Reports
Global Sports and Energy Drinks Market: By Type; By Product; By Category; By Packaging Type; By Distribution Channel; By Flavour; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Industry Events and Developments
Global Sports and Energy Drinks Market Outlook
The global sports and energy drinks market attained a value of about USD 100.3 billion in 2021. The market is further expected to grow in the forecast period of 2023-2028 at a CAGR of 7.5%, to reach nearly USD 154.8 billion by 2027.
Growing Demand for Products to Enhance Focus and Mental Clarity to Augment Market Growth
The market for sports and energy drinks is being driven by rising demand from teenagers and young adults. However, the demand for energy drinks is gaining popularity among the working population as well due to long and erratic work hours, hence, aiding the market growth. Consumption of energy drinks as a routine drink is thus supplementing industry growth. The popularity of energy drinks among the urban population, owing to rising income levels, urbanisation and availability in bars, are also some of the factors aiding market growth of sports and energy drinks. A demand for fewer calorie and low carbohydrates intake among the middle-aged population is strengthening the sports and energy drinks industry. A widespread distribution channel, including supermarkets and hypermarkets, e-commerce websites and convenience stores, is also expected to fuel industry growth.
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In recent times, especially during the lockdown, the gaming and e-sport community gained prominence over outdoor activities. This is anticipated to boost the market of sports and energy drinks to provide enhanced focus and mental clarity to the targeted population. Among the Gen-Z population, the demand for clean-label, healthy products are aiding market growth owing to innovations in ingredients by sports and energy drink manufacturers. The rising awareness for health and organic products and increased consumer spending is providing opportunities for the sports and energy drinks industry.
Sports and Energy Drinks: Market Segmentation
Sports and energy drinks are beverages rich in electrolytes, which help in regaining energy levels by replenishing the fluid lost during physical activities. These are highly caffeinated drinks that offer additional energy and provide essential nutrients to the body. These beverages are easily available in the form of cans or bottles across various distribution channels.
By segment, the market is bifurcated into:
- Sports Drinks
- Energy Drinks
On the basis of type, the sports drinks market is segmented into:
- Hypotonic
- Hypertonic
- Isotonic
Based on product, the sports drinks market is divided into:
- Organic
- Conventional
On the basis of category, the sports and energy drinks industry is categorised into:
- Regular
- Low Calorie
On the basis of packaging type, the sports and energy drinks industry is divided into:
- Cans
- Bottles
- Others
Based on distribution channel, the sports and energy drinks industry is segmented into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality stores
- Online
- Others
By type, the energy drinks are divided into:
- Alcoholic
- Non-alcoholic
On the basis of flavour, the industry is bifurcated into:
- Flavoured
- Non-flavoured
The EMR report looks into the regional markets of sports and energy drinks like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Innovations in Ingredients to Surge the Industry Growth of Sports and Energy Drinks
Constant innovation in the taste and ingredients of sports and energy drinks is anticipated to positively impact industry growth. As the consumers are becoming aware of what is in their drink, the market for sports and energy drinks is expected to rise with the inclusion of chemical-free, natural products. The rise in the use of natural ingredients in a health-conscious society is augmenting the market growth of sports and energy drinks. The introduction of ingredients like green tea, ginseng and pomegranate juice into sports and energy drinks have helped in increasing the anti-oxidants and polyphenol contents to make drinks healthier, is aiding the market growth. The incorporation of all-natural ingredients, vitamin and mineral fortification, natural ingredients, no-added colour formula, and fruit-based products are anticipated to drive industry growth.
The rising health consciousness among the youth, attributed to fitness activities like sports and yoga, bolster market growth. The inclusion of muscle building and endurance improving ingredients that make these drinks more functional are expected to propel the market towards growth in the coming years. The replacement of high fructose corn syrup with sucrose and fructose resulting in slow release of energy, owing to the demand for no-sugar products, is further invigorating the industry growth. Furthermore, demand for plant-based protein sources is gaining popularity among young adults is expected to aid market growth of sports and energy drinks. A shift in manufacturing practices to include soy protein, pea protein, rice protein, among other sources as their key ingredients, is providing growth opportunities for market growth.
Key Industry Players in the Global Sports and Energy Drinks Market
The report presents a detailed analysis of the following key players in the global sports and energy drinks market, looking into their capacity, market share, and latest developments like capacity expansions, plant turnabouts and mergers and acquisitions:
- Monster Beverage Corporation
- Red Bull GmbH
- Rockstar, Inc.
