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The global portable Bluetooth speakers market is significantly supported by the growth of smart speaker industry, which attained USD 9.07 billion in 2020. The global smart speaker industry is expected to grow at a CAGR of 20% in the forecast period of 2021-2026 to attain USD 27 billion by 2026.
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The portable Bluetooth speakers industry is driven by the advancement in audio technology. The ongoing technological advancements in several audio devices have transformed the world of music in the manner it is played and appreciated. The audio industry has witnessed a rise in the demand for wireless-based audio devices, including portable Bluetooth speakers, headphones, sound bars, and microphones. This is expected to boost the market growth of portable Bluetooth speakers. The market is further aided by the rising demand from the end user industries and growing adoption of portable Bluetooth speakers and other related devices. In addition to this, the rising number of smart phones, especially in North America, is fuelling the market growth of portable Bluetooth speakers.
Portable Bluetooth speakers refer to movable wireless streaming audio. These gadgets are permitted to play media from a source of content, such as a tablet, laptop, any Bluetooth enabled device like a smartphone. Usually, a portable Bluetooth gadget includes a rechargeable battery of lithium polymer. Portable Bluetooth speakers are easy to carry, use, and install.
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On the basis of type, the market is divided into:
Based on sales channel, the industry can be segmented into:
By price range, the industry is categorised into:
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The market growth of portable Bluetooth speakers is being fuelled by the changing preferences for the mode of listening to music among consumers. The changing format of music towards digital and hi-fi systems is boosting manufacturers to design, develop, and pursue innovation in sound quality. Earlier, consumers opted for speakers with high watts, which featured better sound quality. However, currently, consumers have turned towards innovation and refrain from purchasing speakers featuring loud music as that may be disturbing for their neighbours. This has led to rising demand for hi-fi systems with Bluetooth, Wi-Fi connection, USBs including supported files, plug-in of various card reader types, or even a mixture with disco lighting, among others, consequently boosting the market growth of portable Bluetooth speakers. However, the market may witness hindrance due to the threat of piracy.
The report gives a detailed analysis of the following key players in the global portable Bluetooth speakers market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Portable Bluetooth Speakers Market Analysis
8.1 Key Industry Highlights
8.2 Global Portable Bluetooth Speakers Historical Market (2016-2020)
8.3 Global Portable Bluetooth Speakers Market Forecast (2021-2026)
8.4 Global Portable Bluetooth Speakers Market by Type
8.4.1 Car Speaker
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2016-2020)
8.4.1.3 Forecast Trend (2021-2026)
8.4.2 Pocket Speaker
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2016-2020)
8.4.2.3 Forecast Trend (2021-2026)
8.4.3 Outdoor Bluetooth Speaker
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2016-2020)
8.4.3.3 Forecast Trend (2021-2026)
8.4.4 Others
8.5 Global Portable Bluetooth Speakers Market by Sales Channel
8.5.1 Organised Sector
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2016-2020)
8.5.1.3 Forecast Trend (2021-2026)
8.5.2 Unorganised Sector
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2016-2020)
8.5.2.3 Forecast Trend (2021-2026)
8.5.3 Online
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2016-2020)
8.5.3.3 Forecast Trend (2021-2026)
8.5.4 Others
8.6 Global Portable Bluetooth Speakers Market by Price Range
8.6.1 Premium (More Than USD 500)
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2016-2020)
8.6.1.3 Forecast Trend (2021-2026)
8.6.2 Mid-Range (USD 500-200)
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2016-2020)
8.6.2.3 Forecast Trend (2021-2026)
8.6.3 Low Range (Less Than USD 200)
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2016-2020)
8.6.3.3 Forecast Trend (2021-2026)
8.7 Global Portable Bluetooth Speakers Market by Region
8.7.1 Market Share
8.7.1.1 North America
8.7.1.2 Europe
8.7.1.3 Asia Pacific
8.7.1.4 Latin America
8.7.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2016-2020)
9.1.2 Forecast Trend (2021-2026)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2016-2020)
9.2.2 Forecast Trend (2021-2026)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2016-2020)
9.3.2 Forecast Trend (2021-2026)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2016-2020)
9.4.2 Forecast Trend (2021-2026)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2016-2020)
9.5.2 Forecast Trend (2021-2026)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 EMR’s Key Indicators for Demand
10.4 EMR’s Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Bose Corporation
