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Global Smartphone Market Share, Size, Growth, Forecast: By Operating System: Android, iOS, Others; By Distribution Channels: OEMs Stores, Retailers, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Smartphone Market Outlook
The global smartphone market size reached a volume of 1322.42 million units in 2023. During the forecast period of 2024-2032, the market is projected to grow at a CAGR of 3.5% to attain a volume of around 1802.32 million units by 2032.
Key Trends in the Market
Smartphones are a subset of mobile phones that offer exceptionally good hardware performance and software services. They represent a significant portion of the global cell phone market share as they possess all the standard features of feature phones, including calling and messaging, along with a variety of multimedia options, like smart applications, music, cameras, and gaming options.
Smartphones are equipped with various sensors and can handle a wide range of wireless communication protocols, including Wi-Fi, Bluetooth, and satellite navigation.
- Some key smartphone market trends are the rising disposable incomes of customers, the expanding working population, the robustly growing consumer electronics market, and the increasing adoption of cell phones that can support users in easily managing applications, photos, galleries, and documents. The rising demand for music, games, navigational tools, entertainment, social media, and personalisation, especially among the young population, is also boosting the adoption of smartphones as alternatives to bulky laptops and desk-hogging computers.
- The smartphone market demand is being aided by the rising internet penetration and the increasing use of technology for international trade, communication, business, and collaboration. Besides, the deployment of artificial intelligence (AI) and machine learning (ML) in mobile technology is expected to enhance functionalities such as navigation and weather forecasting, among others, in the foreseeable future.
- The increasing accessibility to low-latency and high-speed 5G connectivity is anticipated to surge the use of smartphones in applications like smart homes, streaming videos, autonomous vehicles and drones, remote healthcare, and logistics, among others, in upcoming years. Moreover, the smartphone market growth can be attributed to the increasing launches of 5G-enabled smartphones with enhanced functionalities by key players.
- With the growing digital penetration and the rise in content of social media influencers, there is an increasing demand for smartphones with advanced camera technology and innovations in different domains like zoom, stabilisation, sensors, and artificial intelligence.
- The smartphone market expansion is expected to be fuelled by the growing research activities by manufacturers to develop devices that can enhance the convenience and flexibility of users. Advancements in technologies like display, artificial intelligence (AI), power management, processing power, and photography and videography are also expected to boost the contribution of smartphones in the worldwide mobile phone market share in the forecast period.
Market Analysis
Based on operating system, the smartphone market segmentation includes Android and iOS, among others. The market, on the basis of distribution channels, can be divided into OEMs stores, retailers, and online, among others. The major regional markets for smartphones can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following companies in the global smartphone market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Apple Inc.
- Alphabet Inc.
- Samsung Electronics Co. Ltd.
- Huawei Technologies Co., Ltd.
- Xiaomi Corporation
- Sony Group Corp.
- ASUSTeK Computer Inc
- HMD Global
- BBK Electronics
- Lenovo Group Ltd.
- HTC Corp.
- ZTE Corp.
- Lava International Ltd.
- Nothing Technology Limited
- Meizu Technology Co., Ltd.
Market Share by Operating System
As per the smartphone market analysis, Android OS is anticipated to experience significant growth in the forecast period due to the growing availability and demand for affordably-priced Android mobile phones. Android OS offers more flexibility, personalisation, and customisation options than iOS, boosting its appeal among smartphone users.
Facilities like free app selection, WiFi hotspots, calendar management, and voice assistant, among others, are also surging the demand for Android smartphones. Improved battery life, enhanced security, optimised displays, and advanced mobile processors are further fuelling the Android smartphone market demand.
Meanwhile, increasing consumer preference for high-end smartphones is pushing the market for iOS, and the segment is anticipated to develop at a significant rate over the next few years. Furthermore, increasing launches of different models of iOS smartphones with improved functionalities and features are expected to positively influence the market in the forecast period.
Market Share by Region
The Asia Pacific represents a significant portion of the smartphone market share due to the region's large customer base and the flourishing telecom industry. The presence of key players such as Samsung, Huawei, Oppo, Xiaomi, and Vivo, among others, is also favouring the regional market growth.
Several countries, including Singapore, South Korea, Japan, and Australia are actively increasing their investments in the telecom sector, which is also projected to drive the Asia Pacific smartphone market demand in the coming years. Moreover, the rising adoption of technologies for different applications like delivery, gaming, and payments is likely to boost smartphone adoption in the coming years.
India has one of the highest rates of smartphone usage in the Asia Pacific, following China. The introduction of high-end and low-cost electronic products and components into the Indian market is a major factor supporting the growth in demand for smartphones. As more people in the Asia Pacific adopt new technologies and services, the demand for smartphones is expected to rise in the near future.
Meanwhile, the Europe smartphone market share is likely to surge in the coming years due to the increasing accessibility of the 5G technology and the rising adoption of omnichannel sales channels by vendors.
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Competitive Landscape
Samsung Electronics Co., Ltd., headquartered in South Korea, is one of the biggest manufacturers of electronic products in the world. Samsung specialises in the production of a wide variety of consumer and commercial electronics, including computers, digital media, smartphones, semiconductors, integrated systems, and appliances.
Apple Inc., with its headquarters in the United States, develops, manufactures, and markets mobile phones, tablets, and personal computers, among other wearable and portable technology. The company, which was established in 1976, also offers networking solutions, hardware, software, related services, and third-party digital content and apps. It is one of the most popular and premium brands in the smartphone market across the globe. The platforms via which Apple offers and disseminates digital information and apps include the Apple Store, Apple News+, App Store, Apple Arcade, Apple Pay, Apple Fitness+, Apple Card, and Apple Music.
