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Global Online Home Service Market Size, Share, Trends, Forecast: By Type: Home Care and Design, Repair and Maintenance, Health, Wellness, and Beauty, Packers, Movers, and Home Tutors; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
Global Online Home Service Market Outlook
The global online home service market size reached a value of approximately USD 4.69 billion in 2023. The market is further projected to grow at a CAGR of 12.0% between 2024 and 2032, reaching a value of USD 13.03 billion by 2032.
Key Trends in the Market
Online home services refer to solutions and services offered by businesses in order to complete or assist in domestic activities and functions related to personal care, childcare, and housing. Such services are usually provided by well-trained professionals.
- Adoption of various marketing and advertising campaigns by the service providers has increased the awareness among individuals regarding the convenience provided by online home services.
- Increasing focus of service providers on developing cutting-edge applications in order to ensure provision of timely services is enhancing the online home service market growth. Additionally, various providers and businesses are also focusing on the provision of distinguished services in order to explore untapped categories and expand their consumer base.
- The rising penetration of smart phones and increasing digitalisation combined with rising disposable incomes have allowed individuals to access a wide range of online home services ranging from packers and movers to home care and design services.
Market Analysis
Based on type, the market is divided into home care and design, repair and maintenance, health, wellness and beauty, and packers, movers, and home tutors. On the basis of region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the online home service market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- TaskRabbit, Inc.
- Alfred Club, Inc.
- Handy Technologies, Inc.
- Mr Right Services Pvt Ltd
- Airtasker Pty.
- AskForTask Inc.
- Angie’s List, Inc.
- Rhodemore Ltd. (Cleanlyy)
- The Good Guys Stores
- UrbanClap Technologies India Pvt. Ltd.
- Others
Market Share by Type
The home care and design segment accounted for a large share of the market and is expected to grow rapidly over the forecast period. It includes services such as cleaning of homes, interior designing, landscaping, pest control, and gardening. Rising disposable incomes have improved the standards of living of individuals and families and consumers have shifted their focus towards enhancing the aesthetics of their living spaces.
Meanwhile, the health, wellness, and beauty segment is also expected to observe a significant growth in the coming years, owing to the rising focus on fitness and physical appearance. Hiring of fitness and yoga trainers is on the rise, which is further enhancing the growth of the segment and aiding the online home service market expansion.
Market Share by Region
North America accounts for a significant share of the market owing to the increasing digitalisation in the region. The regional population is able to make quick payments and access services and products easily, which is increasing their adoption of online home services. The rising disposable incomes and busy lifestyles are increasing the demand for online home services including personal wellness and beauty and repair and maintenance, among others. Additionally, provision of different payment options is further enhancing the customer experience as it boosts convenience.
Competitive Landscape
TaskRabbit, Inc. was founded in 2008 and is headquartered in Massachusetts, United States. The company provides moving and delivery services allowing consumers to find help with everyday tasks such as furniture assembly and handyman services.
Alfred Club, Inc. was founded in 2014 and is headquartered in New York City, United States. The company is known for providing resident management software application, that enables property managers and real estate developers to provide in home services and experiences.
Handy Technologies, Inc. was established in 2012 and has its headquarters located in New York, United States. The company is involved in residential cleaning, and installation, among other handyman services.
Other major players in the online home service market include Mr Right Services Pvt Ltd, Airtasker Pty., AskForTask Inc., Angie’s List, Inc., Rhodemore Ltd. (Cleanlyy), The Good Guys Stores, and UrbanClap Technologies India Pvt. Ltd., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Online Home Service Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Home Service Historical Market (2018-2023)
8.3 Global Online Home Service Market Forecast (2024-2032)
8.4 Global Online Home Service Market by Type
8.4.1 Home Care and Design
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Repair and Maintenance
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Health, Wellness, and Beauty
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Packers, Movers, and Home Tutors
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Online Home Service Market by Region
8.5.1 North America
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Europe
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Asia Pacific
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Latin America
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Middle East and Africa
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
9 North America Online Home Service Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Online Home Service Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Online Home Service Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Online Home Service Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Online Home Service Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 TaskRabbit, Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Alfred Club, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Handy Technologies, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Mr Right Services Pvt Ltd
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Airtasker Pty.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 AskForTask Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Angie’s List, Inc.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Rhodemore Ltd. (Cleanlyy)
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 The Good Guys Stores
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 UrbanClap Technologies India Pvt. Ltd.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Home Service Market: Key Industry Highlights, 2018 and 2032
2. Global Online Home Service Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Online Home Service Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Online Home Service Historical Market: Breakup by Region (USD Billion), 2018-2023
5. Global Online Home Service Market Forecast: Breakup by Region (USD Billion), 2024-2032
6. North America Online Home Service Historical Market: Breakup by Country (USD Billion), 2018-2023
7. North America Online Home Service Market Forecast: Breakup by Country (USD Billion), 2024-2032
8. Europe Online Home Service Historical Market: Breakup by Country (USD Billion), 2018-2023
9. Europe Online Home Service Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Asia Pacific Online Home Service Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Asia Pacific Online Home Service Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Latin America Online Home Service Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Latin America Online Home Service Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Middle East and Africa Online Home Service Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Middle East and Africa Online Home Service Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Global Online Home Service Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 4.69 billion in 2023.
The market is projected to grow at a CAGR of 12.00% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 13.03 billion by 2032.
The major drivers of the market include convenience and ease of accessibility offered by online home services, rising disposable income, and growing digitalisation.
The key trends of the market are rise in marketing campaigns and increasing use of smartphones.
The various types of online home services include home care and design, repair and maintenance, health, wellness and beauty, and packers, movers, and home tutors.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key players in the online home service market are TaskRabbit, Inc., Alfred Club, Inc., Handy Technologies, Inc., Mr Right Services Pvt Ltd, Airtasker Pty., AskForTask Inc., Angie’s List, Inc., Rhodemore Ltd. (Cleanlyy), The Good Guys Stores, and UrbanClap Technologies India Pvt. Ltd., among others.
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