Global Online Video Platform Market: By Model Type: UGC Model, DIY Model, SaaS Model; By Application: Media and Entertainment Industry, Enterprises, Others; By Product Type; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments

Global Online Video Platform Market Outlook

The global online video platform market size stood at USD 708.8 million in 2019. The market is expected to reach USD 1,495.4 million by 2025 while growing at a significant CAGR of 13.25% over the forecast period of 2020-2025.

North America accounted for the largest market share in 2019 and is likely to retain its dominance over the forecast period. Improvements in broadband networks and mobile technology are gaining momentum in the region, thereby increasing the number of digital video viewers, particularly in the United States. Furthermore, the growing demand for smartphones and advancements in technology is also anticipated to fuel the industry growth.

The Asia Pacific is anticipated to be the fastest-growing market during the forecast period. The increasing adoption of smart devices such as smartphones, laptops, personal computers, and tablets, among others, coupled with the rising number of internet subscribers and social media, are the factors propelling the regional market growth.

On the basis of the application, the enterprise segment is projected to dominate the market in 2019. Based on product type, the services segment is expected to hold the major market share in the global online video platform industry. Online video platforms offer a reliable and scalable approach to broadcast live and on-demand content, which is propelling the industry growth.

 

Global Online Video Platform Market Report and Forecast 2020-2025

Get a Free Sample Report with Table of Contents - Download Now

 

Properties and Applications

With the rise of digital marketing services, online video platforms have become one of the most prevalent means of advertisement across the globe. Online video platforms are used by individuals for viewing and uploading pre-recorded videos, as well as streaming live videos at any point in time. Additionally, they are widely being used by brands to create a market presence, along with providing information in an interactive manner. Online video platforms have content management system (CMS) wherein users can sign in, upload, monetize their videos, and access video analytical tools, which provide engagement analytics such as locations, impressions, unique views, total video views, and video watch time.

The major model types in the global online video platform market are:

  • UGC Model
  • DIY Model
  • SaaS Model

The industry can be bifurcated based on its product type into:

  • Software
  • Services

The industry can be broadly categorised on the basis of its end-use segments into:

  • Media and Entertainment Industry
  • Enterprises
  • Others

The EMR report looks into the regional markets in the industry like North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa.

 

Market Analysis

The increasing internet penetration, along with the escalating sales of smartphones, laptops, tablets, personal computers (PCs), and smart televisions (TVs), exhibits some of the significant factors augmenting the online video platform market growth. The rising adoption of online video streaming over conventional platforms are further resulting in the increasing expenditure on online advertisements across the globe, which is further aiding the growth of the industry globally. The increasing adoption of cloud technology is also propelling the growth of the industry.

Online video platform is a cost-effective medium that facilitates in achieving seamless video content deliverance to the desired audience. Additionally, the rapid inclination of consumers towards online video streaming is creating ample opportunities for brand owners to invest in video initiatives, as well as campaigns for B2C and B2B communication. Furthermore, numerous e-commerce companies are going live on platforms such as Facebook, YouTube, and Instagram to endorse their products. These factors are expected to drive the growth of the online video platform industry in the forecast period.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global online video platform market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Dalet Digital Media Systems USA Inc.
  • MediaMelon, Inc.
  • Akamai Technologies (NASDAQ: AKAM)
  • Kaltura Inc.
  • Panopto
  • Brightcove Inc.
  • Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Online Video Platform Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Online Video Platform Historical Market (2015-2019) 
    8.3    Global Online Video Platform Market Forecast (2020-2025)
    8.4    Global Online Video Platform Market by Model Type
        8.4.1     UGC Model
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    DIY Model
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
        8.4.3    SaaS Model
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2015-2019)
            8.4.3.3    Forecast Trend (2020-2025)
    8.5    Global Online Video Platform Market by Application
        8.5.1    Media and Entertainment Industry
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Enterprises
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Others
    8.6    Global Online Video Platform Market by Product Type
        8.6.1    Software
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2015-2019)
            8.6.1.3    Forecast Trend (2020-2025)
        8.6.2    Services
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2015-2019)
            8.6.2.3    Forecast Trend (2020-2025)
    8.7    Global Online Video Platform Market by Region
        8.7.1    Market Share
            8.7.1.1    North America
            8.7.1.2    Europe
            8.7.1.3    Asia Pacific
            8.7.1.4    Latin America
            8.7.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2015-2019)
        9.3.2    Forecast Trend (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Key Players' Market Share
    13.3    Company Profiles
        13.3.1    Dalet Digital Media Systems USA Inc.
            13.3.1.1    Company Overview
            13.3.1.2    Product Portfolio
            13.3.1.3    Demographic Reach and Achievements
            13.3.1.4    Financial Summary
            13.3.1.5    Certifications
        13.3.2    MediaMelon, INC.
            13.3.2.1    Company Overview
            13.3.2.2    Product Portfolio
            13.3.2.3    Demographic Reach and Achievements
            13.3.2.4    Financial Summary
            13.3.2.5    Certifications
        13.3.3    Akamai Technologies
            13.3.3.1    Company Overview
            13.3.3.2    Product Portfolio
            13.3.3.3    Demographic Reach and Achievements
            13.3.3.4    Financial Summary
            13.3.3.5    Certifications
        13.3.4    Kaltura Inc.
            13.3.4.1    Company Overview
            13.3.4.2    Product Portfolio
            13.3.4.3    Demographic Reach and Achievements
            13.3.4.4    Financial Summary
            13.3.4.5    Certifications
        13.3.5    Panopto
            13.3.5.1    Company Overview
            13.3.5.2    Product Portfolio
            13.3.5.3    Demographic Reach and Achievements
            13.3.5.4    Financial Summary
            13.3.5.5    Certifications
        13.3.6    Brightcove Inc.
            13.3.6.1    Company Overview
            13.3.6.2    Product Portfolio
            13.3.6.3    Demographic Reach and Achievements
            13.3.6.4    Financial Summary
            13.3.6.5    Certifications
        13.3.7    Others
14    Industry Events and Developments


