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The global online video platform market size stood at USD 1029.99 million in 2023. The market is expected to reach USD 3160.48 million by 2032 while growing at a significant CAGR of 13.30% over the forecast period of 2024-2032.
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North America accounted for the largest market share in 2020 and is likely to retain its dominance over the forecast period. Improvements in broadband networks and mobile technology are gaining momentum in the region, thereby increasing the number of digital video viewers, particularly in the United States. Furthermore, the growing demand for smartphones and advancements in technology is also anticipated to fuel the industry growth.
The Asia Pacific is anticipated to be the fastest-growing market during the forecast period. The increasing adoption of smart devices such as smartphones, laptops, personal computers, and tablets, among others, coupled with the rising number of internet subscribers and social media, are the factors propelling the regional market growth.
On the basis of the application, the enterprise segment is projected to dominate the market in 2020. Based on product type, the services segment is expected to hold the major market share in the global online video platform industry. Online video platforms offer a reliable and scalable approach to broadcast live and on-demand content, which is propelling the industry growth.
With the rise of digital marketing services, online video platforms have become one of the most prevalent means of advertisement across the globe. Online video platforms are used by individuals for viewing and uploading pre-recorded videos, as well as streaming live videos at any point in time. Additionally, they are widely being used by brands to create a market presence, along with providing information in an interactive manner. Online video platforms have content management system (CMS) wherein users can sign in, upload, monetize their videos, and access video analytical tools, which provide engagement analytics such as locations, impressions, unique views, total video views, and video watch time.
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The major model types in the global online video platform market are:
The industry can be bifurcated based on its product type into:
The industry can be broadly categorised on the basis of its end-use segments into:
The EMR report looks into the regional markets in the industry like North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.
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The increasing internet penetration, along with the escalating sales of smartphones, laptops, tablets, personal computers (PCs), and smart televisions (TVs), exhibits some of the significant factors augmenting the online video platform market growth. The rising adoption of online video streaming over conventional platforms are further resulting in the increasing expenditure on online advertisements across the globe, which is further aiding the growth of the industry globally. The increasing adoption of cloud technology is also propelling the growth of the industry.
Online video platform is a cost-effective medium that facilitates in achieving seamless video content deliverance to the desired audience. Additionally, the rapid inclination of consumers towards online video streaming is creating ample opportunities for brand owners to invest in video initiatives, as well as campaigns for B2C and B2B communication. Furthermore, numerous e-commerce companies are going live on platforms such as Facebook, YouTube, and Instagram to endorse their products. These factors are expected to drive the growth of the online video platform industry in the forecast period.
The report presents a detailed analysis of the following key players in the global online video platform market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Model Type |
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Breakup by Application |
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Breakup by Product Type |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Online Video Platform Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Video Platform Historical Market (2018-2023)
8.3 Global Online Video Platform Market Forecast (2024-2032)
8.4 Global Online Video Platform Market by Model Type
8.4.1 UGC Model
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 DIY Model
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 SaaS Model
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.5 Global Online Video Platform Market by Application
8.5.1 Media and Entertainment Industry
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Enterprises
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Online Video Platform Market by Product Type
8.6.1 Software
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Services
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.7 Global Online Video Platform Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Online Video Platform Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Online Video Platform Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Online Video Platform Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Online Video Platform Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Online Video Platform Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Dalet Digital Media Systems USA Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 MediaMelon, INC.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Akamai Technologies
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Kaltura Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Panopto
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Brightcove Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Online Video Platform Market: Key Industry Highlights, 2018 and 2032
2. Global Online Video Platform Historical Market: Breakup by Model (USD Million), 2018-2023
3. Global Online Video Platform Market Forecast: Breakup by Model (USD Million), 2024-2032
4. Global Online Video Platform Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global Online Video Platform Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global Online Video Platform Historical Market: Breakup by Product Type (USD Million), 2018-2023
7. Global Online Video Platform Market Forecast: Breakup by Product Type (USD Million), 2024-2032
8. Global Online Video Platform Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Online Video Platform Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Online Video Platform Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Online Video Platform Market Structure
In 2023, the global online video platform market reached USD 1,029.99 million.
In the forecast period of 2024-2032, the market is projected to grow at a CAGR of 13.30%.
By 2032, the market is estimated to attain a value of USD 3,160.48 million.
The major drivers of the market are rising disposable incomes, increasing affordability of smart phones, tablets, laptops, and other devices, and improvements in broadband networks and mobile technology.
Rising internet penetration, promotion on social medial platforms, and growing versatility of content available are the key trends of the market.
The major regions in the market are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest market share.
The leading model types in the market are UGC model, DIY model, and SaaS model.
The significant product types in the market are software and services.
The various applications in the market are media and entertainment industry, and enterprises, among others.
The major players in the global online video platform market are Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.
The global online video platform market attained a value of USD 1029.99 million in 2023 driven by the growing shift towards digital video platforms. Aided by the growth in digital advertisements and the growing adoption of cloud technology, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 13.30%. The industry is projected to reach USD 3160.48 million by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its model types, the industry can be segmented into UGC model, DIY model, and SaaS model. The industry can be bifurcated into software and service on the basis of product type. On the basis of end-uses, the enterprises sector accounts for the largest market share. The major regional markets for the product are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the industry. The key players in the above industry include Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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