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The global online lottery market size reached USD 31.11 billion in 2023. The market is estimated to expand at a CAGR of 3.2% during 2024-2032 to reach a value of USD 110.3 billion by 2032.
Online lottery has gained popularity as a stress-relieving and relaxing activity and the demand for online lotteries through lottery apps has surged. Such applications enable consumers to play lotteries from various countries and provide them with enhanced convenience as well as immersive experiences.
With the growing preference for convenience, consumers are increasingly shifting towards online lottery platforms offering enhanced user experience, functionalities, best-in-class designs, and push notifications.
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Rising internet penetration and use of smartphone; adoption of innovative technologies; improved convenience of online lotteries; and aggressive promotion and marketing strategies are impacting the online lottery market growth
Nov 16, 2023
The North Carolina Education Lottery announced the launch of Digital Instants games that can be played on smartphone or computer.
Jun 17, 2023
The Arizona Lottery introduced a new online platform that includes games and prizes called Lucky Lounge.
Jun 28, 2022
NeoGames S.A. announced a multi-year project with Intralot do Brasil, the lottery operator for Loteria Mineira, the official lottery in Brazil’s second-largest state, Minas Gerais.
Jun 9, 2022
Inspired Entertainment, a B2B gaming supplier, collaborated with Loto-Quebec to launch its Pharaon Reaction, an ilottery game.
Growing smartphone and internet penetration
With the rising internet and smartphone penetration, the preference for online lotteries is expected to surge. Additionally, the growing popularity of mobile gambling apps is likely to aid the sales of online lotteries.
Technological advancements and innovations
The deployment of innovative technologies on lottery platforms such as artificial intelligence (AI), the Internet of things (IoT), big data, blockchain, and virtual reality (VR) is significantly increasing as it helps in enhancing the overall consumer experience.
Convenience offered by online lottery platforms
Online lottery platforms enable players to choose from scratchers, draw games, keno, instant wins, and other traditional lottery games conveniently.
Increasing promotional strategies
The increasing investment in promotional strategies through various online platforms, including social media, is attracting consumers to gaming apps and lottery websites.
The increased penetration of the internet and the growing legalisation of lottery have favoured the growth of the online lottery market. In Germany, among the adult population of 69.4 million, 28.9 million of them play lottery games regularly.
New generations of lottery players and their inclination towards accessibility and convenience have surged the demand for online lotteries that are accessible through both mobile apps and web-based platforms. In addition, flexible payment methods offered by online lotteries have increased their appeal.
The launch of online lottery sites that offer convenient functionalities to consumers, ranging from multi-draw packages and subscriptions to real-time jackpot alerts, has increased significantly. Moreover, such websites provide consumers with enhanced transparency and security, which is anticipated to stimulate the demand for online lotteries.
“Global Online Lottery Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Platform
Market Breakup by Region
Based on platform, desktop accounts for a significant share of the global online lottery market share
The desktop apps for online lotteries help manage multiple accounts simultaneously and switch them with a single click. With most online lottery websites having interfaces that are particularly built for desktop application, keyboard shortcuts help players enhance productivity.
However, the emergence and penetration of smartphones has increased the adoption of online lottery mobile apps by players as it offers an easy and convenient way to buy lottery tickets.
Also, the mobile lottery apps offer multiple advantages, such as checking results instantly and enabling logging in from multiple devices while keeping personal information safe.
The market players are engaged in strong advertising and promotions to attract a larger customer base.
Lotto Direct Limited
Headquartered in Malta, the company is engaged in offering services for the online lottery gaming industry. The services include lotteries, scratchcards, and raffles.
Camelot Group
Camelot Group, based in the United Kingdom provides lotteries including Lotto, Euro Millions, Set for Life, Thunderball, national lottery scratchcards, etc.
EU Lotto Ltd
Headquartered in Gibraltar, the company offers lotteries such as Powerball, Euro Millions, and jackpots.
Agento N.V.
Founded in 2012, Agento N.V. offers concierge lottery ticket sales services and services for accepting bets on the draw results of official lotteries.
Legacy Eight Curacao NV
Headquartered in the Netherlands, the company offers customers the chance to participate in some of the richest lotteries and millionaire raffles.
Companies are upgrading their product offerings and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.
North America is one of the leading markets, with the US serving as a major driving force. Several states in the United States such as Illinois, Michigan, Georgia, Kentucky, Pennsylvania, North Dakota, North Carolina, and New Hampshire have official state-regulated online lottery platforms. The reliance of states on lottery income has propelled them to continuously introduce new games and prizes to keep the players engaged.
The European Lotteries (EL), the umbrella organisation of national lotteries operating for the benefit of society in Europe, is engaged in facilitating responsible gaming, protecting consumers, and preserving public order. The surge in digital technologies such as AI is compelling EL to consider the probable possibilities for the market to enhance the player experience.
Within Asia Pacific, the Chinese players, including those from rural regions, use mobile applications such as Alipay and WeChat Pay to make lottery payments. China Lotto, a website governed by the Malta Gaming Authority provides services to Chinese ticket buyers and accepts several payment methods such as Visa, Mastercard, and Neteller. The rising adoption of android and iOS phones is further expected to boost online lottery sales.
Figure: Most Popular Online Gambling Products- Europe 2022
Figure: Europe Online Lottery Activities: 2021
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Platform |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Online Lottery Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Lottery Historical Market (2018-2023)
8.3 Global Online Lottery Market Forecast (2024-2032)
8.4 Global Online Lottery Market by Platform
8.4.1 Desktop
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Mobile
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Online Lottery Market by Region
8.5.1 North America
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Europe
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Asia Pacific
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 LAMEA
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
9 North America Online Lottery Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Online Lottery Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Spain
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Sweden
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Others
11 Asia Pacific Online Lottery Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Australia
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 LAMEA Online Lottery Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Colombia
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Mexico
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Nigeria
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 South Africa
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Lotto Direct Limited
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Camelot Group
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 EU Lotto Ltd
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Agento N.V.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Legacy Eight Curacao NV
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Lottery Market: Key Industry Highlights, 2018 and 2032
2. Global Online Lottery Historical Market: Breakup by Platform (USD Million), 2018-2023
3. Global Online Lottery Market Forecast: Breakup by Platform (USD Million), 2024-2032
4. Global Online Lottery Historical Market: Breakup by Region (USD Million), 2018-2023
5. Global Online Lottery Market Forecast: Breakup by Region (USD Million), 2024-2032
6. North America Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
7. North America Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
8. Europe Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
9. Europe Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Asia Pacific Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
11. Asia Pacific Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
12. LAMEA Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
13. LAMEA Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Global Online Lottery Market Structure
The market reached a value of USD 31.11 billion in 2023.
The market is estimated to witness a CAGR of 3.2% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 110.3 billion in 2032.
The platforms used for online lotteries are desktop and mobile.
The key regional markets for online lottery are North America, Europe, the Asia Pacific, and LAMEA.
The key market trends include aggressive marketing and promotional strategies adopted by service providers and the introduction of favourable policies.
The major drivers include increasing penetration of the internet, particularly in emerging economies, rising smartphone usage, improved convenience offered by online platforms, and increasing technological advancements.
The key players in the market include Lotto Direct Limited, Camelot Group, EU Lotto Ltd, Agento N.V., and Legacy Eight Curacao NV, among others.
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