Singapore Digital Marketing Market Report and Forecast 2024-2032

Singapore Digital Marketing Market Size

The Singapore digital marketing market is projected to grow at a CAGR of 10.7% between 2024 and 2032.

Singapore Digital Marketing Market Outlook

• As per the World Bank, as of 2022, 96% of the total population of Singapore had internet access.

• As per the Accounting and Corporate Regulatory Authority, as of April 2024, 593,502 businesses existed in Singapore.

• The size of Singapore’s digital economy is 17.3% of Singapore’s GDP in 2022, as per the Infocomm Media Development Authority.

Singapore Digital Marketing Market Growth

The Singapore digital marketing market growth is led by various digital channels like email marketing, mobile marketing and search engine optimisation among others.

Email marketing enables the use of individualized communication, focused content delivery as well as automation for optimum results. Within e-commerce, finance, and hospitality. Companies can promote their products through emails, send newsletters and give personalized offers. Advanced tools for analysis are used to track how campaigns are performing thereby making them better.

Businesses all around the domestic market, regardless of the nature of their work or industry have an online presence. It is precisely this online presence and growing acquisition activities among companies in the digital marketing space that may drive growth in the digital marketing industry in Singapore. As of December 2023, Accenture acquired Singapore-based media and marketing technology company, Jixie, to help clients deliver growth.

Search Engine Optimization (SEO) boosts visibility in search engine results pages and attracts organic traffic within online space. For this reason, enterprises must invest heavily in keyword research, on-page optimization as well and link building which will make them appear among top search engine rankings such as Google.

Singapore Digital Marketing Market Segmentation

Singapore Digital Marketing Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Digital Channel

• Email Marketing

• Interactive Consumer Website

• Search Engine Optimisation

• Blogging and Podcasting

• Online/Display Advertising

• Mobile Marketing

• Social Media Marketing

• Digital OOH Media

• Viral Marketing

• Online Video Marketing

• Others

Market Breakup by End Use

• Automotive

• BFSI

• Education

• Healthcare

• Government

• Media and Entertainment

• Others

Singapore Digital Marketing Market Share

Growth in the digital marketing industry comes from end uses in education and healthcare. The education sector uses digital marketing to promote educational courses, training programs, and learning resources to students and professionals alike. The healthcare industry however leverages digital marketing to promote healthcare services, medical treatments, and wellness programs to patients, caregivers and healthcare professionals.

Leading Companies in the Singapore Digital Marketing Market

Major market players are expanding their outreach through investments in building digital infrastructure with an increased emphasis on personalisation. The rise of artificial intelligence and machine learning also helps companies in this segment grow.

• OOm Pte Ltd.

• Brew Interactive Pte Ltd.

• Hashmeta Pte Ltd.

• Alphabet Inc.

• PurpleClick Media Pte Ltd.

• CorsivaLab Pte Ltd.

• Impossible Marketing Pte Ltd.

• MediaOne Business Group Pte Ltd.

• Others

Key Highlights of the Report