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Global Predictive Analytics Market Size, Share, Trends, Research, Growth: By Component: Solutions, Services; By Organisation Size: Small and Medium Sized Enterprises, Large Size Enterprises; By Deployment: Cloud, On-premise; By End Use: BFSI, Healthcare and Life Sciences, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Predictive Analytics Market Outlook

The global predictive analytics market size attained approximately USD 15.70 billion in 2023. The market is estimated to grow at a CAGR of 21.7% in the forecast period of 2024-2032, reaching a value of around USD 91.93 billion by 2032.

Key Trends in the Market

Predictive analytics is an area of data analytics which uses historical data to predict certain outcomes or behaviours. It mainly utilises technologies such as artificial intelligence, machine learning, statistics, and data mining for predicting future patterns.

Increased adoption of big data by business enterprises and organisations is driving the predictive analytics market growth. Predictive analytics can be utilised to streamline operations, gather huge amounts of data, gain valuable insights, and empower companies to stay ahead of their competitors.

Rise in internet penetration is one of the key predictive analytics market trends as growing access to the internet increases data generation. Furthermore, the expansion of high-speed internet services such as 5G also boosts the demand for predictive analytics to assess the data.

Integration of the Internet of things (IoT) and artificial intelligence (AI) in predictive analytics to deep dive into the data, get faster insights, optimise operations, and gain an analytical framework also augments the market share.

Global Market Analysis

Based on component, the market is bifurcated into solutions and services. By organisation size, the predictive analytics market segmentation includes small and medium enterprises (SMEs) and large size enterprises. On the basis of deployment, the market is classified into cloud and on-premise.

Based on end use, the market is divided into BFSI, healthcare and life sciences, manufacturing, retail and e-commerce, government, transportation and logistics, and IT and telecom, among others. The major regional markets for marketing automation are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global predictive analytics market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

IBM Corporation

Microsoft Corporation

Amazon Web Services, Inc.

Google LLC

Hewlett Packard Enterprise Development LP

Oracle Corporation

SAS Institute Inc.

SAP SE

TIBCO Software Inc.

Alteryx, Inc.

Others

Market Share by End Use

The BFSI sector occupies a significant portion of the global predictive analytics market share due to the focus of financial organisations and banks to improve their decision-making. Increasing cases of financial fraud and threats have bolstered the demand for predictive analytics to predict and mitigate the patterns of fraudulent transactions and thefts.

Banks and financial institutions implement predictive analytics solutions in loan approval processes to identify lending risk. Additionally, banks and financial institutions can enhance their customer engagement strategies and improve customer management through such solutions.

Market Share by Region

As per the predictive analytics market analysis, North America accounts for a substantial share of the global market owing to the presence of key market players in the region. Furthermore, the development of innovative methods and techniques to enhance the efficiency of predictive analytics is anticipated to propel the market in the forecast period.

Expansion of the retail and e-commerce sector in the region also propels the demand for predictive analytics to predict future trends in accordance with changing customer preferences. Additionally, the growing adoption of big data and cloud services also provides a positive outlook to the predictive analytics market demand.

Competitive Landscape

IBM Corporation, established in 1911 is a multinational company that provides hardware, middleware, and software, The company, with its headquarters in New York, the United States, provides services such as AI, cloud computing, and data analytics.

Microsoft Corporation, a multinational corporation, was founded in 1975 and has its headquarters in Washington, the United States. The company offers software products, consumer electronics, and technological services, among others.

Amazon Web Services, Inc., founded in 2002 and based in Seattle, the United States, is a subsidiary of Amazon. The company provides cloud-based products for analytics, computing, database, storage, and networking.

Other predictive analytics market players include Google LLC, Hewlett Packard Enterprise Development LP, Oracle Corporation, SAS Institute Inc., SAP SE, TIBCO Software Inc., and Alteryx, Inc., among others.