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Harman International
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Apple Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Sony Corporation
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Koninklijke Philips NV
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 LG Electronics
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Yamaha Corporation
12.2.7.1 Company Overview
12.2.7.2 Product Portfolio
12.2.7.3 Demographic Reach and Achievements
12.2.7.4 Certifications
12.2.8 Others
13 Industry Events and Developments
List of Figures and Tables
1. Global Portable Bluetooth Speakers Market: Key Industry Highlights, 2016 and 2026
2. Global Portable Bluetooth Speakers Historical Market: Breakup by Type (USD Billion), 2016-2020
3. Global Portable Bluetooth Speakers Market Forecast: Breakup by Type (USD Billion), 2021-2026
4. Global Portable Bluetooth Speakers Historical Market: Breakup by Sales Channel (USD Billion), 2016-2020
5. Global Portable Bluetooth Speakers Market Forecast: Breakup by Sales Channel (USD Billion), 2021-2026
6. Global Portable Bluetooth Speakers Historical Market: Breakup by Price Range (USD Billion), 2016-2020
7. Global Portable Bluetooth Speakers Market Forecast: Breakup by Price Range (USD Billion), 2021-2026
8. Global Portable Bluetooth Speakers Historical Market: Breakup by Region (USD Billion), 2016-2020
9. Global Portable Bluetooth Speakers Market Forecast: Breakup by Region (USD Billion), 2021-2026
10. North America Portable Bluetooth Speakers Historical Market: Breakup by Country (USD Billion), 2016-2020
11. North America Portable Bluetooth Speakers Market Forecast: Breakup by Country (USD Billion), 2021-2026
12. Europe Portable Bluetooth Speakers Historical Market: Breakup by Country (USD Billion), 2016-2020
13. Europe Portable Bluetooth Speakers Market Forecast: Breakup by Country (USD Billion), 2021-2026
14. Asia Pacific Portable Bluetooth Speakers Historical Market: Breakup by Country (USD Billion), 2016-2020
15. Asia Pacific Portable Bluetooth Speakers Market Forecast: Breakup by Country (USD Billion), 2021-2026
16. Latin America Portable Bluetooth Speakers Historical Market: Breakup by Country (USD Billion), 2016-2020
17. Latin America Portable Bluetooth Speakers Market Forecast: Breakup by Country (USD Billion), 2021-2026
18. Middle East and Africa Portable Bluetooth Speakers Historical Market: Breakup by Country (USD Billion), 2016-2020
19. Middle East and Africa Portable Bluetooth Speakers Market Forecast: Breakup by Country (USD Billion), 2021-2026
20. Global Portable Bluetooth Speakers Market Structure
The global portable Bluetooth speakers market is being aided by the growth of the smart speaker industry, which attained USD 9.07 billion in 2020.
The smart speaker market is projected to grow at a CAGR of 20% between 2021 and 2026, further driving the growth of the portable Bluetooth speakers industry.
The smart speaker market is estimated to reach about USD 27 billion by 2026 and is expected to continue to aid the portable Bluetooth speakers industry growth.
The major drivers of the industry such as rising disposable incomes, advancement in audio technology, rising demand from the end user industries, and rising number of smart phones are expected to aid the market growth.
The key market trend guiding the growth of the industry includes the rising demand for hi-fi systems with Bluetooth.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading types of portable Bluetooth speakers in the market are car speaker, pocket speaker, and outdoor Bluetooth speaker, among others.
The significant sales channels in the industry are organised sector, unorganised sector, and online, among others.
The major price ranges of portable Bluetooth speakers in the market are premium (more than USD 500), mid-range (USD 500-200), and low range (less than USD 200).
The major players in the industry are Bose Corporation, Harman International, Apple Inc., Sony Corporation, Koninklijke Philips NV, LG Electronics, and Yamaha Corporation, among others.
The global portable Bluetooth speakers market is being driven by the growing smart speaker industry, which attained USD 9.07 billion in 2020. Aided by the growing technological advancements, the smart speaker market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 20%. The smart speaker market is projected to reach USD 27 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By type, the market is segmented into car speaker, pocket speaker, and outdoor Bluetooth speaker, among others. On the basis of sales channel, the industry is divided into organised sector, unorganised sector, and online, among others. Based on price range, the market is categorised into premium (more than USD 500), mid-range (USD 500-200), and low range (less than USD 200). The major regional markets for portable Bluetooth speakers are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Bose Corporation, Harman International, Apple Inc., Sony Corporation, Koninklijke Philips NV, LG Electronics, and Yamaha Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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