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The Saudi Arabia digestive health supplements market was valued at USD 214.86 Million in 2025 and is expected to grow at a CAGR of 3.30%, reaching USD 297.28 Million by 2035. The market is primarily driven by increasing incidence of digestive disorders, rising consumer awareness of gut health, and advancements in product development across the region.
Base Year
Historical Period
Forecast Period
The market demand is driven by the rising incidence of chronic digestive diseases like IBS, Crohn's disease, and GERD is increasing globally, particularly among older populations.
Consumers are increasingly recognizing the vital connection between gut health and overall well-being, including its impact on immunity and mental health.
The market is also witnessing continuous innovation, with companies introducing advanced digestive solutions such as probiotics, prebiotics, and digestive enzymes.
Compound Annual Growth Rate
3.3%
Value in USD Million
2026-2035
*this image is indicative*
Digestive supplements are products designed to support the digestive system by improving the breakdown and absorption of nutrients. Common types include probiotics, which introduce beneficial bacteria to the gut; prebiotics, which promote the growth of these bacteria; and enzymes that assist in the digestion of proteins, fats, and carbohydrates. Fiber supplements help regulate bowel movements and prevent constipation. These supplements are often used to alleviate symptoms like bloating, indigestion, and gastrointestinal discomfort. They may come in various forms, including capsules, powders, and liquids, and are formulated to complement a balanced diet or address specific digestive health issues.
Increased Consumer Awareness of the Health Benefits Drives Market Expansion
The primary driver of Saudi Arabia's digestive supplements market is the increasing consumer awareness of digestive health. This shift is evident in the rising demand for probiotics, prebiotics, and fiber supplements, as individuals seek preventive solutions for digestive issues like bloating, indigestion, and irritable bowel syndrome. For instance, the popularity of Halal-certified and plant-based digestive supplements has surged, reflecting a growing preference for natural and ethically aligned products. Consumers in Saudi Arabia are increasingly seeking Halal-certified and plant-based digestive supplements.
In addition, products like NanoLab Digeszyme Plus and Health4All's Vegan Digestive Health Set are gaining popularity for their natural ingredients and Halal certification. These products cater to the growing demand for ethical and natural health solutions. Additionally, the expansion of e-commerce platforms and modern retail channels has enhanced accessibility, allowing consumers to easily access a wide range of digestive health products. Government initiatives promoting health and wellness further support this trend, contributing to the market's growth.
Some key trends include a prevalence of chronic digestive diseases and increased consumer awareness of the crucial role of gut health in human health and wellbeing.
Rising Prevalence of Chronic Digestive Diseases Among Older Populations
In Saudi Arabia, the prevalence of chronic digestive diseases such as irritable bowel syndrome (IBS), Crohn’s disease, and gastroesophageal reflux disease (GERD) is notably increasing, particularly among older populations. A study conducted among adults attending outpatient clinics or healthcare facilities in urban and rural areas found that 25.9% of participants were diagnosed with IBS, with significant associations between IBS and factors such as age, smoking status, food hypersensitivity, and family history of IBS. Furthermore, a study in Al Khobar reported a GERD prevalence of 20.1% among patients undergoing upper gastrointestinal endoscopy, with non-erosive reflux disease (NERD) being the most frequent diagnosis. The rising prevalence is expected to boost the demand for digestive health supplements in the forecast period.
Consumers Becoming More Aware Around Gut Health to Boost Market Demand
In Saudi Arabia, consumer awareness of gut health's impact on overall well-being including immunity and mental health is on the rise. A 2024 study found that 84.1% of participants believed probiotics and prebiotics positively affect digestion and gut health, while 72.5% recognized their role in supporting the immune system. Despite this, only 21.9% reported high awareness levels, indicating a gap between belief and knowledge. This trend demonstrates a surge in the market demand in the forecast period.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Form
Market Breakup by Distribution Channel
Capsules to Lead the Market by Form
In Saudi Arabia, tablets and capsules are the leading forms in the digestive health supplements market. These formats are favored for their convenience, cost-effectiveness, extended shelf life, and straightforward packaging. The preference for tablets is attributed to their portability and single-serve convenience, while capsules are appreciated for their precise dosing and ease of consumption. Both forms are widely available in pharmacies, supermarkets, and online platforms, catering to the growing demand for digestive health products among health-conscious consumers.
Probiotics Lead the Market by Product Type
Probiotics dominate the digestive health supplements market in Saudi Arabia, holding a significant share due to their efficacy in supporting gut health, enhancing digestion, and boosting the immune system. The Saudi Food and Drug Authority (SFDA) has approved various probiotic strains for use in dietary supplements, ensuring their safety and effectiveness. The increasing consumer awareness of the gut-brain connection and the benefits of maintaining a healthy microbiome have further propelled the demand for probiotic supplements in the region.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Abbott Nutrition has a longstanding presence in Saudi Arabia, offering a range of nutritional products tailored to various life stages. In the digestive health segment, Abbott provides products like Ensure and Glucerna, which are designed to support digestive health and overall well-being. These products are enriched with prebiotics and are available in various forms, including shakes and powders, to cater to different consumer preferences. Abbott's commitment to innovation and quality ensures that its products meet the evolving needs of consumers in Saudi Arabia. The company continues to expand its product offerings and distribution channels to reach a broader audience in the Kingdom.
Glanbia plc is a global nutrition company that specializes in producing high-quality nutritional products. Glanbia's global portfolio includes products that support digestive health, indicating potential availability in the region. The company emphasizes innovation and sustainability in its product development, aligning with the growing consumer demand for health and wellness solutions. Glanbia's commitment to research and development ensures that its products meet the highest standards of quality and efficacy.
Amway's Nutrilite Digestive Enzyme supplement is designed to support the digestion of carbohydrates, proteins, and fats. This plant-based supplement aids the 22 digestive enzymes our body uses, promoting optimal nutrient absorption. Nutrilite products are available in Saudi Arabia, catering to the growing consumer interest in digestive health and wellness. Amway continues to expand its presence in the Kingdom, offering a wide range of nutritional supplements to meet the diverse needs of consumers.
Bayer offers Iberogast, a plant-based digestive relief product formulated with a proprietary six-herb blend to provide dual-action relief for digestive discomfort. In 2024, Bayer expanded its partnership with Huma Therapeutics to launch a heart health screening tool in Saudi Arabia, aligning with the country's Vision 2030 healthcare transformation strategy. This move underscores Bayer's commitment to enhancing healthcare access and innovation in the Kingdom.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key players include Herbalife Nutrition Ltd, Nature’s Bounty, Garden of Life, NU SKIN, NOW Foods.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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