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Smartphone Market

Global Smartphone Market Share, Size, Growth, Forecast: By Operating System: Android, iOS, Others; By Distribution Channels: OEMs Stores, Retailers, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032

Global Smartphone Market Outlook

The global smartphone market size reached a volume of 1322.42 million units in 2023. During the forecast period of 2024-2032, the market is projected to grow at a CAGR of 3.5% to attain a volume of around 1802.32 million units by 2032.

 

Key Trends in the Market

Smartphones are a subset of mobile phones that offer exceptionally good hardware performance and software services. They represent a significant portion of the global cell phone market share as they possess all the standard features of feature phones, including calling and messaging, along with a variety of multimedia options, like smart applications, music, cameras, and gaming options.

 

Smartphones are equipped with various sensors and can handle a wide range of wireless communication protocols, including Wi-Fi, Bluetooth, and satellite navigation.

 

  • Some key smartphone market trends are the rising disposable incomes of customers, the expanding working population, the robustly growing consumer electronics market, and the increasing adoption of cell phones that can support users in easily managing applications, photos, galleries, and documents. The rising demand for music, games, navigational tools, entertainment, social media, and personalisation, especially among the young population, is also boosting the adoption of smartphones as alternatives to bulky laptops and desk-hogging computers.
  • The smartphone market demand is being aided by the rising internet penetration and the increasing use of technology for international trade, communication, business, and collaboration. Besides, the deployment of artificial intelligence (AI) and machine learning (ML) in mobile technology is expected to enhance functionalities such as navigation and weather forecasting, among others, in the foreseeable future.
  • The increasing accessibility to low-latency and high-speed 5G connectivity is anticipated to surge the use of smartphones in applications like smart homes, streaming videos, autonomous vehicles and drones, remote healthcare, and logistics, among others, in upcoming years. Moreover, the smartphone market growth can be attributed to the increasing launches of 5G-enabled smartphones with enhanced functionalities by key players.
  • With the growing digital penetration and the rise in content of social media influencers, there is an increasing demand for smartphones with advanced camera technology and innovations in different domains like zoom, stabilisation, sensors, and artificial intelligence.
  • The smartphone market expansion is expected to be fuelled by the growing research activities by manufacturers to develop devices that can enhance the convenience and flexibility of users. Advancements in technologies like display, artificial intelligence (AI), power management, processing power, and photography and videography are also expected to boost the contribution of smartphones in the worldwide mobile phone market share in the forecast period.

 

Market Analysis

Based on operating system, the smartphone market segmentation includes Android and iOS, among others. The market, on the basis of distribution channels, can be divided into OEMs stores, retailers, and online, among others. The major regional markets for smartphones can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following companies in the global smartphone market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

 

  • Apple Inc.
  • Alphabet Inc.
  • Samsung Electronics Co. Ltd.
  • Huawei Technologies Co., Ltd.
  • Xiaomi Corporation
  • Sony Group Corp.
  • ASUSTeK Computer Inc
  • HMD Global
  • BBK Electronics
  • Lenovo Group Ltd.
  • HTC Corp.
  • ZTE Corp.
  • Lava International Ltd.
  • Nothing Technology Limited 
  • Meizu Technology Co., Ltd.

 

Market Share by Operating System

As per the smartphone market analysis, Android OS is anticipated to experience significant growth in the forecast period due to the growing availability and demand for affordably-priced Android mobile phones. Android OS offers more flexibility, personalisation, and customisation options than iOS, boosting its appeal among smartphone users.

 

Facilities like free app selection, WiFi hotspots, calendar management, and voice assistant, among others, are also surging the demand for Android smartphones. Improved battery life, enhanced security, optimised displays, and advanced mobile processors are further fuelling the Android smartphone market demand.

 

Meanwhile, increasing consumer preference for high-end smartphones is pushing the market for iOS, and the segment is anticipated to develop at a significant rate over the next few years. Furthermore, increasing launches of different models of iOS smartphones with improved functionalities and features are expected to positively influence the market in the forecast period.

