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The global sexual wellness market size was valued at USD 64.41 billion in 2023, driven by the increasing prevalence of increasing sexual health issues across the globe. The market size is anticipated to grow at a CAGR of 8.8% during the forecast period of 2024-2032 to achieve a value of USD 137.60 billion by 2032.
Sexual health encompasses physical, emotional, mental, and social well-being related to sexuality. It is more than just being free from disease, dysfunction, or infirmity. To have good sexual health, one must have a positive and respectful attitude towards sexuality and sexual relationships. They should also have the ability to enjoy safe and pleasurable sexual experiences that are free from coercion, discrimination, and violence.
The growth of the global market is fuelled by increased funding by the key players for the innovation, research, and development of quality products. For example, Rosy Wellness has raised USD 1.2 million to grow the women’s sexual health platform they run. Dallas-based Rosy aims "to smash taboos around women's sexual health" with the use of technology to aid sexual healthcare. The increasing number of people starting their own ventures and healthcare startups to manufacture innovative sexual wellness products and enhance the overall experience of the experience is also expected to boost the global sexual wellness market growth. The heavy investments by key players in the market to develop innovative solutions associated with the sexual wellness of individuals is a major trend influencing the market growth.
The rising number of technologically advanced products backed by artificial intelligence and machine learning are also trending in the market, which is increasing the demand for these products, consequently driving the market growth. Key players launching new and interesting products such as drugs, gels, pills, sex toys, intimate products, and other devices for both men and women to enhance their sexual wellness is also a major trend influencing the market growth. For example, the FDA has recently approved the marketing of Eroxon manufactured by a UK-based company, a first-of-its-kind erectile dysfunction (ED) treatment in the form of a gel. The FDA has called it a “non-medicated hydro-alcoholic gel” that acts within 10 minutes.
Additionally, the increased initiatives by the WHO towards countries that are comparatively less aware of sexual wellness. For example, WHO has taken initiatives towards countries to help them develop national strategic plans and guidelines for sexual health and development encouraging an environment allowing individuals to discuss STIs, adopt safer sexual practices, and seek timely treatments.
Market Breakup by Product
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
The growing awareness among people about sexual, mental, and physical health is directly fueling the market growth. The increasing prevalence of sexual disorders is also a major factor in increasing the demand for sexual wellness products in the market. The high demand for sexual wellness treatments and products is a major factor driving the market growth. With increasing development, these products are easily available via multiple distribution channels such as online, and offline pharmacies, e-commerce platforms, and retail pharmacies, among other channels. The quick availability of sexual wellness products including drugs, gels, devices, and several others is a major factor contributing to the increased demand in the market. The increasing focus of people toward prioritizing their physical and mental health, intimate care, and sexual wellness is contributing to the global sexual wellness market growth.
Moreover, the increasing initiatives by the government to ensure timely diagnosis to provide treatments are also driving the market. For example, according to a news published by the LGBT Foundation online, a high diagnosis of gonorrhea and syphilis has been witnessed in England. UK Health Security Agency has published data on diagnoses of sexually transmitted infections in 2023. 82,592 diagnoses of gonorrhea were made at sexual health services in 2023, the highest annual number since records began in 1918. The number of diagnoses of infectious syphilis reached 8,692 in 2023. Gay, bisexual, and other men who have sex with men remain one of the groups with high numbers of cases of STIs.
According to the data released by the Centers for Disease Control and Prevention, North America is leading and expected to continuously lead due to the rising cases of sexually transmitted diseases (STDs). This increases the case counts of syphilis, gonorrhea, and chlamydia.
The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2017-2023 |
| Forecast Period | 2024-2032 |
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| Breakup by End User |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market attained a value of about USD 64.41 billion in 2023, driven by increasing research activities.
The market is anticipated to grow at a CAGR of 8.8% during the forecast period of 2024-2032, likely to reach a market value of USD 137.60 billion by 2032.
The increasing awareness among people about sexual and overall health is a major factor driving the market growth.
The increasing development of new and advanced wellness products, such as pills, gels, and ointments is a major trend driving the market growth.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America is currently leading the global market.
Sexual Wellness products in the market include sex toys, condoms and female contraceptives, lubricants and sprays, erotic lingerie, pregnancy testing products, and antifungal agents, among other sexual wellness products.
Distribution channels include wholesalers/distributors, specialty stores, drug stores, hypermarkets/supermarkets, among online stores.
End users in the market are men, women, and the LGBT community.
Key players involved in the market are LifeStyles, Bijoux Indiscrets, BioFilm Inc, Church & Dwight Co., Inc., FUJI LATEX CO., LTD., HLL Lifecare Limited, Benckiser Group Plc, Doc Johnson Enterprises, Karex Berhad, TENGA Co., Ltd., Hot Octopuss, California Exotic Novelties LLC, and Reckitt Benckiser.
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