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The global pasta market size reached a value of about USD 25.67 billion in 2023. The pasta market is further expected to increase at a CAGR of 3.34% between 2024 and 2032 to reach a value of approximately USD 31.14 billion by 2032.
Pasta is a traditional Italian dish and is among the most available and balanced foods in terms of healthy carbohydrates. It is made of unleavened dough comprising of wheat flour and water or eggs. A wide variety of pasta is available in the market and is usually available in various sizes and shapes. This can be added to soups, boiled and served with sauce, served cold in a salad with other ingredients, or boiled and fried.
The basic ingredients of pasta are flour and water or eggs. The type of flour can vary, with semolina flour being a popular choice for its high gluten content and firm texture. Pasta dough is typically kneaded, then rolled out and cut or shaped. Fresh pasta is cooked soon after it is made, while dry pasta can be stored and cooked later.
Pasta is primarily a source of carbohydrates, providing energy. However, it also contains protein, especially egg pasta, and can be a source of other nutrients depending on the flour used and any additional ingredients like fortified vitamins or vegetables.
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Ready-to-eat products are gaining prominence among consumers
The fast-paced lifestyle of consumers has led to a demand for convenient pasta solutions that are quick and easy to prepare. Innovations in packaging and processing have enabled the production of pre-cooked, shelf-stable pasta that requires minimal preparation.
Microwaveable and ready-to-eat pasta options are designed for convenience, allowing consumers to prepare a meal in just a few minutes, which is ideal for busy lifestyles. These products typically require minimal effort, such as simply heating in the microwave, making them accessible even for those with limited cooking skills or kitchen facilities. Microwaveable pasta comes in various forms, including single-serve packets, bowls, and family-sized portions. They often include a variety of sauces and ingredients to cater to different tastes.
Growing trend of health and wellness driving the demand for healthier pasta variants
Health and wellness is one of the prominent pasta market trends. There’s a growing demand for healthier pasta options, leading to increased production of whole grain, high fibre, and fortified pasta. With the rise in gluten intolerance and celiac disease, gluten-free pasta made from alternative grains like quinoa, rice, or corn has become popular. Responding to low-carb diets like keto, the market sees a trend towards pasta with reduced carbohydrates and enhanced proteins.
Rising popularity of veganism across the world
The surge in veganism and plant-based diets has led to an increased demand for vegan pasta products, which avoid animal-derived ingredients like eggs, while further propelling the pasta market demand. Pasta infused with vegetables like spinach, beetroot, or carrot is becoming popular, offering added nutritional benefits and appealing colours.
The popularity of vegan pasta aligns with the increasing number of consumers adopting vegan, vegetarian, or flexitarian diets for health, ethical, or environmental reasons. Vegetable-infused pasta typically incorporates vegetable powders or purees, such as spinach, beetroot, carrots, or squash, into the dough. This not only adds natural colours and flavours but also boosts the nutritional content, particularly in vitamins and antioxidants. These pasta cater to health-conscious individuals looking to increase their vegetable intake or reduce carbohydrate consumption without giving up pasta.
Sustainability is emerging as a crucial aspect of the market
The pasta sector is witnessing a shift towards more sustainable packaging solutions to reduce plastic waste. There is also an emphasis on sustainable farming practices for the wheat and other grains used in pasta production. This includes minimising the use of chemical fertilisers and pesticides, practising crop rotation, and conserving water. The use of organic farming methods, which avoid synthetic inputs, is gaining traction in the production of pasta ingredients.
Pasta manufacturers are increasingly adopting energy-efficient practices to reduce their carbon footprint. This includes using renewable energy sources and improving manufacturing processes to be more energy-efficient. Furthermore, the shift towards sustainable packaging solutions, such as biodegradable or recyclable materials, is a significant trend. Reducing plastic use and improving packaging recyclability are key focuses.
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Based on type, the market can be divided into:
On the basis of raw material, the market can be divided into:
By distribution channel, the market can be divided into:
The regional markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Consumers migrate towards easy-to-cook food products that need insignificant cooking time due to the rapid urbanisation, hectic lifestyles as well as western influences. Since pasta is a convenient and healthy food, its consumption is on the rise, particularly for vermicelli, fusilli, and macaroni.
Furthermore, several regional and foreign producers have launched a wide variety of products in developing and potential markets in order to appeal to consumers' shifting tastes and preferences. Its combination with various ingredients, like carrot, spinach, beet juice, and herbs, has developed new options to attract customers, like organic, vegan, and gluten-free variants. All these factors are expected to propel the market growth in the coming years.
Europe is expected to lead the market in the coming years due to increased consumption rate. Moreover, the region is likely to witness a healthy rise in the per capita sales of pasta, aiding the growth of the market further. The Asia Pacific region is also likely to witness fast growth in the coming years, with thriving demand from China, Japan, and India.
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Despite the high consumption of pasta in the United States, there have been no effects on consumers' obesity, which will fuel the market growth over the forecast period. In addition, once the pasta is properly cooked, it can have a low glycaemic index and could be significantly supported by other ingredients to please individuals. This also provides a high source of dietary lycopene after the product is eaten with tomato items. This further provides an impetus to the pasta market growth. Its consumption has risen among health-conscious consumers globally because it is free of cholesterol and low in sodium.
