Global Sanitary Napkin Market: By Type: Menstrual Pad, Pantyliner; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Others; Regional Analysis; Historical Market and Forecast (2015-2025); Market Dynamics; Manufacturing Process; Competitive Landscape; Industry Events and Developments

Global Sanitary Napkin Market Outlook

The global sanitary napkin market size reached a value of about USD 21.9 billion in 2019. The market is further expected to increase at a CAGR of 5.5% between 2020 and 2025 to reach a value of approximately USD 30.3 billion by 2025. 

The Asia Pacific will be the leading region for the global sanitary napkin market due to the rising demand in this region. Government and private organisations in the country are introducing a range of programmes to improve women's hygiene standards. Furthermore, developing healthcare infrastructure and an increase in the number of clinics and diagnostic centres in the region would further improve the growth of the sanitary napkin market.

Menstrual pads account for the highest share in the demand for sanitary pads due to the ease of availability as well as affordability. Greater awareness and the involvement of existing manufacturers providing differentiated goods will also benefit the industry in the forecast period. Based on distribution channels, pharmacies exhibit a clear dominance in the industry as they are generally located in or around residential areas.

 

Properties and Applications

Sanitary napkins, also referred to as menstrual or sanitary pads, are absorbent products worn by women mainly for the absorption of menstrual blood. It consists of various layers of cotton fabric or other super-absorbent polymers and plastics. These are available in various shapes and sizes, with different absorption capacities. 

Based on type, the sanitary napkin market can be divided into:

  • Menstrual Pad
  • Pantyliner

Based on distribution channel, the industry can be segmented into:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Specialty Stores
  • Others

The regional markets for sanitary napkin include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Market Analysis

Governments in various countries, in conjunction with various non-profit organizations (NGOs), are undertaking initiatives to raise awareness among women about women's hygiene, especially in emerging countries. Governments in different African countries, for example, are distributing free sanitary napkins to schoolgirls to facilitate menstrual education. In addition, manufacturers are launching low-cost products and concentrating on product diversification in order to increase their customer base. They are launching napkins with wings and fragrances and are reducing the thickness of the pad. Furthermore, the competition is often affected by intense advertising and marketing strategies embraced by major players in the industry. In addition, the growth in women's disposable incomes, combined with the growing number of companies providing sanitary pad subscription plans, is another factor contributing to an increase in demand for sanitary napkins.

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global sanitary napkin market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Hengan International Group Co. Limited
  • Edgewell Personal Care 
  • Kao Corporation
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Sanitary Napkin Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Sanitary Napkin Historical Market (2015-2019) 
    8.3    Global Sanitary Napkin Market Forecast (2020-2025)
    8.4    Global Sanitary Napkin Market by Type
        8.4.1    Menstrual Pad
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2015-2019)
            8.4.1.3    Forecast Trend (2020-2025)
        8.4.2    Pantyliner
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2015-2019)
            8.4.2.3    Forecast Trend (2020-2025)
    8.5    Global Sanitary Napkin Market by Distribution Channel
        8.5.1    Supermarkets and Hypermarkets
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2015-2019)
            8.5.1.3    Forecast Trend (2020-2025)
        8.5.2    Convenience Stores
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2015-2019)
            8.5.2.3    Forecast Trend (2020-2025)
        8.5.3    Pharmacies
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2015-2019)
            8.5.3.3    Forecast Trend (2020-2025)
        8.5.4    Specialty Stores
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2015-2019)
            8.5.4.3    Forecast Trend (2020-2025)
        8.5.5    Online
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2015-2019)
            8.5.5.3    Forecast Trend (2020-2025)
        8.5.6    Others
    8.6    Global Sanitary Napkin Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2015-2019)
        9.1.2    Forecast Trend (2020-2025)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2015-2019)
        9.2.2    Forecast Trend (2020-2025)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Market (2015-2019)
        9.3.2    Market Forecast (2020-2025)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2015-2019)
        9.4.2    Forecast Trend (2020-2025)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2015-2019)
        9.5.2    Forecast Trend (2020-2025)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyers Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Price Analysis
13    Manufacturing Process

