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Global Smartphones Market Share, Size, Growth, Trends, Analysis, Forecast: By Operating System: Android, iOS, Others; By Distribution Channels: OEMs Stores, Retailers, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2023-2028
Global Smartphones Market Outlook
The global smartphones market size reached a volume of 1277.70 million units in 2022. During the forecast period of 2023-2028, the market is expected to grow at a CAGR of 3.5% to attain a volume of around 1570.62 million units by 2028.
Key Trends in the Market
Smartphones are a particular subset of mobile phones that offer exceptionally good hardware performance and software services. They possess all the standard features of feature phones, including calling and messaging, along with a variety of multimedia options, including smart applications, music, cameras, and gaming options.
Additionally, these items come with several sensors and can handle a wide range of wireless communication protocols, including Wi-Fi, Bluetooth, and satellite navigation.
- The ease with which users can manage applications, photos, galleries, and documents has increased smartphone dependence. The smartphones market growth is anticipated to be driven by the rising consumer interest in music, games, navigational tools for travellers, entertainment, social media, and personalisation. They are gradually emerging as a replacement for bulky laptops and desk-hogging computers.
- In addition, the industry is developing as a result of rising customer demand for goods that support contactless payments. Smartphones eliminate the need for card swipes and manual entry, aid to lower human error, and offer a more seamless buying experience.
- Due to the rising disposable incomes of consumers and an expanding working population, particularly in emerging economies, the demand for cell phones has expanded significantly. During the projected period, this is anticipated to accelerate the expansion of the industry.
Global Smartphones Market Analysis
Based on operating system, the market is segmented into android and iOS, among others. The market on the basis of distribution channels can be divided into OEMs stores, retailers, and online, among others. The regional markets for smartphones can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following leading smartphone companies, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Samsung Electronics Co., Ltd.
- Apple Inc.
- Huawei Device Co., Ltd.
- Xiaomi Group
- Vivo Mobile Communication Co., Ltd.
- LG Electronics
- Sony Corporation
- Oppo
- Motorola Mobility LLC
- HTC Corporation
- Others
Market Share by Operating System
During the forecast period, the android segment is anticipated to experience significant growth. A growth in the availability and demand for affordably priced android mobile phones is responsible for the android market's rapid expansion. Android offers more flexibility and customisation options than iOS. Android is more flexible, which translates to a wider range of phones and more options for OS customisation once it is up and running, driving the smartphones market expansion.
Additionally, because it necessitates the expertise of several programming languages, including C++, Kotlin, and Java, many application developers favour the Android OS for creating social media, mobile utility, lifestyle, and gaming applications.
However, increasing consumer preference for high-end smartphones is pushing the market for iOS, and the segment is anticipated to develop at a significant rate over the next few years.
Market Share by Region
Asia Pacific is one of the fastest growing markets for smartphones because of the region's large customer base and quickly expanding telecom industry. Also, the region is investing more money in its mobile network. Several countries, including Singapore, South Korea, Japan, Australia, and Australia, are increasing their investments in their domestic telecom sectors, which is also projected to drive the region's smartphones market.
India has one of the highest rates of smartphone usage in the Asia Pacific region, following China. The increased introduction of high-end and low-cost electronic products and components into the Indian market is another factor that is projected to support the growth in demand for smartphones. As more people in the Asia Pacific region adopt new technologies and services, demand for smartphones is expected to rise in the near future.
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Competitive Landscape
Samsung Electronics Co., Ltd., headquartered in South Korea, is one of the biggest manufacturers of electronic products in the world. Samsung specialises in the production of a wide variety of consumer and commercial electronics, including those used in computers, digital media, smartphones, semiconductors, integrated systems, and appliances.
Apple Inc., with its headquarters in the United States, develops, manufactures, and markets mobile phones, tablets, personal computers, among other wearable and portable technology. The company, which was established in 1976, offers networking solutions, hardware, software, related services, and third-party digital content and apps. It is one of the most popular and premium brands in the smartphones industry across the globe. The platforms via which Apple offers and disseminates digital information and apps include the Apple Store, Apple News+, App Store, Apple Arcade, Apple Pay, Apple Fitness+, Apple Card, and Apple Music.
Huawei Device Co., Ltd., founded in 1987, offers telecommunications and networking products. Headquartered in China, the corporation conducts research and develops servers, security, storage, and other networking solutions in addition to internet access and transmission networks. Business consultancy, network integration, assurance, managed services, learning, international delivery, and other services are also provided by Huawei Technologies.
