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Global Reusable Tumblers Market Size, Share, Trends, Growth: By Material: Plastic, Metal, Glass; By Capacity: Up to 12 Oz, 12 to 20 Oz, 20 to 30 Oz, Above 30 Oz; By Distribution Channel: Hypermarket/Supermarket, Convenience Stores, Online Sales, Others; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Global Reusable Tumblers Market Outlook
The global reusable tumblers market size was approximately USD 95.78 million in 2023. The market is further projected to grow at a CAGR of 5.7% between 2024 and 2032, reaching a value of nearly USD 158.11 million by 2032.
Key Trends in the Market
Tumblers are cups generally used for cold drinks such as lemonade, iced teas, smoothies, and summer cocktails. As the name suggests, reusable tumblers can be washed and reused for as long as possible. Reusable tumblers made from plastic and metal are gaining popularity and are being used for outdoor events like picnics and hiking.
- The reusable tumblers market growth is being aided by the increasing eco-consciousness. Disposable and single-use cups are known to have a negative impact on the environment and contribute to resource depletion and pollution. Reusable tumblers have a much lower impact on the environment, hence are being increasingly purchased.
- The rising outdoor recreational activities and travel and tourism as a result of the increasing disposable incomes are also catering to a rise in the purchase of sustainable products such as reusable tumblers.
- The rising demand for personalised tumblers owing to their unique combination of functionality and customisability is also propelling the reusable tumblers market demand. The versatility of reusable tumblers is becoming a necessary accessory for individuals who are seeking both practicality and a way of expressing their individuality.
Reusable Tumblers Market Analysis
Based on material, the market is segmented into plastic, metal, and glass. Based on capacity, the market is divided into up to 12 Oz, 12 to 20 Oz, 20 to 30 Oz, and above 30 Oz.
On the basis of distribution channel, the market can be bifurcated into hypermarket/supermarket, convenience stores, and online sales, among others. The major regional markets for reusable tumblers are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global reusable tumblers market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Starbucks Corporation
- Tupperware Brands Corporation
- JOCO Group Pty. Ltd.
- Tervis Tumbler Company
- Frank Green Enterprises Pty Ltd
- Klean Kanteen
- Steel Technology LLC (Hydro Flask)
- Pacific Market International, LLC (Stanley)
- KingStar Industries Co., Ltd
- Happy and Hydrated Ltd
- Cuppe Pty Ltd
- Others
Market Share by Material
Metal holds a significant portion of the reusable tumblers market share. Stainless steel is gaining popularity as a key material used in reusable tumblers due to its durability and eco-friendly characteristics. Stainless steel tumblers are a one-time investment, lightweight, and can be carried anywhere. They are also used for hiking and camping purposes as they are easy to store, handle, and clean.
Meanwhile, glass tumblers are gaining popularity due to their appearance and elegance. Moreover, the easy cleaning characteristic of glass tumblers is catering to their increased adoption.
Market Share by Region
As per the reusable tumblers market analysis, Europe is expected to hold a prominent share of the global market in the coming years. The ban on single-use plastics in the EU supports the adoption of reusable tumblers for carrying liquids. Favourable initiatives in the region such as the reusable cup system launched by AEG Europe are also propelling the adoption of reusable cups and tumblers.
The rising trend of reusability across Europe is pushing brand owners and retailers to explore strategies to support and implement reusable and refillable packaging solutions for everyday necessities.
Competitive Landscape
Tervis Tumbler Company is a third-generation American-owned and operated company engaged in the production of drinkware. The company offers a diverse portfolio of drinkware for outdoor entertaining, on-the-go hydration, and everyday drinkware needs. Currently, Tervis has the presence of several hundred employees and has operations in multiple branded retail locations.
Klean Kanteen is a family and employee-owned company based in the United States. The company develops reusable and BPA-free products. The company makes use of a circular design approach using fewer virgin resources, creates less waste, and offers durable products. Klean Kanteen manufacturers about 95% of the products from certified 90% post-consumer recycled 18/8 stainless steel, further reducing greenhouse gas emissions from steel by around 50%.
