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Report Overview
The global sanitary ware market is expected to reach a value of more than USD 14.47 Billion in 2025. The industry is expected to grow at a CAGR of 5.70% during the forecast period of 2026-2035. The expanding construction industry, particularly residential constructions, is propelling the sanitary ware market, thus anticipated to attain a value of USD 25.19 Billion by 2035. Demand for modern, eco-friendly, and high-quality bathroom fixtures will rise as consumers want innovative, long-lasting items for new homes and renovations.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Residential construction spending in the United States is expected to rise to almost USD 580 billion by 2024, increasing demand for sanitary ware items. With new homes and renovations, the need for bathroom fixtures such as toilets, sinks, and bathtubs will increase, providing chances for businesses to grow their market share and generate sales.
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The development of nearly 1.5 million new residences in 2023 has a direct impact on the demand for sanitary ware items. As new homes are created, developers and residents will need a wide range of bathroom fixtures. This large rise in the housing industry will assist sanitary ware companies enjoy an increase in demand, boosting growth of the sanitary ware market.
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As eco-consciousness rises, there is an increasing preference for water-efficient and environmentally friendly sanitary ware products. Consumers and developers are opting for sustainable solutions, such as low-flow toilets and energy-efficient faucets. This trend is helping companies meet consumer demand while expanding their eco-friendly product lines, ultimately enhancing sales.
Competitive Landscape
The sanitary ware market players are giving utmost importance to the design of innovative, eco-friendly solutions, enhancing bathroom aesthetics and functionality. Emerging markets in countries like India and Southeast Asia are in the spotlight, where the urban population and rising disposable incomes trigger the demand for luxury and smart bathroom products. Sanitary ware companies are targeting sustainable designs, such as water-saving products, and expanding product ranges with modern features like touchless systems.
Key Market Players
Key industry leaders in this market are:
Kohler Co. is a multinational manufacturing company, founded in 1873 and based in Wisconsin, the United States. Its product portfolio includes kitchen faucets, basins, basin faucets, bathtubs, and shower items, among others.
Toto Ltd., established in 1917, is a multinational sanitary ware manufacturer, headquartered in Kitakyushu, Japan. The company offers its customers safe and reliable plumbing products that are made with fine craftsmanship.
Roca Sanitario, S.A.U., incorporated in 1917, is a producer of bathroom products, with its headquarters in Barcelona, Spain. The company promotes decarbonisation through the implementation of sustainable materials in its products.
Other sanitary ware market players include Villeroy & Boch AG, Geberit AG, Hindware Limited, Jaquar Group, Cera Sanitaryware Limited, Duravit AG, and LIXIL Corporation, among others.
Sanitary Ware Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 14.47 Billion.
The sanitary ware market is assessed to grow at a CAGR of 5.70% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 25.19 Billion by 2035.
The major market drivers are growing concerns regarding health and hygiene, increased construction activities, and rapid urbanisation in the developing countries.
The key trends of the market include the incorporation of modern, sleek designs of sanitary wares, the production of eco-friendly sanitary wares, the rising trend of minimalism, and the deployment of advanced technologies in sanitary ware.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Different materials are ceramic, and plastic, among others.
The key players in the market are Kohler Co., Toto Ltd., Roca Sanitario, S.A.U., Villeroy & Boch AG, Geberit AG, Hindware Limited, Jaquar Group, Cera Sanitaryware Limited, Duravit AG, and LIXIL Corporation, among others.
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