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The South Korea ready-to-drink coffee market reached a value of about USD 1.51 billion in 2023. The industry is further anticipated to grow at a CAGR of about 5.9% in the forecast period of 2024-2032 to reach a value of around USD 2.53 billion by 2032.
Ready-to-drink coffee is gaining popularity among young and middle-aged working people since it is an excellent source of instant energy. Furthermore, the increased awareness regarding health and fitness has pushed more young people to participate in sports, gyms, and physical activities, thus increasing the need and demand for more Ready-to-Drink supplements and beverages. Ready-to-Drink coffee has long been promoted as a healthy pre-and post-workout beverage, with many brands using the coffee's naturally occurring antioxidant content. Cans and cartons of Ready-to-Drink coffee can be purchased in places where normal coffee drinks are unavailable, such as supermarkets and vending machines.
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The ready-to-drink coffee market is expanding rapidly due to a rapid shift in consumer preference for convenience meals combined with packaged foods. Ready-to-Drink coffee can be utilised to appeal to consumers trying to give up carbonated soft drinks in favour of healthier options. For people who don't prefer energy drinks, ready-to-drink coffee is a popular alternative to continue receiving their daily dose of liquid energy.
By packaging, the South Korea Ready-to-Drink coffee market can be segmented into:
By distribution channel, the South Korea Ready-to-Drink coffee market can be divided into:
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As hospitality establishments were temporarily closed due to the Covid-19 outbreak, more consumers started ordering coffee online. As a result, there is a significant increase in the amount of coffee consumed at home, which helped the Ready-to-Drink coffee market expand.
Plant-based Ready-to-Drink coffee offer a growing variety of options and flexibility to a rising number of consumers seeking opportunities to consume dairy-free coffee beverages. As a result, supermarkets and convenience stores are gradually making more room for these plant-based goods, and new brands making their way onto the market. The pressure to innovate is being increased by advancing technology, rising costs, shortened product lifecycles, and competition. The industry is shaped by the growing demand for non-GMO and organic coffee, or functional formulations boosted with all-natural tastes and nutrients.
To promote sales, most key players have improved the packaging of their Ready-to-Drink coffees. Additionally, packaging in varied quantities is made accessible for ease of use. Both glass and PET bottles are frequently used, and modern technology makes it possible for pet bottles to do more than just carry liquids. In addition to being offered in affordable sizes, these bottles help extend the shelf life and preserve the drink.
Korean consumers demand exceptional and varied flavours from grab-and-go coffee. The single use Ready-to-Drink coffee represents a convergence of convenience and quality that appeals to Koreans' fast-paced technology-led way of life. Increasing disposable income, improving the standard of living, and demand for eco-friendly Ready-to-Drink coffee and packaging are majorly driving the market.
Ready-to-Drink coffee contains several antioxidants , promotes brain health, is anti-inflammatory, and has extra probiotics or/and protein. Regular coffee drinking is associated with happier, more pleasant emotions like friendliness, affection, and friendship. Additionally, some research suggests that women who regularly drink coffee have a lower risk of depression. Chlorogenic acid, a crucial plant-based antioxidant found in coffee helps to reduce inflammation and lower blood pressure.
Athletes tend to perform better when drinking coffee because it decreases their pain threshold and enables them to exercise more intensely and quickly. It has also been demonstrated to increase endurance and lessen muscle soreness.
Celebrity influence also bolsters the market of Ready-to-Drink coffee in the country. BTS collaborated with USA Barista champion Charles Babinsky and launched three flavours of the ready-to-drink premium 'BTS Hy' coffee. Big brands are also trying to get halal certification to reach out to more people. 'BTS Hy Cold Brew' got halal certification from the Korea Muslim Federation (KMF) . Food prepared and processed in line with Islamic law is given the designation ‘halal’. The coffee packaging featuring BTS gained attention from both Korean and international markets.
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The report gives a detailed analysis of the following key players in the South Korean ready-to-drink coffee market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the South Korea Ready-to-Drink coffee market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Packaging |
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Breakup by Distribution Channels |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the South Korean ready-to-drink coffee market attained a value of nearly USD 1.51 billion.
The South Korea RTD coffee market is projected to grow at a CAGR of 5.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 2.53 billion by 2032.
Increased disposable income, improved standard of living, inclination toward healthy lifestyle, high demand of convenience food, celebrity influence, and health benefits are the industry drivers.
Inclusion of dairy- free and plant-based RTD coffee, improved packaging, and getting religious approvals like ‘halal’ certification are the key industry trends.
The dominant packaging types in the industry are cans and bottles, among others.
The leading distribution channels are supermarkets/hypermarkets, convenience stores, speciality stores, online, and retail, among others.
The major players in the industry are Nestle SA, Dongsuh Companies Inc., Lotte Chilsung Beverage Co.Ltd, Namyang Dairy Products CO.LTD, and Maeil Co.Ltd., among others.
The price of RTD coffee has the biggest impact on young consumers. Taste and convenience also motivate people to buy RTD coffee.
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