Reports

Amid Ukraine-Russia crisis, our analysts and industry experts are closely monitoring the markets and working hard to identify, gather and timely deliver analysis of the impact of the situation and the impact that it has on various markets. All our reports are updated with the latest impact on the market before being sent out to our customers.

Global Point of Sale Materials (PoSM) Market: By Type: Soft PoSM, Hard PoSM; By End Use: FMCG, Food and Beverage, Retail, Pharmaceutical, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics; Procurement Best Practices; Competitive Landscape; Industry Events and Developments

Global Point of Sale Materials (PoSM) Market Outlook

The global point of sale materials (PoSM) market reached a value of almost USD 31.11 billion in 2021. The point of sale materials (PoSM) industry is further expected to grow at a CAGR of 5.5% between 2021 and 2026 to reach a value of nearly USD 43.42 billion by 2027.

 

Global Point of Sale Materials Market

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

The global point of sale materials (PoSM) market is driven by the FMCG, food and beverage, and retail sectors, which contribute significantly to the growth of the PoSM market. The high maturity markets include North America and Europe, which are expected to exhibit a healthy growth during the next few years. The Asia Pacific region is expected to witness largest growth in the forecast period. This can be attributed to the growing expansions of retail store networks in the region. The increasing investments by the manufacturers in the adoption of effective marketing solutions are anticipated to bolster the market growth. In addition, the rising disposable incomes and improved living standards of the people are further bolstering the adoption of PoSMs in various end use industries.

North America is the leading market for point of sale materials (PoSM). The market in the region is being driven by the high presence of global and local players. The growing adoption of a wide range of PoSMs, fuelled by the growing investments of the manufacturers in effective product marketing in the region is expected to further aid the market growth. The market is also being aided by the growing demand from the consumer-packaged goods (CPG) industries.

 

Properties and Applications

Point of sale materials (PoSM) are the advertising materials used to convey product information to the consumers at the point of sale. Many types of point of sale materials are available in the market, which companies use for advertising campaigns in an endeavour to enhance their product sales.

 

Global Point of Sale Materials (PoSM) Market By End Use

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Based on Types, the point of sale materials (PoSM) industry is divided into:

  • Soft PoSM
  • Hard PoSM

On the basis of end-user industries, the point of sale materials (PoSM) industry is segmented into:

  • FMCG
  • Food and Beverage
  • Retail
  • Pharmaceutical
  • Others

The food and beverage industry contributes significantly to the demand for point of sale materials (PoSM), accounting for nearly 35.2% of their demand in 2021.

The report also covers the regional markets of the product like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Point of Sale Materials (PoSM) Market By Region

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

 

Market Analysis

The global point of sale materials (PoSM) market is driven by the prevailing eminence of the industry in the in-store promotions sector. The major end user industries for the market like retail, FMCG, and food and beverage industries are driving the demand in the point of sale materials (PoSM) industry. The suppliers in the market are focusing on increasing their geographic footprint and broadening the range of their services to draw a bigger share of buyers' trade marketing spend.

The food and beverage, cosmetics, and personal care segments are exhibiting a considerable growth in the PoSM display, thus, further enhancing the point of sale materials (PoSM) market growth. The expansion in the store formats such as hypermarkets, supermarkets, and convenience stores in tier-2 and tier-3 cities, particularly in the developing markets in Asia and Latin America, is expected to result in the growth of the market. Retailers are grabbing opportunities to expand into emerging markets, thus, increasingly investing in PoS materials market. There has been a growing adoption of on-shelf and PDQ displays to secure customer attention, which has improved the significance of these displays as it is a powerful tool to drive walk-ins. Suppliers are increasingly investing in technology to ensure enhanced capabilities, which is further aiding the growth of the point of sale materials (PoSM) market.

Retailers are constantly and increasingly searching for different ways to make use of innovative solutions that attract customers. One such innovation includes interactive display technology, which has grown out of 'one to many' displays and grown into more personalised and interactive displays. The growing adoption of 3D point of sale materials display is anticipated to contribute to the market growth in the forecast period. 3D PoS tabletop and window displays help to enhance the visibility of products to improve their sales. In addition, the growing adoption of point of sale materials in the food and beverage sector to showcase premium food and beverage products like food gifts and alcohol is expected to supplement the market growth. Further, the availability of easy to assemble and sustainable point of sale materials is anticipated to bolster the market growth in the forecast period.

 

Competitive Landscape

The report gives a detailed analysis of the following key players in the global point of sale materials (PoSM) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • HH Global
  • Exceptional 3D, Inc.
  • Simpson Group
  • RTC Industries, Inc.
  • Trion Industries, Inc.
  • Priority, Inc.
  • Drukkerij VAN AS B.V.
  • Amitoje India

The comprehensive EMR report provides an in-depth assessment of the industry based on Porter's five forces model, along with giving a SWOT analysis.

