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Global Sports and Energy Drinks Market: By Type; By Product; By Category; By Packaging Type; By Distribution Channel; By Flavour; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Industry Events and Developments

Global Sports and Energy Drinks Market Outlook

The global sports and energy drinks market attained a value of about USD 100.3 billion in 2021. The market is further expected to grow in the forecast period of 2022-2027 at a CAGR of 7.5%, to reach nearly USD 154.8 billion by 2027.

 

Growing Demand for Products to Enhance Focus and Mental Clarity to Augment Market Growth

The market for sports and energy drinks is being driven by rising demand from teenagers and young adults. However, the demand for energy drinks is gaining popularity among the working population as well due to long and erratic work hours, hence, aiding the market growth. Consumption of energy drinks as a routine drink is thus supplementing industry growth. The popularity of energy drinks among the urban population, owing to rising income levels, urbanisation and availability in bars, are also some of the factors aiding market growth of sports and energy drinks. A demand for fewer calorie and low carbohydrates intake among the middle-aged population is strengthening the sports and energy drinks industry. A widespread distribution channel, including supermarkets and hypermarkets, e-commerce websites and convenience stores, is also expected to fuel industry growth.

 

Global Sports and Energy Drinks Market

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In recent times, especially during the lockdown, the gaming and e-sport community gained prominence over outdoor activities. This is anticipated to boost the market of sports and energy drinks to provide enhanced focus and mental clarity to the targeted population. Among the Gen-Z population, the demand for clean-label, healthy products are aiding market growth owing to innovations in ingredients by sports and energy drink manufacturers. The rising awareness for health and organic products and increased consumer spending is providing opportunities for the sports and energy drinks industry.

 

Sports and Energy Drinks: Industry Definition and Segmentation

Sports and energy drinks are beverages rich in electrolytes, which help in regaining energy levels by replenishing the fluid lost during physical activities. These are highly caffeinated drinks that offer additional energy and provide essential nutrients to the body. These beverages are easily available in the form of cans or bottles across various distribution channels.

By segment, the market is bifurcated into:

  • Sports Drinks
  • Energy Drinks

On the basis of type, the sports drinks market is segmented into:

  • Hypotonic
  • Hypertonic
  • Isotonic

Based on product, the sports drinks market is divided into:

  • Organic
  • Conventional

On the basis of category, the sports and energy drinks industry is categorised into:

  • Regular
  • Low Calorie

On the basis of packaging type, the sports and energy drinks industry is divided into:

  • Cans
  • Bottles
  • Others

Based on distribution channel, the sports and energy drinks industry is segmented into:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality stores
  • Online
  • Others

By type, the energy drinks are divided into:

  • Alcoholic
  • Non-alcoholic

On the basis of flavour, the industry is bifurcated into:

  • Flavoured
  • Non-flavoured

The EMR report looks into the regional markets of sports and energy drinks like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Innovations in Ingredients to Surge the Industry Growth of Sports and Energy Drinks

Constant innovation in the taste and ingredients of sports and energy drinks is anticipated to positively impact industry growth. As the consumers are becoming aware of what is in their drink, the market for sports and energy drinks is expected to rise with the inclusion of chemical-free, natural products. The rise in the use of natural ingredients in a health-conscious society is augmenting the market growth of sports and energy drinks. The introduction of ingredients like green tea, ginseng and pomegranate juice into sports and energy drinks have helped in increasing the anti-oxidants and polyphenol contents to make drinks healthier, is aiding the market growth. The incorporation of all-natural ingredients, vitamin and mineral fortification, natural ingredients, no-added colour formula, and fruit-based products are anticipated to drive industry growth.