The report gives a detailed analysis of the following key players in the global pasta market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the global pasta market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Raw Material |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Trade Data Analysis |
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Price Analysis |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Pasta Market Analysis
8.1 Key Industry Highlights
8.2 Global Pasta Historical Market (2018-2023)
8.3 Global Pasta Market Forecast (2024-2032)
8.4 Global Pasta Market by Type
8.4.1 Dried Pasta
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Chilled/Fresh Pasta
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Canned/Preserved Pasta
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Others
8.5 Global Pasta Market by Raw Material
8.5.1 Durum Wheat Semolina
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Wheat
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Mix
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Barley
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Rice
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Maize
8.5.6.1 Historical Trend (2018-2023)
8.5.6.2 Forecast Trend (2024-2032)
8.5.7 Others
8.6 Global Pasta Market by Distribution Channel
8.6.1 Supermarkets and Hypermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Specialty Stores
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online/E-Retailing
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Pasta Market by Region
8.7.1 North America
8.7.2 Europe
8.7.3 Asia Pacific
8.7.4 Latin America
8.7.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.2.3 Breakup by Country
9.2.3.1 Russia
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 Iran
9.5.3.3 Egypt
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyers Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Price Analysis
12.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
12.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
12.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
12.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
12.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
13 Trade Data Analysis (HS Code - 1902)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Manufacturing Process
14.1 Detailed Process Flow
14.2 Operations Involved
14.3 Mass Balance and Raw Material
15 Project Details, Requirements and Cost Analysis
15.1 Land, Location and Site Development
15.2 Construction
15.3 Plant Layout
15.4 Plant Machinery
15.5 Raw Material Requirement
15.6 Packaging
15.7 Transportation
15.8 Utilities
15.9 Manpower
15.10 Other Capital Investment
16 Loans and Financial Assistance
17 Project Economics
17.1 Capital Cost of Project
17.2 Techno-Economic Parameters
17.3 Product Pricing and Margins
17.4 Taxation and Depreciation
17.5 Income Projections
17.6 Expenditure Projections
17.7 Financial Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Barilla G. and R. Fratelli SpA
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Financial Summary
18.2.1.5 Certifications
18.2.2 Nestle SA
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Financial Summary
18.2.2.5 Certifications
18.2.3 F.lli De Cecco di Filippo Fara San Martino S.p.A.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Financial Summary
18.2.3.5 Certifications
18.2.4 JSC Makfa
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Financial Summary
18.2.4.5 Certifications
18.2.5 AGT Food and Ingredients Inc.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Financial Summary
18.2.5.5 Certifications
18.2.6 General Mills, Inc.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Financial Summary
18.2.6.5 Certifications
18.2.7 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Pasta Market: Key Industry Highlights, 2018 and 2032
2. Global Pasta Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Pasta Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Pasta Historical Market: Breakup by Raw Material (USD Billion), 2018-2023
5. Global Pasta Market Forecast: Breakup by Raw Material (USD Billion), 2024-2032
6. Global Pasta Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Pasta Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Pasta Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Pasta Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Pasta Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Pasta Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Pasta Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Pasta Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Pasta Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Pasta Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Pasta Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Pasta Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Pasta Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Pasta Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Major Importing Countries by Volume (2021)
21. Major Exporting Countries by Volume (2021)
22. Major Importing Countries by Value (2021)
23. Major Exporting Countries by Value (2021)
24. North America Pasta Historical Price Trends and Forecast 2018-2028
25. Europe Pasta Historical Price Trends and Forecast 2018-2028
26. Asia Pacific Pasta Historical Price Trends and Forecast 2018-2028
27. Latin America Pasta Historical Price Trends and Forecast 2018-2028
28. Middle East and Africa Pasta Historical Price Trends and Forecast 2018-2028
29. Global Pasta Market Structure
In 2023, the global pasta market size attained a value of nearly USD 25.67 billion.
In the forecast period of 2024-2032, the market is projected to grow at a CAGR of 3.34%.
By 2028, the market is estimated to reach a value of about USD 31.14 billion.
The major drivers of the market such as rising disposable incomes, increasing population, hectic lifestyles, western influences, growing health consciousness, and rising demand for convenient food are expected to aid the pasta market growth.
The launch of organic, vegan, and gluten free variants of the product is the major trend driving the growth of the market.
The leading regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Europe accounting for the largest market share.
The major types of pasta in the industry are dried pasta, chilled/fresh pasta, canned/preserved pasta, and others.
The most significant raw materials of the product are durum wheat semolina, wheat, mix, barley, rice, maize, and others.
Supermarkets/ hypermarkets, convenience stores, specialty stores, online/e-retailing, and others are the dominant distribution channels in the market.
The major players in the market are Barilla G. and R. Fratelli SpA, Nestle SA, F.lli De Cecco di Filippo Fara San Martino S.p.A., JSC Makfa, AGT Food and Ingredients Inc., General Mills, Inc., among others.
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