 

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- End Use, Region
Breakup by Type Soft PoSM, Hard PoSM
Breakup by End Use FMCG, Food and Beverage, Retail, Pharmaceutical, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc., Drukkerij VAN AS B.V., Amitoje India, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always strive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Covid-19 Impact and Assessments on Market
8    Global Point of Sale Materials (PoSM) Market Overview

    8.1    Key Industry Highlights
    8.2    Global Point of Sale Materials (PoSM) Historical Market (2017-2021) 
    8.3    Global Point of Sale Materials (PoSM) Market Forecast (2022-2027)
    8.4    Global Point of Sale Materials (PoSM) Market by Type
        8.4.1    Soft PoSM
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Hard PoSM
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
    8.5    Global Point of Sale Materials (PoSM) Market by End Use
        8.5.1    FMCG
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2017-2021)
            8.5.1.3    Forecast Trend (2022-2027)
        8.5.2    Food and Beverage
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2017-2021)
            8.5.2.3    Forecast Trend (2022-2027)
        8.5.3   Retail
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2017-2021)
            8.5.3.3    Forecast Trend (2022-2027)
        8.5.4   Pharmaceutical
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2017-2021)
            8.5.4.3    Forecast Trend (2022-2027)
        8.5.5    Others
    8.6    Global Point of Sale Materials (PoSM) Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Spain
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    ASEAN
            9.3.3.4    India
            9.3.3.5    Others
    9.4    Latin America
        9.4.1    Historical Trend (2017-2021)
        9.4.2    Forecast Trend (2022-2027)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2017-2021)
        9.5.2    Forecast Trend (2022-2027)
        9.5.3    Breakup by Country
            9.5.3.1    Turkey
            9.5.3.2    Saudi Arabia
            9.5.3.3    South Africa
            9.5.3.4    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Procurement Best Practices
    11.1    Sourcing Models
    11.2    Pros and Cons
12    Competitive Landscape
    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    HH Global
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Exceptional 3D, Inc.
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Simpson Group
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    RTC Industries, Inc.
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Trion Industries, Inc
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Priority, Inc.
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Drukkerij VAN AS B.V.
            12.2.7.1    Company Overview
            12.2.7.2    Product Portfolio
            12.2.7.3    Demographic Reach and Achievements
            12.2.7.4    Certifications
        12.2.8    Amitoje India
            12.2.8.1    Company Overview
            12.2.8.2    Product Portfolio
            12.2.8.3    Demographic Reach and Achievements
            12.2.8.4    Certifications
        12.2.9    Others
13    Industry Events and Development


List of Key Figures and Tables

1.    Global Point of Sale Materials (PoSM) Market: Key Industry Highlights, 2017 and 2027
2.    Global Point of Sale Materials (PoSM) Historical Market: Breakup by End Use (USD Billion), 2017-2021
3.    Global Point of Sale Materials (PoSM) Market Forecast: Breakup by End Use (USD Billion), 2022-2027
4.    Global Point of Sale Materials (PoSM) Historical Market: Breakup by Region (USD Billion), 2017-2021
5.    Global Point of Sale Materials (PoSM) Market Forecast: Breakup by Region (USD Billion), 2022-2027
6.    North America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2017-2021
7.    North America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2022-2027
8.    Europe Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2017-2021
9.    Europe Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2022-2027
10.    Asia Pacific Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2017-2021
11.    Asia Pacific Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2022-2027
12.    Latin America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2017-2021
13.    Latin America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2022-2027
14.    Middle East and Africa Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2017-2021
15.    Middle East and Africa Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2022-2027
16.    Global Point of Sale Materials (PoSM) Market Structure

Key Questions Answered in the Report

In 2021, the global point of sale materials (PoSM) market attained a value of nearly USD 31.11 billion.

The market is projected to grow at a CAGR of 5.5% between 2022 and 2027.

The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach about USD 57.8 billion by 2026.

The major drivers of the industry, such as the rising demand from the FMCG, food and beverage, and retail sectors, growing adoption of point of sale (PoS) display and the expansion in the store formats, are expected to aid the market growth.

The key market trends guiding the industry growth include innovations in technology and the rising ability to customise content.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.

The leading end use sectors in the industry are FMCG, food and beverage, retail, and pharmaceutical, among others.

The major players in the industry are HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc.,  Drukkerij VAN AS B.V., and Amitoje India, among others.

Analyst Review

The global point of sale materials (PoSM) market attained a value of USD 31.11 billion in 2021, driven by the rising demand from multiple sectors. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 5.5%. The point of sale materials (PoSM) industry is projected to reach USD 43.42 billion by 2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of type, the market can be divided into soft and Hard. Based on end use, the industry can be segmented into FMCG, food and beverage, retail, pharmaceutical, and others. The major regional markets for point of sale materials (PoSM) are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc.,  Drukkerij VAN AS B.V., and Amitoje India, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

Purchase Full Report

Mini Report

$1499
  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

$2699
  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Five User License

$3699
  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

$4699
  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Any Question? Speak With An Analyst

Contact Analyst

View A Sample

Request Sample

Did You Miss Anything, Ask Now

Request Customisation
Why Expert Market Research?

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

NEWSLETTER