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Saudi Arabia Home Appliances Market Size, Share, Forecast: By Product: Major Appliances, Small Appliances; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online, Others; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
Saudi Arabia Home Appliances Market Outlook
The Saudi Arabia home appliances market size reached approximately USD 3.89 billion in 2023. The market is further projected to grow at a CAGR of 3.7% between 2024 and 2032, reaching a value of USD 5.40 billion by 2032.
Key Trends in the Market
Home appliances, also referred to as household or domestic appliances refer to devices that help in completion of household chores including food preservation, cooking, cleaning, and washing, among others. These appliances aid in drastically reducing the time associated with the completion of homemaking and housekeeping tasks.
- The increasing working population and reduced time availability for completion of household tasks is boosting the Saudi Arabia home appliances market growth. Rising disposable incomes and growing availability of advanced home appliances in the country are encouraging the regional population towards replacing their existing appliances with small, stylish, and smart appliances.
- Increased investments towards the promotional and marketing activities by various manufacturers and key market players are supporting the market expansion in the country. Marketing activities including promotion of products across radio, television, and newspapers and paid campaigns and collaborations across social media platforms allows the brands to communicate with their existing customers about the new product offerings as well as expand their customer base.
- The rising availability of energy efficient home appliances across different distribution channels in Saudi Arabia is offering lucrative growth opportunities to the market. Various consumers prefer using energy efficient home appliances as they help in reducing the carbon footprint, prevent greenhouse emissions, and are cost efficient.
Saudi Arabia Home Appliances Market Analysis
On the basis of product, the market is bifurcated into major appliances and small appliances, with major appliances sub-divided by type into air conditioners, refrigerators, washing machines, dishwashing machines, freezers, and ovens among others.
Small appliances are sub-divided by type into vacuum cleaners, grills and roasters, food processors, and coffee/ tea makers, among others. Based on distribution channel, the Saudi Arabia home appliances market segmentation includes supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Robert Bosch GmbH
- LG Corporation
- Samsung Electronics Co., Ltd.
- Whirlpool Corporation
- Hitachi, Ltd.
- Panasonic Corporation
- Toshiba Corporation
- Midea Group
- Electrolux AB
- Westinghouse Electric Corporation
- De’ Longhi Appliances S.r.l.
- Nikai Group
- Others
Market Share by Product
Major or large appliances are anticipated to hold a significant Saudi Arabia home appliances market share over the forecast period. This growth can be attributed to the increased reliance on large home appliances for the successful completion of various tasks necessary for the smooth operation of a household. These appliances include refrigerators, washing machines, and air conditioners, among others. The consumer preference for energy efficient home appliances is also increasing due to growing environmental awareness.
Market Share by Distribution Channels
Online distribution channels are expected to witness significant growth in the coming years owing to the various advantages associated with shopping online including lower costs, availability of a wide range of appliances and brands, and hassle-free delivery, among others. The presence of detailed product descriptions and reviews allows consumers to select the appliances most suitable to their requirements. Additionally, the availability of different styles, designs, and colours aids individuals in selecting the appliances matching their colour preferences and home décor, boosting the Saudi Arabia home appliances market demand.
Competitive Landscape
Samsung Electronics Co. Ltd. is a multinational corporation known for manufacturing various consumer and industrial electronic products, home appliances, semiconductors, and personal computers, among others. The company is headquartered in Suwon-si, South Korea.
Whirlpool Corporation, headquartered in Michigan, United States, is a manufacturer and marketer of kitchen and home appliances. The company has a wide product portfolio comprising of washing machines, ovens and microwaves, and refrigerators, among others.
Panasonic Corporation is an electronics and appliance manufacturing company that is committed towards enhancing the lives of individuals across the globe by providing them high quality home and kitchen appliances. The company was founded in 1918 and is headquartered in Osaka, Japan.
Other Saudi Arabia home appliances market key players include Robert Bosch GmbH, LG Corporation, Hitachi, Ltd., Toshiba Corporation, Midea Group, Electrolux AB, Westinghouse Electric Corporation, De’ Longhi Appliances S.r.l., and Nikai Group, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 GCC Home Appliances Market Overview
8.1 Key Industry Highlights
8.2 GCC Home Appliances Historical Market (2018-2023)
8.3 GCC Home Appliances Market Forecast (2024-2032)
8.4 GCC Home Appliances Market Share by Region
8.4.1 Saudi Arabia
8.4.2 United Arab Emirates
8.4.3 Kuwait
8.4.4 Qatar
8.4.5 Bahrain
8.4.6 Others
9 Saudi Arabia Home Appliances Market Overview
9.1 Key Industry Highlights
9.2 Saudi Arabia Home Appliances Historical Market (2018-2023)
9.3 Saudi Arabia Home Appliances Market Forecast (2024-2032)
10 Saudi Arabia Home Appliances Market by Product
10.1 Major Appliances
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Air Conditioners
10.1.3.2 Refrigerators
10.1.3.3 Washing Machines
10.1.3.4 Dishwashing Machines
10.1.3.5 Freezers
10.1.3.6 Ovens
10.1.3.7 Others
10.2 Small Appliances
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Vacuum Cleaners
10.2.3.2 Grills and Roasters
10.2.3.3 Food Processors
10.2.3.4 Coffee/Tea Makers
10.2.3.5 Others
11 Saudi Arabia Home Appliances Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Speciality Stores
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Online
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Trade Data Analysis (HS Code - 8509)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Robert Bosch GmbH
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 LG Corporation
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Samsung Electronics Co., Ltd.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Whirlpool Corporation
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Hitachi, Ltd.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Panasonic Corporation
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Toshiba Corporation
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Midea Group
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Electrolux AB
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Westinghouse Electric Corporation
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 De’ Longhi Appliances S.r.l.
14.2.11.1 Company Overview
14.2.11.2 Product Portfolio
14.2.11.3 Demographic Reach and Achievements
14.2.11.4 Certifications
14.2.12 Nikai Group
14.2.12.1 Company Overview
14.2.12.2 Product Portfolio
14.2.12.3 Demographic Reach and Achievements
14.2.12.4 Certifications
14.2.13 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Home Appliances Market: Key Industry Highlights, 2018 and 2032
2. Saudi Arabia Home Appliances Market: Key Industry Highlights, 2018 and 2032
3. Saudi Arabia Home Appliances Historical Market: Breakup by Product (USD Billion), 2018-2023
4. Saudi Arabia Home Appliances Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. Saudi Arabia Home Appliances Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Saudi Arabia Home Appliances Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Major Importing Countries by Volume
8. Major Exporting Countries by Volume
9. Major Importing Countries by Value
10. Major Exporting Countries by Value
11. Saudi Arabia Home Appliances Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 3.89 billion in 2023.
The market is projected to grow at a CAGR of 3.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 5.40 billion by 2032.
The major market drivers include rising availability of home appliances across different distribution channels and growing preference for smart home appliances.
The key trends fuelling the growth of the market include increased investments by major market players on promotional activities, rising availability of energy efficient home appliances, and increasing disposable incomes.
The major distribution channels in the market are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The significant products include major appliances and small appliances.
The key players in the market are Robert Bosch GmbH, LG Corporation, Samsung Electronics Co., Ltd., Whirlpool Corporation, Hitachi, Ltd., Panasonic Corporation, Toshiba Corporation, Midea Group, Electrolux AB, Westinghouse Electric Corporation, De’ Longhi Appliances S.r.l., and Nikai Group, among others.
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