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Global Sexual Wellness Market Size: By Product: Sex Toys, Condoms and Female Contraceptives, Lubricants and Sprays, Erotic Lingerie, Pregnancy Testing Products, Antifungal Agents, Other Sexual Wellness Products; By End User: Men, Women, LGBT Community; By Distribution Channel; Regional Analysis; Supplier Landscape; 2024-2032
Global Sexual Wellness Market Outlook
The global sexual wellness market size was valued at USD 64.41 billion in 2023, driven by the increasing prevalence of increasing sexual health issues across the globe. The market size is anticipated to grow at a CAGR of 8.8% during the forecast period of 2024-2032 to achieve a value of USD 137.60 billion by 2032.
Sexual Wellness: Introduction
Sexual health encompasses physical, emotional, mental, and social well-being related to sexuality. It is more than just being free from disease, dysfunction, or infirmity. To have good sexual health, one must have a positive and respectful attitude towards sexuality and sexual relationships. They should also have the ability to enjoy safe and pleasurable sexual experiences that are free from coercion, discrimination, and violence.
Global Sexual Wellness Market Analysis
The growth of the global market is fuelled by increased funding by the key players for the innovation, research, and development of quality products. For example, Rosy Wellness has raised USD 1.2 million to grow the women’s sexual health platform they run. Dallas-based Rosy aims "to smash taboos around women's sexual health" with the use of technology to aid sexual healthcare. The increasing number of people starting their own ventures and healthcare startups to manufacture innovative sexual wellness products and enhance the overall experience of the experience is also expected to boost the global sexual wellness market growth. The heavy investments by key players in the market to develop innovative solutions associated with the sexual wellness of individuals is a major trend influencing the market growth.
The rising number of technologically advanced products backed by artificial intelligence and machine learning are also trending in the market, which is increasing the demand for these products, consequently driving the market growth. Key players launching new and interesting products such as drugs, gels, pills, sex toys, intimate products, and other devices for both men and women to enhance their sexual wellness is also a major trend influencing the market growth. For example, the FDA has recently approved the marketing of Eroxon manufactured by a UK-based company, a first-of-its-kind erectile dysfunction (ED) treatment in the form of a gel. The FDA has called it a “non-medicated hydro-alcoholic gel” that acts within 10 minutes.
Additionally, the increased initiatives by the WHO towards countries that are comparatively less aware of sexual wellness. For example, WHO has taken initiatives towards countries to help them develop national strategic plans and guidelines for sexual health and development encouraging an environment allowing individuals to discuss STIs, adopt safer sexual practices, and seek timely treatments.
Global Sexual Wellness Market Segmentations
Market Breakup by Product
- Sex Toys
- Condoms and Female Contraceptives
- Lubricants and Sprays
- Erotic Lingerie
- Pregnancy Testing Products
- Antifungal Agents
- Other Sexual Wellness Products
Market Breakup by End User
- Men
- Women
- LGBT Community
Market Breakup by Distribution Channel
- Wholesalers/Distributors
- Specialty Stores
- Drug Stores
- Hypermarkets/Supermarkets
- Online Stores
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Global Sexual Wellness Market Overview
The growing awareness among people about sexual, mental, and physical health is directly fueling the market growth. The increasing prevalence of sexual disorders is also a major factor in increasing the demand for sexual wellness products in the market. The high demand for sexual wellness treatments and products is a major factor driving the market growth. With increasing development, these products are easily available via multiple distribution channels such as online, and offline pharmacies, e-commerce platforms, and retail pharmacies, among other channels. The quick availability of sexual wellness products including drugs, gels, devices, and several others is a major factor contributing to the increased demand in the market. The increasing focus of people toward prioritizing their physical and mental health, intimate care, and sexual wellness is contributing to the global sexual wellness market growth.
Moreover, the increasing initiatives by the government to ensure timely diagnosis to provide treatments are also driving the market. For example, according to a news published by the LGBT Foundation online, a high diagnosis of gonorrhea and syphilis has been witnessed in England. UK Health Security Agency has published data on diagnoses of sexually transmitted infections in 2023. 82,592 diagnoses of gonorrhea were made at sexual health services in 2023, the highest annual number since records began in 1918. The number of diagnoses of infectious syphilis reached 8,692 in 2023. Gay, bisexual, and other men who have sex with men remain one of the groups with high numbers of cases of STIs.
According to the data released by the Centers for Disease Control and Prevention, North America is leading and expected to continuously lead due to the rising cases of sexually transmitted diseases (STDs). This increases the case counts of syphilis, gonorrhea, and chlamydia.
Global Sexual Wellness Market: Competitor Landscape
The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
- LifeStyles
- Bijoux Indiscrets
- BioFilm Inc
- Church & Dwight Co., Inc.
