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Online Lottery Market

Global Online Lottery Market Size, Share, Trends, Forecast: By Platform: Desktop, Mobile; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Online Lottery Market Outlook

The global online lottery market size reached USD 31.11 billion in 2023. The market is estimated to expand at a CAGR of 3.2% during 2024-2032 to reach a value of USD 110.3 billion by 2032.

 

Key Takeaways

  • Social media is being increasingly used to advertise the lottery online.
  • Draw based games are more prevalent among online lottery activities in Europe.
  • In the United States, lotteries such as Powerball and Megamillions are legal in 45 states.

 

Online lottery has gained popularity as a stress-relieving and relaxing activity and the demand for online lotteries through lottery apps has surged. Such applications enable consumers to play lotteries from various countries and provide them with enhanced convenience as well as immersive experiences.

 

With the growing preference for convenience, consumers are increasingly shifting towards online lottery platforms offering enhanced user experience, functionalities, best-in-class designs, and push notifications.

 

Global Online Lottery Market

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Key Trends and Developments

Rising internet penetration and use of smartphone; adoption of innovative technologies; improved convenience of online lotteries; and aggressive promotion and marketing strategies are impacting the online lottery market growth

 

Nov 16, 2023

The North Carolina Education Lottery announced the launch of Digital Instants games that can be played on smartphone or computer.

 

Jun 17, 2023

The Arizona Lottery introduced a new online platform that includes games and prizes called Lucky Lounge.

 

Jun 28, 2022

NeoGames S.A. announced a multi-year project with Intralot do Brasil, the lottery operator for Loteria Mineira, the official lottery in Brazil’s second-largest state, Minas Gerais.

 

Jun 9, 2022

Inspired Entertainment, a B2B gaming supplier, collaborated with Loto-Quebec to launch its Pharaon Reaction, an ilottery game.

 

Growing smartphone and internet penetration

With the rising internet and smartphone penetration, the preference for online lotteries is expected to surge. Additionally, the growing popularity of mobile gambling apps is likely to aid the sales of online lotteries.

 

Technological advancements and innovations

The deployment of innovative technologies on lottery platforms such as artificial intelligence (AI), the Internet of things (IoT), big data, blockchain, and virtual reality (VR) is significantly increasing as it helps in enhancing the overall consumer experience.

 

Convenience offered by online lottery platforms

Online lottery platforms enable players to choose from scratchers, draw games, keno, instant wins, and other traditional lottery games conveniently.

 

Increasing promotional strategies

The increasing investment in promotional strategies through various online platforms, including social media, is attracting consumers to gaming apps and lottery websites.

 

Global Online Lottery Market Trends

The increased penetration of the internet and the growing legalisation of lottery have favoured the growth of the online lottery market. In Germany, among the adult population of 69.4 million, 28.9 million of them play lottery games regularly.

 

New generations of lottery players and their inclination towards accessibility and convenience have surged the demand for online lotteries that are accessible through both mobile apps and web-based platforms. In addition, flexible payment methods offered by online lotteries have increased their appeal.

 

The launch of online lottery sites that offer convenient functionalities to consumers, ranging from multi-draw packages and subscriptions to real-time jackpot alerts, has increased significantly. Moreover, such websites provide consumers with enhanced transparency and security, which is anticipated to stimulate the demand for online lotteries.

 

Market Segmentation

“Global Online Lottery Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Platform

  • Desktop
  • Mobile

 

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

 

Based on platform, desktop accounts for a significant share of the global online lottery market share

The desktop apps for online lotteries help manage multiple accounts simultaneously and switch them with a single click. With most online lottery websites having interfaces that are particularly built for desktop application, keyboard shortcuts help players enhance productivity.

 

However, the emergence and penetration of smartphones has increased the adoption of online lottery mobile apps by players as it offers an easy and convenient way to buy lottery tickets.

 

Also, the mobile lottery apps offer multiple advantages, such as checking results instantly and enabling logging in from multiple devices while keeping personal information safe.

 

Competitive Landscape

The market players are engaged in strong advertising and promotions to attract a larger customer base.

 

Lotto Direct Limited

Headquartered in Malta, the company is engaged in offering services for the online lottery gaming industry. The services include lotteries, scratchcards, and raffles.

 

Camelot Group

Camelot Group, based in the United Kingdom provides lotteries including Lotto, Euro Millions, Set for Life, Thunderball, national lottery scratchcards, etc.

 

EU Lotto Ltd

Headquartered in Gibraltar, the company offers lotteries such as Powerball, Euro Millions, and jackpots.

 

Agento N.V.

Founded in 2012, Agento N.V. offers concierge lottery ticket sales services and services for accepting bets on the draw results of official lotteries.

 

Legacy Eight Curacao NV

Headquartered in the Netherlands, the company offers customers the chance to participate in some of the richest lotteries and millionaire raffles.

 

Companies are upgrading their product offerings and incorporating the latest capabilities to innovate their offerings and meet the evolving demands of consumers.

 

Online Lottery Market Analysis by Region

North America is one of the leading markets, with the US serving as a major driving force. Several states in the United States such as Illinois, Michigan, Georgia, Kentucky, Pennsylvania, North Dakota, North Carolina, and New Hampshire have official state-regulated online lottery platforms. The reliance of states on lottery income has propelled them to continuously introduce new games and prizes to keep the players engaged.

