Paste Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2026-2035)

Key Trends and Recent Developments

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Global Paste Market Industry Segmentation

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Global Paste Market Share

By nature, organic pastes are picking up momentum

The demand for organic produce and fewer processed fruit and veg pastes that could meet the demands for health and sustainability is becoming increasingly demanded by the consumer. A very good example is that of the brand Biona, which in February 2025 launched their organic ginger and turmeric cooking paste in the United Kingdom market. Thus, the aim of providing immunity-boosting foods that could save time will definitely address the trend that immunity-boosting food pastes have gone mainstream. In fact, the trend even indicates that the organic paste category has made a shift from a simple commodity to the super-premium clean label for meal preparation.

Conventional fruit and vegetable paste market encompassing mature techniques and processes is still very much alive and doing well. Most of these innovations and advancements are primarily attributed to large-scale investments and efficiency strategies, which have managed to keep prices relatively low and output at the right levels. One such example of such companies is the Kagome Co., Ltd., which, as of the end of February 2024, invested further EUR 10 million into the development of its tomato processing units, thus improving not only the degree of automation but making the production process of conventional paste production more efficient, hence making it possible through these investments for producers to provide paste ingredients at the right levels, particularly through emerging countries where sensitivity to prices is relatively high.

By types of paste, vegetable paste witness consistent demand

The growth in the vegetable paste market is primarily driven by the development in large-scale processing technology and the establishment of strategic partnerships, which primarily focus on efficiency in the production chain and meet the requirements of uninterrupted supplies. In January 2025, a contract was signed between Tukaş Gıda Sanayi ve Ticaret A.Ş. and CFT S.p.A. to establish two massive tomatoes paste processing production lines with a processing capacity of up to 1,300 tons per hour at the Niğde plant in Turkey. With this initiative, the company will enhance the quality of their extensive range of products, Tomato Pastes, sauces, and preserved Vegetables, which will, in turn, enhance the presence of the company in the global processed vegetable market due to the increasing demands for paste dishes.

Meanwhile, the fruit paste market shows robust growth as companies operating in the food and beverages industry are also more likely to opt for natural and clean-label ingredients, which can function as a natural flavor agent as well as a paste. Demand for real-fruit products like filling, spreading, and base for smoothies is acting as the prime force that triggered this innovation in paste form. ABC Fruits in December 2024 publicly announced the launch of the following product lines, including mango puree and concentrate, guava puree and concentrate, banana puree and concentrate, and papaya puree and concentrate. By expanding its offerings and including paste and puree form under its portfolio, the company is making it easier to satisfy the growing demands related to the use of fruit ingredients.

By end-use, Hotels, Restaurants & Cafés (HoReCa) register robust growth

HoReCa category contributes significantly to the paste market revenue as consumers seek operating efficiency, same taste, and quick service in extremely busy kitchen environments. Companies are offering high-quality ready-to-use paste forms and culinary bases that make food preparation easier and less wasteful as an offer. In this context, for example, in August 2025, Food Service India Pvt. Ltd. launched "Zero Prep," which includes cooking pastes and veg. pastes that are specifically designed for QSR, hotels, and cloud kitchens. In this manner, it is enabling chefs to have minimized preparation times drastically while keeping the "same taste." Such companies that produce paste solutions at an industrial scale for HoReCa are hence indeed promoting and contributing to this rising trend for quick service culinary efficiency.

The household category is a major end-use category as consumers prefer quick and novel food preparations. Market players are focusing on developing vibrant and easy-squeeze fruit and veg pastes that can replicate the taste of homemade food in a few seconds. This has emerged to be a notable trend in the global paste market which has transformed the entire food industry. It has also changed the cooking experience in a completely new manner with small resealable packs that not only introduce authenticity but also come with health offerings in a package of cleanliness and purity.

