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Sexual Wellness Market

Global Sexual Wellness Market Size: By Product: Sex Toys, Condoms and Female Contraceptives, Lubricants and Sprays, Erotic Lingerie, Pregnancy Testing Products, Antifungal Agents, Other Sexual Wellness Products; By End User: Men, Women, LGBT Community; By Distribution Channel; Regional Analysis; Supplier Landscape; 2024-2032

Global Sexual Wellness Market Outlook

The global sexual wellness market size was valued at USD 64.41 billion in 2023, driven by the increasing prevalence of increasing sexual health issues across the globe. The market size is anticipated to grow at a CAGR of 8.8% during the forecast period of 2024-2032 to achieve a value of USD 137.60 billion by 2032.

 

Sexual Wellness: Introduction

Sexual health encompasses physical, emotional, mental, and social well-being related to sexuality. It is more than just being free from disease, dysfunction, or infirmity. To have good sexual health, one must have a positive and respectful attitude towards sexuality and sexual relationships. They should also have the ability to enjoy safe and pleasurable sexual experiences that are free from coercion, discrimination, and violence.

 

Global Sexual Wellness Market Analysis

The growth of the global market is fuelled by increased funding by the key players for the innovation, research, and development of quality products. For example, Rosy Wellness has raised USD 1.2 million to grow the women’s sexual health platform they run. Dallas-based Rosy aims "to smash taboos around women's sexual health" with the use of technology to aid sexual healthcare. The increasing number of people starting their own ventures and healthcare startups to manufacture innovative sexual wellness products and enhance the overall experience of the experience is also expected to boost the global sexual wellness market growth. The heavy investments by key players in the market to develop innovative solutions associated with the sexual wellness of individuals is a major trend influencing the market growth.

 

The rising number of technologically advanced products backed by artificial intelligence and machine learning are also trending in the market, which is increasing the demand for these products, consequently driving the market growth. Key players launching new and interesting products such as drugs, gels, pills, sex toys, intimate products, and other devices for both men and women to enhance their sexual wellness is also a major trend influencing the market growth. For example, the FDA has recently approved the marketing of Eroxon manufactured by a UK-based company, a first-of-its-kind erectile dysfunction (ED) treatment in the form of a gel. The FDA has called it a “non-medicated hydro-alcoholic gel” that acts within 10 minutes.

 

Additionally, the increased initiatives by the WHO towards countries that are comparatively less aware of sexual wellness. For example, WHO has taken initiatives towards countries to help them develop national strategic plans and guidelines for sexual health and development encouraging an environment allowing individuals to discuss STIs, adopt safer sexual practices, and seek timely treatments.

 

Global Sexual Wellness Market Segmentations

Market Breakup by Product

  • Sex Toys
  • Condoms and Female Contraceptives
  • Lubricants and Sprays
  • Erotic Lingerie
  • Pregnancy Testing Products
  • Antifungal Agents
  • Other Sexual Wellness Products

 

Market Breakup by End User

  • Men
  • Women
  • LGBT Community

 

Market Breakup by Distribution Channel

  • Wholesalers/Distributors
  • Specialty Stores
  • Drug Stores
  • Hypermarkets/Supermarkets
  • Online Stores

 

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

Global Sexual Wellness Market Overview

The growing awareness among people about sexual, mental, and physical health is directly fueling the market growth. The increasing prevalence of sexual disorders is also a major factor in increasing the demand for sexual wellness products in the market. The high demand for sexual wellness treatments and products is a major factor driving the market growth. With increasing development, these products are easily available via multiple distribution channels such as online, and offline pharmacies, e-commerce platforms, and retail pharmacies, among other channels. The quick availability of sexual wellness products including drugs, gels, devices, and several others is a major factor contributing to the increased demand in the market. The increasing focus of people toward prioritizing their physical and mental health, intimate care, and sexual wellness is contributing to the global sexual wellness market growth.