- PepsiCo, Inc
- The Coca-Cola Company
- Others
The comprehensive report looks at the micro and macro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of the Porter’s Five Forces Model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Product, Category, Packaging Type, Flavour, Distribution Channel, Region |
| Sports Drinks Market by Type | Hypotonic, Hypertonic, Isotonic |
| Sports Drinks Market by Product | Organic, Conventional |
| Sports Drinks Market by Category | Regular, Low Calorie |
| Sports Drinks Market by Packaging Type | Cans, Bottles, Others |
| Energy Drinks Market by Type | Alcoholic, Non-Alcoholic |
| Energy Drinks Market by Flavour | Flavoured, Non-Flavoured |
| Energy Drinks Market by Category | Regular, Low Calorie |
| Energy Drinks Market by Packaging Type | Cans, Bottles, Others |
| Sports and Energy Drinks Market by Distribution Channel | Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc, The Coca-Cola Company, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Sports and Energy Drinks Market Analysis
8.1 Key Industry Highlights
8.2 Global Sports and Energy Drinks Historical Market (2018-2022)
8.3 Global Sports and Energy Drinks Market Forecast (2023-2028)
8.4 Global Sports and Energy Drinks Market by Segment
8.4.1 Market Share
8.4.1.1 Sports Drinks
8.4.1.2 Energy Drinks
9 Global Sports Drinks Market Analysis
9.1 Key Industry Highlights
9.2 Global Sports Drinks Historical Market (2018-2022)
9.3 Global Sports Drinks Market Forecast (2023-2028)
9.4 Global Sports Drinks Market by Type
9.4.1 Hypotonic
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2022)
9.4.1.3 Forecast Trend (2023-2028)
9.4.2 Hypertonic
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2022)
9.4.2.3 Forecast Trend (2023-2028)
9.4.3 Isotonic
9.4.3.1 Market Share
9.4.3.2 Historical Trend (2018-2022)
9.4.3.3 Forecast Trend (2023-2028)
9.5 Global Sports Drinks Market by Product
9.5.1 Organic
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2022)
9.5.1.3 Forecast Trend (2023-2028)
9.5.2 Conventional
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2022)
9.5.2.3 Forecast Trend (2023-2028)
9.6 Global Sports Drinks Market by Category
9.6.1 Regular
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2022)
9.6.1.3 Forecast Trend (2023-2028)
9.6.2 Low Calorie
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2022)
9.6.2.3 Forecast Trend (2023-2028)
9.7 Global Sports Drinks Market by Packaging Type
9.7.1 Cans
9.7.1.1 Market Share
9.7.1.2 Historical Trend (2018-2022)
9.7.1.3 Forecast Trend (2023-2028)
9.7.2 Bottles
9.7.2.1 Market Share
9.7.2.2 Historical Trend (2018-2022)
9.7.2.3 Forecast Trend (2023-2028)
9.7.3 Others
9.8 Global Sports Drinks Market by Distribution Channel
9.8.1 Supermarkets and Hypermarkets
9.8.1.1 Market Share
9.8.1.2 Historical Trend (2018-2022)
9.8.1.3 Forecast Trend (2023-2028)
9.8.2 Convenience Stores
9.8.2.1 Market Share
9.8.2.2 Historical Trend (2018-2022)
9.8.2.3 Forecast Trend (2023-2028)
9.8.3 Speciality Stores
9.8.3.1 Market Share
9.8.3.2 Historical Trend (2018-2022)
9.8.3.3 Forecast Trend (2023-2028)
9.8.4 Online
9.8.4.1 Market Share
9.8.4.2 Historical Trend (2018-2022)
9.8.4.3 Forecast Trend (2023-2028)
9.8.5 Others
9.9 Global Sports Drinks Market by Region
9.9.1 Market Share
9.9.1.1 North America
9.9.1.2 Europe
9.9.1.3 Asia Pacific
9.9.1.4 Latin America
9.9.1.5 Middle East and Africa
10 Global Energy Drinks Market Analysis
10.1 Key Industry Highlights
10.2 Global Energy Drinks Historical Market (2018-2022)
10.3 Global Energy Drinks Market Forecast (2023-2028)
10.4 Global Energy Drinks Market by Type
10.4.1 Alcoholic
10.4.1.1 Market Share
10.4.1.2 Historical Trend (2018-2022)
10.4.1.3 Forecast Trend (2023-2028)
10.4.2 Non-Alcoholic
10.4.2.1 Market Share
10.4.2.2 Historical Trend (2018-2022)
10.4.2.3 Forecast Trend (2023-2028)
10.5 Global Energy Drinks Market by Flavour
10.5.1 Flavoured
10.5.1.1 Market Share
10.5.1.2 Historical Trend (2018-2022)
10.5.1.3 Forecast Trend (2023-2028)
10.5.2 Non-Flavoured
10.5.2.1 Market Share
10.5.2.2 Historical Trend (2018-2022)
10.5.2.3 Forecast Trend (2023-2028)
10.6 Global Energy Drinks Market by Category
10.6.1 Regular
10.6.1.1 Market Share
10.6.1.2 Historical Trend (2018-2022)
10.6.1.3 Forecast Trend (2023-2028)
10.6.2 Low Calorie
10.6.2.1 Market Share
10.6.2.2 Historical Trend (2018-2022)
10.6.2.3 Forecast Trend (2023-2028)
10.7 Global Energy Drinks Market by Packaging Type
10.7.1 Cans
10.7.1.1 Market Share
10.7.1.2 Historical Trend (2018-2022)