The rising health consciousness among the youth, attributed to fitness activities like sports and yoga, bolster market growth. The inclusion of muscle building and endurance improving ingredients that make these drinks more functional are expected to propel the market towards growth in the coming years. The replacement of high fructose corn syrup with sucrose and fructose resulting in slow release of energy, owing to the demand for no-sugar products, is further invigorating the industry growth. Furthermore, demand for plant-based protein sources is gaining popularity among young adults is expected to aid market growth of sports and energy drinks. A shift in manufacturing practices to include soy protein, pea protein, rice protein, among other sources as their key ingredients, is providing growth opportunities for market growth.

 

Key Industry Players in the Global Sports and Energy Drinks Market

The report presents a detailed analysis of the following key players in the global sports and energy drinks market, looking into their capacity, market share, and latest developments like capacity expansions, plant turnabouts and mergers and acquisitions:

  • Monster Beverage Corporation
  • Red Bull GmbH
  • Rockstar, Inc.
  • PepsiCo, Inc
  • The Coca-Cola Company
  • Others

The comprehensive report looks at the micro and macro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of the Porter’s Five Forces Model.

 

REPORT FEATURES DETAILS
Base Year 2021
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Product, Category, Packaging Type, Flavour, Distribution Channel, Region
Sports Drinks Market by Type Hypotonic, Hypertonic, Isotonic
Sports Drinks Market by Product Organic, Conventional
Sports Drinks Market by Category Regular, Low Calorie
Sports Drinks Market by Packaging Type Cans, Bottles, Others
Energy Drinks Market by Type Alcoholic, Non-Alcoholic
Energy Drinks Market by Flavour Flavoured, Non-Flavoured
Energy Drinks Market by Category Regular, Low Calorie
Energy Drinks Market by Packaging Type Cans, Bottles, Others
Sports and Energy Drinks Market by Distribution Channel Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online, Others
Breakup by Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa
Market Dynamics SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc, The Coca-Cola Company, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Sports and Energy Drinks Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Sports and Energy Drinks Historical Market (2017-2021) 
    8.3    Global Sports and Energy Drinks Market Forecast (2022-2027)
    8.4    Global Sports and Energy Drinks Market by Segment
        8.4.1    Market Share
            8.4.1.1    Sports Drinks
            8.4.1.2    Energy Drinks
9    Global Sports Drinks Market Analysis
    9.1    Key Industry Highlights
    9.2    Global Sports Drinks Historical Market (2017-2021) 
    9.3    Global Sports Drinks Market Forecast (2022-2027)
    9.4    Global Sports Drinks Market by Type
        9.4.1    Hypotonic
            9.4.1.1    Market Share
            9.4.1.2    Historical Trend (2017-2021)
            9.4.1.3    Forecast Trend (2022-2027)
        9.4.2    Hypertonic
            9.4.2.1    Market Share
            9.4.2.2    Historical Trend (2017-2021)
            9.4.2.3    Forecast Trend (2022-2027)
        9.4.3    Isotonic
            9.4.3.1    Market Share
            9.4.3.2    Historical Trend (2017-2021)
            9.4.3.3    Forecast Trend (2022-2027)
    9.5    Global Sports Drinks Market by Product
        9.5.1    Organic
            9.5.1.1    Market Share
            9.5.1.2    Historical Trend (2017-2021)
            9.5.1.3    Forecast Trend (2022-2027)
