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The global orthodontic products market size was valued at USD 5.7 billion in 2023, driven by the rising emphasis on improving oral health across the globe. The market is expected to grow at a CAGR of 11.8% during the forecast period of 2024-2032, with the values likely to rise from USD 6.4 billion in 2024 to USD 15.5 billion by 2032.
Orthodontics is a branch of dentistry that deals with correct positioning of teeth and jaws. It also helps in enhancing oral health and overall dental health. Orthodontic products include braces, clear aligners, palate expanders and retainers. Advancements in digital technology have revolutionized orthodontics, with 3D imaging and CAD/CAM technologies facilitating more precise treatment planning and implementation. As orthodontics continues to evolve, it offers increasingly effective and aesthetically pleasing solutions to a wide array of dental issues.
The introduction of digital and artificial intelligence enabled tools has revolutionized the orthodontics products market value. In February 2023, Owandy Radiology Inc., a global dental radiology hardware and imaging software manufacturer, unveiled its AI-powered Ceph analysis orthodontic software. It enables numerous features like fully automatic cephalometric tracing, radiograph analysis and image superimposition, visual growth projections, along with treatment plan simulations. With the help of such new-age tools, the diagnosing and treatment process for healthcare professionals can become more accurate and rapid.
In April 2023, a United States based company, Grin, also launched an entirely new product line, integrated with a new software. The AI records app, which allowed the patients to take high quality scans of both intraoral as well as extraoral parts was a key highlight of the product line. Moreover, it facilitated in practice communication between the practice members to discuss, annotate, and manage cases in time.
The increasing popularity of clear aligners is also contributing to orthodontic products market growth. This can be accredited to the aesthetic appearance of clear aligners which makes it more desirable than the traditional wired braces. The market is fueled by new innovations like Slate Dental’s electric flosser. The device combines floss with 12,000 sonic vibrations that help remove plaque and bacteria from the orthodontic brackets. The emergence of such devices indicates market expansion in the forecast period.
Market Breakup by Product
Market Breakup by Patient
Market Breakup by Region
With increased emphasis on improving the facial features and maintaining oral health, North America, particularly United States, has dominated the orthodontic products market share during the historical period. The market size can be attributed to the presence of impactful healthcare companies that ran several campaigns to attract the right audience. In March 2023, 3M launched a campaign called ‘Colors that make you smile’ to specifically attract the generation Z patients. The campaign intended to provide orthodontists with pre-prepared marketing tools like downloadable social media toolkit and paid media templates to help them reach the target audience.
The Asia Pacific market is expanding at a steady rate owing to an increase in the disposable income of the population pertaining to the area. Countries like South Korea hold a significant market for aesthetic treatments and has been experiencing considerable share of medical tourism as well. Moreover, the overall healthcare infrastructure of South-East Asian countries is improving, which is expected to affect the market positively in upcoming years.
Europe is also experiencing high orthodontic products market demand, driven by facilities like virtual orthodontic checkups. With a robust medical infrastructure that can integrate modern technologies like artificial intelligence and machine learning, there has been a significant upswing in patient volume. Furthermore, the existence of numerous treatments like 3D imaging and digital wires, printing resins, smaller more comfortable braces, nickel and copper-titanium wires, and robotic wire bending, and CAD/CAM technology has also attracted significant number of patients.
