Paper Towel Market Size, Share, Growth Analysis Report and Forecast Trends (2026-2035)

Key Trends in the Market

A paper towel is a sheet of thick, soft paper that can absorb liquid. It is made from woven fibres that have been creped and embossed for durability and absorbency. Paper towels are typically used as napkins for meals, to clean up spills, or to dry surfaces. They can rapidly and effectively absorb liquids and effectively remove dust and dirt.

• The paper towel market growth is being fuelled by growing hygiene and sanitation concerns. Paper towels are better than hand towels and sponges and are known to minimise germ growth and limit the spread of germs efficiently.

Research activities have demonstrated the efficacy of paper towels in ensuring optimal hand hygiene as compared to jet air dryers, which makes them a suitable option for commercial uses such as cafes, restaurants, and offices.

• The growing demand for convenience food and the expansion of small food trucks in several locations expand the demand for paper towels as they do not require maintenance and can be easily disposed.

• The rising focus towards sustainability is one of the key paper towel market trends. Key players are increasingly attempting to reduce waste and deforestation associated with single-use power towels by developing their eco-friendly and reusable counterparts using materials like bamboo and cotton. Moreover, leading companies are utilising recovered paper and recycled materials to manufacture paper towels and enhance their sustainability profiles.

• The development of paper towels with flexible strength, superior structure, and optimised fluid efficiencies to support customers in efficiently tackling cleaning tasks is anticipated to aid the market demand in the forecast period.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Market Share by Type

As per the paper towel market analysis, rolled paper towels are witnessing a healthy demand as they can easily clean spills and quickly and efficiently absorb liquids. These types of paper towels are more affordable than their boxed and multifold counterparts as they can be manufactured rapidly and eliminate processes like folding and cutting.

In addition, rolled paper tower dispensers are extensively used in high-traffic areas like stadiums, airports, food service establishments, and public restrooms, among others, to prevent cross-contamination.

Market Share by Region

North America represents a significant portion of the paper towel market share due to growing consumer demand for convenience food, supported by changing lifestyle patterns and increasing disposable incomes. The presence of several renowned paper towels manufacturers, such as Kruger Inc., Procter & Gamble Company, and others, as well as the easy availability of such towels on online channels, further aid the market growth in this region.

The Asia Pacific is also growing at a steady pace due to factors such as rapid urbanisation, growing disposable incomes, and evolving customer lifestyles.

Competitive Landscape

Other players operating in the global paper towel market include Cartiere Carrara SpA, Metsa Group, Essity AB, C & S Paper Co., Ltd, WEPA Hygieneprodukte GmbH, Seventh Generation Inc., and Queenex Hygiene Paper Manufacturing LLC, among others.