The global pilates and yoga studios market was valued at USD 168.44 Billion in 2025. The industry is expected to grow at a CAGR of 10.60% during the forecast period of 2026-2035 to reach a value of USD 461.31 Billion by 2035. The market growth is driven by ggovernment policies and community-led initiatives promoting widespread participation in wellness practices by expanding accessibility.
Globally, governments are increasingly investing in formal programs, research grants, certification systems, and cultural exchange to promote the preventive healthcare value of holistic approaches. In India alone, for example, the Ministry of Ayush has been at the forefront of promoting yoga internationally through the likes of the International Day of Yoga (IDY), which is observed each year on June 21st with mass events in countries around the world.
In addition to flagship events, the ministry has also invested more than INR 15.30 crores in research projects related to yoga, established Ayush chairs in overseas universities, and brought internationally accepted certification standards through the Yoga Certification Board (YCB). Such initiatives provide access to credible teachers and establish global confidence in yoga as a science-based and disciplined practice, adding to the pilates and yoga studios demand
In addition, online resources, such as apps and multilingual content have further broadened access, while Indian embassies and cultural centers across the globe continue to incorporate yoga into festivals, training programs, and awareness campaigns thereby fostering global Pilates and Yoga studios market growth.
Meanwhile, local neighborhood initiatives are bringing health within reach by offering low-cost entry to designed fitness experiences. The most recent example is the opening of an open-air Fitness Court® Studio in Marion, Indiana, in September 2024, as part of the National Fitness Campaign.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
10.6%
Value in USD Billion
2026-2035
*this image is indicative*
Scalable, wellness-focused programming is supporting the pilates and yoga market growth as consumers increasingly seek classes that enhance both physical fitness and mental well-being. Studios and fitness operators are implementing standardized, expert-designed programs that can be delivered consistently across locations, ensuring quality and broad accessibility. For example, in 2025, Les Mills launched a four-part yoga series, allowing clubs to expand their offerings efficiently while providing diverse, structured classes that cater to all fitness levels and support holistic health goals.
The expansion of pilates and yoga studios into high-demand urban centers is a key driver. As consumers increasingly prioritize health, fitness, and holistic well-being, studios are targeting metropolitan areas with affluent, health-conscious populations. Boutique studios offering personalized, results-driven programs further enhance appeal and adoption. For instance, in June 2025, Studio Pilates opened a new location in Harlem, Manhattan, providing science-based reformer classes to urban clients. Such deliberate market entries highlight how expansion into premium urban centers fuels both brand visibility and market growth.
Personalized yoga experiences are adding to the pilates and yoga market revenue, reflecting a shift in consumer preference toward individualized wellness solutions. Modern clients increasingly value programs that adapt to their fitness levels, health goals, and personal schedules, rather than a one-size-fits-all approach. Studios that offer tailored instruction, small group sessions, and one-on-one guidance help clients achieve specific physical and mental benefits. For example, ID Hot Yoga expanded in New York in February 2025, emphasizing individualized instruction and diverse class formats to cater to every client’s unique needs.
Pilates and yoga are increasingly being recognized as inclusive fitness practices for seniors and post-pregnancy clients, offering low-impact yet highly effective ways to regain strength, flexibility, and balance. These practices support rehabilitation, improve posture, and enhance overall mobility without causing strain, making them suitable for all stages of life. Growing awareness of their restorative benefits is driving new wellness ventures, thereby fueling the market growth . For example, the launch of Pilates Tribe in Calcutta, India, in July 2025, highlights this trend, with the studio providing specialized training and safe, tailored workouts for older adults and new mothers.
The global pilates and yoga studios market is witnessing rising demand for structured instructor education and accreditation, as studios and training providers work to meet professional standards. With consumers increasingly seeking expert-led classes, the need for certified instructors has expanded, encouraging institutions to invest in dedicated education hubs. For instance, in July 2025, The Fitness Group launched London’s first dedicated Pilates Education Studio, offering mat and reformer Pilates training along with research and development facilities. The studio set a new benchmark for quality learning and advancing professionalization in the Pilates sector.