By distribution channel, hypermarket and supermarket register remarkable market growth

The hypermarket and supermarket segment continues to play a crucial role in increasing retail visibility and product trials. Players are utilizing these big stores to promote brand awareness, launch combo packs, and attract bulk-scale customers. For example, a leading company, Avenue Supermarts (DMart), made an announcement regarding expansion opportunities in North India and Tier-II cities in July 2025. This allows brands, such as ITC and Nestle, to expand their processed food and paste product placement opportunities via strategic partnerships.

Online e-commerce sites are also revolutionizing the paste delivery business through easy convenience, subscription, and direct-to-consumer marketing. Many organizations are capitalizing on this revolution to enhance their online offerings and support online promotions to target the repeat purchase of products. As Amazon India launched delivery of grocery products to 130+ cities in June 2024, major paste brands soon partnered to make the products available across the country through doorstep delivery.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Global Paste Market Regional Analysis

By Region, Europe is becoming a hotspot

The paste Europe market is presently witnessing a shift towards premium products and health-driven innovations primarily driven by the desire for clean label and functional ingredient products on the part of the customer. Thus, manufacturers are launching products that incorporate health with unique taste experiences. Paradise Fruits Solutions by Jahncke, for instance, introduced its” Taste of the East” line that included fruit pastes with unique Japanese-inspired flavors and low sugar levels when it participated in the Fi Europe event in December 2023. Product innovation is one example of how manufacturers are diversifying products due to increased demands for natural, high fiber fruit products.

The Asia Pacific paste market is presently undergoing a trend towards fast development where the major regional and global expand their portfolios catering to the requirements exercised by the versatility and functionality expected from fruit/vegetable pastes and other fruit/vegetable ingredients. Organizations such as Archer Daniels Midland Company (ADM) market fruit/vegetable preparations, juices & juice blends that can be applied appropriately within all the baking, drink, and ready-to-eat meals segments within Asia-Pacific. By aligning their offerings with regional developments such as exotic fruit pastes, clean labels, and bulk industrial ingredients, enable the downstream food and beverage producers the agility to create innovations and develop robust and scalable solutions within the ever-expanding global market channels.

The trend in India also signifies the expansion of the paste segment in the Asia Pacific region. The sustained introduction of fruit and vegetable pastes, naturally for the trend, with ingredients like tomato, strawberry, jamun, tamarind, and mango by companies such as Shimla Hills, Jain Farm Fresh Foods, Surya Masale, and Priya Foods is a clear indication of the consumer demand for authentic, preservative-free, and convenient ingredients for beverages, desserts, and daily cooking. This, therefore, is the underlying reason for regional market growth.

Competitive Landscape

Other participants competing in this market include Chandni Paste and Dehydration Pvt. Ltd, and others.

Main Highlights of the Report on Paste Market

• Historical record and correct forecasting through 2035: The report offers a comprehensive review of the market trends, production, and consumption pattern of the past, as well as an accurate forecast by means of advanced mathematical models through 2035.
• Findings related to product innovations and technological advancements: It showcases innovations like the fermentation method of Ajinomoto’s tomato flavor, the trend-oriented launches of sauces from Heinz, and novel functional and exotic fruit pastes that lead to premium-ization in the industry, among others.
• Competitive profiling of paste market players: The report provides comprehensive analysis of key players like Del Monte Foods, Olam Spices and Vegetables, Capital Foods, and Berrigarden GmbH, which outline strategies, product lines, and expansions worldwide.
• Regional analysis for identifying new growth opportunities: This market research study provides a global perspective by exploring the scenario in Asia-Pacific, Europe, and North America and finds that the Asia-Pacific market has grown at the fastest rate due to growing processing capacities and demand for functional pastes among consumers.
• Investment-oriented outlook that is supported by data-driven: It analyzes the recent capacities added and new Greenfield investments made in the sector by companies such as Mother Dairy and P&J for Juice and Paste to offer a data-driven insight into the market possibilities and efficiency.

Why Choose Expert Market Research?

• Insights and expert views supported with primary research to ensure data validity and accuracy.
• Actionable insights for decision-making that allow organizations to discover areas and opportunities for growth.
• Region and product-focused analysis to help decision-making based on overall performance in regions and product groups by distribution channels.

Call to Action

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