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Global Period Panties Market Size, Share, Trends, Demand, Forecast: By Product Type: Brief, Bikini, Boyshort, Hi-Waist, Others; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Period Panties Market Outlook
The global period panties market size reached approximately USD 134.09 million in 2023. The market is assessed to grow at a CAGR of 15.2% between 2024 and 2032 to attain a value of around USD 479.15 million by 2032.
Key Trends in the Market
Period panties refer to undergarments that are intended to provide protection during periods. They consist of absorbent materials, a moisture barrier, and a layer to prevent staining and leaks. They are preferred as cost-effective and sustainable alternatives to disposable menstrual hygiene products.
- The period panties market growth can be attributed to the availability of the product in different thicknesses and styles. Period panties use advanced moisture-wicking technology to efficiently wick away moisture and absorb menstrual blood.
- The rising focus on sustainability, especially among the millennial and Gen-Z population, is expected to boost the usage of period panties as alternatives to traditional sanitary products, including pads and tampons. This can be attributed to their reusability, affordability, comfortability, and effectiveness in reducing the amount of menstrual waste. In addition, the growing focus on menstrual hygiene, buoyed by favourable government initiatives, is expected to be one of the crucial period panties market trends.
- The development of biodegradable period panties made with organic materials like merino wools, bamboo, and organic cotton, among others, that can break down in active soil is expected to propel the market in the forecast period.
Market Analysis
Based on product type, the period panties market segmentation includes brief, bikini, boyshort, and hi-waist, among others. On the basis of distribution channel, the market can be divided into offline and online. The major regional markets for period panties include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global period panties market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Modibodi Pty Ltd
- Neione
- Knix Wear Inc
- Rael, Inc
- Victoria’s Secret & Co.
- FannyPants LLC
- Fluxies
- Anigan
- Thinx Inc.
- Harebrained
- Others
Market Share by Distribution Channel
Online channels account for a substantial portion of the period panties market share owing to the rising internet penetration and growing smartphone ownership. Online channels boast a wide range of period panties in different styles, sizes, and designs. Well-known period underwear brands are also marketing their products on e-commerce platforms, further adding to the segment’s growth.
The demand for period panties from offline channels such as supermarkets, convenience stores, and hypermarkets is also growing amid the increasing number of working women and the growing awareness regarding the benefits of eco-friendly menstrual hygiene products.
Market Share by Region
According to the period panties market analysis, North America represents a substantial market share due to the presence of leading companies in countries like the United States. High menstrual hygiene awareness, the development of sustainable period panties, and the rising shift from single-use menstrual hygiene products are further fuelling the market.
Meanwhile, the market in the Asia Pacific is expected to witness a healthy growth in the forecast period amid the growing availability of menstrual underwear on different distribution channels. The increasing preference for cost-effective female hygiene products, coupled with favourable government initiatives promoting healthy menstruation, is expected also to propel the period panties market demand in upcoming years.
Competitive Landscape
Thinx Inc. is a feminine hygiene company that was established in 2013. Through its brands like Thinx Teens, Thinx, and Thinx for All Leaks, the company aims to offer sustainable incontinence and menstruation solutions. It also intends to change the narrative about menstrual health and create future-oriented solutions.
Victoria’s Secret & Co. is one of the leading speciality retailers of fashion-inspired and modern collections of casual sleepwear, underwear, swimwear, and athleisure, among others. Its products are sold and marketed in over 70 countries through brands such as PINK and Victoria's Secret. It is headquartered in Ohio, the United States.
Neione, established in 2012, offers leak-free and innovative menstruation and feminine hygiene products. Its period panties are available in various styles, comfortable, leak-proof, and absorbent, supporting comfortable periods. Its feminine care products are also eco-friendly and body safe.
Other market period panties market players include Modibodi Pty Ltd, Knix Wear Inc, Rael, Inc, FannyPants LLC, Fluxies, Anigan, and Harebrained, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Period Panties Market Analysis
8.1 Key Industry Highlights
8.2 Global Period Panties Historical Market (2018-2023)
8.3 Global Period Panties Market Forecast (2024-2032)
8.4 Global Period Panties Market by Product Type
8.4.1 Brief
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Bikini
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Boyshort
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Hi-Waist
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Others
8.5 Global Period Panties Market by Distribution Channel
8.5.1 Offline
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Online
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Period Panties Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Period Panties Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Period Panties Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Period Panties Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Period Panties Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Period Panties Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Modibodi Pty Ltd
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Neione
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Knix Wear Inc
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Rael, Inc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Victoria’s Secret & Co.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 FannyPants LLC
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Fluxies
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Anigan
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Thinx Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Harebrained
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Period Panties Market: Key Industry Highlights, 2018 and 2032
2. Global Period Panties Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Period Panties Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Period Panties Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
5. Global Period Panties Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
6. Global Period Panties Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Period Panties Market Forecast: Breakup by Region (USD Million), 2024-2032
8. North America Period Panties Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Period Panties Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Europe Period Panties Historical Market: Breakup by Country (USD Million), 2018-2023
11. Europe Period Panties Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Asia Pacific Period Panties Historical Market: Breakup by Country (USD Million), 2018-2023
13. Asia Pacific Period Panties Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Latin America Period Panties Historical Market: Breakup by Country (USD Million), 2018-2023
15. Latin America Period Panties Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Middle East and Africa Period Panties Historical Market: Breakup by Country (USD Million), 2018-2023
17. Middle East and Africa Period Panties Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Global Period Panties Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 134.09 million.
The market is assessed to grow at a CAGR of 15.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 479.15 million by 2032.
The major market drivers include the introduction of favourable government initiatives aimed at boosting awareness regarding menstrual hygiene and the growing demand for eco-friendly feminine hygiene products.
The rising availability of different types, styles, and designs of period panties on e-commerce channels and the growing shift from single-use menstrual hygiene products are the key trends guiding the market growth.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major product types considered in the market report are brief, bikini, boyshort, and hi-waist, among others.
The significant distribution channels in the market are online and offline.
The major players in the market are Modibodi Pty Ltd, Neione, Knix Wear Inc, Rael, Inc, Victoria’s Secret & Co., FannyPants LLC, Fluxies, Anigan, Thinx Inc., and Harebrained, among others.
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