- FUJI LATEX CO., LTD.
- HLL Lifecare Limited
- Benckiser Group Plc
- Doc Johnson Enterprises
- Karex Berhad
- TENGA Co., Ltd.
- Hot Octopuss
- California Exotic Novelties LLC
- Reckitt Benckiser
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2017-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
1.1 Objectives of the Study
1.2 Key Assumptions
1.3 Report Coverage – Key Segmentation and Scope
1.4 Research Methodology
2 Executive Summary
3 Global Sexual Wellness Market Overview
3.1 Global Sexual Wellness Market Historical Value (2017-2023)
3.2 Global Sexual Wellness Market Forecast Value (2024-2032)
4 Global Sexual Wellness Market Landscape
4.1 Global Sexual Wellness Developers Landscape
4.1.1 Analysis by Year of Establishment
4.1.2 Analysis by Company Size
4.1.3 Analysis by Region
4.2 Global Sexual Wellness Product Landscape
4.2.1 Analysis by Products
5 Global Sexual Wellness Market Dynamics
5.1 Market Drivers and Constraints
5.2 SWOT Analysis
5.3 Porter’s Five Forces Model
5.4 Key Demand Indicators
5.5 Key Price Indicators
5.6 Industry Events, Initiatives, and Trends
5.7 Value Chain Analysis
6 Global Sexual Wellness Market Segmentation
6.1 Global Sexual Wellness Market by Product
6.1.1 Market Overview
6.1.2 Sex Toys
6.1.3 Condoms and Female Contraceptives
6.1.4 Lubricants and Sprays
6.1.5 Erotic Lingerie
6.1.6 Pregnancy Testing Products
6.1.7 Antifungal Agents
6.1.8 Other Sexual Wellness Products
6.2 Global Sexual Wellness Market by End User
6.2.1 Market Overview
6.2.2 Men
6.2.3 Women
6.2.4 LGBT Community
6.3 Global Sexual Wellness Market by Distribution Channel
6.3.1 Market Overview
6.3.2 Wholesalers/Distributors
6.3.3 Specialty Stores
6.3.4 Drug Stores
6.3.5 Hypermarkets/Supermarkets
6.3.6 Online Stores
6.4 Global Sexual Wellness Market by Region
6.4.1 Market Overview
6.4.2 North America
6.4.3 Europe
6.4.4 Asia Pacific
6.4.5 Latin America
6.4.6 Middle East and Africa
7 North America Sexual Wellness Market
7.1 Market Share by Country
7.2 United States of America
7.3 Canada
8 Europe Sexual Wellness Market
8.1 Market Share by Country
8.2 United Kingdom
8.3 Germany
8.4 France
8.5 Italy
8.6 Others
9 Asia Pacific Sexual Wellness Market
9.1 Market Share by Country
9.2 China
9.3 Japan
9.4 India
9.5 ASEAN
9.6 Australia
9.7 Others
10 Latin America Sexual Wellness Market
10.1 Market Share by Country
10.2 Brazil
10.3 Argentina
10.4 Mexico
10.5 Others
11 Middle East and Africa Sexual Wellness Market
11.1 Market Share by Country
11.2 Saudi Arabia
11.3 United Arab Emirates
11.4 Nigeria
11.5 South Africa
11.6 Others
12 Patent Analysis
12.1 Analysis by Type of Patent
12.2 Analysis by Publication year
12.3 Analysis by Issuing Authority
12.4 Analysis by Patent Age
12.5 Analysis by CPC Analysis
12.6 Analysis by Patent Valuation
12.7 Analysis by Key Players
13 Grants Analysis
13.1 Analysis by year
13.2 Analysis by Amount Awarded
13.3 Analysis by Issuing Authority
13.4 Analysis by Grant Application
13.5 Analysis by Funding Institute
13.6 Analysis by NIH Departments
13.7 Analysis by Recipient Organization
14 Funding Analysis
14.1 Analysis by Funding Instances
14.2 Analysis by Type of Funding
14.3 Analysis by Funding Amount
14.4 Analysis by Leading Players
14.5 Analysis by Leading Investors
14.6 Analysis by Geography
15 Partnership and Collaborations Analysis
15.1 Analysis by Partnership Instances
15.2 Analysis by Type of Partnership
15.3 Analysis by Leading Players
15.4 Analysis by Geography
16 Regulatory Framework
16.1 Regulatory Overview
16.1.1 US FDA
16.1.2 EU EMA
16.1.3 INDIA CDSCO
16.1.4 JAPAN PMDA
16.1.5 Others
17 Supplier Landscape
17.1 LifeStyles
17.1.1 Financial Analysis
17.1.2 Product Portfolio
17.1.3 Demographic Reach and Achievements
17.1.4 Mergers and Acquisitions
17.1.5 Certifications
17.2 Bijoux Indiscrets
17.2.1 Financial Analysis
17.2.2 Product Portfolio
17.2.3 Demographic Reach and Achievements
17.2.4 Mergers and Acquisitions
17.2.5 Certifications
