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Peru Beer Market Share, Growth, Trends, Analysis, Report: By Product Type: Lager, Ale, Others; By Category: Standard Beer, Premium Beer; By Distribution Channel: On Trade, Off Trade; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Peru Beer Market Outlook
The Peru beer market size reached around USD 2.33 billion in 2023. The market is projected to grow at a CAGR of 3.5% between 2024 and 2032, reaching almost USD 3.20 billion by 2032.
Key Takeaways
- The demand for lager is expected to grow significantly among consumers.
- Off trade consumption of beer is expected to record and witness an upward trend over the forecast period.
- Premium beer is expected to constitute a major portion of the Peru beer market share.
The shift towards non-alcoholic beverages has been inspired by the sober-curious movement among Gen Z in Peru, who are focusing on controlling their alcohol intake in social and private settings. This is contributing towards the shift towards non-alcoholic beer, which is manufactured through reverse osmosis and vacuum distillation and removes the alcoholic content from the beverage by up to 99.5%. This does not compromise the taste and quality of beer and caters to the increasing demand for beers among health-conscious consumers.
Increasing consumer inclination towards supporting small breweries that manufacture beers in unique flavours is expected to drive the Peru beer market development in the forecast period. Product innovation is driving the consumption of ready-to-drink beers in Peru. Hectic lifestyles among consumers are prompting an increase in the demand for time-saving and convenient beverages.
Sustainable packaging has also emerged as one of the key Peru beer market trends as consumers are seeking eco-friendly packaging for their canned/bottled beers. Many companies are running recycling programmes for their used beer bottles, which is contributing to increased consumer demand. As increasing innovations in packaging prioritise customer satisfaction, the Peru beer market is expected to record significant growth.
The resurging demand for hard seltzers is further anticipated to contribute to the Peru beer market development over the forecast period.
Market Segmentation
Peru Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Product Type
- Lager
- Ale
- Others
Market Breakup by Category
- Standard Beer
- Premium Beer
Market Breakup by Distribution Channel
- On Trade
- Off Trade
The key Peru beer market players are Anheuser-Busch Inbev SA/NV, Diageo Plc, Heineken Holding NV, Cervecería del Valle, 7 VIDAS, Jack Vled & Co., and Real Craft Beer Company Sac, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Category |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Market Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Latin America Beer Market Overview
8.1 Key Industry Highlights
8.2 Latin America Beer Historical Market (2018-2023)
8.3 Latin America Beer Market Forecast (2024-2032)
8.4 Latin America Beer Market Share by Country
8.4.1 Brazil
8.4.2 Mexico
8.4.3 Argentina
8.4.4 Peru
8.4.5 Others
9 Peru Beer Market Overview
9.1 Key Industry Highlights
9.2 Peru Beer Historical Market (2018-2023)
9.3 Peru Beer Market Forecast (2024-2032)
10 Peru Beer Market by Product Type
10.1 Lager
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ale
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 Peru Beer Market by Category
11.1 Standard Beer
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium Beer
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Peru Beer Market by Distribution Channel
12.1 On Trade
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Off Trade
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyers Powers
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Trade Data Analysis (HS Code: 2203)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Anheuser-Busch Inbev SA/NV
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Diageo Plc
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Heineken Holding NV
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Cervecería del Valle
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 7 VIDAS
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Jack Vled & Co.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Real Craft Beer Company Sac
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Latin America Beer Market: Key Industry Highlights, 2018 and 2032
2. Peru Beer Market: Key Industry Highlights, 2018 and 2032
3. Peru Beer Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. Peru Beer Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. Peru Beer Historical Market: Breakup by Category (USD Billion), 2018-2023
6. Peru Beer Market Forecast: Breakup by Category (USD Billion), 2024-2032
7. Peru Beer Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Peru Beer Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Major Importing Countries by Volume
10. Major Exporting Countries by Volume
11. Major Importing Countries by Value
12. Major Exporting Countries by Value
13. Peru Beer Market Structure
Key Questions Answered in the Report
The market was valued at nearly USD 2.33 billion in 2023.
The market is projected to grow at a CAGR of 3.5% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 3.20 billion in 2032.
The different distribution channels in the market include on trade and off trade.
The major categories of beer in the market are standard beer and premium beer.
The different product types in the market are lager, and ale, among others.
The key market players are Anheuser-Busch Inbev SA/NV, Diageo Plc, Heineken Holding NV, Cervecería del Valle, 7 VIDAS, Jack Vled & Co., and Real Craft Beer Company Sac, among others.
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