 

Market Share by Region

The Asia Pacific represents a significant portion of the smartphone market share due to the region's large customer base and the flourishing telecom industry. The presence of key players such as Samsung, Huawei, Oppo, Xiaomi, and Vivo, among others, is also favouring the regional market growth.

 

Several countries, including Singapore, South Korea, Japan, and Australia are actively increasing their investments in the telecom sector, which is also projected to drive the Asia Pacific smartphone market demand in the coming years. Moreover, the rising adoption of technologies for different applications like delivery, gaming, and payments is likely to boost smartphone adoption in the coming years.

 

India has one of the highest rates of smartphone usage in the Asia Pacific, following China. The introduction of high-end and low-cost electronic products and components into the Indian market is a major factor supporting the growth in demand for smartphones. As more people in the Asia Pacific adopt new technologies and services, the demand for smartphones is expected to rise in the near future.

 

Meanwhile, the Europe smartphone market share is likely to surge in the coming years due to the increasing accessibility of the 5G technology and the rising adoption of omnichannel sales channels by vendors.

 

smartphones market by region

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Competitive Landscape

Samsung Electronics Co., Ltd., headquartered in South Korea, is one of the biggest manufacturers of electronic products in the world. Samsung specialises in the production of a wide variety of consumer and commercial electronics, including computers, digital media, smartphones, semiconductors, integrated systems, and appliances.

 

Apple Inc., with its headquarters in the United States, develops, manufactures, and markets mobile phones, tablets, and personal computers, among other wearable and portable technology. The company, which was established in 1976, also offers networking solutions, hardware, software, related services, and third-party digital content and apps. It is one of the most popular and premium brands in the smartphone market across the globe. The platforms via which Apple offers and disseminates digital information and apps include the Apple Store, Apple News+, App Store, Apple Arcade, Apple Pay, Apple Fitness+, Apple Card, and Apple Music.

 

Huawei Technologies Co., Ltd., founded in 1987, offers telecommunications and networking products. Headquartered in China, the corporation conducts research and develops servers, security, storage, and other networking solutions in addition to internet access and transmission networks. Business consultancy, network integration, assurance, managed services, learning, international delivery, and other services are also provided by Huawei Technologies.

 

Other smartphone market players include Alphabet Inc., Xiaomi Corporation, Sony Group Corp., ASUSTeK Computer Inc, HMD Global, BBK Electronics, Lenovo Group Ltd., HTC Corp., ZTE Corp., Lava International Ltd., Nothing Technology Limited, and Meizu Technology Co., Ltd.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Operating System
  • Distribution Channels
  • Region
Breakup by Operating System
  • Android
  • iOS
  • Others
Breakup by Distribution Channels
  • OEMs Stores
  • Retailers
  • Online
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Apple Inc.
  • Alphabet Inc.
  • Samsung Electronics Co. Ltd.
  • Huawei Technologies Co., Ltd.
  • Xiaomi Corporation
  • Sony Group Corp.
  • ASUSTeK Computer Inc
  • HMD Global
  • BBK Electronics
  • Lenovo Group Ltd.
  • HTC Corp.
  • ZTE Corp.
  • Lava International Ltd.
  • Nothing Technology Limited 
  • Meizu Technology Co., Ltd.