The EMR’s report titled “Global Pilates and Yoga Studios Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Activity Type
Key Insight: Pilates classes represent a strong segment of the market, as consumers increasingly seek low-impact workouts that enhance core strength, posture, and rehabilitation. Yoga classes also command a significant share, supported by rising global interest in mindfulness, holistic health, and stress reduction. Pilates and Yoga accreditation training is the fastest-growing activity type, driven by demand for certified instructors and career opportunities in the fitness sector. Merchandise sales, including branded mats, reformers, apparel, and accessories, contribute additional revenue while enhancing the customer experience. Together, these activity types highlight the diverse revenue streams that underpin the growth of the pilates and yoga studios market.
Market Breakup by Application
Key Insight: Large-scale studios dominate the market, benefiting from multiple class offerings, brand visibility, and established operations that attract a wide clientele. Medium-scale studios are the fastest-growing segment, leveraging franchise models, standardized programs, and community-focused services to expand rapidly. Small-scale studios continue to cater to niche markets, offering personalized attention, boutique experiences, and flexible schedules that encourage local adoption, collectively driving growth across the application segment.
Market Breakup by Region
Key Insight: North America represents the biggest revenue portion of the global pilates and yoga studios market, supported by urban wellness trends, franchise networks, and high consumer fitness awareness. Asia Pacific is the fastest-growing region, driven by rising health consciousness, expanding urban populations, and the growth of boutique studios. Europe and Latin America maintain steady growth, while the Middle East and Africa are emerging markets, aided by increased interest in holistic wellness and investment in modern studio infrastructure, making regional expansion a significant driver.
By activity type, pilate classes are picking up robust momentum
Pilates classes are gaining notable traction in the global market as they address both fitness and rehabilitation needs. Increasingly, they are being recognized for benefits such as core strength, posture correction, and recovery support, making them popular among seniors and post-pregnancy clients. For example, XS Energy Pilates in Australia expanded in 2024 with a boutique approach to women’s health and small-group training. Similarly, reformer Pilates studios in the United States have launched specialized programs to target low-impact wellness, ensuring Pilates classes stay at the forefront of the global studio experience.
Yoga accreditation training is expanding at a fast pace in the pilates and yoga studios market as aspiring instructors seek formal recognition to meet rising demand for structured and authentic yoga practices. Training programs are evolving beyond traditional models to include hybrid and online certifications. For instance, in July 2023, Yoga Alliance broadened its digital training initiatives to reach global participants, while recently, studio-led teacher training programs are gaining notable traction in Europe and Asia to equip professionals with advanced skills. This growing focus on certification highlights how accreditation is shaping the professional future of yoga studios worldwide.
By application, large scale studios to amass substantial revenue
Large-scale studios dominate the market as they benefit from strong brand visibility, diverse class offerings, and advanced infrastructure that attract a wide clientele. Their ability to offer specialized sessions such as reformer pilates, hot yoga, and prenatal yoga under one roof makes them appealing to varied age groups and fitness levels. The presence of established names in metropolitan areas also fosters trust and loyalty, allowing these studios to capitalize on rising health consciousness and the integration of wellness into mainstream lifestyle choices.
Medium-scale studios record the fastest-growth in the global pilates and yoga studios industry, driven by their adaptability and franchise-led expansion models. They strike a balance between affordability and accessibility, making yoga and pilates more approachable for urban and semi-urban populations. Many of these studios emphasize community-focused services such as small-group classes, wellness events, and partnerships with local fitness initiatives, which helps them build strong neighborhood connections. Their standardized training formats and flexible membership options further boost adoption.
By region, North America to lead the market growth
North America leads the market resulting from the strategic franchise-led expansion to meet rising consumer demand for results-driven fitness experiences. Fitness brands prefer franchise models to scale quickly, ensuring consistent quality, standardized programs, and efficient operations while targeting high-demand urban and suburban markets. For instance, FS8, F45 Training’s Pilates-Yoga hybrid brand, opened its flagship studio in Austin, Texas, in April 2024 and has since launched additional studios in Weston Lakes, Florida; Royal Oak, Michigan; and Foxborough and Dedham, Massachusetts, demonstrating how franchise-driven expansion is fueling market growth in North America.