10.7.1.3 Forecast Trend (2023-2028)
10.7.2 Bottles
10.7.2.1 Market Share
10.7.2.2 Historical Trend (2018-2022)
10.7.2.3 Forecast Trend (2023-2028)
10.7.3 Others
10.8 Global Energy Drinks Market by Distribution Channel
10.8.1 Supermarkets and Hypermarkets
10.8.1.1 Market Share
10.8.1.2 Historical Trend (2018-2022)
10.8.1.3 Forecast Trend (2023-2028)
10.8.2 Convenience Stores
10.8.2.1 Market Share
10.8.2.2 Historical Trend (2018-2022)
10.8.2.3 Forecast Trend (2023-2028)
10.8.3 Speciality Stores
10.8.3.1 Market Share
10.8.3.2 Historical Trend (2018-2022)
10.8.3.3 Forecast Trend (2023-2028)
10.8.4 Online
10.8.4.1 Market Share
10.8.4.2 Historical Trend (2018-2022)
10.8.4.3 Forecast Trend (2023-2028)
10.8.5 Others
10.9 Global Energy Drinks Market by Region
10.9.1 Market Share
10.9.1.1 North America
10.9.1.2 Europe
10.9.1.3 Asia Pacific
10.9.1.4 Latin America
10.9.1.5 Middle East and Africa
11 Regional Analysis
11.1 North America
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.1.3 Breakup by Country
11.1.3.1 United States of America
11.1.3.2 Canada
11.2 Europe
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.2.3 Breakup by Country
11.2.3.1 United Kingdom
11.2.3.2 Germany
11.2.3.3 France
11.2.3.4 Italy
11.2.3.5 Others
11.3 Asia Pacific
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.3.3 Breakup by Country
11.3.3.1 China
11.3.3.2 Japan
11.3.3.3 India
11.3.3.4 ASEAN
11.3.3.5 Australia
11.3.3.6 Others
11.4 Latin America
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.4.3 Breakup by Country
11.4.3.1 Brazil
11.4.3.2 Argentina
11.4.3.3 Mexico
11.4.3.4 Others
11.5 Middle East and Africa
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.5.3 Breakup by Country
11.5.3.1 Saudi Arabia
11.5.3.2 United Arab Emirates
11.5.3.3 Nigeria
11.5.3.4 South Africa
11.5.3.5 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyers Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Monster Beverage Corporation
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Red Bull GmbH
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Rockstar, Inc.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 PepsiCo, Inc
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 The Coca-Cola Company
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Others
14 Industry Events and Developments
List of Key Figures and Tables
1. Global Sports and Energy Drinks Market: Key Industry Highlights, 2018 and 2028
2. Global Sports Drinks Market: Key Industry Highlights, 2018 and 2028
3. Global Sports Drinks Historical Market: Breakup by Type (USD Billion), 2018-2022
4. Global Sports Drinks Market Forecast: Breakup by Type (USD Billion), 2023-2028
5. Global Sports Drinks Historical Market: Breakup by Product (USD Billion), 2018-2022
6. Global Sports Drinks Market Forecast: Breakup by Product (USD Billion), 2023-2028
7. Global Sports Drinks Historical Market: Breakup by Category (USD Billion), 2018-2022
8. Global Sports Drinks Market Forecast: Breakup by Category (USD Billion), 2023-2028
9. Global Sports Drinks Historical Market: Breakup by Packaging Type (USD Billion), 2018-2022
10. Global Sports Drinks Market Forecast: Breakup by Packaging Type (USD Billion), 2023-2028
11. Global Sports Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
12. Global Sports Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
13. North America Sports Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
14. North America Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
15. Europe Sports Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
16. Europe Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
17. Asia Pacific Sports Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
18. Asia Pacific Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
19. Latin America Sports Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
20. Latin America Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
21. Middle East and Africa Sports Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
22. Middle East and Africa Sports Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
23. Global Energy Drinks Market: Key Industry Highlights, 2018 and 2028
24. Global Energy Drinks Historical Market: Breakup by Type (USD Billion), 2018-2022
25. Global Energy Drinks Market Forecast: Breakup by Type (USD Billion), 2023-2028
26. Global Energy Drinks Historical Market: Breakup by Flavour (USD Billion), 2018-2022
27. Global Energy Drinks Market Forecast: Breakup by Flavour (USD Billion), 2023-2028
