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Online Video Platform Market

Global Online Video Platform Market Size, Share, Growth, Research: By Model Type: UGC Model, DIY Model, SaaS Model; By Application: Media and Entertainment Industry, Enterprises, Others; By Product Type: Software, Services; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

Global Online Video Platform Market Outlook

The global online video platform market size stood at USD 1029.99 million in 2023. The market is expected to reach USD 3160.48 million by 2032 while growing at a significant CAGR of 13.30% over the forecast period of 2024-2032.

 

Global Online Video Platform Market

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North America accounted for the largest market share in 2020 and is likely to retain its dominance over the forecast period. Improvements in broadband networks and mobile technology are gaining momentum in the region, thereby increasing the number of digital video viewers, particularly in the United States. Furthermore, the growing demand for smartphones and advancements in technology is also anticipated to fuel the industry growth.

The Asia Pacific is anticipated to be the fastest-growing market during the forecast period. The increasing adoption of smart devices such as smartphones, laptops, personal computers, and tablets, among others, coupled with the rising number of internet subscribers and social media, are the factors propelling the regional market growth.

On the basis of the application, the enterprise segment is projected to dominate the market in 2020. Based on product type, the services segment is expected to hold the major market share in the global online video platform industry. Online video platforms offer a reliable and scalable approach to broadcast live and on-demand content, which is propelling the industry growth.

 

Online Video Platform Market Segmentation

With the rise of digital marketing services, online video platforms have become one of the most prevalent means of advertisement across the globe. Online video platforms are used by individuals for viewing and uploading pre-recorded videos, as well as streaming live videos at any point in time. Additionally, they are widely being used by brands to create a market presence, along with providing information in an interactive manner. Online video platforms have content management system (CMS) wherein users can sign in, upload, monetize their videos, and access video analytical tools, which provide engagement analytics such as locations, impressions, unique views, total video views, and video watch time.

 

Global Online Video Platform Market By Application

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The major model types in the global online video platform market are:

  • UGC Model
  • DIY Model
  • SaaS Model

The industry can be bifurcated based on its product type into:

  • Software
  • Services

The industry can be broadly categorised on the basis of its end-use segments into:

  • Media and Entertainment Industry
  • Enterprises
  • Others

The EMR report looks into the regional markets in the industry like North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.

 

Global Online Video Platform Market By Region

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Online Video Platform Market Analysis

The increasing internet penetration, along with the escalating sales of smartphones, laptops, tablets, personal computers (PCs), and smart televisions (TVs), exhibits some of the significant factors augmenting the online video platform market growth. The rising adoption of online video streaming over conventional platforms are further resulting in the increasing expenditure on online advertisements across the globe, which is further aiding the growth of the industry globally. The increasing adoption of cloud technology is also propelling the growth of the industry.

Online video platform is a cost-effective medium that facilitates in achieving seamless video content deliverance to the desired audience. Additionally, the rapid inclination of consumers towards online video streaming is creating ample opportunities for brand owners to invest in video initiatives, as well as campaigns for B2C and B2B communication. Furthermore, numerous e-commerce companies are going live on platforms such as Facebook, YouTube, and Instagram to endorse their products. These factors are expected to drive the growth of the online video platform industry in the forecast period.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global online video platform market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Dalet Digital Media Systems USA Inc.
  • MediaMelon, Inc.
  • Akamai Technologies 
  • Kaltura Inc.
  • Panopto
  • Brightcove Inc.
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Model Type
  • Application
  • Product Type
  • Region
Breakup by Model Type
  • UGC Model
  • DIY Model
  • SaaS Model
Breakup by Application
  • Media and Entertainment Industry
  • Enterprises
  • Others
Breakup by Product Type
  • Software
  • Services
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Dalet Digital Media Systems USA Inc.
  • MediaMelon, Inc.
  • Akamai Technologies 
  • Kaltura Inc.
  • Panopto
  • Brightcove Inc.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Online Video Platform Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Online Video Platform Historical Market (2018-2023) 
    8.3    Global Online Video Platform Market Forecast (2024-2032)
    8.4    Global Online Video Platform Market by Model Type
        8.4.1     UGC Model
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023)
            8.4.1.3    Forecast Trend (2024-2032)
        8.4.2    DIY Model
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023)
            8.4.2.3    Forecast Trend (2024-2032)
        8.4.3    SaaS Model
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2018-2023)
            8.4.3.3    Forecast Trend (2024-2032)
    8.5    Global Online Video Platform Market by Application
        8.5.1    Media and Entertainment Industry
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2023)
            8.5.1.3    Forecast Trend (2024-2032)
        8.5.2    Enterprises
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2023)
            8.5.2.3    Forecast Trend (2024-2032)
        8.5.3    Others
    8.6    Global Online Video Platform Market by Product Type
        8.6.1    Software
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2023)
            8.6.1.3    Forecast Trend (2024-2032)
        8.6.2    Services
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2023)
            8.6.2.3    Forecast Trend (2024-2032)    
    8.7    Global Online Video Platform Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032) 
9    North America Online  Video Platform Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Online Video Platform Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Online Video Platform Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.2    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Online Video Platform Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Online Video Platform Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Dalet Digital Media Systems USA Inc.
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    MediaMelon, INC.
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Akamai Technologies
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Kaltura Inc.
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Panopto
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    Brightcove Inc.
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    Others
17    Key Trends  and Developments in the Market


List of Key Figures and Tables

1.    Global Online Video Platform Market: Key Industry Highlights, 2018 and 2032
2.    Global Online Video Platform Historical Market: Breakup by Model (USD Million), 2018-2023
3.    Global Online Video Platform Market Forecast: Breakup by Model (USD Million), 2024-2032
4.    Global Online Video Platform Historical Market: Breakup by Application (USD Million), 2018-2023
5.    Global Online Video Platform Market Forecast: Breakup by Application (USD Million), 2024-2032
6.    Global Online Video Platform Historical Market: Breakup by Product Type (USD Million), 2018-2023
7.    Global Online Video Platform Market Forecast: Breakup by Product Type (USD Million), 2024-2032
8.    Global Online Video Platform Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Online Video Platform Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Online Video Platform Market Structure

Key Questions Answered in the Report

In 2023, the global online video platform market reached USD 1,029.99 million.

In the forecast period of 2024-2032, the market is projected to grow at a CAGR of 13.30%.

By 2032, the market is estimated to attain a value of USD 3,160.48 million.

The major drivers of the market are rising disposable incomes, increasing affordability of smart phones, tablets, laptops, and other devices, and improvements in broadband networks and mobile technology.

Rising internet penetration, promotion on social medial platforms, and growing versatility of content available are the key trends of the market.

The major regions in the market are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest market share.

The leading model types in the market are UGC model, DIY model, and SaaS model.

The significant product types in the market are software and services.

The various applications in the market are media and entertainment industry, and enterprises, among others. 

The major players in the global online video platform market are Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.

Analyst Review

The global online video platform market attained a value of USD 1029.99 million in 2023 driven by the growing shift towards digital video platforms. Aided by the growth in digital advertisements and the growing adoption of cloud technology, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 13.30%. The industry is projected to reach USD 3160.48 million by 2032.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its model types, the industry can be segmented into UGC model, DIY model, and SaaS model. The industry can be bifurcated into software and service on the basis of product type. On the basis of end-uses, the enterprises sector accounts for the largest market share. The major regional markets for the product are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the industry. The key players in the above industry include Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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