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Global Feminine Hygiene Products Market: By Product Type: Sanitary Napkins/Pads, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2016-2026); Market Dynamics; Competitive Landscape; Industry Events and Developments

Global Feminine Hygiene Products Market Outlook

The global feminine hygiene products market reached a value of about USD 29.02 billion in 2020. The market is further expected to grow at a CAGR of 6.3% in the forecast period of 2021-2026 to reach a value of approximately USD 39.40 billion by 2026.

 

Sanitary Napkins/Pads to Remain a Preferred Choice of Use Among Consumers

Based on product type, the sanitary napkins/pads segment accounts for a major share in the industry and is expected to maintain its dominance over the forecast period. Sanitary napkins/pads provide better comfort and are easy to use compared to tampons. Meanwhile, the growing awareness regarding menstrual cups is expected to enhance its demand in the forecast period. Further, menstrual cups are eco-friendly in nature and can be reused, unlike sanitary napkins and tampons, thus, serving as a cost-effective alternative.

 

The Asia Pacific to Dominate the Global Market for Feminine Hygiene Products

Region-wise, the Asia Pacific is expected to witness a robust growth over the forecast period owing to the escalating disposable incomes and the growing awareness regarding female health and hygiene. In developing nations like India and China, the demand for feminine hygiene products is increasing as the stigma regarding menstrual hygiene is now getting eliminated in the region, and people are now becoming aware of its importance.

 

Feminine Hygiene Products: Industry Definition and Segmentation

Feminine hygiene products refer to personal care products, especially curated for women to maintain their hygiene. Being an essential commodity for women, these products range from powders and intimate washes to wipes and sanitary pads.

Based on product type, the market is divided into:

  • Sanitary Napkins/Pads
  • Tampons
  • Panty Liners
  • Menstrual Cup
  • Feminine Hygiene Wash
  • Others

Based on distribution channel, the industry can be segmented into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Retail Pharmacies
  • Online
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Growing Awareness Regarding Hygiene to Bolster the Feminine Hygiene Products Industry

The rising awareness among consumers about hygiene is pushing the growth of the feminine hygiene products industry forward. The market is being supported by the growing initiatives by the various government and private organisations to emphasise the importance of hygiene and eliminate the taboo surrounding menstruation, particularly in developing nations. Further, the rising disposable incomes, growing retail sector, and new product launches are significantly contributing to the industry growth. Over the forecast period, the growing investments by the major players in product marketing and the rising influence of social media on consumers are expected to further boost the industry growth.

 

Key Industry Players in the Global Feminine Hygiene Products Market

The report gives a detailed analysis of the following key players in the global feminine hygiene products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • Unicharm Corporation
  • Johnson & Johnson Services, Inc.
  • Edgewell Personal Care LLC
  • Others

The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Feminine Hygiene Product Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Feminine Hygiene Product Historical Market (2016-2020) 
    8.3    Global Feminine Hygiene Product Market Forecast (2021-2026)
    8.4    Global Feminine Hygiene Product Market by Product Type
        8.4.1    Sanitary Napkins/Pads
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2016-2020)
            8.4.1.3    Forecast Trend (2021-2026)
        8.4.2    Tampons
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2016-2020)
            8.4.2.3    Forecast Trend (2021-2026)
        8.4.3    Panty Liners
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2016-2020)
            8.4.3.3    Forecast Trend (2021-2026)
        8.4.4    Menstrual Cup
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2016-2020)
            8.4.4.3    Forecast Trend (2021-2026)
        8.4.5    Feminine Hygiene Wash
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2016-2020)
            8.4.5.3    Forecast Trend (2021-2026)
        8.4.6    Others
    8.5    Global Feminine Hygiene Product Market by Distribution Channel
        8.5.1    Supermarkets and Hypermarkets
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2016-2020)
            8.5.1.3    Forecast Trend (2021-2026)
        8.5.2    Convenience Stores
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2016-2020)
            8.5.2.3    Forecast Trend (2021-2026)
        8.5.3    Specialty Stores
            8.5.3.1    Market Share
            8.5.3.2    Historical Trend (2016-2020)
            8.5.3.3    Forecast Trend (2021-2026)
        8.5.4    Retail Pharmacies
            8.5.4.1    Market Share
            8.5.4.2    Historical Trend (2016-2020)
            8.5.4.3    Forecast Trend (2021-2026)
        8.5.5    Online
            8.5.5.1    Market Share
            8.5.5.2    Historical Trend (2016-2020)
            8.5.5.3    Forecast Trend (2021-2026)
        8.5.6    Others
    8.6    Global Feminine Hygiene Product Market by Region
        8.6.1    Market Share
            8.6.1.1    North America
            8.6.1.2    Europe
            8.6.1.3    Asia Pacific
            8.6.1.4    Latin America
            8.6.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2016-2020)
        9.1.2    Forecast Trend (2021-2026)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2016-2020)
        9.2.2    Forecast Trend (2021-2026)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2016-2020)
        9.3.2    Forecast Trend (2021-2026)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2016-2020)
        9.4.2    Forecast Trend (2021-2026)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2016-2020)
        9.5.2    Forecast Trend (2021-2026)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    EMR’s Key Indicators for Demand
    10.4    EMR’s Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Kimberly-Clark Corporation
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Procter & Gamble Company
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Unicharm Corporation
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Johnson & Johnson Services, Inc.
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Edgewell Personal Care LLC
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    Others
13    Industry Events and Developments