Huawei Technologies Co., Ltd., founded in 1987, offers telecommunications and networking products. Headquartered in China, the corporation conducts research and develops servers, security, storage, and other networking solutions in addition to internet access and transmission networks. Business consultancy, network integration, assurance, managed services, learning, international delivery, and other services are also provided by Huawei Technologies.
Other smartphone market players include Alphabet Inc., Xiaomi Corporation, Sony Group Corp., ASUSTeK Computer Inc, HMD Global, BBK Electronics, Lenovo Group Ltd., HTC Corp., ZTE Corp., Lava International Ltd., Nothing Technology Limited, and Meizu Technology Co., Ltd.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Operating System |
|
| Breakup by Distribution Channels |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Smartphones Market Analysis
8.1 Key Industry Highlights
8.2 Global Smartphones Historical Market (2018-2023)
8.3 Global Smartphones Market Forecast (2024-2032)
8.4 Global Smartphones Market by Operating System
8.4.1 Android
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 iOS
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Others
8.5 Global Smartphones Market by Distribution Channels
8.5.1 OEMs Stores
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Retailers
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Online
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
8.5.4 Others
8.6 Global Smartphones Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2023)
8.6.5.3 Forecast Trend (2024-2032)
9 North America Smartphones Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2023)
9.1.3 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2023)
9.2.3 Forecast Trend (2024-2032)
10 Europe Smartphones Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2023)
10.1.3 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2023)
10.2.3 Forecast Trend (2024-2032)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2023)
10.3.3 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2023)
10.4.3 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Smartphones Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2023)
11.1.3 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2023)
11.2.3 Forecast Trend (2024-2032)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2023)
11.3.3 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2023)
11.4.3 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2023)
11.5.3 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Smartphones Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2023)
12.1.3 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2023)
12.2.3 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2023)
12.3.3 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Smartphones Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2023)
13.1.3 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2023)
13.2.3 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2023)
13.3.3 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2023)
13.4.3 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Apple Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Alphabet Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Samsung Electronics Co. Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Huawei Technologies Co., Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Xiaomi Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Sony Group Corp.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 ASUSTeK Computer Inc
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 HMD Global
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 BBK Electronics
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Lenovo Group Ltd.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 HTC Corp.
15.2.11.1 Company Overview
15.2.11.2 Product Portfolio
15.2.11.3 Demographic Reach and Achievements
15.2.11.4 Certifications
15.2.12 ZTE Corp.
15.2.12.1 Company Overview
15.2.12.2 Product Portfolio
15.2.12.3 Demographic Reach and Achievements
15.2.12.4 Certifications
15.2.13 Lava International Ltd.
15.2.13.1 Company Overview
15.2.13.2 Product Portfolio
15.2.13.3 Demographic Reach and Achievements
15.2.13.4 Certifications
15.2.14 Nothing Technology Limited
15.2.14.1 Company Overview
15.2.14.2 Product Portfolio
15.2.14.3 Demographic Reach and Achievements
15.2.14.4 Certifications
15.2.15 Meizu Technology Co., Ltd.
15.2.15.1 Company Overview
15.2.15.2 Product Portfolio
15.2.15.3 Demographic Reach and Achievements
15.2.15.4 Certifications
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Smartphones Market: Key Industry Highlights, 2018 and 2032
2. Global Smartphones Historical Market: Breakup by Operating System (Million Units), 2018-2023
3. Global Smartphones Market Forecast: Breakup by Operating System (Million Units), 2024-2032
4. Global Smartphones Historical Market: Breakup by Distribution Channels (Million Units), 2018-2023
5. Global Smartphones Market Forecast: Breakup by Distribution Channels (Million Units), 2024-2032
6. Global Smartphones Historical Market: Breakup by Region (Million Units), 2018-2023
7. Global Smartphones Market Forecast: Breakup by Region (Million Units), 2024-2032
8. North America Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
9. North America Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
10. Europe Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
11. Europe Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
12. Asia Pacific Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
13. Asia Pacific Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
14. Latin America Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
15. Latin America Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
16. Middle East and Africa Smartphones Historical Market: Breakup by Country (Million Units), 2018-2023
17. Middle East and Africa Smartphones Market Forecast: Breakup by Country (Million Units), 2024-2032
18. Global Smartphones Market Structure
Key Questions Answered in the Report
In 2023, the global market for smartphones attained nearly 1322.42 million units.
The market for smartphones is projected to grow at a CAGR of 3.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around 1802.32 million units by 2032.
The major drivers of the market include the increasing usage of technology for international trade and business, the growing working population, the developing telecom sector, and the increasing inflow of low-priced and high-end electronic components and products, including smartphones.
Increasing disposable incomes and a surge in demand and supply of reasonably priced Android mobile phones are the key trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different operating systems of smartphones are Android and iOS, among others.
Optimal speed and storage capacity, a large display, a versatile camera, integrated security, and maximum compatibility with 5G are some significant features of a smartphone.
The various distribution channels of smartphones are OEMs stores, retailers, and online, among others.
The major players in the market are Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Huawei Technologies Co., Ltd., Xiaomi Corporation, Sony Group Corp., ASUSTeK Computer Inc, HMD Global, BBK Electronics, Lenovo Group Ltd., HTC Corp., ZTE Corp., Lava International Ltd., Nothing Technology Limited, and Meizu Technology Co., Ltd.
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