legalisation of regulated sports wagering markets across the United States, Europe, and Latin America. The American Gaming Association reported that Americans legally wagered over USD 147 billion on sports in 2024, a 23% increase from the prior year, underscoring the scale of the US opportunity. In-play and live betting formats have significantly increased user engagement, with operators including bet365 and Entain attributing major revenue share gains to in-play product innovations.
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Casinos are the fastest-growing type in the global online gambling market, benefiting from the rapid proliferation of live dealer table games, immersive slot formats, and the ongoing legalisation of online casino gaming in US states including Michigan, New Jersey, Pennsylvania, and Connecticut. Entain reported 150 new games released monthly across its casino platforms, with 20% as early-access or exclusive titles, illustrating the pace of product development investment. BetMGM's iGaming division reported a record fiscal year 2025, with iGaming and online sports achieving step-change results across player engagement and revenue metrics.
By Device, mobile platforms account for the dominant share of the market due to widespread smartphone penetration and feature-rich native betting applications
Mobile is the dominant device category in the global online gambling market, capturing the largest and fastest-growing share of all betting and casino activity worldwide. The global rollout of 5G networks, combined with the development of sophisticated native iOS and Android applications by major operators, has lowered barriers to access and significantly improved the user experience for in-play betting, live casino streaming, and real-time wagering. Flutter Entertainment's FanDuel app introduced a single-tap bet-slip feature in 2024, simplifying parlay construction and driving a 22% year-on-year increase in mobile betting during the NFL season.
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Desktop platforms retain a meaningful and structurally stable share of the global online gambling market, particularly within poker and live casino categories where larger screen formats, multi-tabling capabilities, and keyboard-enabled interfaces provide meaningful user experience advantages. High-stakes and professional-level gamblers continue to favour desktop environments for their superior multitasking capabilities and enhanced visibility of complex wagering options. Desktop also remains the platform of choice in markets and demographics with lower smartphone penetration or limited mobile data infrastructure, ensuring continued revenue contribution throughout the forecast period.
Global Online Gambling Market Regional Analysis
Europe dominates the market due to mature regulatory infrastructure, high per-capita gambling participation, and diversified legal online gambling ecosystems
Europe holds the dominant position in the global online gambling market, generating over 49% of global revenue in 2025. The region benefits from a long history of regulated gambling, with the United Kingdom, Germany, France, Italy, and Sweden each operating comprehensive licensing regimes that provide operators with clear frameworks for legal market entry and product expansion. The Netherlands exceeded EUR 1 billion in gambling tax revenues in 2024, according to Statistics Netherlands, illustrating the maturity and scale of the regulated European market. Sweden introduced a credit card gambling ban effective April 2026 as part of ongoing responsible gambling initiatives, reflecting Europe's progressive consumer protection posture.
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North America is the fastest-growing region in the global online gambling market, driven by the ongoing state-by-state legalisation of sports betting across the United States and the opening of the Brazilian regulated iGaming market. By early 2024, the American Gaming Association confirmed that 38 US states had legalised sports betting, with ongoing expansion into iGaming in additional states representing the single most significant incremental revenue opportunity for operators. Flutter Entertainment's May 2025 acquisition of a 56% stake in NSX Group for USD 350 million strengthened its position in Brazil, which began issuing iGaming operator licences in 2025. Bet365 also expanded its US footprint to 14 states by August 2025, capturing the momentum of ongoing state-level opening.
Competitive Landscape
The global online gambling market is moderately concentrated, with a small number of large multinational operators commanding significant market share through diversified brand portfolios, proprietary technology platforms, and deep investment in marketing and player acquisition. The market is undergoing accelerated consolidation, with operators seeking scale advantages in regulatory compliance, technology investment, and cross-market brand leverage. Competition is primarily driven by product differentiation in sports betting markets, live casino content innovation, mobile platform performance, and expanding geographic presence in newly regulated markets.
