Reports
Global Online Video Platform Market: By Model Type: UGC Model, DIY Model, SaaS Model; By Application: Media and Entertainment Industry, Enterprises, Others; By Product Type; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Global Online Video Platform Market Outlook
The global online video platform market size stood at USD 708.8 million in 2020. The market is expected to reach USD 1,495.4 million by 2026 while growing at a significant CAGR of 13.25% over the forecast period of 2023-2028.
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North America accounted for the largest market share in 2020 and is likely to retain its dominance over the forecast period. Improvements in broadband networks and mobile technology are gaining momentum in the region, thereby increasing the number of digital video viewers, particularly in the United States. Furthermore, the growing demand for smartphones and advancements in technology is also anticipated to fuel the industry growth.
The Asia Pacific is anticipated to be the fastest-growing market during the forecast period. The increasing adoption of smart devices such as smartphones, laptops, personal computers, and tablets, among others, coupled with the rising number of internet subscribers and social media, are the factors propelling the regional market growth.
On the basis of the application, the enterprise segment is projected to dominate the market in 2020. Based on product type, the services segment is expected to hold the major market share in the global online video platform industry. Online video platforms offer a reliable and scalable approach to broadcast live and on-demand content, which is propelling the industry growth.
Market Segmentation
With the rise of digital marketing services, online video platforms have become one of the most prevalent means of advertisement across the globe. Online video platforms are used by individuals for viewing and uploading pre-recorded videos, as well as streaming live videos at any point in time. Additionally, they are widely being used by brands to create a market presence, along with providing information in an interactive manner. Online video platforms have content management system (CMS) wherein users can sign in, upload, monetize their videos, and access video analytical tools, which provide engagement analytics such as locations, impressions, unique views, total video views, and video watch time.
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The major model types in the global online video platform market are:
- UGC Model
- DIY Model
- SaaS Model
The industry can be bifurcated based on its product type into:
- Software
- Services
The industry can be broadly categorised on the basis of its end-use segments into:
- Media and Entertainment Industry
- Enterprises
- Others
The EMR report looks into the regional markets in the industry like North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.
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Market Analysis
The increasing internet penetration, along with the escalating sales of smartphones, laptops, tablets, personal computers (PCs), and smart televisions (TVs), exhibits some of the significant factors augmenting the online video platform market growth. The rising adoption of online video streaming over conventional platforms are further resulting in the increasing expenditure on online advertisements across the globe, which is further aiding the growth of the industry globally. The increasing adoption of cloud technology is also propelling the growth of the industry.
Online video platform is a cost-effective medium that facilitates in achieving seamless video content deliverance to the desired audience. Additionally, the rapid inclination of consumers towards online video streaming is creating ample opportunities for brand owners to invest in video initiatives, as well as campaigns for B2C and B2B communication. Furthermore, numerous e-commerce companies are going live on platforms such as Facebook, YouTube, and Instagram to endorse their products. These factors are expected to drive the growth of the online video platform industry in the forecast period.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global online video platform market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Dalet Digital Media Systems USA Inc.
- MediaMelon, Inc.
- Akamai Technologies (NASDAQ: AKAM)
- Kaltura Inc.
- Panopto
- Brightcove Inc.
- Others
The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Model Type, Application, Product Type, Region |
| Breakup by Model Type | UGC Model, DIY Model, SaaS Model |
| Breakup by Application | Media and Entertainment Industry, Enterprises, Others |
| Breakup by Product Type | Software, Services |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Online Video Platform Market Analysis
8.1 Key Industry Highlights
8.2 Global Online Video Platform Historical Market (2018-2022)
8.3 Global Online Video Platform Market Forecast (2023-2028)
8.4 Global Online Video Platform Market by Model Type
8.4.1 UGC Model
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 DIY Model
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 SaaS Model
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2022)
8.4.3.3 Forecast Trend (2023-2028)
8.5 Global Online Video Platform Market by Application
8.5.1 Media and Entertainment Industry
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Enterprises
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Others
8.6 Global Online Video Platform Market by Product Type
8.6.1 Software
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Services
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.7 Global Online Video Platform Market by Region
