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Spain Oral Care Market Share, Size, Analysis, Forecast: By Product Type: Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others; By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retailers, Others; Regional Analysis; Competitive Landscape; 2024-2032
Spain Oral Care Market Outlook
The Spain oral care market is expected to be driven by the rising demand for dental care products. The demand for oral care products was valued at nearly USD 1.44 billion in 2023. The market is projected to witness a steady growth at a CAGR of 3.3% in the forecast period of 2024-2032.
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Spain is one of the leading markets in Europe with a per capita expenditure of EUR 165 on dental care. It is the fifth largest region for oral care in the continent after Germany, the UK, France, and Italy. Thus, the growth in the Spanish industry contributes to the growth of the European industry. The overall Europe oral care industry is also expected to grow at the same rate as Spain, with a CAGR of 3.3% between 2024-2032. The Europe oral care industry is expected to attain a value of USD 13.9 billion in 2026.
The European industry is being driven by a growing awareness of oral diseases and hygiene due to the rising occurrences of dental diseases like caries, dental erosion, and periodontal diseases. Between 20% to 90% of the children on the continent suffer from caries while nearly all adults between the ages of 35 and 40 are afflicted by caries. Caries remains the leading cause of teeth loss among the elderly in Europe, with almost 5-51% of 65 to 74 year olds suffering from it. Thus, various government initiatives and community-based programmes are seeking to combat the rising prevalence of these diseases. These government-funded initiatives to prevent oral diseases and promote oral health is increasingly aiding the market. In Spain, dental hygiene is promoted among children through programmes such as ‘Programa de Asistencia Dental Infantil’ or Child Dental Health Assistance Programme. The initiative covers nearly half the country with the participation of children varying from 30% to 75%.
Properties and Applications
Oral care involves the upkeep of dental hygiene through regular practices like brushing, flossing, and others. It is undertaken to avoid bad breath and diseases like cavities, dental caries, periodontitis, and gingivitis from occurring. Oral care products can be categorised as:
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- Toothpaste
- Toothbrush
- Mouthwash
- Denture Products
- Dental Accessories
Paste, powder, gel, and polish are the types of toothpastes available in the market. While toothbrushes can be bifurcated into manual and electric, mouthwash can be divided into medicated and non-medicated kinds. Fixatives, cleaners, and others are the popular denture products in the market. The common dental accessories are dental flosses, cosmetic dental products, breath fresheners, and tongue scrapers, among others.
Market Analysis
The Europe market is being driven by the growing awareness among the consumer about dental health and hygiene along with a steady growth in its overall personal care segment. Thriving regional markets like Germany are also aiding the industry growth on the continent along with the technological advancements made in the industry and the products. The rise in the ageing population is proving to be a major driving force behind the growth of the market as they need greater oral care and are more vulnerable to diseases such as periodontitis or the inflammation of gums. Nearly 70-80% of Europe’s ageing population is likely to suffer from periodontitis. With teeth becoming less bright with maturing, the ageing population is also contributing to the rising demand for teeth whitening products. In Spain, the population of the over-65s will account for nearly 34.6% of the total population by 2050.
The growing GDP of the country is aiding the Spain oral care market. The country’s GDP is expected to gain 2.7% year-on-year. The high Consumer Confidence Index overall will also boost the oral care industry in the country. In Q2 of 2018, the FMCG market in Spain saw a gain of 3.1% in value, further aiding the industry growth. The increase in the innovations and personalisation of products in the industry by major players and retailers are driving the market forward.
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The increase in the population in the areas like Madrid and Barcelona is expected to drive the market with nearly one-third of the dentists in Spain concentrated around the cities. The rise in the number of dentists promoting oral care and associated products will also drive the market in the region. The number of dentists is expected to grow annually by 3-4% in the coming years with 36,863 registered dentists in Spain in early 2018. The growth in oral hygiene awareness in the country will also aid the market. Currently, 8 out of 10 Spaniards brush their teeth twice in a day with nearly 45% of the population brush three times as recommended by medical professionals.
Competitive Landscape
April 2020- The acquisition of Fluocaril and Parogencyl, well-known oral care brands in France and Spain, was announced by Unilever.
The report gives a detailed analysis of the following key players in the Spain oral care market, covering their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions:
- Colgate Palmolive Espana S.A.
- Procter Gamble Espana P G
- Unilever Espana S.A.
- Pierre Fabre Iberica S.A.
- Lacer S.A.