The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2017-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product |
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Breakup by Patient |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
1.1 Objectives of the Study
1.2 Key Assumptions
1.3 Report Coverage – Key Segmentation and Scope
1.4 Research Methodology
2 Executive Summary
3 Global Orthodontic Products Market Overview
3.1 Global Orthodontic Products Market Historical Value (2017-20223)
3.2 Global Orthodontic Products Market Forecast Value (2024-2032)
4 Global Orthodontic Products Market Landscape
4.1 Global Orthodontic Products Developers Landscape
4.1.1 Analysis by Year of Establishment
4.1.2 Analysis by Company Size
4.1.3 Analysis by Region
4.2 Global Orthodontic Products Product Landscape
4.2.1 Analysis by Product
4.2.2 Analysis by Application
5 Global Orthodontic Products Market Dynamics
5.1 Market Drivers and Constraints
5.2 SWOT Analysis
5.3 Porter’s Five Forces Model
5.4 Key Demand Indicators
5.5 Key Price Indicators
5.6 Industry Events, Initiatives, and Trends
5.7 Value Chain Analysis
6 Global Orthodontic Products Market Segmentation
6.1 Global Orthodontic Products Market by Product
6.1.1 Market Overview
6.1.2 Fixed
6.1.2.1 Dental Braces
6.1.2.2 Molar Bands
6.1.2.3 Molar Wires
6.1.2.4 Others
6.1.3 Removable
6.1.3.1 Aligners
6.1.3.2 Retainers
6.1.3.3 Others
6.2 Global Orthodontic Products Market by Patient
6.2.1 Market Overview
6.2.2 Adults
6.2.3 Children
6.3 Global Orthodontic Products Market by Region
6.3.1 Market Overview
6.3.2 North America
6.3.3 Europe
6.3.4 Asia Pacific
6.3.5 Latin America
6.3.6 Middle East and Africa
7 North America Orthodontic Products Market
7.1 Market Share by Country
7.2 United States of America
7.3 Canada
8 Europe Orthodontic Products Market
8.1 Market Share by Country
8.2 United Kingdom
8.3 Germany
8.4 France
8.5 Italy
8.6 Others
9 Asia Pacific Orthodontic Products Market
9.1 Market Share by Country
9.2 China
9.3 Japan
9.4 India
9.5 ASEAN
9.6 Australia
9.7 Others
10 Latin America Orthodontic Products Market
10.1 Market Share by Country
10.2 Brazil
10.3 Argentina
10.4 Mexico
10.5 Others
11 Middle East and Africa Orthodontic Products Market
11.1 Market Share by Country
11.2 Saudi Arabia
11.3 United Arab Emirates
11.4 Nigeria
11.5 South Africa
11.6 Others
12 Patent Analysis
12.1 Analysis by Type of Patent
12.2 Analysis by Publication year
12.3 Analysis by Issuing Authority
12.4 Analysis by Patent Age
12.5 Analysis by CPC Analysis
12.6 Analysis by Patent Valuation
12.7 Analysis by Key Players
13 Grants Analysis
13.1 Analysis by year
13.2 Analysis by Amount Awarded
13.3 Analysis by Issuing Authority
13.4 Analysis by Grant Application
13.5 Analysis by Funding Institute
13.6 Analysis by NIH Departments
13.7 Analysis by Recipient Organization
14 Funding Analysis
14.1 Analysis by Funding Instances
14.2 Analysis by Type of Funding
14.3 Analysis by Funding Amount
14.4 Analysis by Leading Players
14.5 Analysis by Leading Investors
14.6 Analysis by Geography
15 Partnership and Collaborations Analysis
15.1 Analysis by Partnership Instances
15.2 Analysis by Type of Partnership
15.3 Analysis by Leading Players
15.4 Analysis by Geography
16 Regulatory Framework
16.1 Regulatory Overview
16.1.1 US FDA
16.1.2 EU EMA
16.1.3 INDIA CDSCO
16.1.4 JAPAN PMDA
16.1.5 Others
17 Supplier Landscape
17.1 3M Company
17.1.1 Financial Analysis
17.1.2 Product Portfolio
17.1.3 Demographic Reach and Achievements
17.1.4 Mergers and Acquisitions
17.1.5 Certifications
17.2 American Orthodontics
17.2.1 Financial Analysis
17.2.2 Product Portfolio
17.2.3 Demographic Reach and Achievements
17.2.4 Mergers and Acquisitions
17.2.5 Certifications
17.3 Align Technology, Inc.
17.3.1 Financial Analysis
17.3.2 Product Portfolio
17.3.3 Demographic Reach and Achievements
17.3.4 Mergers and Acquisitions
17.3.5 Certifications
17.4 Dentaurum GmbH & Co. KG
17.4.1 Financial Analysis
17.4.2 Financial Portfolio
17.4.3 Demographic Reach and Achievements
17.4.4 Mergers and Acquisitions
17.4.5 Certifications
17.5 Envista Holdings Corporation
17.5.1 Financial Analysis
17.5.2 Product Portfolio
17.5.3 Demographic Reach and Achievements