Key Highlights of the Report

REPORT FEATURES	DETAILS
Base Year	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Scope of the Report	Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment: Component Organisation Size Deployment End Use Region
Breakup by Component	Solutions Services
Breakup by Organisation Size	Small and Medium Sized Enterprises (SMEs) Large Size Enterprises
Breakup by Deployment	Cloud On-premise
Breakup by End Use	BFSI Healthcare and Life Sciences Manufacturing Retail and E-commerce Government Transportation and Logistics IT and Telecom Others
Breakup by Region	North America United States of America Canada Europe United Kingdom Germany France Italy Others Asia Pacific China Japan India ASEAN Australia Others Latin America Brazil Argentina Mexico Others Middle East and Africa Saudi Arabia United Arab Emirates Nigeria South Africa Others
Market Dynamics	SWOT Analysis Porter's Five Forces Analysis Key Indicators for Demand Key Indicators for Price
Competitive Landscape	Market Structure Company Profiles Company Overview Product Portfolio Demographic Reach and Achievements Certifications
Companies Covered	IBM Corporation Microsoft Corporation Amazon Web Services, Inc. Google LLC Hewlett Packard Enterprise Development LP Oracle Corporation SAS Institute Inc. SAP SE TIBCO Software Inc. Alteryx, Inc. Others