17.3 BioFilm Inc
17.3.1 Financial Analysis
17.3.2 Product Portfolio
17.3.3 Demographic Reach and Achievements
17.3.4 Mergers and Acquisitions
17.3.5 Certifications
17.4 Church & Dwight Co., Inc.
17.4.1 Financial Analysis
17.4.2 Financial Portfolio
17.4.3 Demographic Reach and Achievements
17.4.4 Mergers and Acquisitions
17.4.5 Certifications
17.5 FUJI LATEX CO.,LTD.
17.5.1 Financial Analysis
17.5.2 Product Portfolio
17.5.3 Demographic Reach and Achievements
17.5.4 Mergers and Acquisitions
17.5.5 Certifications
17.6 HLL Lifecare Limited
17.6.1 Financial Analysis
17.6.2 Product Portfolio
17.6.3 Demographic Reach and Achievements
17.6.4 Mergers and Acquisitions
17.6.5 Certifications
17.7 Benckiser Group Plc
17.7.1 Financial Analysis
17.7.2 Product Portfolio
17.7.3 Demographic Reach and Achievements
17.7.4 Mergers and Acquisitions
17.7.5 Certifications
17.8 Doc Johnson Enterprises
17.8.1 Financial Analysis
17.8.2 Product Portfolio
17.8.3 Demographic Reach and Achievements
17.8.4 Mergers and Acquisitions
17.8.5 Certifications
17.9 Karex Berhad
17.9.1 Financial Analysis
17.9.2 Product Portfolio
17.9.3 Demographic Reach and Achievements
17.9.4 Mergers and Acquisitions
17.9.5 Certifications
17.10 TENGA Co., Ltd.
17.10.1 Financial Analysis
17.10.2 Product Portfolio
17.10.3 Demographic Reach and Achievements
17.10.4 Mergers and Acquisitions
17.10.5 Certifications
17.11 Hot Octopuss
17.11.1 Financial Analysis
17.11.2 Product Portfolio
17.11.3 Demographic Reach and Achievements
17.11.4 Mergers and Acquisitions
17.11.5 Certifications
17.12 California Exotic Novelties LLC
17.12.1 Financial Analysis
17.12.2 Product Portfolio
17.12.3 Demographic Reach and Achievements
17.12.4 Mergers and Acquisitions
17.12.5 Certifications
17.13 Reckitt Benckiser
17.13.1 Financial Analysis
17.13.2 Product Portfolio
17.13.3 Demographic Reach and Achievements
17.13.4 Mergers and Acquisitions
17.13.5 Certifications
18 Global Sexual Wellness Market - Distribution Model (Additional Insight)
18.1 Overview
18.2 Potential Distributors
18.3 Key Parameters for Distribution Partner Assessment
19 Key Opinion Leaders (KOL) Insights (Additional Insight)
20 Company Competitiveness Analysis (Additional Insight)
20.1 Very Small Companies
20.2 Small Companies
20.3 Mid-Sized Companies
20.4 Large Companies
20.5 Very Large Companies
21 Payment Methods (Additional Insight)
21.1 Government Funded
21.2 Private Insurance
21.3 Out-of-Pocket
*Additional insights provided are customisable as per client requirements.
Key Questions Answered in the Report
The market attained a value of about USD 64.41 billion in 2023, driven by increasing research activities.
The market is anticipated to grow at a CAGR of 8.8% during the forecast period of 2024-2032, likely to reach a market value of USD 137.60 billion by 2032.
The increasing awareness among people about sexual and overall health is a major factor driving the market growth.
The increasing development of new and advanced wellness products, such as pills, gels, and ointments is a major trend driving the market growth.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America is currently leading the global market.
Sexual Wellness products in the market include sex toys, condoms and female contraceptives, lubricants and sprays, erotic lingerie, pregnancy testing products, and antifungal agents, among other sexual wellness products.
Distribution channels include wholesalers/distributors, specialty stores, drug stores, hypermarkets/supermarkets, among online stores.
End users in the market are men, women, and the LGBT community.
Key players involved in the market are LifeStyles, Bijoux Indiscrets, BioFilm Inc, Church & Dwight Co., Inc., FUJI LATEX CO., LTD., HLL Lifecare Limited, Benckiser Group Plc, Doc Johnson Enterprises, Karex Berhad, TENGA Co., Ltd., Hot Octopuss, California Exotic Novelties LLC, and Reckitt Benckiser.
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