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Report Overview
The global protein supplements market was valued at USD 25.94 Billion in 2025. It is poised to grow at a CAGR of 8.40% during the forecast period of 2026-2035, and reach USD 58.11 Billion by 2035. The market growth is driven by increasing health consciousness among consumers, rising adoption of fitness and active lifestyles, and the growing demand for plant-based and clean-label protein products. The expansion of e-commerce and direct-to-consumer distribution channels is also supporting the market. The proliferation of innovative product formats, including ready-to-drink protein beverages and functional protein bars are also supporting the market growth. Also, the rising influence of social media and fitness influencers on consumer purchasing behavior, is anticipated to propel the market expansion in the forecast period.
Key Market Trends and Insights
- Based on the source, the animal-based protein supplements segment held approximately 60% in the historical period.
- By form, the powder segment accounted for nearly 48% in the historical period.
- Based on the application, the functional foods segment accounted for around 50% in the historical period.
Market Size and Forecast
- Market Size (2025): USD 25.94 Billion
- Projected Market Size (2035): USD 58.11 Billion
- CAGR (2026-2035): 8.40%
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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In July 2025, Nestlé launched Milo Pro in Indonesia, delivering three times the protein content of traditional Milo drinks and targeting active teens and young adults in the Southeast Asia region. This strategic product launch reflects the growing global demand for high-protein functional beverages beyond traditional powder formats.
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One of the key market developments includes strategic sports partnerships to enhance brand visibility. For instance, in March 2025, Optimum Nutrition partnered with Royal Challengers Bengaluru, launching a limited-edition Gold Standard Whey pack supported by digital, retail, and influencer activations.
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In April 2024, Glanbia announced an agreement to acquire Flavor Producers for an initial payment of USD 300 million, along with additional deferred consideration, to expand its nutritional solutions capabilities and enhance flavor innovation in the protein supplements sector.
Leading Players in the Protein Supplements Market
The key features of the market report comprise funding and investment analysis and strategic initiatives by the leading players. The major companies in the market are as follows:
Nestle SA
Nestlé continues to strengthen its position in the market through science-backed innovation and a diversified nutrition portfolio. Through Nestlé Health Science, the company addresses evolving consumer and patient needs across active lifestyle nutrition, medical nutrition, and disease-specific management, including diabetes and obesity care. In India, its operations span multiple therapeutic nutrition categories, generating significant revenue while leveraging digital and e-commerce channels to expand awareness and accessibility. Brands such as Resource High Protein and Resource Fiber Choice further support its strategy of promoting healthier lives through targeted nutritional solutions.
ADM
ADM (Archer-Daniels-Midland Company) is a leading global nutrition and agricultural processing company that supplies plant-based protein ingredients for the supplements industry. The company leverages its extensive supply chain and ingredient innovation capabilities to develop soy, pea, and other plant-derived protein solutions for the growing sports nutrition and functional foods sectors. The company continues to expand its alternative protein portfolio through strategic partnerships and R&D investments. Its focus on sustainable sourcing and traceability further strengthens its position in the global protein supplements market.
Herbalife International of America Inc.
Herbalife is a global leader in nutritional supplements with a strong direct-sales distribution model. For instance, in August 2023, Herbalife launched its plant-based supplement line, Herbalife V, in North America, featuring USDA Organic-certified and non-GMO verified products, including protein shakes with 20 grams of plant protein, greens boosters, and immune and digestive health formulas. The company continues to strengthen its product innovation pipeline through research-backed formulations and consumer-centric product development. Its global distributor network supports strong market penetration and brand visibility across key regions.
GNC Holdings Inc.
GNC is a leading global retailer of health, wellness, and performance products, known for science-backed nutrition solutions. The company offers GNC Pro Performance 100% Whey + Nitro Surge, a protein supplement developed in India that integrates muscle-building benefits with added heart health support. Formulated with a whey protein blend (concentrate and isolate) and performance-enhancing ingredients, the product aims to improve strength, stamina, recovery, and lean muscle gains while incorporating a cardio-protective approach tailored to evolving consumer fitness and wellness needs.
Other key players in the market are Danone SE, Glanbia PLC, Biogaia, Amway Corporation, CytoSport Inc., and Quest Nutrition LLC.
Protein Supplements Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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