Steel Technology LLC (Hydro Flask), founded in 2009, is an award-winning producer of high-performance insulated products including beverage and food flasks. The company’s product innovations exhibit TempShield double-wall vacuum insulation for locking temperature, 18/8 stainless steel ensuring pure taste and durability, and ergonomic design for the trusted sidekick.
Other players operating in the reusable tumblers market include Starbucks Corporation, Tupperware Brands Corporation, JOCO Group Pty. Ltd., Frank Green Enterprises Pty Ltd, Pacific Market International, LLC (Stanley), KingStar Industries Co., Ltd, Happy and Hydrated Ltd, and Cuppe Pty Ltd, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Material |
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| Breakup by Capacity |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Reusable Tumblers Market Analysis
8.1 Key Industry Highlights
8.2 Global Reusable Tumblers Historical Market (2018-2023)
8.3 Global Reusable Tumblers Market Forecast (2024-2032)
8.4 Global Reusable Tumblers Market by Material
8.4.1 Plastic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Metal
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Glass
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Reusable Tumblers Market by Capacity
8.5.1 Up to 12 Oz
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 12 to 20 Oz
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 20 to 30 Oz
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Above 30 Oz
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.6 Global Reusable Tumblers Market by Distribution Channel
8.6.1 Hypermarket/Supermarket
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Convenience Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Online Sales
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Others
8.7 Global Reusable Tumblers Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Reusable Tumblers Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Reusable Tumblers Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Reusable Tumblers Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Reusable Tumblers Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Reusable Tumblers Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Starbucks Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Tupperware Brands Corporation
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 JOCO Group Pty. Ltd.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Tervis Tumbler Company
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Frank Green Enterprises Pty. Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Klean Kanteen
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Steel Technology LLC (Hydro Flask)
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Pacific Market International, LLC (Stanley)
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 KingStar Industries Co., Ltd.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Happy and Hydrated Ltd.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Cuppe Pty Ltd.
16.2.11.1 Company Overview
16.2.11.2 Product Portfolio
16.2.11.3 Demographic Reach and Achievements
16.2.11.4 Certifications
16.2.12 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Reusable Tumblers Market: Key Industry Highlights, 2018 and 2032
2. Global Reusable Tumblers Historical Market: Breakup by Material (USD Million), 2018-2023
3. Global Reusable Tumblers Market Forecast: Breakup by Material (USD Million), 2024-2032
4. Global Reusable Tumblers Historical Market: Breakup by Capacity (USD Million), 2018-2023
5. Global Reusable Tumblers Market Forecast: Breakup by Capacity (USD Million), 2024-2032
6. Global Reusable Tumblers Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Reusable Tumblers Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Reusable Tumblers Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Reusable Tumblers Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Reusable Tumblers Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Reusable Tumblers Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Reusable Tumblers Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Reusable Tumblers Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Reusable Tumblers Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Reusable Tumblers Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Reusable Tumblers Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Reusable Tumblers Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Reusable Tumblers Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Reusable Tumblers Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Reusable Tumblers Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 95.78 million.
The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach nearly USD 158.11 million by 2032.
The major market drivers include increasing concerns regarding environmental safety and sustainability, increasing outdoor recreational activities, and changing lifestyles.
The key trends of the market include increasing customisation of reusable tumblers, innovations in material design, and increasing adoption of innovative technologies by key players.
The regional markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different distribution channels covered in the report include hypermarkets/supermarkets, convenience stores, and online stores, among others.
The key players in the market are Starbucks Corporation, Tupperware Brands Corporation, JOCO Group Pty Ltd, Tervis Tumbler Company, Frank Green Enterprises Pty Ltd, Klean Kanteen, Steel Technology LLC (Hydro Flask), Pacific Market International, LLC (Stanley), KingStar Industries Co., Ltd., Happy and Hydrated Ltd., and Cuppe Pty Ltd, among others.
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