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Market Snapshot
   6.1   Global
   6.2   Regional
7   Opportunities and Challenges in the Market
8   Global Predictive Analytics Market Analysis
   8.1   Key Industry Highlights
   8.2   Global Predictive Analytics Historical Market (2018-2023)
   8.3   Global Predictive Analytics Market Forecast (2024-2032)
   8.4   Global Predictive Analytics Market by Component
       8.4.1   Solutions
           8.4.1.1   Historical Trend (2018-2023)
           8.4.1.2   Forecast Trend (2024-2032)
       8.4.2   Services
           8.4.2.1   Historical Trend (2018-2023)
           8.4.2.2   Forecast Trend (2024-2032)
   8.5   Global Predictive Analytics Market by Organisation Size
       8.5.1   Small and Medium Sized Enterprises (SMEs)
           8.5.1.1   Historical Trend (2018-2023)
           8.5.1.2   Forecast Trend (2024-2032)
       8.5.2   Large Size Enterprises
           8.5.2.1   Historical Trend (2018-2023)
           8.5.2.2   Forecast Trend (2024-2032)
   8.6   Global Predictive Analytics Market by Deployment
       8.6.1   Cloud
           8.6.1.1   Historical Trend (2018-2023)
           8.6.1.2   Forecast Trend (2024-2032)
       8.6.2   On-premise
           8.6.2.1   Historical Trend (2018-2023)
           8.6.2.2   Forecast Trend (2024-2032)
   8.7   Global Predictive Analytics Market by End Use
       8.7.1   BFSI
           8.7.1.1   Historical Trend (2018-2023)
           8.7.1.2   Forecast Trend (2024-2032)
       8.7.2   Healthcare and Life Sciences
           8.7.2.1   Historical Trend (2018-2023)
           8.7.2.2   Forecast Trend (2024-2032)
       8.7.3   Manufacturing
           8.7.3.1   Historical Trend (2018-2023)
           8.7.3.2   Forecast Trend (2024-2032)
       8.7.4   Retail and E-commerce
           8.7.4.1   Historical Trend (2018-2023)
           8.7.4.2   Forecast Trend (2024-2032)
       8.7.5   Government
           8.7.5.1   Historical Trend (2018-2023)
           8.7.5.2   Forecast Trend (2024-2032)
       8.7.6   Transportation and Logistics
           8.7.6.1   Historical Trend (2018-2023)
           8.7.6.2   Forecast Trend (2024-2032)
       8.7.7   IT and Telecom
           8.7.7.1   Historical Trend (2018-2023)
           8.7.7.2   Forecast Trend (2024-2032)
       8.7.8   Others
   8.8   Global Predictive Analytics Market by Region
       8.8.1   North America
           8.8.1.1   Historical Trend (2018-2023)
           8.8.1.2   Forecast Trend (2024-2032)
       8.8.2   Europe
           8.8.2.1   Historical Trend (2018-2023)
           8.8.2.2   Forecast Trend (2024-2032)
       8.8.3   Asia Pacific
           8.8.3.1   Historical Trend (2018-2023)
           8.8.3.2   Forecast Trend (2024-2032)
       8.8.4   Latin America
           8.8.4.1   Historical Trend (2018-2023)
           8.8.4.2   Forecast Trend (2024-2032)
       8.8.5   Middle East and Africa
           8.8.5.1   Historical Trend (2018-2023)
           8.8.5.2   Forecast Trend (2024-2032)
9   North America Predictive Analytics Market Analysis
   9.1   United States of America
       9.1.1   Historical Trend (2018-2023)
       9.1.2   Forecast Trend (2024-2032)
   9.2   Canada
       9.2.1   Historical Trend (2018-2023)
       9.2.2   Forecast Trend (2024-2032)
10   Europe Predictive Analytics Market Analysis
   10.1   United Kingdom
       10.1.1   Historical Trend (2018-2023)
       10.1.2   Forecast Trend (2024-2032)
   10.2   Germany
       10.2.1   Historical Trend (2018-2023)
       10.2.2   Forecast Trend (2024-2032)
   10.3   France
       10.3.1   Historical Trend (2018-2023)
       10.3.2   Forecast Trend (2024-2032)
   10.4   Italy
       10.4.1   Historical Trend (2018-2023)
       10.4.2   Forecast Trend (2024-2032)
   10.5   Others
11   Asia Pacific Predictive Analytics Market Analysis
   11.1   China
       11.1.1   Historical Trend (2018-2023)
       11.1.2   Forecast Trend (2024-2032)
   11.2   Japan
       11.2.1   Historical Trend (2018-2023)
       11.2.2   Forecast Trend (2024-2032)
   11.3   India
       11.3.1   Historical Trend (2018-2023)
       11.3.2   Forecast Trend (2024-2032)
   11.4   ASEAN
       11.4.1   Historical Trend (2018-2023)
       11.4.2   Forecast Trend (2024-2032)
   11.5   Australia
       11.5.1   Historical Trend (2018-2023)
       11.5.2   Forecast Trend (2024-2032)
   11.6   Others
12   Latin America Predictive Analytics Market Analysis
   12.1   Brazil
       12.1.1   Historical Trend (2018-2023)
       12.1.2   Forecast Trend (2024-2032)
   12.2   Argentina
       12.2.1   Historical Trend (2018-2023)
       12.2.2   Forecast Trend (2024-2032)
   12.3   Mexico
       12.3.1   Historical Trend (2018-2023)
       12.3.2   Forecast Trend (2024-2032)
   12.4   Others
13   Middle East and Africa Predictive Analytics Market Analysis
   13.1   Saudi Arabia
       13.1.1   Historical Trend (2018-2023)
       13.1.2   Forecast Trend (2024-2032)
   13.2   United Arab Emirates
       13.2.1   Historical Trend (2018-2023)
       13.2.2   Forecast Trend (2024-2032)
   13.3   Nigeria
       13.3.1   Historical Trend (2018-2023)
       13.3.2   Forecast Trend (2024-2032)
   13.4   South Africa
       13.4.1   Historical Trend (2018-2023)
       13.4.2   Forecast Trend (2024-2032)
   13.5   Others
14   Market Dynamics
   14.1   SWOT Analysis
       14.1.1   Strengths
       14.1.2   Weaknesses
       14.1.3   Opportunities
       14.1.4   Threats
   14.2   Porter’s Five Forces Analysis
       14.2.1   Supplier’s Power
       14.2.2   Buyer’s Power
       14.2.3   Threat of New Entrants
       14.2.4   Degree of Rivalry
       14.2.5   Threat of Substitutes
   14.3   Key Indicators for Demand
   14.4   Key Indicators for Price
15   Competitive Landscape
   15.1   Market Structure
   15.2   Company Profiles
       15.2.1   IBM Corporation
           15.2.1.1   Company Overview
           15.2.1.2   Product Portfolio
           15.2.1.3   Demographic Reach and Achievements
           15.2.1.4   Certifications
       15.2.2   Microsoft Corporation
           15.2.2.1   Company Overview
           15.2.2.2   Product Portfolio
           15.2.2.3   Demographic Reach and Achievements
           15.2.2.4   Certifications
       15.2.3   Amazon Web Services, Inc.
           15.2.3.1   Company Overview
           15.2.3.2   Product Portfolio
           15.2.3.3   Demographic Reach and Achievements
           15.2.3.4   Certifications
       15.2.4   Google LLC
           15.2.4.1   Company Overview
           15.2.4.2   Product Portfolio
           15.2.4.3   Demographic Reach and Achievements
           15.2.4.4   Certifications
       15.2.5   Hewlett Packard Enterprise Development LP
           15.2.5.1   Company Overview
           15.2.5.2   Product Portfolio
           15.2.5.3   Demographic Reach and Achievements
           15.2.5.4   Certifications
       15.2.6   Oracle Corporation
           15.2.6.1   Company Overview
           15.2.6.2   Product Portfolio
           15.2.6.3   Demographic Reach and Achievements
           15.2.6.4   Certifications
       15.2.7   SAS Institute Inc.
           15.2.7.1   Company Overview
           15.2.7.2   Product Portfolio
           15.2.7.3   Demographic Reach and Achievements
           15.2.7.4   Certifications
       15.2.8   SAP SE
           15.2.8.1   Company Overview
           15.2.8.2   Product Portfolio
           15.2.8.3   Demographic Reach and Achievements
           15.2.8.4   Certifications
       15.2.9   TIBCO Software Inc.
           15.2.9.1   Company Overview
           15.2.9.2   Product Portfolio
           15.2.9.3   Demographic Reach and Achievements
           15.2.9.4   Certifications
       15.2.10   Alteryx, Inc.
           15.2.10.1   Company Overview
           15.2.10.2   Product Portfolio
           15.2.10.3   Demographic Reach and Achievements
           15.2.10.4   Certifications
       15.2.11   Others
16   Key Trends and Developments in the Market

