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Global Sanitary Napkin Market Share, Size, Report, Growth: By Type: Menstrual Pad, Pantyliner; By Distribution Channel: Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online, Specialty Stores, Others; Regional Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Sanitary Napkin Market Outlook
The global sanitary napkin market size reached a value of about USD 25.75 billion in 2023. The market is further expected to increase at a CAGR of 5.6% between 2024 and 2032 to reach a value of approximately USD 41.93 billion by 2032.
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The Asia Pacific will be the leading region for the global sanitary napkin market due to the rising demand in this region. Government and private organisations in the country are introducing a range of programmes to improve women's hygiene standards. Furthermore, developing healthcare infrastructure and an increase in the number of clinics and diagnostic centres in the region would further improve the growth of the sanitary napkin market.
Menstrual pads account for the highest share in the demand for sanitary pads due to the ease of availability as well as affordability. Greater awareness and the involvement of existing manufacturers providing differentiated goods will also benefit the industry in the forecast period. Based on distribution channels, pharmacies exhibit a clear dominance in the industry as they are generally located in or around residential areas.
Market Segmentation
Sanitary napkins, also referred to as menstrual or sanitary pads, are absorbent products worn by women mainly for the absorption of menstrual blood. It consists of various layers of cotton fabric or other super-absorbent polymers and plastics. These are available in various shapes and sizes, with different absorption capacities.
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Based on type, the sanitary napkin market can be divided into:
- Menstrual Pad
- Pantyliner
Based on distribution channel, the industry can be segmented into:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Speciality Stores
- Others
The regional markets for sanitary napkin include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Analysis
Governments in various countries, in conjunction with various non-profit organizations (NGOs), are undertaking initiatives to raise awareness among women about women's hygiene, especially in emerging countries. Governments in different African countries, for example, are distributing free sanitary napkins to schoolgirls to facilitate menstrual education. In addition, manufacturers are launching low-cost products and concentrating on product diversification in order to increase their customer base. They are launching napkins with wings and fragrances and are reducing the thickness of the pad. Furthermore, the competition is often affected by intense advertising and marketing strategies embraced by major players in the industry. In addition, the growth in women's disposable incomes, combined with the growing number of companies providing sanitary pad subscription plans, is another factor contributing to an increase in demand for sanitary napkins.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global sanitary napkin market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- The Procter and Gamble Company
- Kimberly-Clark Corporation
- Kao Corporation
- Hengan International Group Company Limited
- The Edgewell Personal Care Company
- Unicharm Corporation
- Johnson and Johnson Services Ltd.
- Ontex BV
- Lil-Lets UK Limited
- Nobel Hygiene Pvt Ltd
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
|
| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sanitary Napkin Market Analysis
8.1 Key Industry Highlights
8.2 Global Sanitary Napkin Historical Market (2018-2023)
8.3 Global Sanitary Napkin Market Forecast (2024-2032)
8.4 Global Sanitary Napkin Market by Type
8.4.1 Menstrual Pad
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Pantyliner
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Sanitary Napkin Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Pharmacies
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Convenience Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Online
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Specialty Stores
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Sanitary Napkin Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Sanitary Napkin Market Analysis
9.1 Market by Type
9.2 Market by Distribution Channel
9.3 Market by Country
9.3.1 United States of America
9.3.1.1 Historical Trend (2018-2023)
9.3.1.2 Forecast Trend (2024-2032)
9.3.2 Canada
9.3.2.1 Historical Trend (2018-2023)
9.3.2.2 Forecast Trend (2024-2032)
10 Europe Sanitary Napkin Market Analysis
10.1 Market by Type
10.2 Market by Distribution Channel
10.3 Market by Country
10.3.1 United Kingdom
10.3.1.1 Historical Trend (2018-2023)
10.3.1.2 Forecast Trend (2024-2032)
10.3.2 Germany
10.3.2.1 Historical Trend (2018-2023)
10.3.2.2 Forecast Trend (2024-2032)
10.3.3 France
10.3.3.1 Historical Trend (2018-2023)
10.3.3.2 Forecast Trend (2024-2032)
10.3.4 Italy
10.3.4.1 Historical Trend (2018-2023)
10.3.4.2 Forecast Trend (2024-2032)
10.3.5 Others
11 Asia Pacific Sanitary Napkin Market Analysis
11.1 Market by Type
11.2 Market by Distribution Channel
11.3 Market by Country
11.3.1 China
11.3.1.1 Historical Trend (2018-2023)
11.3.1.2 Forecast Trend (2024-2032)
11.3.2 Japan
11.3.2.1 Historical Trend (2018-2023)
