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Report Overview
The global point of sale materials (PoSM) market was valued at USD 37.16 Billion in 2025. The market is expected to grow at a CAGR of 5.60% during the forecast period of 2026-2035 to reach a value of USD 64.08 Billion by 2035. Expanding adoption of IoT-powered shelf talkers and motion-based displays is driving measurable sales lifts for FMCG brands, transforming traditional PoSM into a data-rich engagement platform inside physical retail stores.
Key Market Insights:
- Printed marketing materials require 21% less cognitive effort to process, highlighting the effectiveness of printed PoSM. 56% of consumers trust print marketing the most among all marketing types, underlining the significance of PoSM in brand visibility.
- 82% of purchase decisions are made in-store, emphasising the critical role of PoSM in the final stage of the buying process.
- As per industry reports, 68% of consumers say they have made an unplanned purchase due to an effective in-store display or promotion.
Market Size & Forecast
- Market Size in 2025: USD 37.16 Billion
- Projected Market Size in 2035: USD 64.08 Billion
- CAGR from 2026 to 2035: 5.60%
The market is being reshaped by both digital integration and sustainability, making it far more than just a tool for visibility. One of the strongest driving factors is the accelerating adoption of digital and smart display units, supported by investments from global retailers to create personalized in-store journeys. For instance, in June 2024, Walmart announced electronic shelf labels (ESLs) for over 2300 stores by 2026, which reflects a broader shift. The ability to combine immersive visuals with real-time shopper data is fast becoming a trend in the point of sale materials (PoSM) market.
Government policies are also playing a direct role. The European Union’s 2024 directive on sustainable packaging has pushed retailers to adopt eco-friendly substrates in display materials, while India under “Invest India” has supported the expansion of hypermarkets using eco-designed PoSM systems. Additionally, China’s position as the largest PoSM manufacturer is bolstered by state-backed incentives for digital manufacturing hubs, which are supplying affordable yet innovative display solutions across the world.
As consumer behavior continues to tilt toward omnichannel experiences, brands in FMCG, pharmaceuticals, and beverages are intensifying PoSM investments. As per the point of sale materials (PoSM) market analysis, over 80% of consumer purchase decisions are still made in-store, underlining why impactful materials remain critical in the digital-first world. Taken together, these factors make PoSM an irreplaceable enabler of shopper conversion, sustainability goals, and brand equity across the global retail sector.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
The market is intensely competitive and fragmented, with multinational giants, regional innovators, and specialized startups. Suppliers are increasingly focused sustainability, digital innovation, and modular design. Point of sale materials (PoSM) companies investing in recyclable materials are aligning with tightening environmental laws, while those developing interactive digital PoSM are capturing the attention of retailers prioritizing shopper engagement. Opportunities also lie in analytics, as brands now expect real-time performance insights from display investments.
Regional point of sale materials (PoSM) market players, particularly in Asia Pacific, are gaining ground by offering affordable yet innovative solutions tailored to local markets. Partnerships between PoSM providers and retail technology firms are also reshaping the ecosystem, integrating digital signage with AI-driven analytics and loyalty systems.
NEC Corporation
NEC Corporation was established in 1899 and is headquartered in Tokyo, Japan. The company has built a strong global presence in information technology and integrated solutions, including retail-focused systems. In the PoSM market, NEC caters to brands and retailers by combining digital signage, AI-driven customer analytics, and smart retail solutions that enhance shopper engagement.
HH Global Group
HH Global Group was founded in 1991 and is headquartered in Leatherhead, United Kingdom. It specializes in marketing execution and creative production, serving global retail brands with tailored solutions. In the PoSM space, HH Global caters to clients by designing and delivering sustainable display units, in-store communication materials, and digital-physical campaign integrations.
Simpson Group
Simpson Group was established in 1912 and is headquartered in the United Kingdom. Known for its expertise in display print and in-store marketing materials, Simpson Group caters to major retailers by producing innovative cardboard engineering, sustainable packaging, and short-run campaigns.
RTC Europe Ltd.
RTC Europe Ltd. was founded in 1987 and is headquartered in the United Kingdom. The company specializes in merchandising systems and point-of-purchase solutions for global retailers. RTC Europe caters to the PoSM market by creating modular display systems, retail fixtures, and shelf management tools that drive consumer engagement.
Other key players in the market are Trion Industries, Inc., INDEVCO Group (Eastern Company), Priority Software Ltd., Drukkerij VAN AS B.V., Amitoje India, and Tokinomo Marketing S.R.L., among others.
Point of Sale Materials (PoSM) Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the point of sale materials (PoSM) market reached an approximate value of USD 37.16 Billion.
The market is projected to grow at a CAGR of 5.60% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 64.08 Billion by 2035.
Developing eco-friendly substrates, investing in digital display technology, co-creating modular designs with retailers, adopting AI shopper insights, and strengthening supply-chain resilience are driving competitiveness and long-term retail engagement.
Key trends aiding market expansion include the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors, shift towards eco-friendly packaging and integration of digital solutions.
Regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major applications of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
The key players in the market include NEC Corporation, HH Global Group, Simpson Group, RTC Europe Ltd., Trion Industries, Inc., INDEVCO Group (Eastern Company), Priority Software Ltd., Drukkerij VAN AS B.V., Amitoje India, and Tokinomo Marketing S.R.L., among others.
Rising material costs, sustainability pressures, and fragmented retail regulations challenge PoSM companies, while rapid digital transformation demands constant innovation, and supply-chain disruptions slow delivery of time-sensitive marketing activations.
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