 

Moreover, the increasing initiatives by the government to ensure timely diagnosis to provide treatments are also driving the market. For example, according to a news published by the LGBT Foundation online, a high diagnosis of gonorrhea and syphilis has been witnessed in England. UK Health Security Agency has published data on diagnoses of sexually transmitted infections in 2023. 82,592 diagnoses of gonorrhea were made at sexual health services in 2023, the highest annual number since records began in 1918. The number of diagnoses of infectious syphilis reached 8,692 in 2023. Gay, bisexual, and other men who have sex with men remain one of the groups with high numbers of cases of STIs.

 

According to the data released by the Centers for Disease Control and Prevention, North America is leading and expected to continuously lead due to the rising cases of sexually transmitted diseases (STDs). This increases the case counts of syphilis, gonorrhea, and chlamydia.

 

Global Sexual Wellness Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
 

  • LifeStyles
  • Bijoux Indiscrets
  • BioFilm Inc
  • Church & Dwight Co., Inc.
  • FUJI LATEX CO., LTD.
  • HLL Lifecare Limited
  • Benckiser Group Plc
  • Doc Johnson Enterprises
  • Karex Berhad
  • TENGA Co., Ltd.
  • Hot Octopuss
  • California Exotic Novelties LLC
  • Reckitt Benckiser

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2017-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • End User
  • Distribution Channel
  • Region
Breakup by Product
  • Sex Toys 
  • Condoms and Female Contraceptives 
  • Lubricants and Sprays
  • Erotic Lingerie 
  • Pregnancy Testing Products 
  • Antifungal Agents  
  • Other Sexual Wellness Products
Breakup by End User
  • Men 
  • Women 
  • LGBT Community
Breakup by Distribution Channel
  • Wholesalers/Distributors
  • Specialty Stores 
  • Drug Stores 
  • Hypermarkets/Supermarkets 
  • Online Stores
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Mergers and Acquisitions
    • Certifications
Companies Covered
  • LifeStyles
  • Bijoux Indiscrets
  • BioFilm Inc
  • Church & Dwight Co., Inc.
  • FUJI LATEX CO.,LTD.
  • HLL Lifecare Limited
  • Benckiser Group Plc
  • Doc Johnson Enterprises
  • Karex Berhad
  • TENGA Co., Ltd.
  • Hot Octopuss
  • California Exotic Novelties LLC
  • Reckitt Benckiser

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
    1.1    Objectives of the Study
    1.2    Key Assumptions 
    1.3    Report Coverage – Key Segmentation and Scope  
    1.4    Research Methodology
2    Executive Summary
3    Global Sexual Wellness Market Overview 