Meanwhile, the Asia Pacific is witnessing significant growth in the global pilates and yoga studios market with yoga’s deep cultural roots in India playing a central role. As the birthplace of yoga, India has amplified global awareness through initiatives such as International Day of Yoga and government-led wellness programs that highlight its health benefits. Rising fitness culture across urban centers in China, Japan, and Australia is further strengthening demand, with consumers seeking mind-body practices that combine flexibility, stress relief, and overall well-being. This regional embrace of traditional practices, supported by modern studio formats, continues to fuel growth.
Major pilates and yoga studios companies are increasingly focusing on strategic expansion to capture growing demand for holistic wellness. Leading brands are adopting franchise and boutique studio models to scale rapidly while maintaining quality and brand consistency. Many players invest in specialized training programs and certification courses to ensure skilled instructors and standardized class offerings. Additionally, studios are diversifying their services with Pilates-Yoga hybrid workouts, personalized sessions, and wellness merchandise to enhance client engagement and drive revenue growth.
To strengthen their market position, companies are targeting urban and high-demand regions with flagship studios and premium services. Marketing efforts emphasize community building, health-conscious lifestyles, and science-backed programs to attract and retain clients. Partnerships, collaborations, and international master franchise agreements allow rapid geographic expansion, while technology integration, such as booking apps, online classes, and virtual training, enhances accessibility. These strategic approaches enable market players to strengthen brand loyalty, expand their client base, and sustain competitive advantage in a growing fitness and wellness industry.
Based in New York, the United States, and founded in 2005, Fitness Firm offers tailored Pilates and yoga sessions for all fitness levels. Its programs combine strength, flexibility, and wellness in a holistic approach. Over the years, it has grown into a trusted hub for community-focused fitness.
Harmony Yoga Pilates Studio, established in London, the United Kingdom in 2010, emphasizes the union of body and mind through its carefully curated classes. Designed for both beginners and advanced practitioners, the studio promotes balance and core strength. It is widely recognized for creating a serene and motivating environment, emerging as a strong pilates and yoga studios market player.
Launching in 2008 in Sydney, Australia, Core Pilates and Mind Limited integrates Pilates with mindfulness practices. Its sessions aim to enhance physical conditioning while improving mental clarity. The brand has cultivated a loyal following through innovative and results-driven programming.
Toronto, Canada, has been home to Innerstellar Pilates & Yoga Studio since its founding in 2012. The boutique studio focuses on posture correction, functional movement, and total-body wellness. Community engagement and personalized attention have made it a preferred choice for urban fitness enthusiasts.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the global pilates and yoga studios market include M Pilates + Yoga, Longevita Pilates & Yoga Studio, Studio A Pilates & Yoga, Authentic Pilates Ltd., Pilates Unlimited, Fitness Unlimited, and others.
Explore the latest trends shaping the Global Pilates And Yoga Studios Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Get your free sample report or contact our team for customized consultation on global Pilates and yoga studios market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the global pilates and yoga studios market reached an approximate value of USD 168.44 Billion.
The market is projected to grow at a CAGR of 10.60% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 461.31 Billion by 2035.
Key strategies driving the market include expansion into urban centers, franchise and boutique models, certified instructor training, personalized classes, digital tools for accessibility, and merchandise offerings.
The key trends fuelling the growth of the market include rising celebrity endorsements and increasing adoption of novel technologies to enhance consumer convenience.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The applications include small scale, medium scale, and large scale.
The key players in the market include Fitness Firm Yoga and Pilates Studio, Harmony Yoga Pilates Studio, Core Pilates and Mind Limited, Innerstellar Pilates & Yoga Studio, M Pilates + Yoga, Longevita Pilates & Yoga Studio, Studio A Pilates & Yoga, Authentic Pilates Ltd., Pilates Unlimited, Fitness Unlimited, and others.
North America holds the largest share, supported by high fitness awareness, franchise networks, and established premium wellness brands.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Activity Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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