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The South Korea television market reached around USD 1.62 Billion in 2025. The market is projected to grow at a CAGR of 3.40% between 2026 and 2035, reaching almost USD 2.26 Billion by 2035.
Geopolitical Impact of Iran, US, and Israel War on the South Korea Television Market
United States: The South Korea Television Market, a key segment of the global economy, is experiencing a complex operating environment in Q1 2026 as a direct consequence of the US-Israel-Iran war. South Korea imports over 80% of its oil from the Middle East, making it among the most structurally exposed Asian economies to the Strait of Hormuz closure. The government released strategic reserves to cushion the shock. Qatar provides a significant share of South Korea's LNG imports. QatarEnergy's force majeure has created acute LNG supply uncertainty, pushing electricity costs higher for industrial and commercial users. Rising industrial energy costs are filtering through to all manufacturing and consumer sectors in South Korea, while the government's emergency reserve release provides partial but temporary buffer.
Iran: Iran's domestic South Korea Television sector has been effectively suspended by the conflict. US-Israeli strikes on industrial and civilian infrastructure across Tehran, Mashhad, Isfahan, and other major cities have disrupted all commercial activity. Power outages from attacks on electricity generation facilities have halted manufacturing operations, and the collapse of the commercial banking and logistics system has eliminated any residual trade flows. The broader humanitarian crisis, with over 1,900 casualties and 4,000+ civilian buildings damaged, has redirected the entire Iranian economy toward survival rather than production or consumption.
Israel: Israel's South Korea Television sector is experiencing near-term disruption from wartime conditions. Consumer spending on non-essential categories has declined as millions of Israelis regularly shelter from missile and drone alerts. Supply chain logistics are disrupted by regional airspace closures, elevated war-risk insurance premiums, and the suspension of major carrier services through the region. International business partnerships with Israeli companies have been temporarily suspended. Post-conflict reconstruction and recovery demand is expected to provide meaningful demand acceleration across affected market segments once operational conditions normalise.
Government
Market
Procurement
Base Year
Historical Period
Forecast Period
Smart TVs are expected to gain significant popularity over the forecast period.
The export of innovative television sets from South Korea is expected to drive the market growth.
Online channels are expected to become a reliable source for purchasing television sets in South Korea.
Compound Annual Growth Rate
3.4%
Value in USD Billion
2026-2035
*this image is indicative*
Major market players in South Korea are introducing free ad-supported streaming services, where consumers can watch OTT shows and movies on their televisions without paying for any subscriptions. Moreover, companies are expected to introduce software updates for their existing web operating systems in smart TVs, to compete with the rising influence of television sets being manufactured and introduced by Chinese companies. With a shift towards smart living solutions, TV manufacturers are expected to revise their production and distribution strategies to maintain profitability in the linear television market.
Smart TVs have eliminated the cost of investing in televisions, set-top boxes, subscription plans, and infrastructure space. An increasing number of consumers in South Korea are watching OTT shows and movies, which is contributing towards the popularity of smart TVs.
Rising internet accessibility and smartphone penetration rates are expected to drive the popularity of online distribution channels among South Korean consumers for purchasing television sets. Online channels provide attractive discount offers with guaranteed refunds in case of delivery of defective products. They also provide doorstep deliveries of bulky electronics goods, which is expected to drive their popularity over the forecast period.
"South Korea Television Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Based on type, the market can be divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LCD, plasma, and LED TVs are expected to remain one of the major market segments, as companies launch innovative models of television sets to appeal to consumers.
Major companies are focusing on using sustainable materials in designing modern television sets, including smart TVs or Cathode-Ray Tube (CRT) and Rear-Projection TVs.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached nearly USD 1.62 Billion in 2025.
The market is projected to grow at a CAGR of 3.40% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 2.26 Billion in 2035.
The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
The different distribution channels of television in the market include offline and online.
The key market players are Samsung Electronics Co. Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, and Haier Smart Home Co. Ltd. among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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