8.7.1 Market Share
8.7.1.1 North America
8.7.1.2 Europe
8.7.1.3 Asia Pacific
8.7.1.4 Latin America
8.7.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players' Market Share
12.3 Company Profiles
12.3.1 Dalet Digital Media Systems USA Inc.
12.3.1.1 Company Overview
12.3.1.2 Product Portfolio
12.3.1.3 Demographic Reach and Achievements
12.3.1.4 Financial Summary
12.3.1.5 Certifications
12.3.2 MediaMelon, INC.
12.3.2.1 Company Overview
12.3.2.2 Product Portfolio
12.3.2.3 Demographic Reach and Achievements
12.3.2.4 Financial Summary
12.3.2.5 Certifications
12.3.3 Akamai Technologies
12.3.3.1 Company Overview
12.3.3.2 Product Portfolio
12.3.3.3 Demographic Reach and Achievements
12.3.3.4 Financial Summary
12.3.3.5 Certifications
12.3.4 Kaltura Inc.
12.3.4.1 Company Overview
12.3.4.2 Product Portfolio
12.3.4.3 Demographic Reach and Achievements
12.3.4.4 Financial Summary
12.3.4.5 Certifications
12.3.5 Panopto
12.3.5.1 Company Overview
12.3.5.2 Product Portfolio
12.3.5.3 Demographic Reach and Achievements
12.3.5.4 Financial Summary
12.3.5.5 Certifications
12.3.6 Brightcove Inc.
12.3.6.1 Company Overview
12.3.6.2 Product Portfolio
12.3.6.3 Demographic Reach and Achievements
12.3.6.4 Financial Summary
12.3.6.5 Certifications
12.3.7 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. Global Online Video Platform Market: Key Industry Highlights, 2018 and 2028
2. Global Online Video Platform Historical Market: Breakup by Model (USD Million), 2018-2022
3. Global Online Video Platform Market Forecast: Breakup by Model (USD Million), 2023-2028
4. Global Online Video Platform Historical Market: Breakup by Application (USD Million), 2018-2022
5. Global Online Video Platform Market Forecast: Breakup by Application (USD Million), 2023-2028
6. Global Online Video Platform Historical Market: Breakup by Product Type (USD Million), 2018-2022
7. Global Online Video Platform Market Forecast: Breakup by Product Type (USD Million), 2023-2028
8. Global Online Video Platform Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Online Video Platform Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Online Video Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Online Video Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Online Video Platform Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Online Video Platform Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Global Online Video Platform Market Structure
Key Questions Answered in the Report
In 2020, the global online video platform market reached USD 708.8 million.
In the forecast period of 2023-2028, the market is projected to grow at a CAGR of 13.25%.
By 2026, the market is estimated to attain a value of USD 1,495.4 million.
The major drivers of the market such as rising disposable incomes, increasing population, increasing internet penetration, rising adoption of online streaming platforms and smart phones, tablets, laptops, and other devices are expected to aid the market growth.
The rising adoption of cloud technology is key trend expected to propel the market growth.
The major regions in the market are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest market share.
The major model types in the market are UGC model, DIY model, and SaaS model.
The leading product types are software and service.
The end use sector is led by the enterprises sector.
The major players in the market are Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.
Analyst Review
The global online video platform market attained a value of USD 708.8 million in 2020 driven by the growing shift towards digital video platforms. Aided by the growth in digital advertisements and the growing adoption of cloud technology, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 13.25%. The industry is projected to reach USD 1,495.4 million by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its model types, the industry can be segmented into UGC model, DIY model, and SaaS model. The industry can be bifurcated into software and service on the basis of product type. On the basis of end-uses, the enterprises sector accounts for the largest market share. The major regional markets for the product are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the industry. The key players in the above industry include Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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