    3.1    Global Sexual Wellness Market Historical Value (2017-2023) 
    3.2    Global Sexual Wellness Market Forecast Value (2024-2032)
4    Global Sexual Wellness Market Landscape
    4.1    Global Sexual Wellness Developers Landscape
        4.1.1    Analysis by Year of Establishment
        4.1.2    Analysis by Company Size
        4.1.3    Analysis by Region
    4.2    Global Sexual Wellness Product Landscape
        4.2.1    Analysis by Products
5    Global Sexual Wellness Market Dynamics
    5.1    Market Drivers and Constraints
    5.2    SWOT Analysis
    5.3    Porter’s Five Forces Model 
    5.4    Key Demand Indicators
    5.5    Key Price Indicators
    5.6    Industry Events, Initiatives, and Trends 
    5.7    Value Chain Analysis
6    Global Sexual Wellness Market Segmentation 
    6.1    Global Sexual Wellness Market by Product
        6.1.1    Market Overview  
        6.1.2    Sex Toys 
        6.1.3    Condoms and Female Contraceptives 
        6.1.4    Lubricants and Sprays
        6.1.5    Erotic Lingerie 
        6.1.6    Pregnancy Testing Products 
        6.1.7    Antifungal Agents  
        6.1.8    Other Sexual Wellness Products
    6.2    Global Sexual Wellness Market by End User
        6.2.1    Market Overview
        6.2.2    Men 
        6.2.3    Women 
        6.2.4    LGBT Community
    6.3    Global Sexual Wellness Market by Distribution Channel
        6.3.1    Market Overview
        6.3.2    Wholesalers/Distributors
        6.3.3    Specialty Stores 
        6.3.4    Drug Stores 
        6.3.5    Hypermarkets/Supermarkets 
        6.3.6    Online Stores
    6.4    Global Sexual Wellness Market by Region
        6.4.1    Market Overview
        6.4.2    North America 
        6.4.3    Europe
        6.4.4    Asia Pacific
        6.4.5    Latin America
        6.4.6    Middle East and Africa
7    North America Sexual Wellness Market
    7.1    Market Share by Country
    7.2    United States of America
    7.3    Canada
8    Europe Sexual Wellness Market
    8.1    Market Share by Country
    8.2    United Kingdom
    8.3    Germany
    8.4    France
    8.5    Italy
    8.6    Others
9    Asia Pacific Sexual Wellness Market
    9.1    Market Share by Country
    9.2    China
    9.3    Japan
    9.4    India
    9.5    ASEAN
    9.6    Australia
    9.7    Others
10    Latin America Sexual Wellness Market
    10.1    Market Share by Country
    10.2    Brazil
    10.3    Argentina
    10.4    Mexico
    10.5    Others
11    Middle East and Africa Sexual Wellness Market
    11.1    Market Share by Country
    11.2    Saudi Arabia
    11.3    United Arab Emirates
    11.4    Nigeria
    11.5    South Africa
    11.6    Others
12    Patent Analysis
    12.1    Analysis by Type of Patent
    12.2    Analysis by Publication year
    12.3    Analysis by Issuing Authority
    12.4    Analysis by Patent Age
    12.5    Analysis by CPC Analysis
    12.6    Analysis by Patent Valuation 
    12.7    Analysis by Key Players
13    Grants Analysis
    13.1    Analysis by year
    13.2    Analysis by Amount Awarded
    13.3    Analysis by Issuing Authority
    13.4    Analysis by Grant Application
    13.5    Analysis by Funding Institute
    13.6    Analysis by NIH Departments
    13.7    Analysis by Recipient Organization 
14    Funding Analysis
    14.1    Analysis by Funding Instances
    14.2    Analysis by Type of Funding
    14.3    Analysis by Funding Amount
    14.4    Analysis by Leading Players
    14.5    Analysis by Leading Investors
    14.6    Analysis by Geography
15    Partnership and Collaborations Analysis
    15.1    Analysis by Partnership Instances
    15.2    Analysis by Type of Partnership
    15.3    Analysis by Leading Players
    15.4    Analysis by Geography
16    Regulatory Framework
    16.1    Regulatory Overview
        16.1.1    US FDA
        16.1.2    EU EMA
        16.1.3    INDIA CDSCO
        16.1.4    JAPAN PMDA
        16.1.5    Others
17    Supplier Landscape
    17.1    LifeStyles
        17.1.1    Financial Analysis
        17.1.2    Product Portfolio
        17.1.3    Demographic Reach and Achievements
        17.1.4    Mergers and Acquisitions
        17.1.5    Certifications
    17.2    Bijoux Indiscrets 
        17.2.1    Financial Analysis
        17.2.2    Product Portfolio
        17.2.3    Demographic Reach and Achievements
        17.2.4    Mergers and Acquisitions
        17.2.5    Certifications
    17.3    BioFilm Inc  
        17.3.1    Financial Analysis
        17.3.2    Product Portfolio
        17.3.3    Demographic Reach and Achievements
        17.3.4    Mergers and Acquisitions
        17.3.5    Certifications
    17.4    Church & Dwight Co., Inc. 
        17.4.1    Financial Analysis
        17.4.2    Financial Portfolio
        17.4.3    Demographic Reach and Achievements
        17.4.4    Mergers and Acquisitions
        17.4.5    Certifications
    17.5    FUJI LATEX CO.,LTD. 
        17.5.1    Financial Analysis
        17.5.2    Product Portfolio
        17.5.3    Demographic Reach and Achievements
        17.5.4    Mergers and Acquisitions
        17.5.5    Certifications
    17.6    HLL Lifecare Limited 
        17.6.1    Financial Analysis
        17.6.2    Product Portfolio
        17.6.3    Demographic Reach and Achievements
        17.6.4    Mergers and Acquisitions
        17.6.5    Certifications
    17.7    Benckiser Group Plc  
        17.7.1    Financial Analysis
        17.7.2    Product Portfolio
        17.7.3    Demographic Reach and Achievements
        17.7.4    Mergers and Acquisitions
        17.7.5    Certifications
    17.8    Doc Johnson Enterprises 
        17.8.1    Financial Analysis
        17.8.2    Product Portfolio
        17.8.3    Demographic Reach and Achievements
        17.8.4    Mergers and Acquisitions
        17.8.5    Certifications
    17.9    Karex Berhad 
        17.9.1    Financial Analysis
        17.9.2    Product Portfolio
        17.9.3    Demographic Reach and Achievements
        17.9.4    Mergers and Acquisitions
        17.9.5    Certifications
    17.10    TENGA Co., Ltd. 
        17.10.1    Financial Analysis
        17.10.2    Product Portfolio
        17.10.3    Demographic Reach and Achievements
        17.10.4    Mergers and Acquisitions
        17.10.5    Certifications
    17.11    Hot Octopuss 
        17.11.1    Financial Analysis
        17.11.2    Product Portfolio
        17.11.3    Demographic Reach and Achievements
        17.11.4    Mergers and Acquisitions
        17.11.5    Certifications
    17.12    California Exotic Novelties LLC
        17.12.1    Financial Analysis
        17.12.2    Product Portfolio
        17.12.3    Demographic Reach and Achievements
        17.12.4    Mergers and Acquisitions
        17.12.5    Certifications
    17.13    Reckitt Benckiser
        17.13.1    Financial Analysis
        17.13.2    Product Portfolio
        17.13.3    Demographic Reach and Achievements
        17.13.4    Mergers and Acquisitions
        17.13.5    Certifications
18    Global Sexual Wellness Market - Distribution Model (Additional Insight)
    18.1    Overview 
    18.2    Potential Distributors 
    18.3    Key Parameters for Distribution Partner Assessment 
19    Key Opinion Leaders (KOL) Insights (Additional Insight)
20    Company Competitiveness Analysis (Additional Insight)

