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Global Point of Sale Materials (PoSM) Market Size, Share: By Type: Soft PoSM, Hard PoSM; By End Use: FMCG, Food and Beverage, Retail, Pharmaceutical, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Point of Sale Materials (PoSM) Market Outlook
The global point of sale materials (PoSM) market reached a value of almost USD 35.19 billion in 2023. The point of sale materials (PoSM) industry is further expected to grow at a CAGR of 5.6% between 2024 and 2032 to reach a value of nearly USD 57.39 billion by 2032.
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The global point of sale materials (PoSM) market is driven by the FMCG, food and beverage, and retail sectors, which contribute significantly to the growth of the PoSM market. The high maturity markets include North America and Europe, which are expected to exhibit a healthy growth during the next few years. The Asia Pacific region is expected to witness largest growth in the forecast period. This can be attributed to the growing expansions of retail store networks in the region. The increasing investments by the manufacturers in the adoption of effective marketing solutions are anticipated to bolster the market growth. In addition, the rising disposable incomes and improved living standards of the people are further bolstering the adoption of PoSMs in various end use industries.
North America is the leading market for point of sale materials (PoSM). The market in the region is being driven by the high presence of global and local players. The growing adoption of a wide range of PoSMs, fuelled by the growing investments of the manufacturers in effective product marketing in the region is expected to further aid the market growth. The market is also being aided by the growing demand from the consumer-packaged goods (CPG) industries.
Properties and Applications
Point of sale materials (PoSM) are the advertising materials used to convey product information to the consumers at the point of sale. Many types of point of sale materials are available in the market, which companies use for advertising campaigns in an endeavour to enhance their product sales.
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Based on Types, the point of sale materials (PoSM) industry is divided into:
- Soft PoSM
- Hard PoSM
On the basis of end-user industries, the point of sale materials (PoSM) industry is segmented into:
- FMCG
- Food and Beverage
- Retail
- Pharmaceutical
- Others
The food and beverage industry contributes significantly to the demand for point of sale materials (PoSM), accounting for nearly 35.2% of their demand in 2021.
The report also covers the regional markets of the product like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
The global point of sale materials (PoSM) market is driven by the prevailing eminence of the industry in the in-store promotions sector. The major end user industries for the market like retail, FMCG, and food and beverage industries are driving the demand in the point of sale materials (PoSM) industry. The suppliers in the market are focusing on increasing their geographic footprint and broadening the range of their services to draw a bigger share of buyers' trade marketing spend.
The food and beverage, cosmetics, and personal care segments are exhibiting a considerable growth in the PoSM display, thus, further enhancing the point of sale materials (PoSM) market growth. The expansion in the store formats such as hypermarkets, supermarkets, and convenience stores in tier-2 and tier-3 cities, particularly in the developing markets in Asia and Latin America, is expected to result in the growth of the market. Retailers are grabbing opportunities to expand into emerging markets, thus, increasingly investing in PoS materials market. There has been a growing adoption of on-shelf and PDQ displays to secure customer attention, which has improved the significance of these displays as it is a powerful tool to drive walk-ins. Suppliers are increasingly investing in technology to ensure enhanced capabilities, which is further aiding the growth of the point of sale materials (PoSM) market.
Retailers are constantly and increasingly searching for different ways to make use of innovative solutions that attract customers. One such innovation includes interactive display technology, which has grown out of 'one to many' displays and grown into more personalised and interactive displays. The growing adoption of 3D point of sale materials display is anticipated to contribute to the market growth in the forecast period. 3D PoS tabletop and window displays help to enhance the visibility of products to improve their sales. In addition, the growing adoption of point of sale materials in the food and beverage sector to showcase premium food and beverage products like food gifts and alcohol is expected to supplement the market growth. Further, the availability of easy to assemble and sustainable point of sale materials is anticipated to bolster the market growth in the forecast period.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global point of sale materials (PoSM) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- HH Global
- Exceptional 3D, Inc.
- Simpson Group
- RTC Industries, Inc.
- Trion Industries, Inc.
- Priority, Inc.
- Drukkerij VAN AS B.V.
- Amitoje India
The comprehensive EMR report provides an in-depth assessment of the industry based on Porter's five forces model, along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Covid-19 Impact and Assessments on Market
8 Global Point of Sale Materials (PoSM) Market Overview
8.1 Key Industry Highlights
8.2 Global Point of Sale Materials (PoSM) Historical Market (2018-2023)
8.3 Global Point of Sale Materials (PoSM) Market Forecast (2024-2032)
8.4 Global Point of Sale Materials (PoSM) Market by Type
8.4.1 Soft PoSM
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hard PoSM
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Point of Sale Materials (PoSM) Market by End Use
8.5.1 FMCG
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Food and Beverage
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Retail
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Pharmaceutical
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.7 Global Point of Sale Materials (PoSM) Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Point of Sale Materials (PoSM) Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Point of Sale Materials (PoSM) Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Spain
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Point of Sale Materials (PoSM) Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.2 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Point of Sale Materials (PoSM) Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Point of Sale Materials (PoSM) Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Turkey
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 South Africa
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 HH Global
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Exceptional 3D, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Simpson Group
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 RTC Industries, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Trion Industries, Inc
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Priority, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Drukkerij VAN AS B.V.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Amitoje India
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Point of Sale Materials (PoSM) Market: Key Industry Highlights, 2018 and 2032
2. Global Point of Sale Materials (PoSM) Historical Market: Breakup by End Use (USD Billion), 2018-2023
3. Global Point of Sale Materials (PoSM) Market Forecast: Breakup by End Use (USD Billion), 2024-2032
4. Global Point of Sale Materials (PoSM) Historical Market: Breakup by Region (USD Billion), 2018-2023
5. Global Point of Sale Materials (PoSM) Market Forecast: Breakup by Region (USD Billion), 2024-2032
6. North America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
7. North America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
8. Europe Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
9. Europe Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Asia Pacific Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Asia Pacific Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Latin America Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Latin America Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Middle East and Africa Point of Sale Materials (PoSM) Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Middle East and Africa Point of Sale Materials (PoSM) Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Global Point of Sale Materials (PoSM) Market Structure
Key Questions Answered in the Report
In 2023, the global point of sale materials (PoSM) market attained a value of nearly USD 35.19 billion.
The market is projected to grow at a CAGR of 5.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 57.39 billion by 2032.
The major market drivers include the rising demand for PoSM from the FMCG, food and beverage, and retail sectors and the growing adoption of point of sale (PoS) display in retail store formats.
The key trends guiding the market include technological advancements and innovations and the growing adoption of 3D point of sale materials (PoSM) display in various end-use sectors.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various types of point of sale materials (PoSM) in the market are soft PoSM and hard PoSM.
The major end uses of point of sale materials (PoSM) in the market include FMCG, food and beverage, retail, and pharmaceutical, among others.
The major players in the market are HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc., Drukkerij VAN AS B.V., and Amitoje India, among others.
Analyst Review
The global point of sale materials (PoSM) market attained a value of USD 35.19 billion in 2023, driven by the rising demand from multiple sectors. Aided by the technological advancements, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 5.6%. The point of sale materials (PoSM) industry is projected to reach USD 57.39 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of type, the market can be divided into soft and Hard. Based on end use, the industry can be segmented into FMCG, food and beverage, retail, pharmaceutical, and others. The major regional markets for point of sale materials (PoSM) are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with North America accounting for the largest share of the market. The key players in the above market include HH Global, Exceptional 3D, Inc., Simpson Group, RTC Industries, Inc., Trion Industries, Inc., Priority, Inc., Drukkerij VAN AS B.V., and Amitoje India, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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