11.3.2.2 Forecast Trend (2024-2032)
11.3.3 India
11.3.3.1 Historical Trend (2018-2023)
11.3.3.2 Forecast Trend (2024-2032)
11.3.4 ASEAN
11.3.4.1 Historical Trend (2018-2023)
11.3.4.2 Forecast Trend (2024-2032)
11.3.5 South Korea
11.3.5.1 Historical Trend (2018-2023)
11.3.5.2 Forecast Trend (2024-2032)
11.3.6 Australia
11.3.6.1 Historical Trend (2018-2023)
11.3.6.2 Forecast Trend (2024-2032)
11.3.7 Others
12 Latin America Sanitary Napkin Market Analysis
12.1 Market by Type
12.2 Market by Distribution Channel
12.3 Market by Country
12.3.1 Brazil
12.3.1.1 Historical Trend (2018-2023)
12.3.1.2 Forecast Trend (2024-2032)
12.3.2 Argentina
12.3.2.1 Historical Trend (2018-2023)
12.3.2.2 Forecast Trend (2024-2032)
12.3.3 Mexico
12.3.3.1 Historical Trend (2018-2023)
12.3.3.2 Forecast Trend (2024-2032)
12.3.4 Others
13 Middle East and Africa Sanitary Napkin Market Analysis
13.1 Market by Type
13.2 Market by Distribution Channel
13.3 Market by Country
13.3.1 Saudi Arabia
13.3.1.1 Historical Trend (2018-2023)
13.3.1.2 Forecast Trend (2024-2032)
13.3.2 United Arab Emirates
13.3.2.1 Historical Trend (2018-2023)
13.3.2.2 Forecast Trend (2024-2032)
13.3.3 Nigeria
13.3.3.1 Historical Trend (2018-2023)
13.3.3.2 Forecast Trend (2024-2032)
13.3.4 South Africa
13.3.4.1 Historical Trend (2018-2023)
13.3.4.2 Forecast Trend (2024-2032)
13.3.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Trade Data Analysis (HS Code - 961900)
15.1 Major Importing Countries
15.1.1 By Volume
15.1.2 By Value
15.2 Major Exporting Countries
15.2.1 By Volume
15.2.2 By Value
16 Price Analysis
16.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
17 Manufacturing Process
17.1 Detailed Process Flow
17.2 Operations Involved
17.3 Mass Balance
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 The Procter and Gamble Company
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Kimberly-Clark Corporation
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Kao Corporation
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Hengan International Group Company Limited
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 The Edgewell Personal Care Company
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Unicharm Corporation
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Johnson and Johnson Services Ltd.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Ontex BV
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Lil-Lets UK Limited
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Nobel Hygiene Pvt Ltd
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sanitary Napkin Market: Key Industry Highlights, 2018 and 2032
2. Global Sanitary Napkin Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Sanitary Napkin Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Sanitary Napkin Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Sanitary Napkin Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Sanitary Napkin Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Sanitary Napkin Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Major Importing Countries by Volume
19. Major Exporting Countries by Volume
20. Major Importing Countries by Value
21. Major Exporting Countries by Value
22. Global Sanitary Napkin Market Structure
Key Questions Answered in the Report
In 2023, the global sanitary napkin market attained a value of nearly USD 25.75 billion.
The market is projected to grow at a CAGR of 5.6% between 2024 and 2032
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 41.93 billion by 2032.
The major drivers of the market are rising disposable incomes of women, increasing hygiene awareness, rising menstrual education, distribution of free sanitary napkins by various governments, and robust marketing campaigns by major players.
The launch of napkins with wings and fragrances, popularity of thinner and longer variants of sanitary napkins, and introduction of cost-effective products are the major trends of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Menstrual pad and pantyliner are the various sanitary napkin types in the market.
The leading distribution channels of sanitary napkin in the market are pharmacies, supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.
The key players in the global sanitary napkin market are Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Co. Limited, Edgewell Personal Care, and Kao Corporation, among others.
Analyst Review
The global sanitary napkin market attained a value of USD 25.75 billion in 2023, driven by the rising disposable incomes of women and growing hygiene consciousness. Aided by the introduction of enhanced and diverse range of products by manufacturers, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 5.6%. The market is projected to reach USD 41.93 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the global sanitary napkin market can be segmented into menstrual pad and pantyliner, with menstrual pad accounting for the largest market share. On the basis of distribution channel, pharmacies lead the market. The major regional markets for sanitary napkin are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include The Procter and Gamble Company, Kimberly-Clark Corporation, Kao Corporation, Hengan International Group Company Limited, The Edgewell Personal Care Company, Unicharm Corporation, Johnson and Johnson Services Ltd., Ontex BV, Lil-Lets UK Limited, and Nobel Hygiene Pvt Ltd, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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