 

Additional Customisations Available

1    Manufacturing Process
    1.1    Overview
    1.2    Detailed Process Flow
    1.3    Operations Involved
2    Project Requirements and Cost Analysis
    2.1    Land, Location, and Site Development
    2.2    Construction
    2.3    Plant Machinery
    2.4    Cost of Raw Materials
    2.5    Packaging
    2.6    Transportation
    2.7    Utilities
    2.8    Manpower
    2.9    Other Capital Investments

 

List of Figures and Tables

1.    Global Feminine Hygiene Product Market: Key Industry Highlights, 2016 and 2026
2.    Global Feminine Hygiene Product Historical Market: Breakup by Product Type (USD Billion), 2016-2020
3.    Global Feminine Hygiene Product Market Forecast: Breakup by Product Type (USD Billion), 2021-2026
4.    Global Feminine Hygiene Product Historical Market: Breakup by Distribution Channel (USD Billion), 2016-2020
5.    Global Feminine Hygiene Product Market Forecast: Breakup by Distribution Channel (USD Billion), 2021-2026
6.    Global Feminine Hygiene Product Historical Market: Breakup by Region (USD Billion), 2016-2020
7.    Global Feminine Hygiene Product Market Forecast: Breakup by Region (USD Billion), 2021-2026
8.    North America Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2016-2020
9.    North America Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2021-2026
10.    Europe Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2016-2020
11.    Europe Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2021-2026
12.    Asia Pacific Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2016-2020
13.    Asia Pacific Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2021-2026
14.    Latin America Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2016-2020
15.    Latin America Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2021-2026
16.    Middle East and Africa Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2016-2020
17.    Middle East and Africa Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2021-2026
18.    Global Feminine Hygiene Product Market Structure

Key Questions Answered in the Report

In 2020, the global feminine hygiene products market attained a value of nearly USD 29.02 billion.

The market is projected to grow at a CAGR of 6.3% between 2021 and 2026.

The market is estimated to witness a healthy growth in the forecast period of 2021-2026 to reach about USD 39.40 billion by 2026.

The major drivers of the industry, such as the rising disposable incomes, increasing hygiene awareness, rising demand from the developing regions, favourable government initiatives, and new product launches, are expected to aid the market growth.

The key market trends guiding the growth of the industry include the increasing investments by the major players in product marketing and the rising consumer awareness through social media.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The leading product types of feminine hygiene products in the market are sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash, among others.

The significant distribution channels in the industry are supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and online, among others.

The major players in the industry are Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others.

Analyst Review

The global feminine hygiene products market attained a value of USD 29.02 billion in 2020, driven by the rising hygiene awareness. Aided by the rising implementation of favourable government initiatives, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a CAGR of 6.3%. The market is projected to reach USD 39.40 billion by 2026.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By product type, the market is segmented into sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash, among others. On the basis of distribution channel, the industry can be divided into supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and online, among others. The major regional markets for feminine hygiene products are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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