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Global Feminine Hygiene Products Market Size, Growth, Report: By Product Type: Sanitary Napkins/Pads, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Ohers; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Global Feminine Hygiene Products Market Outlook
The global feminine hygiene products market reached a value of about USD 34.43 billion in 2023. The market is further expected to grow at a CAGR of 5% in the forecast period of 2024-2032 to reach a value of approximately USD 54.11 billion by 2032.
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Sanitary Napkins/Pads to Remain a Preferred Choice of Use Among Consumers
Based on product type, the sanitary napkins/pads segment accounts for a major share in the industry and is expected to maintain its dominance over the forecast period. Sanitary napkins/pads provide better comfort and are easy to use compared to tampons. Meanwhile, the growing awareness regarding menstrual cups is expected to enhance its demand in the forecast period. Further, menstrual cups are eco-friendly in nature and can be reused, unlike sanitary napkins and tampons, thus, serving as a cost-effective alternative.
The Asia Pacific to Dominate the Global Market for Feminine Hygiene Products
Region-wise, the Asia Pacific is expected to witness a robust growth over the forecast period owing to the escalating disposable incomes and the growing awareness regarding female health and hygiene. In developing nations like India and China, the demand for feminine hygiene products is increasing as the stigma regarding menstrual hygiene is now getting eliminated in the region, and people are now becoming aware of its importance.
Feminine Hygiene Products: Market Segmentation
Feminine hygiene products refer to personal care products, especially curated for women to maintain their hygiene. Being an essential commodity for women, these products range from powders and intimate washes to wipes and sanitary pads.
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Based on product type, the market is divided into:
- Sanitary Napkins/Pads
- Tampons
- Panty Liners
- Menstrual Cup
- Feminine Hygiene Wash
- Others
Based on distribution channel, the industry can be segmented into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Retail Pharmacies
- Online
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Growing Awareness Regarding Hygiene to Bolster the Feminine Hygiene Products Industry
The rising awareness among consumers about hygiene is pushing the growth of the feminine hygiene products industry forward. The market is being supported by the growing initiatives by the various government and private organisations to emphasise the importance of hygiene and eliminate the taboo surrounding menstruation, particularly in developing nations. Further, the rising disposable incomes, growing retail sector, and new product launches are significantly contributing to the industry growth. Over the forecast period, the growing investments by the major players in product marketing and the rising influence of social media on consumers are expected to further boost the industry growth.
Key Industry Players in the Global Feminine Hygiene Products Market
The report gives a detailed analysis of the following key players in the global feminine hygiene products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Kimberly-Clark Corporation
- Procter & Gamble Company
- Unicharm Corporation
- Johnson & Johnson Services, Inc.
- Edgewell Personal Care LLC
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Feminine Hygiene Product Market Analysis
8.1 Key Industry Highlights
8.2 Global Feminine Hygiene Product Historical Market (2018-2023)
8.3 Global Feminine Hygiene Product Market Forecast (2024-2032)
8.4 Global Feminine Hygiene Product Market by Product Type
8.4.1 Sanitary Napkins/Pads
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Tampons
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Panty Liners
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Menstrual Cup
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Feminine Hygiene Wash
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Others
8.5 Global Feminine Hygiene Product Market by Distribution Channel
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Specialty Stores
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Retail Pharmacies
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Online
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Feminine Hygiene Product Market by Region
8.6.1 North America
8.6.2 Europe
8.6.3 Asia Pacific
8.6.4 Latin America
8.6.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Kimberly-Clark Corporation
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Procter & Gamble Company
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Unicharm Corporation
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Johnson & Johnson Services, Inc.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Edgewell Personal Care LLC
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Feminine Hygiene Product Market: Key Industry Highlights, 2018 and 2032
2. Global Feminine Hygiene Product Historical Market: Breakup by Product Type (USD Billion), 2018-2023
3. Global Feminine Hygiene Product Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
4. Global Feminine Hygiene Product Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
5. Global Feminine Hygiene Product Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
6. Global Feminine Hygiene Product Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Feminine Hygiene Product Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Feminine Hygiene Product Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Feminine Hygiene Product Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Global Feminine Hygiene Product Market Structure
Key Questions Answered in the Report
In 2023, the market size attained a value of approximately USD 34.43 billion.
The market is projected to grow at a CAGR of 5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 54.11 billion by 2032.
The major drivers of the market are the rising disposable incomes, increasing hygiene awareness, growing demand from the developing regions, favourable government initiatives, and new product launches.
The key trends guiding the growth of the market include the increasing investments by the major players in marketing of feminine hygiene products and the rising consumer awareness through social media.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading product types of feminine hygiene products in the market are sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash, among others.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and online, among others.
The major players in the global feminine hygiene products market are Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others.
Analyst Review
The global feminine hygiene products market attained a value of USD 34.43 billion in 2023, driven by the rising hygiene awareness. Aided by the rising implementation of favourable government initiatives, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 5%. The market is projected to reach USD 54.11 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. By product type, the market is segmented into sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash, among others. On the basis of distribution channel, the industry can be divided into supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and online, among others. The major regional markets for feminine hygiene products are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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