17.5.4 Mergers and Acquisitions
17.5.5 Certifications
17.6 G&H Orthodontics, Inc. (Altaris Capital Partners, LLC)
17.6.1 Financial Analysis
17.6.2 Product Portfolio
17.6.3 Demographic Reach and Achievements
17.6.4 Mergers and Acquisitions
17.6.5 Certifications
17.7 Dentsply Sirona Inc.
17.7.1 Financial Analysis
17.7.2 Product Portfolio
17.7.3 Demographic Reach and Achievements
17.7.4 Mergers and Acquisitions
17.7.5 Certifications
17.8 Great Lakes Dental Technology
17.8.1 Financial Analysis
17.8.2 Product Portfolio
17.8.3 Demographic Reach and Achievements
17.8.4 Mergers and Acquisitions
17.8.5 Certifications
17.9 Henry Schein, Inc.
17.9.1 Financial Analysis
17.9.2 Product Portfolio
17.9.3 Demographic Reach and Achievements
17.9.4 Mergers and Acquisitions
17.9.5 Certifications
17.10 Ultradent Products
17.10.1 Financial Analysis
17.10.2 Product Portfolio
17.10.3 Demographic Reach and Achievements
17.10.4 Mergers and Acquisitions
17.10.5 Certifications
17.11 DB Orthodontics
17.11.1 Financial Analysis
17.11.2 Product Portfolio
17.11.3 Demographic Reach and Achievements
17.11.4 Mergers and Acquisitions
17.11.5 Certifications
17.12 Angelalign Technology, Inc.
17.12.1 Financial Analysis
17.12.2 Product Portfolio
17.12.3 Demographic Reach and Achievements
17.12.4 Mergers and Acquisitions
17.12.5 Certifications
17.13 Aditek Orthodontics
17.13.1 Financial Analysis
17.13.2 Product Portfolio
17.13.3 Demographic Reach and Achievements
17.13.4 Mergers and Acquisitions
17.13.5 Certifications
17.14 Rocky Mountain Orthodontics, Inc.
17.14.1 Financial Analysis
17.14.2 Product Portfolio
17.14.3 Demographic Reach and Achievements
17.14.4 Mergers and Acquisitions
17.14.5 Certifications
17.15 TP Orthodontics, Inc.
17.15.1 Financial Analysis
17.15.2 Product Portfolio
17.15.3 Demographic Reach and Achievements
17.15.4 Mergers and Acquisitions
17.15.5 Certifications
18 Global Orthodontic Products Market - Distribution Model (Additional Insight)
18.1 Overview
18.2 Potential Distributors
18.3 Key Parameters for Distribution Partner Assessment
19 Key Opinion Leaders (KOL) Insights (Additional Insight)
20 Company Competitiveness Analysis (Additional Insight)
20.1 Very Small Companies
20.2 Small Companies
20.3 Mid-Sized Companies
20.4 Large Companies
20.5 Very Large Companies
21 Payment Methods (Additional Insight)
21.1 Government Funded
21.2 Private Insurance
21.3 Out-of-Pocket
*Additional insights provided are customisable as per client requirements.
The market attained a value of about USD 5.7 billion in 2023, driven by the increasing emphasis on maintaining good oral health across the globe.
The market is anticipated to grow at a CAGR of 11.8% during the forecast period of 2024-2032, likely to reach a market value of USD 15.5 billion by 2032.
The market demand is driven by the increasing opportunities in patients to be able to customize and personalize treatments with the help of new and technically advanced tools.
The introduction of artificial intelligence,machine learning, CAD/CAM technologies, along with the facility of customization and personalization are among some of the major trends in the market. In April 2023, Grin, a United States based company, launched an entirely new software driven product line which included an AI records app.
The products available in the market can be categorised into fixed and removable products. Fixed products are further categorised into dental braces, molar bands, and molar wires, among others. Removable products can be divided into aligners and retainers, among others.
The products can be used by adults and children.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is currently leading the global market.
Key players involved in the market are 3M Company, American Orthodontics, Align Technology, Inc., Dentaurum GmbH & Co. KG, Envista Holdings Corporation, G&H Orthodontics, Inc. (Altaris Capital Partners, LLC), Dentsply Sirona Inc., Great Lakes Dental Technology, Henry Schein, Inc., Ultradent Products, DB Orthodontics, Inc., Aditek Orthodontics, Rocky Mountain Orthodontics, Inc. TP Orthodontics, Inc., and Angelalign Technology.
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