Other market players include Xiaomi Group and Vivo Mobile Communication Co., Ltd., LG Electronics, Sony Corporation, Oppo, Motorola Mobility LLC, HTC Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Operating System |
|
| Breakup by Distribution Channels |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Smartphones Market Analysis
8.1 Key Industry Highlights
8.2 Global Smartphones Historical Market (2018-2022)
8.3 Global Smartphones Market Forecast (2023-2028)
8.4 Global Smartphones Market by Operating System
8.4.1 Android
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 iOS
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.4.3 Others
8.5 Global Smartphones Market by Distribution Channels
8.5.1 OEMs Stores
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Retailers
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Online
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Others
8.6 Global Smartphones Market by Region
8.6.1 North America
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Market Share
8.6.4.2 Historical Trend (2018-2022)
8.6.4.3 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Market Share
8.6.5.2 Historical Trend (2018-2022)
8.6.5.3 Forecast Trend (2023-2028)
9 North America Smartphones Market Analysis
9.1 United States of America
9.1.1 Market Share
9.1.2 Historical Trend (2018-2022)
9.1.3 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Market Share
9.2.2 Historical Trend (2018-2022)
9.2.3 Forecast Trend (2023-2028)
10 Europe Smartphones Market Analysis
10.1 United Kingdom
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
10.3 France
10.3.1 Market Share
10.3.2 Historical Trend (2018-2022)
10.3.3 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Market Share
10.4.2 Historical Trend (2018-2022)
10.4.3 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Smartphones Market Analysis
11.1 China
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 India
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Market Share
11.5.2 Historical Trend (2018-2022)
11.5.3 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Smartphones Market Analysis
12.1 Brazil
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Smartphones Market Analysis
13.1 Saudi Arabia
13.1.1 Market Share
13.1.2 Historical Trend (2018-2022)
13.1.3 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Market Share
13.2.2 Historical Trend (2018-2022)
13.2.3 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Market Share
13.3.2 Historical Trend (2018-2022)
13.3.3 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Market Share
13.4.2 Historical Trend (2018-2022)
13.4.3 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Samsung Electronics Co., Ltd.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Apple Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Huawei Device Co., Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Xiaomi Group
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Vivo Mobile Communication Co., Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 LG Electronics
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Sony Corporation
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Oppo
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Motorola Mobility LLC
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 HTC Corporation
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Smartphones Market: Key Industry Highlights, 2018 and 2028
2. Global Smartphones Historical Market: Breakup by Operating System (Million Units), 2018-2022
3. Global Smartphones Market Forecast: Breakup by Operating System (Million Units), 2023-2028
4. Global Smartphones Historical Market: Breakup by Distribution Channels (Million Units), 2018-2022
5. Global Smartphones Market Forecast: Breakup by Distribution Channels (Million Units), 2023-2028
6. Global Smartphones Historical Market: Breakup by Region (Million Units), 2018-2022
7. Global Smartphones Market Forecast: Breakup by Region (Million Units), 2023-2028
8. North America Smartphones Historical Market: Breakup by Country (Million Units), 2018-2022
9. North America Smartphones Market Forecast: Breakup by Country (Million Units), 2023-2028
10. Europe Smartphones Historical Market: Breakup by Country (Million Units), 2018-2022
11. Europe Smartphones Market Forecast: Breakup by Country (Million Units), 2023-2028
12. Asia Pacific Smartphones Historical Market: Breakup by Country (Million Units), 2018-2022
13. Asia Pacific Smartphones Market Forecast: Breakup by Country (Million Units), 2023-2028
14. Latin America Smartphones Historical Market: Breakup by Country (Million Units), 2018-2022
15. Latin America Smartphones Market Forecast: Breakup by Country (Million Units), 2023-2028
16. Middle East and Africa Smartphones Historical Market: Breakup by Country (Million Units), 2018-2022
17. Middle East and Africa Smartphones Market Forecast: Breakup by Country (Million Units), 2023-2028
18. Global Smartphones Market Structure
Key Questions Answered in the Report
In 2022, the global market for smartphones attained nearly 1277.70 million units.
The market for smartphones is projected to grow at a CAGR of 3.5% between 2023 and 2028.
The smartphones market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach 1570.62 million units by 2028.
The major drivers of the market include the growing demand and interest in music, gaming, increasing product demand among consumers to make contactless payments, growing working population, developing telecom sector, and increasing inflow of low-priced and high-end electronic components and products.
Increasing disposable income and increase in demand and supply of reasonably priced android mobile phones are the key industry trends propelling the growth of the market.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.
Based on operating system, the market is segmented into android and iOS, among others.
The major players in the industry are Xiaomi Group and Vivo Mobile Communication Co., Ltd., LG Electronics, Sony Corporation, Oppo, Motorola Mobility LLC, HTC Corporation, among others.
Speed and storage capacity, a large display, a versatile camera, integrated security, and maximum mobility with 5G are the 5 must-have characteristics to search for in an affordable smartphone.
It has paved the path for instant connections between people all over the world through SMS, text messaging, calls, video chat, and applications, whether national or international. They are also light in weight. Those on a limited budget can choose from certain affordable options.
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