 

The European Lotteries (EL), the umbrella organisation of national lotteries operating for the benefit of society in Europe, is engaged in facilitating responsible gaming, protecting consumers, and preserving public order. The surge in digital technologies such as AI is compelling EL to consider the probable possibilities for the market to enhance the player experience.

 

Within Asia Pacific, the Chinese players, including those from rural regions, use mobile applications such as Alipay and WeChat Pay to make lottery payments. China Lotto, a website governed by the Malta Gaming Authority provides services to Chinese ticket buyers and accepts several payment methods such as Visa, Mastercard, and Neteller. The rising adoption of android and iOS phones is further expected to boost online lottery sales.

 

Figure: Most Popular Online Gambling Products- Europe 2022

Global Online Lottery Market

 

Figure: Europe Online Lottery Activities: 2021

Global Online Lottery Market

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Platform
  • Region
Breakup by Platform
  • Desktop
  • Mobile
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Sweden
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Others
  • LAMEA
    • Brazil
    • Argentina
    • Colombia
    • Mexico
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Lotto Direct Limited
  • Camelot Group
  • EU Lotto Ltd
  • Agento N.V.
  • Legacy Eight Curacao NV
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

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Online Lottery Market Report Snapshots

Online Lottery Market Size

Online Lottery Market Trends

Online Lottery Companies

Online Lottery Market Regional Analysis

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Online Lottery Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Online Lottery Historical Market (2018-2023) 
    8.3    Global Online Lottery Market Forecast (2024-2032)
    8.4    Global Online Lottery Market by Platform
        8.4.1    Desktop
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Mobile
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)    
    8.5    Global Online Lottery Market by Region
        8.5.1    North America
            8.5.1.1    Historical Trend (2018-2023) 
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Europe
            8.5.2.1    Historical Trend (2018-2023) 
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Asia Pacific
            8.5.3.1    Historical Trend (2018-2023) 
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    LAMEA
            8.5.4.1    Historical Trend (2018-2023) 
            8.5.4.2    Forecast Trend (2024-2032)
9    North America Online Lottery Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Online Lottery Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Spain
        10.5.1    Historical Trend (2018-2023) 
        10.5.2    Forecast Trend (2024-2032)
    10.6    Sweden
        10.6.1    Historical Trend (2018-2023) 
        10.6.2    Forecast Trend (2024-2032)
    10.7    Others
11    Asia Pacific Online Lottery Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    Australia
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Others
12    LAMEA Online Lottery Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Colombia
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Mexico
        12.4.1    Historical Trend (2018-2023) 
        12.4.2    Forecast Trend (2024-2032)
    12.5    Nigeria
        12.5.1    Historical Trend (2018-2023) 
        12.5.2    Forecast Trend (2024-2032)
    12.6    South Africa
        12.6.1    Historical Trend (2018-2023) 
        12.6.2    Forecast Trend (2024-2032)
    12.7    Others
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Competitive Landscape
    14.1    Market Structure
    14.2    Company Profiles
        14.2.1    Lotto Direct Limited
            14.2.1.1    Company Overview
            14.2.1.2    Product Portfolio
            14.2.1.3    Demographic Reach and Achievements
            14.2.1.4    Certifications
        14.2.2    Camelot Group
            14.2.2.1    Company Overview
            14.2.2.2    Product Portfolio
            14.2.2.3    Demographic Reach and Achievements
            14.2.2.4    Certifications
        14.2.3    EU Lotto Ltd
            14.2.3.1    Company Overview
            14.2.3.2    Product Portfolio
            14.2.3.3    Demographic Reach and Achievements
            14.2.3.4    Certifications
        14.2.4    Agento N.V.
            14.2.4.1    Company Overview
            14.2.4.2    Product Portfolio
            14.2.4.3    Demographic Reach and Achievements
            14.2.4.4    Certifications
        14.2.5    Legacy Eight Curacao NV
            14.2.5.1    Company Overview
            14.2.5.2    Product Portfolio
            14.2.5.3    Demographic Reach and Achievements
            14.2.5.4    Certifications
        14.2.6    Others
15    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Online Lottery Market: Key Industry Highlights, 2018 and 2032
2.    Global Online Lottery Historical Market: Breakup by Platform (USD Million), 2018-2023
3.    Global Online Lottery Market Forecast: Breakup by Platform (USD Million), 2024-2032
4.    Global Online Lottery Historical Market: Breakup by Region (USD Million), 2018-2023
5.    Global Online Lottery Market Forecast: Breakup by Region (USD Million), 2024-2032
6.    North America Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
7.    North America Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
8.    Europe Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
9.    Europe Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
10.    Asia Pacific Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
11.    Asia Pacific Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    LAMEA Online Lottery Historical Market: Breakup by Country (USD Million), 2018-2023
13.    LAMEA Online Lottery Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Global Online Lottery Market Structure

Key Questions Answered in the Report

The market reached a value of USD 31.11 billion in 2023.

The market is estimated to witness a CAGR of 3.2% during 2024-2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 110.3 billion in 2032.

The platforms used for online lotteries are desktop and mobile.

The key regional markets for online lottery are North America, Europe, the Asia Pacific, and LAMEA.

The key market trends include aggressive marketing and promotional strategies adopted by service providers and the introduction of favourable policies.

The major drivers include increasing penetration of the internet, particularly in emerging economies, rising smartphone usage, improved convenience offered by online platforms, and increasing technological advancements.

The key players in the market include Lotto Direct Limited, Camelot Group, EU Lotto Ltd, Agento N.V., and Legacy Eight Curacao NV, among others.

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