    13.1    Detailed Process Flow
    13.2    Operations Involved
    13.3    Mass Balance
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players’ Market Share
    14.3    Company Profiles
        14.3.1    Procter & Gamble
            14.3.1.1    Company Overview
            14.3.1.2    Product Portfolio
            14.3.1.3    Demographic Reach and Achievements
            14.3.1.4    Financial Summary
            14.3.1.5    Certifications
        14.3.2    Hengan International Group Co. Limited
            14.3.2.1    Company Overview
            14.3.2.2    Product Portfolio
            14.3.2.3    Demographic Reach and Achievements
            14.3.2.4    Financial Summary
            14.3.2.5    Certifications
        14.3.3    Kao Corporation
            14.3.3.1    Company Overview
            14.3.3.2    Product Portfolio
            14.3.3.3    Demographic Reach and Achievements
            14.3.3.4    Financial Summary
            14.3.3.5    Certifications
        14.3.4    Kimberly-Clark Corporation
            14.3.4.1    Company Overview
            14.3.4.2    Product Portfolio
            14.3.4.3    Demographic Reach and Achievements
            14.3.4.4    Financial Summary
            14.3.4.5    Certifications
        14.3.5    Edgewell Personal Care
            14.3.5.1    Company Overview
            14.3.5.2    Product Portfolio
            14.3.5.3    Demographic Reach and Achievements
            14.3.5.4    Financial Summary
            14.3.5.5    Certifications
        14.3.6    Others
15    Industry Events and Developments


List of Figures and Tables
1.    Global Sanitary Napkin Market: Key Industry Highlights, 2015 and 2025
2.    Global Sanitary Napkin Historical Market: Breakup by Type (USD Billion), 2015-2019
3.    Global Sanitary Napkin Market Forecast: Breakup by Type (USD Billion), 2020-2025
4.    Global Sanitary Napkin Historical Market: Breakup by Distribution Channel (USD Billion), 2015-2019
5.    Global Sanitary Napkin Market Forecast: Breakup by Distribution Channel (USD Billion), 2020-2025
6.    Global Sanitary Napkin Historical Market: Breakup by Region (USD Billion), 2015-2019
7.    Global Sanitary Napkin Market Forecast: Breakup by Region (USD Billion), 2020-2025
8.    North America Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2015-2019
9.    North America Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2020-2025
10.    Europe Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2015-2019
11.    Europe Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2020-2025
12.    Asia Pacific Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2015-2019
13.    Asia Pacific Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2020-2025
14.    Latin America Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2015-2019
15.    Latin America Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2020-2025
16.    Middle East and Africa Sanitary Napkin Historical Market: Breakup by Country (USD Billion), 2015-2019
17.    Middle East and Africa Sanitary Napkin Market Forecast: Breakup by Country (USD Billion), 2020-2025
18.    Global Sanitary Napkin Market Structure

Key Questions Answered in the Report

In 2019, the global sanitary napkin market attained a value of nearly USD 21.9 billion. 

In the forecast period of 2020-2025, the market is projected to grow at a CAGR of 5.5%.

By 2025, the market is estimated to reach a value of about USD 30.3 billion. 

The major drivers of the industry such as rising disposable incomes of women, increasing hygiene awareness, rising menstrual education, distribution of free sanitary napkins by various governments, introduction of cost-effective products, and robust marketing campaigns by the major players are expected to aid the market growth.

The launch of napkins with wings and fragrances, along with thinner and longer variants of the product, is a major trend informing the growth of the industry. 

The major regions in the industry are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest market share.

Menstrual pad is the dominant sanitary napkin type in the industry. 

The leading distribution channel in the industry are the pharmacies.

The key players in the market are Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Co. Limited, Edgewell Personal Care, and Kao Corporation, among others.

Analyst Review

The global sanitary napkin market attained a value of USD 21.9 billion in 2019 driven by the rising disposable incomes of women and growing hygiene consciousness. Aided by the introduction of enhanced and diverse range of products by manufacturers, the market is expected to witness a further growth in the forecast period of 2020-2025, growing at a CAGR of 5.5%. The market is projected to reach USD 30.3 billion by 2025. 

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the global sanitary napkin market can be segmented into menstrual pad and pantyliner, with menstrual pad accounting for the largest market share. On the basis of distribution channel, pharmacies lead the market. The major regional markets for sanitary napkin are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest share of the market. The key players in the above market include Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Co. Limited, Edgewell Personal Care, Kao Corporation, and others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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