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Report Overview
The global pasta market was valued at USD 26.53 Billion in 2025. The growing inclusion of pasta in plant-based meal kits by foodservice operators and retailers is expanding its B2B relevance, especially as demand for quick, flexitarian-friendly meals continues to gain traction. In turn, the market is expected to grow at a CAGR of 3.34% during the forecast period of 2026-2035 to reach a value of USD 36.85 Billion by 2035.
Growth in the market is also led by rising demand for high-protein, gluten-free, and clean-label alternatives. The market is projected to grow steadily as plant-based ingredients disrupt traditional formulations in the coming years. As per industry reports, in 2023, 6.2 million tonnes of pasta were produced in the European countries, worth EUR 8.9 billion. While the volume was comparable with 2022 (6.1 million tonnes), there was an increase of EUR 1.1 billion in terms of value.
Italy has continued to be the key hub of the global market. According to the pasta market analysis, about 23.5 kg of pasta is consumed by an average Italian per year. Hence, with the growing demand for diverse and innovative pasta across the globe, Italian pasta manufacturers are adopting gluten-free, organic, leguminous, ancient grains, superfoods, and fortified ingredients to improve the nutrition profile of pasta. Further, the United Kingdom’s import substitution strategies are giving rise to domestic pasta brands using British-grown durum wheat.
Moreover, the shift from commodity to curated cuisine has become particularly strong in foodservice and hospitality. Premiumisation, especially within chilled and fresh variants, has resulted in heavy demand in the pasta market, with major chains adopting small-batch, heritage grain pastas to appeal to health-conscious diners. While economic fluctuations pose threats, innovation remains the main focus of the global players.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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In 2022, about 6.1 million tons of pasta were produced in the EU.
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Italy produces about 3.5 million tons of pasta per annum.
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With the rise in gluten intolerance and celiac disease, gluten-free pasta made from alternative grains like quinoa, rice, or corn has become popular.
Competitive Landscape
The pasta market players are increasingly focusing on sustainability, premiumisation, and R&D-led differentiation. Automation, eco-packaging, and functional innovation are key areas of focus for the market players. Co-manufacturing, private labelling, and custom formulations for health institutions and gourmet restaurants present ample opportunities for growth. Trends like clean labels, smart manufacturing, plant-based options, sustainable packaging, and fortified pasta are redefining the landscape.
Furthermore, pasta companies are targeting ESG goals via regenerative sourcing and traceability technology. Players are also capitalising on government incentives, like EU’s Horizon grants, to support innovation. Retailer collaborations, subscription models, and vertical integration into farming or packaging have emerged as strategic levers. In addition, blockchain for supply chain transparency, AI-based flavour profiling, and biodegradable pasta wrappers are gaining traction. Firms are also piloting zero-waste production lines, while others explore insect-protein or seaweed-infused pasta formats to meet shifting health and sustainability demands across retail and foodservice.
Barilla G. e R. Fratelli S.p
Founded in 1877, Barilla leads with high-protein, legume-based and carbon-neutral pasta. The company’s innovation centre in Parma focuses on regenerative wheat and AI-powered production lines. Its B2B strategy involves tie-ups with hospitals and universities to deliver nutritional solutions.
Nestlé S.A
Nestlé, established in the year 1866 and based in Switzerland, is innovating through fortified pasta under its Health Science wing, targeting ageing populations. The firm uses smart packaging for freshness and traceability. Nestlé also collaborates with local governments on food security through enriched pasta programmes.
F.lli De Cecco di Filippo Fara San Martino S.p.A.
Known for bronze-drawn pasta, F.lli De Cecco di Filippo Fara San Martino S.p.A. emphasises slow-drying processes and non-GMO ingredients. The company founded in 1886, partners with sustainable wheat farmers and has launched eco-packaging pilots supported by EU’s LIFE Programme. De Cecco is also active in HORECA collaborations.
JSC Makfa
Established in 1937, JSC Makfa leads Eastern Europe in pasta production. The company is integrating AI and robotics into operations and exploring gluten-free innovations using local crops. The firm also supplies bulk pasta to institutional kitchens and military procurement.
Other key players in the market are AGT Food and Ingredients Inc., and General Mills Inc., among others.
Pasta Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the pasta market reached an approximate value of USD 26.53 Billion.
The market is projected to grow at a CAGR of 3.34% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach approximately USD 36.85 Billion by 2035.
Key strategies driving the market include exploring new raw materials, co-developing with chefs, leveraging government schemes, adopting AI in production, and aligning with ESG goals.
The key regional markets for pasta are North America, Europe, the Asia Pacific, Latin America and Middle East and Africa.
The raw materials are durum wheat semolina, wheat, mix, barley, rice, maize, and others.
The distribution channels include supermarkets/hypermarkets, convenience stores, speciality stores, online/e-retailing, and others.
The key players in the market include Barilla G. e R. Fratelli S.p, Nestlé S.A, F.lli De Cecco di Filippo Fara San Martino S.p.A., JSC Makfa , AGT Food and Ingredients Inc., and General Mills Inc., among others.
The key challenges are supply chain volatility, price sensitivity, and ingredient regulation.
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