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Software as a Service Customer Relationship Management Market

Global Software as a Service Customer Relationship Management Market: By Type: Operational CRM System, Analytical CRM Systems, Collaborative CRM Systems; By Company Size: Large Enterprises, Small and Medium Enterprises; By Application: Retail, BFSI, Manufacturing, Other; Regional Analysis; Competitive Landscape; 2024-2032

Global Software as a Service Customer Relationship Management Market Outlook

The global software as a service customer relationship Management industry is estimated to grow at a CAGR of 12.5% during the forecast period of 2024-2032.

 

Global Software as a Service Customer Relationship Management Market

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Software as a service customer relationship Management works on a cloud, that is, the software will not be stored on the server of the company; instead it is hosted and managed externally by the provider, with 24/7 access, and no installation or maintenance costs. It also integrates all the business systems.

 

Market Segmentation

The market can be broadly categorised based on types, company size, and applications.

 

Global Software as a Service Customer Relationship Management Market By Application

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On the basis of type, the market is divided into:

  • Operational CRM System
  • Analytical CRM Systems
  • Collaborative CRM Systems

Based on the company size, the market can be segmented into:

  • Large Enterprises
  • Small and Medium Enterprises

On the basis of application, the industry can be divided into:

  • Retail
  • BFSI
  • Manufacturing
  • Telecom and IT
  • Healthcare
  • Others

The EMR report looks into the regional markets of software as a service customer relationship Management (CRM) like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Global Software as a Service Customer Relationship Management Market By Region

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Market Analysis

The growth in cloud computing and technology delivery as a service (SaaS) has made CRM systems more affordable and accessible to SMEs. Software as a service customer relationship Management is essential for businesses across sectors such as retail, BFSI, healthcare, telecommunications, and IT because by optimising marketing and sales processes, customer relationship management (CRM) aligns system efficiencies. SaaS CRM has also provided SMEs with a framework for integration into single applications with multiple business functions such as sales management, customer management, advertising management, and productivity management. SaaS CRM allows regulation and risk management to be streamlined. Through a centralised management system, it can better manage business operations. As a result, SMEs are widely embracing it. This growing adoption by SMEs of SaaS CRM is one of the key drivers for the market growth of software as a service customer relationship Management (CRM).

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global software as a service customer relationship Management (CRM) industry, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Adobe Inc. (NASDAQ: ADBE)
  • Microsoft Corp. 
  • Oracle Corp. 
  • Salesforce.com Inc.
  • SAP SE 
  • Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter's Five Forces model.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Company Size
  • Application
  • Region
Breakup by Type
  • Operational CRM System
  • Analytical CRM Systems
  • Collaborative CRM Systems
Breakup by Company Size
  • Large Enterprises
  • Small and Medium Enterprises
Breakup by Application
  • Retail
  • BFSI
  • Manufacturing
  • Telecom and IT
  • Healthcare
  • Other
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • SAP SE
  • Salesforce, Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • Adobe Inc.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Software as a Service Customer Relationship Management Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Software as a Service Customer Relationship Management Historical Market (2018-2023) 
    8.3    Global Software as a Service Customer Relationship Management Market Forecast (2024-2032)
    8.4    Global Software as a Service Customer Relationship Management Market by Type
        8.4.1    Operational CRM System 
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Analytical CRM Systems
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Collaborative CRM Systems
            8.4.3.1    Market Share
            8.4.3.2    Forecast Trend (2024-2032)
    8.5    Global Software as a Service Customer Relationship Management Market by Company Size
        8.5.1    Large Enterprises
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2   Forecast Trend (2024-2032)
        8.5.2    Small and Medium Enterprises
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Software as a Service Customer Relationship Management Market by Application
        8.6.1    Retail 
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    BFSI
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2   Forecast Trend (2024-2032)
        8.6.3    Manufacturing
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Telecom and IT 
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    Healthcare 
            8.6.5.1    Historical Trend (2018-2023)e
            8.6.5.2    Forecast Trend (2024-2032)
        8.6.6    Other
    8.7    Global Software as a Service Customer Relationship Management Market by Region     
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Software as a Service Customer Relationship Management Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Software as a Service Customer Relationship Management Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5   Others
11    Asia Pacific Software as a Service Customer Relationship Management Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Software as a Service Customer Relationship Management Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Software as a Service Customer Relationship Management Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    SAP SE
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Salesforce, Inc.
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Oracle Corporation
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Microsoft Corporation
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Adobe Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Software as a Service Customer Relationship Management Market: Key Industry Highlights, 2018 and 2032
2.    Global Software as a Service Customer Relationship Management Historical Market: Breakup by Type (USD Million), 2018-2023
3.    Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Type (USD Million), 2024-2032
4.    Global Software as a Service Customer Relationship Management Historical Market: Breakup by Company Size (USD Million), 2018-2023
5.    Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Company Size (USD Million), 2024-2032
6.    Global Software as a Service Customer Relationship Management Historical Market: Breakup by Application (USD Million), 2018-2023
7.    Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Application (USD Million), 2024-2032
8.    Global Software as a Service Customer Relationship Management Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Software as a Service Customer Relationship Management Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Software as a Service Customer Relationship Management Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Software as a Service Customer Relationship Management Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Software as a Service Customer Relationship Management Market Structure

Key Questions Answered in the Report

The global software as a service customer relationship management (CRM) market is projected to grow at a CAGR of 12.5% between 2024 and 2032.

The major market drivers include the growing adoption of cloud computing, the rising integration of software as a service customer relationship management solutions in various applications, the growing focus to streamline risk management solutions, and technological advancements and innovations.

The increasing adoption of SaaS CRM by small and medium enterprises (SMEs) and the growing adoption of cloud computing solutions are the key trends guiding the growth of the market.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Operational CRM systems, analytical CRM systems, and collaborative CRM systems are the significant types of software as a service customer relationship management in the market.

Large enterprises and small and medium enterprises are the significant segments based on company size in the market.

The major applications of the product include retail, BFSI, manufacturing, telecom and IT, and healthcare, among others.

The major players in the market are Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP SE, among others.

Analyst Review

The global software as a service customer relationship management (CRM) market is being driven by the rapid technological advancements and the increase in the demand for centralised management system in organisations. Aided by the growing popularity of SaaS CRM among small and medium enterprises (SMEs), the market is expected to witness a robust growth in the forecast period of 2024-2032, growing at a CAGR of 12.5%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on type, the industry can be segmented into operational CRM systems, analytical CRM systems, and collaborative CRM systems. On the basis of company size, the industry is bifurcated into large enterprises, and small and medium enterprises. On the basis of application, the industry is divided into retail, BFSI, manufacturing, telecom and IT, and healthcare, among others. The major regional markets for software as a service customer relationship management (CRM) are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce.com Inc., and SAP SE, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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