        9.5.2    Conventional
            9.5.2.1    Market Share
            9.5.2.2    Historical Trend (2017-2021)
            9.5.2.3    Forecast Trend (2022-2027)
    9.6    Global Sports Drinks Market by Category
        9.6.1    Regular
            9.6.1.1    Market Share
            9.6.1.2    Historical Trend (2017-2021)
            9.6.1.3    Forecast Trend (2022-2027)
        9.6.2    Low Calorie
            9.6.2.1    Market Share
            9.6.2.2    Historical Trend (2017-2021)
            9.6.2.3    Forecast Trend (2022-2027)
    9.7    Global Sports Drinks Market by Packaging Type
        9.7.1    Cans
            9.7.1.1    Market Share
            9.7.1.2    Historical Trend (2017-2021)
            9.7.1.3    Forecast Trend (2022-2027)
        9.7.2    Bottles
            9.7.2.1    Market Share
            9.7.2.2    Historical Trend (2017-2021)
            9.7.2.3    Forecast Trend (2022-2027)
        9.7.3    Others
    9.8    Global Sports Drinks Market by Distribution Channel
        9.8.1    Supermarkets and Hypermarkets
            9.8.1.1    Market Share
            9.8.1.2    Historical Trend (2017-2021)
            9.8.1.3    Forecast Trend (2022-2027)
        9.8.2    Convenience Stores
            9.8.2.1    Market Share
            9.8.2.2    Historical Trend (2017-2021)
            9.8.2.3    Forecast Trend (2022-2027)
        9.8.3    Speciality Stores
            9.8.3.1    Market Share
            9.8.3.2    Historical Trend (2017-2021)
            9.8.3.3    Forecast Trend (2022-2027)
        9.8.4    Online
            9.8.4.1    Market Share
            9.8.4.2    Historical Trend (2017-2021)
            9.8.4.3    Forecast Trend (2022-2027)
        9.8.5    Others
    9.9    Global Sports Drinks Market by Region
        9.9.1    Market Share
            9.9.1.1    North America
            9.9.1.2    Europe
            9.9.1.3    Asia Pacific
            9.9.1.4    Latin America
            9.9.1.5    Middle East and Africa
10    Global Energy Drinks Market Analysis
    10.1    Key Industry Highlights
    10.2    Global Energy Drinks Historical Market (2017-2021) 
    10.3    Global Energy Drinks Market Forecast (2022-2027)
    10.4    Global Energy Drinks Market by Type
        10.4.1    Alcoholic
            10.4.1.1    Market Share
            10.4.1.2    Historical Trend (2017-2021)
            10.4.1.3    Forecast Trend (2022-2027)
        10.4.2    Non-Alcoholic
            10.4.2.1    Market Share
            10.4.2.2    Historical Trend (2017-2021)
            10.4.2.3    Forecast Trend (2022-2027)
    10.5    Global Energy Drinks Market by Flavour
        10.5.1    Flavoured
            10.5.1.1    Market Share
            10.5.1.2    Historical Trend (2017-2021)
            10.5.1.3    Forecast Trend (2022-2027)
        10.5.2    Non-Flavoured
            10.5.2.1    Market Share
            10.5.2.2    Historical Trend (2017-2021)
            10.5.2.3    Forecast Trend (2022-2027)
    10.6    Global Energy Drinks Market by Category
        10.6.1    Regular
            10.6.1.1    Market Share
            10.6.1.2    Historical Trend (2017-2021)
            10.6.1.3    Forecast Trend (2022-2027)
        10.6.2    Low Calorie
            10.6.2.1    Market Share
            10.6.2.2    Historical Trend (2017-2021)
            10.6.2.3    Forecast Trend (2022-2027)
    10.7    Global Energy Drinks Market by Packaging Type
        10.7.1    Cans
            10.7.1.1    Market Share
            10.7.1.2    Historical Trend (2017-2021)
            10.7.1.3    Forecast Trend (2022-2027)
        10.7.2    Bottles
            10.7.2.1    Market Share