List of Key Figures and Tables

1.   Global Predictive Analytics Market: Key Industry Highlights, 2018 and 2032
2.   Global Predictive Analytics Historical Market: Breakup by Component (USD Billion), 2018-2023
3.   Global Predictive Analytics Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.   Global Predictive Analytics Historical Market: Breakup by Organisation Size (USD Billion), 2018-2023
5.   Global Predictive Analytics Market Forecast: Breakup by Organisation Size (USD Billion), 2024-2032
6.   Global Predictive Analytics Historical Market: Breakup by Deployment (USD Billion), 2018-2023
7.   Global Predictive Analytics Market Forecast: Breakup by Deployment (USD Billion), 2024-2032
8.   Global Predictive Analytics Historical Market: Breakup by End Use (USD Billion), 2018-2023
9.   Global Predictive Analytics Market Forecast: Breakup by End Use (USD Billion), 2024-2032
10.   Global Predictive Analytics Historical Market: Breakup by Region (USD Billion), 2018-2023
11.   Global Predictive Analytics Market Forecast: Breakup by Region (USD Billion), 2024-2032
12.   North America Predictive Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
13.   North America Predictive Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.   Europe Predictive Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
15.   Europe Predictive Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.   Asia Pacific Predictive Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
17.   Asia Pacific Predictive Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.   Latin America Predictive Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
19.   Latin America Predictive Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.   Middle East and Africa Predictive Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
21.   Middle East and Africa Predictive Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.   Global Predictive Analytics Market Structure

Key Questions Answered in the Report

What was the global predictive analytics market value in 2023?

In 2023, the market reached an approximate value of USD 15.70 billion.

What is the growth rate of the predictive analytics market?

The market is assessed to grow at a CAGR of 21.7% between 2024 and 2032.

What is the forecast outlook of the predictive analytics market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 91.93 billion by 2032.

What are the major market drivers?

The major market drivers are the rise in digital transformation and the increasing focus on developing effective marketing strategies by retailers.

What are the key trends of the market?

The key trends of the market include the growing adoption of big data by organisations, increased internet penetration, and the rising integration of AI and IoT in predictive analytics.

What are the major regional markets for marketing automation, according to the report?

The major regions in the market are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

What are the various segments based on the deployment of predictive analytics?

Cloud and on-premise are the various segments based on the deployment of predictive analytics.

Who are the key market players, according to the global predictive analytics market report?

The key players in the market are IBM Corporation, Microsoft Corporation, Amazon Web Services, Inc., Google LLC, Hewlett Packard Enterprise Development LP, Oracle Corporation, SAS Institute Inc., SAP SE, TIBCO Software Inc., and Alteryx, Inc., among others.

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