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Smartphones Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Smartphones Historical Market (2018-2023) 
    8.3    Global Smartphones Market Forecast (2024-2032)
    8.4    Global Smartphones Market by Operating System
        8.4.1    Android
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    iOS
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Others
    8.5    Global Smartphones Market by Distribution Channels
        8.5.1    OEMs Stores
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Retailers
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Online
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Others
    8.6    Global Smartphones Market by Region
        8.6.1    North America
            8.6.1.1    Historical Trend (2018-2023) 
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Europe
            8.6.2.1    Historical Trend (2018-2023) 
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Asia Pacific
            8.6.3.1    Historical Trend (2018-2023) 
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Latin America
            8.6.4.1    Historical Trend (2018-2023) 
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Middle East and Africa
            8.6.5.1    Historical Trend (2018-2023) 
            8.6.5.2    Forecast Trend (2024-2032)
9    North America Smartphones Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Smartphones Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Smartphones Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Smartphones Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Smartphones Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Apple Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Alphabet Inc.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Samsung Electronics Co. Ltd.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Huawei Technologies Co., Ltd.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Xiaomi Corporation
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Sony Group Corp.
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    ASUSTeK Computer Inc
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    HMD Global
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    BBK Electronics
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Lenovo Group Ltd.
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    HTC Corp.
            15.2.11.1    Company Overview
            15.2.11.2    Product Portfolio
            15.2.11.3    Demographic Reach and Achievements
            15.2.11.4    Certifications
        15.2.12    ZTE Corp.
            15.2.12.1    Company Overview
            15.2.12.2    Product Portfolio
            15.2.12.3    Demographic Reach and Achievements
            15.2.12.4    Certifications
        15.2.13    Lava International Ltd.
            15.2.13.1    Company Overview
            15.2.13.2    Product Portfolio
            15.2.13.3    Demographic Reach and Achievements
            15.2.13.4    Certifications
        15.2.14    Nothing Technology Limited
            15.2.14.1    Company Overview
            15.2.14.2    Product Portfolio
            15.2.14.3    Demographic Reach and Achievements
            15.2.14.4    Certifications
        15.2.15    Meizu Technology Co., Ltd.
            15.2.15.1    Company Overview
            15.2.15.2    Product Portfolio
            15.2.15.3    Demographic Reach and Achievements
            15.2.15.4    Certifications
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Smartphones Market: Key Industry Highlights, 2018 and 2032
2.    Global Smartphones Historical Market: Breakup by Operating System (Million Units), 2018-2023
3.    Global Smartphones Market Forecast: Breakup by Operating System (Million Units), 2024-2032
4.    Global Smartphones Historical Market: Breakup by Distribution Channels (Million Units), 2018-2023
5.    Global Smartphones Market Forecast: Breakup by Distribution Channels (Million Units), 2024-2032
6.    Global Smartphones Historical Market: Breakup by Region (Million Units), 2018-2023
7.    Global Smartphones Market Forecast: Breakup by Region (Million Units), 2024-2032
8.    North America Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
9.    North America Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
10.    Europe Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
11.    Europe Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
12.    Asia Pacific Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
13.    Asia Pacific Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
14.    Latin America Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
15.    Latin America Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
16.    Middle East and Africa Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
17.    Middle East and Africa Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
18.    Global Smartphones Market Structure

Key Questions Answered in the Report

In 2023, the global market for smartphones attained nearly 1322.42 million units.

The market for smartphones is projected to grow at a CAGR of 3.5% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around 1802.32 million units by 2032.

The major drivers of the market include the increasing usage of technology for international trade and business, the growing working population, the developing telecom sector, and the increasing inflow of low-priced and high-end electronic components and products, including smartphones.

Increasing disposable incomes and a surge in demand and supply of reasonably priced Android mobile phones are the key trends propelling the growth of the market.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The different operating systems of smartphones are Android and iOS, among others.

Optimal speed and storage capacity, a large display, a versatile camera, integrated security, and maximum compatibility with 5G are some significant features of a smartphone.

The various distribution channels of smartphones are OEMs stores, retailers, and online, among others.

The major players in the market are Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Huawei Technologies Co., Ltd., Xiaomi Corporation, Sony Group Corp., ASUSTeK Computer Inc, HMD Global, BBK Electronics, Lenovo Group Ltd., HTC Corp., ZTE Corp., Lava International Ltd., Nothing Technology Limited, and Meizu Technology Co., Ltd.

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