            10.7.2.2    Historical Trend (2017-2021)
            10.7.2.3    Forecast Trend (2022-2027)
        10.7.3    Others
    10.8    Global Energy Drinks Market by Distribution Channel
        10.8.1    Supermarkets and Hypermarkets
            10.8.1.1    Market Share
            10.8.1.2    Historical Trend (2017-2021)
            10.8.1.3    Forecast Trend (2022-2027)
        10.8.2    Convenience Stores
            10.8.2.1    Market Share
            10.8.2.2    Historical Trend (2017-2021)
            10.8.2.3    Forecast Trend (2022-2027)
        10.8.3    Speciality Stores
            10.8.3.1    Market Share
            10.8.3.2    Historical Trend (2017-2021)
            10.8.3.3    Forecast Trend (2022-2027)
        10.8.4    Online
            10.8.4.1    Market Share
            10.8.4.2    Historical Trend (2017-2021)
            10.8.4.3    Forecast Trend (2022-2027)
        10.8.5    Others
    10.9    Global Energy Drinks Market by Region
        10.9.1    Market Share
            10.9.1.1    North America
            10.9.1.2    Europe
            10.9.1.3    Asia Pacific
            10.9.1.4    Latin America
            10.9.1.5    Middle East and Africa
11    Regional Analysis
    11.1    North America
        11.1.1    Historical Trend (2017-2021)
        11.1.2    Forecast Trend (2022-2027)
        11.1.3    Breakup by Country
            11.1.3.1    United States of America 
            11.1.3.2    Canada
    11.2    Europe
        11.2.1    Historical Trend (2017-2021)
        11.2.2    Forecast Trend (2022-2027)
        11.2.3    Breakup by Country
            11.2.3.1    United Kingdom
            11.2.3.2    Germany
            11.2.3.3    France
            11.2.3.4    Italy
            11.2.3.5    Others
    11.3    Asia Pacific
        11.3.1    Historical Trend (2017-2021)
        11.3.2    Forecast Trend (2022-2027)
        11.3.3    Breakup by Country
            11.3.3.1    China
            11.3.3.2    Japan
            11.3.3.3    India
            11.3.3.4    ASEAN
            11.3.3.5    Australia
            11.3.3.6    Others
    11.4    Latin America
        11.4.1    Historical Trend (2017-2021)
        11.4.2    Forecast Trend (2022-2027)
        11.4.3    Breakup by Country
            11.4.3.1    Brazil
            11.4.3.2    Argentina
            11.4.3.3    Mexico
            11.4.3.4    Others
    11.5    Middle East and Africa
        11.5.1    Historical Trend (2017-2021)
        11.5.2    Forecast Trend (2022-2027)
        11.5.3    Breakup by Country
            11.5.3.1    Saudi Arabia
            11.5.3.2    United Arab Emirates
            11.5.3.3    Nigeria
            11.5.3.4    South Africa
            11.5.3.5    Others
12    Market Dynamics
    12.1    SWOT Analysis
        12.1.1    Strengths
        12.1.2    Weaknesses
        12.1.3    Opportunities
        12.1.4    Threats
    12.2    Porter’s Five Forces Analysis
        12.2.1    Supplier’s Power
        12.2.2    Buyers Power
        12.2.3    Threat of New Entrants
        12.2.4    Degree of Rivalry
        12.2.5    Threat of Substitutes
    12.3    EMR’s Key Indicators for Demand
    12.4    EMR’s Key Indicators for Price
13    Competitive Landscape
    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    Monster Beverage Corporation 
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    Red Bull GmbH
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Rockstar, Inc.
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    PepsiCo, Inc
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    The Coca-Cola Company
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Others
14    Industry Events and Developments