List of Figures and Tables

1.    Global Online Video Platform Market: Key Industry Highlights, 2015 and 2025
2.    Global Online Video Platform Historical Market: Breakup by Model (USD Million), 2015-2019
3.    Global Online Video Platform Market Forecast: Breakup by Model (USD Million), 2020-2025
4.    Global Online Video Platform Historical Market: Breakup by Application (USD Million), 2015-2019
5.    Global Online Video Platform Market Forecast: Breakup by Application (USD Million), 2020-2025
6.    Global Online Video Platform Historical Market: Breakup by Product Type (USD Million), 2015-2019
7.    Global Online Video Platform Market Forecast: Breakup by Product Type (USD Million), 2020-2025
8.    Global Online Video Platform Historical Market: Breakup by Region (USD Million), 2015-2019
9.    Global Online Video Platform Market Forecast: Breakup by Region (USD Million), 2020-2025
10.    North America Online Video Platform Historical Market: Breakup by Country (USD Million), 2015-2019
11.    North America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2020-2025
12.    Europe Online Video Platform Historical Market: Breakup by Country (USD Million), 2015-2019
13.    Europe Online Video Platform Market Forecast: Breakup by Country (USD Million), 2020-2025
14.    Asia Pacific Online Video Platform Historical Market: Breakup by Country (USD Million), 2015-2019
15.    Asia Pacific Online Video Platform Market Forecast: Breakup by Country (USD Million), 2020-2025
16.    Latin America Online Video Platform Historical Market: Breakup by Country (USD Million), 2015-2019
17.    Latin America Online Video Platform Market Forecast: Breakup by Country (USD Million), 2020-2025
18.    Middle East and Africa Online Video Platform Historical Market: Breakup by Country (USD Million), 2015-2019
19.    Middle East and Africa Online Video Platform Market Forecast: Breakup by Country (USD Million), 2020-2025
20.    Global Online Video Platform Market Structure

Key Questions Answered in the Report

In 2019, the global online video platform market reached USD 708.8 million.

In the forecast period of 2020-2025, the market is projected to grow at a CAGR of 13.25%.

By 2025, the market is estimated to attain a value of USD 1,495.4 million.

The major drivers of the market such as rising disposable incomes, increasing population, increasing internet penetration, rising adoption of online streaming platforms and smart phones, tablets, laptops, and other devices are expected to aid the market growth.

The rising adoption of cloud technology is key trend expected to propel the market growth.

The major regions in the market are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest market share.

The major model types in the market are UGC model, DIY model, and SaaS model.

The leading product types are software and service.

The end use sector is led by the enterprises sector.

The major players in the market are Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.

Analyst Review

The global online video platform market attained a value of USD 708.8 million in 2019 driven by the growing shift towards digital video platforms. Aided by the growth in digital advertisements and the growing adoption of cloud technology, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 13.25%. The industry is projected to reach USD 1,495.4 million by 2025.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its model types, the industry can be segmented into UGC model, DIY model, and SaaS model. The industry can be bifurcated into software and service on the basis of product type. On the basis of end-uses, the enterprises sector accounts for the largest market share. The major regional markets for the product are North America, the Asia Pacific, Europe, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the industry. The key players in the above industry include Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies, Kaltura Inc, Panopto, and Brightcove Inc., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

Purchase Full Report

Mini Report

$1099
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • Free Update in 180 Days

Single User License

$2999
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • Free Update in 180 Days

Five User License

$3999
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • Free Update in 180 Days

Corporate License

$4999
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • Free Update in 180 Days

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

RIGHT PEOPLE

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

RIGHT METHODOLOGY

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

RIGHT PRICE

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

RIGHT SUPPORT

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Similar Reports





NEWSLETTER