28. Global Energy Drinks Historical Market: Breakup by Category (USD Billion), 2018-2022
29. Global Energy Drinks Market Forecast: Breakup by Category (USD Billion), 2023-2028
30. Global Energy Drinks Historical Market: Breakup by Packaging Type (USD Billion), 2018-2022
31. Global Energy Drinks Market Forecast: Breakup by Packaging Type (USD Billion), 2023-2028
32. Global Energy Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2022
33. Global Energy Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2023-2028
34. North America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
35. North America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
36. Europe Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
37. Europe Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
38. Asia Pacific Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
39. Asia Pacific Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
40. Latin America Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
41. Latin America Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
42. Middle East and Africa Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2022
43. Middle East and Africa Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2023-2028
44. Global Sports and Energy Drinks Market Structure
Key Questions Answered in the Report
The global sports and energy drinks market attained a value of nearly USD 100.3 billion in 2021.
The market is projected to grow at a CAGR of 7.5% in the forecast period of 2023-2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach about USD 154.8 billion by 2027.
The sports and energy drinks industry is being driven by an increased demand for products to enhance focus and mental clarity owing to long and erratic working hours and expanding e-gaming applications.
Constant innovation in taste and ingredients in a health-conscious environment and a rising preference towards organic products to augment the market growth for sports and energy drinks.
The major regional markets for sports and energy drinks are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa.
The major segments within the industry are sports drinks and energy drinks.
On the basis of type, the sports drinks market is divided into hypotonic, hypertonic and isotonic.
The significant products in the industry are organic and conventional.
Based on category, the market is segmented into regular and low calorie.
Cans and bottles, among others are the different types of packaging available for sports and energy drinks.
The significant distribution channels are supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major types of energy drinks are alcoholic and non-alcoholic.
The different flavours of energy drinks are flavoured and non-flavoured.
The major players in the industry are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company, among others.
Analyst Review
The global sports and energy drinks market attained a value of about USD 100.3 billion in 2021, driven by the increasing focus on health and fitness activities. Aided by an innovation in ingredients, the market is expected to grow at a CAGR of 7.5% in the forecast period of 2023-2028 to reach nearly USD 154.8 billion by 2027.
EMR’s meticulous research methodology delves deep into the market covering the macro and micro aspects of the industry. By segment, the market is bifurcated into sports drinks and energy drinks. Based on type, the sports drinks market is divided into hypotonic, hypertonic and isotonic. On the basis of product, the sports drinks market is segmented into organic and conventional. On the basis of category, the sports and energy drinks industry is categorised into regular and low calorie. Based on packaging, the sports and energy drinks industry is divided into cans, bottles, and others. On the basis of distribution channels, the sports and energy drinks industry is divided into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others. By type, the energy drinks industry is bifurcated into alcoholic and non-alcoholic. On the basis of flavours, the energy drinks industry is divided into flavoured and non-flavoured. The major regional markets for the sports and energy drinks are North America, Latin America, the Asia Pacific, Europe, and the Middle East and Africa. The key players in the industry are Monster Beverage Corporation, Red Bull GmbH, Rockstar, Inc., PepsiCo, Inc., and The Coca-Cola Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.
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