    20.1    Very Small Companies
    20.2    Small Companies
    20.3    Mid-Sized Companies
    20.4    Large Companies
    20.5    Very Large Companies
21    Payment Methods (Additional Insight)
    21.1    Government Funded
    21.2    Private Insurance
    21.3    Out-of-Pocket


*Additional insights provided are customisable as per client requirements.

Key Questions Answered in the Report

The market attained a value of about USD 64.41 billion in 2023, driven by increasing research activities.

The market is anticipated to grow at a CAGR of 8.8% during the forecast period of 2024-2032, likely to reach a market value of USD 137.60 billion by 2032.

The increasing awareness among people about sexual and overall health is a major factor driving the market growth.

The increasing development of new and advanced wellness products, such as pills, gels, and ointments is a major trend driving the market growth.

The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America is currently leading the global market.

Sexual Wellness products in the market include sex toys, condoms and female contraceptives, lubricants and sprays, erotic lingerie, pregnancy testing products, and antifungal agents, among other sexual wellness products.

Distribution channels include wholesalers/distributors, specialty stores, drug stores, hypermarkets/supermarkets, among online stores.

End users in the market are men, women, and the LGBT community.

Key players involved in the market are LifeStyles, Bijoux Indiscrets, BioFilm Inc, Church & Dwight Co., Inc., FUJI LATEX CO., LTD., HLL Lifecare Limited, Benckiser Group Plc, Doc Johnson Enterprises, Karex Berhad, TENGA Co., Ltd., Hot Octopuss, California Exotic Novelties LLC, and Reckitt Benckiser.

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