 

List of Figures and Tables

1.    Global Sports and Energy Drinks Market: Key Industry Highlights, 2017 and 2027
2.    Global Sports Drinks Market: Key Industry Highlights, 2017 and 2027
3.    Global Sports Drinks Historical Market: Breakup by Type (USD Billion), 2017-2021
4.    Global Sports Drinks Market Forecast: Breakup by Type (USD Billion), 2022-2027
5.    Global Sports Drinks Historical Market: Breakup by Product (USD Billion), 2017-2021
6.    Global Sports Drinks Market Forecast: Breakup by Product (USD Billion), 2022-2027
7.    Global Sports Drinks Historical Market: Breakup by Category (USD Billion), 2017-2021
8.    Global Sports Drinks Market Forecast: Breakup by Category (USD Billion), 2022-2027
9.    Global Sports Drinks Historical Market: Breakup by Packaging Type (USD Billion), 2017-2021
10.    Global Sports Drinks Market Forecast: Breakup by Packaging Type (USD Billion), 2022-2027
11.    Global Sports Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2017-2021
12.    Global Sports Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2022-2027
13.    North America Sports Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
14.    North America Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
15.    Europe Sports Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
16.    Europe Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
17.    Asia Pacific Sports Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
18.    Asia Pacific Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
19.    Latin America Sports Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
20.    Latin America Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
21.    Middle East and Africa Sports Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
22.    Middle East and Africa Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
23.    Global Energy Drinks Market: Key Industry Highlights, 2017 and 2027
24.    Global Energy Drinks Historical Market: Breakup by Type (USD Billion), 2017-2021
25.    Global Energy Drinks Market Forecast: Breakup by Type (USD Billion), 2022-2027
26.    Global Energy Drinks Historical Market: Breakup by Flavour (USD Billion), 2017-2021
27.    Global Energy Drinks Market Forecast: Breakup by Flavour (USD Billion), 2022-2027
28.    Global Energy Drinks Historical Market: Breakup by Category (USD Billion), 2017-2021
29.    Global Energy Drinks Market Forecast: Breakup by Category (USD Billion), 2022-2027
30.    Global Energy Drinks Historical Market: Breakup by Packaging Type (USD Billion), 2017-2021
31.    Global Energy Drinks Market Forecast: Breakup by Packaging Type (USD Billion), 2022-2027
32.    Global Energy Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2017-2021
33.    Global Energy Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2022-2027
34.    North America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
35.    North America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
36.    Europe Energy Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
37.    Europe Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
38.    Asia Pacific Energy Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
39.    Asia Pacific Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
40.    Latin America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
41.    Latin America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
42.    Middle East and Africa Energy Drinks Historical Market: Breakup by Country (USD Billion), 2017-2021
43.    Middle East and Africa Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2022-2027
44.    Global Sports and Energy Drinks Market Structure

Key Questions Answered in the Report

The global sports and energy drinks market attained a value of nearly USD 100.3 billion in 2021.

The market is projected to grow at a CAGR of 7.5% in the forecast period of 2022-2027.

The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach about USD 154.8 billion by 2027.

The sports and energy drinks industry is being driven by an increased demand for products to enhance focus and mental clarity owing to long and erratic working hours and expanding e-gaming applications.

Constant innovation in taste and ingredients in a health-conscious environment and a rising preference towards organic products to augment the market growth for sports and energy drinks.

The major regional markets for sports and energy drinks are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa.

The major segments within the industry are sports drinks and energy drinks.

On the basis of type, the sports drinks market is divided into hypotonic, hypertonic and isotonic.

The significant products in the industry are organic and conventional.

Based on category, the market is segmented into regular and low calorie.

Cans and bottles, among others are the different types of packaging available for sports and energy drinks.

The significant distribution channels are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The major types of energy drinks are alcoholic and non-alcoholic.

The different flavours of energy drinks are flavoured and non-flavoured.

The major players in the industry are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company, among others.

Analyst Review

The global sports and energy drinks market attained a value of about USD 100.3 billion in 2021, driven by the increasing focus on health and fitness activities. Aided by an innovation in ingredients, the market is expected to grow at a CAGR of 7.5% in the forecast period of 2022-2027 to reach nearly USD 154.8 billion by 2027.

EMR’s meticulous research methodology delves deep into the market covering the macro and micro aspects of the industry. By segment, the market is bifurcated into sports drinks and energy drinks. Based on type, the sports drinks market is divided into hypotonic, hypertonic and isotonic. On the basis of product, the sports drinks market is segmented into organic and conventional. On the basis of category, the sports and energy drinks industry is categorised into regular and low calorie. Based on packaging, the sports and energy drinks industry is divided into cans, bottles, and others. On the basis of distribution channels, the sports and energy drinks industry is divided into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. By type, the energy drinks industry is bifurcated into alcoholic and non-alcoholic. On the basis of flavours, the energy drinks industry is divided into flavoured and non-flavoured. The major regional markets for the sports and energy drinks are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa. The key players in the industry are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.

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