- Pierrot (Fushima SL)
- Others
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of the Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
7 Opportunities and Challenges in the Market
8 Europe Oral Care Market Analysis
8.1 Key Industry Highlights
8.2 Europe Oral Care Historical Market (2018-2023)
8.3 Europe Oral Care Market Forecast (2024-2032)
8.4 Europe Oral Care Market by Country
8.4.1 Germany
8.4.2 United Kingdom
8.4.3 France
8.4.4 Italy
8.4.5 Spain
8.4.6 Others
9 Spain Oral Care Market Analysis
9.1 Key Industry Highlights
9.2 Spain Oral Care Historical Market (2018-2023)
9.3 Spain Oral Care Market Forecast (2024-2032)
9.4 Spain Oral Care Market by Product Type
9.4.1 Toothpaste
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.1.3 Toothpaste by Type
9.4.1.3.1 Paste
9.4.1.3.2 Powder
9.4.1.3.3 Gel
9.4.1.3.4 Polish
9.4.2 Toothbrush
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.2.3 Toothbrush by Type
9.4.2.3.1 Electric
9.4.2.3.2 Manual
9.4.3 Mouthwash
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.3.3 Mouthwash by Type
9.4.3.3.1 Medicated
9.4.3.3.2 Non-Medicated
9.4.4 Denture Products
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.4.3 Denture products by Type
9.4.4.3.1 Fixatives
9.4.4.3.2 Cleaners
9.4.4.3.3 Others
9.4.5 Dental Accessories
9.4.5.1 Historical Trend (2018-2023)
9.4.5.2 Forecast Trend (2024-2032)
9.4.5.3 Dental Accessories by Type
9.4.5.3.1 Dental Flosses
9.4.5.3.2 Breath Fresheners
9.4.5.3.3 Cosmetic Dental Products
9.4.5.3.4 Tongue Scrapers
9.4.5.3.5 Others
9.4.6 Others
9.5 Spain Oral Care Market by Distribution Channel
9.5.1 Supermarkets/Hypermarkets
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Specialty Stores
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Convenience Stores
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Online Retailers
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Others
9.6 Spain Oral Care Market by Region
9.6.1 Catalonia
9.6.2 Madrid
9.6.3 Andalusia
9.6.4 Valencia
9.6.5 Basque Country
9.6.6 Others
9 Regional Analysis
9.1 Catalonia
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Madrid
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Andalusia
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Valencia
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Basque Country
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis
12.1 Trade Analysis (HS Code-3306)
12.2 Major Exporting Countries
12.2.1 By Value
12.2.2 By Volume
12.3 Major Importing Countries
12.3.1 By Value
12.3.2 By Volume
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Colgate Palmolive Espana S.A.
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Procter Gamble Espana SAU
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Unilever Espana S.A.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Lacer S.A.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Pierre Fabre Iberica S.A.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Pierrot (Fushima SL)
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Oral Care Market: Key Industry Highlights, 2018 and 2032
2. Global Oral Care Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Global Oral Care Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Global Oral Care Historical Market: Breakup by Region (USD Million), 2018-2023
5. Global Oral Care Market Forecast: Breakup by Region (USD Million), 2024-2032
6. Spain Oral Care Market: Key Industry Highlights, 2018 and 2032
7. Spain Oral Care Historical Market: Breakup by Product Type (USD Million), 2018-2023
8. Spain Oral Care Market Forecast: Breakup by Product Type (USD Million), 2024-2032
9. Spain Oral Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
10. Spain Oral Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
11. Spain Oral Care Historical Market: Breakup by Region (USD Million), 2018-2023
12. Spain Oral Care Market Forecast: Breakup by Region (USD Million), 2024-2032
13. Catalonia Historical Price Trends and Forecast 2018-2028
14. Madrid Historical Price Trends and Forecast 2018-2028
15. Andalusia Historical Price Trends and Forecast 2018-2028
16. Valencia Historical Price Trends and Forecast 2018-2028
17. Basque Country Historical Price Trends and Forecast 2018-2028
18. Major Exporting Countries by Value
19. Major Importing Countries by Value
20. Major Exporting Countries by Volume
21. Major Importing Countries by Volume
22. Spain Oral Care Market Structure
Key Questions Answered in the Report
The Spain oral care market is expected to be driven by the rising demand for dental care products. The demand for oral care products was valued at nearly USD 1.44 billion in 2023.
The market is projected to grow at a CAGR of 3.3% between 2024 and 2032.
The market growth is driven by the growing consumer awareness of oral health and cleanliness, consistent expansion in the overall personal care segment, rising ageing population, increase in the innovations and personalisation of products, and government-funded initiatives to prevent oral diseases.
The key trends in the market include rising demand for dental care products and growing GDP of the region.
The major regions in the market are Catalonia, Madrid, Andalusia, Valencia, and Basque Country, among others.
Toothpaste, toothbrush, mouthwash, denture products, and dental accessories, among others are the different product types in the market. Paste, powder, gel, and polish are the types of toothpastes available in the market. While toothbrushes can be bifurcated into manual and electric, mouthwash can be divided into medicated and non-medicated kinds. Fixatives, cleaners, and others are the popular denture products in the market. The common dental accessories are dental flosses, cosmetic dental products, breath fresheners, and tongue scrapers, among others.
The leading distribution channels in the market are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others.
The major players in the market include Colgate Palmolive Espana S.A., Procter Gamble Espana SAU, Unilever Espana S.A., Lacer S.A., Pierre Fabre Iberica S.A., and Pierrot (Fushima SL), among others.
Analyst Review
The Spain oral care market attained a value of nearly USD 1.44 billion in 2023, driven by the growing consumer awareness of oral health and cleanliness. Aided by the rising demand for dental care products and growing GDP of the country, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 3.3%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product types, the Spain oral care industry can be segmented into toothpaste, toothbrush, mouthwash, denture products, and dental accessories, among others. Paste, powder, gel, and polish are the types of toothpastes available in the market. While toothbrushes can be bifurcated into manual and electric, mouthwash can be divided into medicated and non-medicated kinds. Fixatives, cleaners, and others are the popular denture products in the market. The common dental accessories are dental flosses, cosmetic dental products, breath fresheners, and tongue scrapers, among others. By distribution channels, the various segments are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others. The major regional markets for the Spain oral care industry are Catalonia, Madrid, Andalusia, Valencia, and Basque Country, among others. The key players in the above market include Colgate Palmolive Espana S.A., Procter Gamble Espana SAU, Unilever Espana S.A., Lacer S.A., Pierre Fabre Iberica S.A., Pierrot (Fushima SL), Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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