Flutter Entertainment leads the competitive landscape as the world's largest online sports betting and iGaming operator by revenue, with approximately 43% of the US online sports betting market by handle in 2025. Entain, bet365, and 888 Holdings compete through diversified multi-product platforms, with Entain differentiating through its BetMGM US joint venture with MGM Resorts and strong European market positions in the United Kingdom, Italy, Poland, and Croatia. Artificial intelligence, responsible gambling technology, and live dealer casino content are the primary areas of technology-led competitive differentiation heading into the forecast period.
bet365
bet365 is a privately held online gambling operator founded in 2000 and headquartered in Stoke-on-Trent, United Kingdom. It is one of the world's largest online sports betting and gaming companies, offering sports betting, casino, poker, and bingo services across over 200 countries, with a strong focus on in-play betting, live streaming, and real-time odds innovation.
Flutter Entertainment plc
Flutter Entertainment plc is the world's largest online sports betting and iGaming operator by revenue, headquartered in Dublin, Ireland. Its portfolio includes FanDuel, PokerStars, Paddy Power, and Betfair. Flutter reported FY2025 revenue of USD 14.2 billion, an 18% year-on-year increase, driven by US market expansion via FanDuel.
888 Holdings Plc
888 Holdings plc is a global online gambling company founded in 1997 and headquartered in Gibraltar. It operates casino, sports betting, poker, and bingo platforms under brands including 888casino, 888sport, 888poker, and William Hill, which was acquired in 2022. The company holds regulated licences across numerous jurisdictions and serves millions of customers worldwide.
Kindred Group plc
Kindred Group plc is a multinational online gambling company headquartered in London, United Kingdom. Founded in 1997 as Unibet, Kindred operates brands including Unibet, 32Red, Maria Casino, and Bingo.com across regulated markets in Europe and North America. The company places strong emphasis on sustainable and responsible gambling practices.
Other key players in the market are Entain plc, WHG (International) Limited, and Others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Findings from the Global Online Gambling Market Report
- Comprehensive historical and forecast analysis of the global online gambling market spanning 2019 to 2035, covering market size, growth trajectories, and segmentation across type, device, and region
- Detailed segmentation by game type including sports betting, casinos, poker, and bingo, with market share, CAGR, and demand driver analysis for each segment
- Competitive landscape profiling bet365, Flutter Entertainment, 888 Holdings, and Kindred Group with strategies, financial performance, and recent market development insights
- Assessment of key growth drivers including US sports betting legalisation, Brazil iGaming market opening, mobile platform adoption, and AI-powered player management deployment
- Regional analysis across North America, Europe, Asia Pacific, Latin America, and Middle East and Africa with regulatory landscape and investment opportunity insights
- Strategic guidance for online gambling operators, technology providers, payment solution companies, and investors targeting the global online gambling market opportunity
Why Choose Expert Market Research?
- Trusted by global online gambling operators, gaming technology vendors, and institutional investors for accurate, data-driven market intelligence and long-range forecasts
- Reports developed by experienced analysts with deep understanding of the complex regulatory, technological, and competitive dynamics shaping the global online gambling industry
- Actionable insights supporting new market entry strategy, platform investment decisions, portfolio expansion, and regulatory compliance planning for online gambling operators
- Customisable research solutions designed to address specific business objectives, market geographies, product categories, and competitive intelligence requirements
Call to Action
Unlock the full opportunity in the global online gambling market with Expert Market Research's comprehensive 2026 report. Gain authoritative analysis of sports betting legalisation trends, mobile platform growth, AI adoption patterns, regional regulatory developments, and competitive strategies from the world's leading online gambling operators. Whether you are an established operator, technology supplier, payment processor, or strategic investor, this report provides the intelligence and clarity needed to navigate this high-growth, rapidly evolving market. Download your free sample today and explore the key opportunities within the global online gambling sector.
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North America Online Gambling Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 11.40% between 2026 and 2035.
In 2025, the global online gambling market reached an approximate value of USD 210.75 Billion.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach almost USD 620.33 Billion by 2035.
Key strategies driving the market include strategic partnerships, brand licensing, advanced payment solutions, expansion into regulated markets, and investment in innovative gaming content and mobile platforms.
The key online gambling market trends include rapid advancement in technologies and the rising expansion of online casinos.
The various types of online gambling include sports betting, casinos, poker, and bingo, among others.
The numerous devices of online gambling include desktop and mobile, among others.
The key players in the market include bet365, Flutter Entertainment plc, 888 Holdings Plc, Kindred Group plc, Entain plc, WHG (International) Limited, and other notable players.
Europe holds the largest share, supported by strong regulations, established operators, and high digital gambling adoption.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Device |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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