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Report Overview
The global sports and outdoor toys market attained a value of USD 16029.11 Million in 2025 and is projected to expand at a CAGR of 4.60% through 2035. Increased adoption of outdoor learning and activity-based education programs is driving steady institutional demand for safe, reusable sports toys designed for group participation and long-term usage across schools and community spaces globally. The market is further expected to achieve USD 25131.95 Million by 2035.
Increasing awareness about the need for fitness among children in cities is driving the adoption of outdoor play equipment. On the other hand, key players in the industry are reorienting their portfolios to skill-based and rugged products that incorporate safe materials. This helps manufacturers increase margins and align with parental demand for active and rugged play equipment that outlives indoor play equipment as short-cycle indoor alternatives.
Major toy companies design outdoor and active entertainment products for shared environments. For example, in April 2024, Nex and Hasbro expanded their collaboration to launch a new suite of interactive family games exclusively for the award-winning Nex Playground console. These are designed for structured group games in schools, camps, and residential communities. Therefore, major toy companies are shifting from impulse-led outdoor products toward repeat-play systems with longer usage cycles, sustaining consistent demand in the sports and outdoor toys market.
Manufacturers are increasingly designing outdoor toys for constrained urban settings. Foldable goal systems, modular play kits, and lightweight sports sets are now optimized for balconies, rooftops, and shared housing amenities. Product teams are prioritizing flexible, weather-resistant plastics, UV-stable coatings, and safety-certified impact materials to reduce replacement rates, boosting the overall sports and outdoor toys market growth. Depending on this modularity trend, in August 2025, Playmobil launched Sky Trails, which is a modular system allows children and adults to build courses on which the special “Sky Rider” figures whizz through loops, ramps and lift elements.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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The rising sustainability concerns among consumers are compelling manufacturers to produce toys free of non-biodegradable materials.
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Subscription-based toy service models are popular among consumers due to their on-time delivery.
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Manufacturers are incorporating advanced technology such as artificial intelligence in toys to make them interactive.
Competitive Landscape
Competition in the market is increasingly shaped by durability, institutional relevance, and design adaptability. Leading sports and outdoor toys market players are moving away from seasonal novelty products toward reusable, modular play systems suited for schools, camps, and community spaces. Product development roadmaps are focusing on weather-resistant materials, safety-certified components, and compact formats for urban use. Opportunities are emerging in STEM-linked outdoor play, age-progressive sports kits, and multi-user equipment that supports group engagement.
Sports and outdoor toy companies with strong sourcing control and flexible manufacturing are better positioned to respond to institutional tenders and bulk procurement cycles. Digital discovery and direct partnerships with education and recreation programs are opening new opportunities in the market. As buyers seek longer product lifecycles and predictable replacement demand, competitive advantage is shifting toward suppliers that integrate design, compliance, and distribution into a single, reliable operating model.
Key Players
The Great Outdoor Toy Company
Established in 1991 and headquartered in the United States, the Great Outdoor Toy Company focuses on large-format outdoor play equipment for residential and institutional buyers. Its portfolio includes backyard play systems, climbing structures, and activity-based kits designed for long-term outdoor use. The company caters to schools, housing communities, and specialty retailers by emphasizing safety standards and weather durability.
Simba Dickie Group GmbH
Founded in 1982 and headquartered in Fürth, Germany, Simba Dickie Group operates across multiple toy categories, including outdoor and sports toys. The company serves mass retail and specialty channels with a wide range of active play products under multiple brands. It focuses on scalable manufacturing and strong European distribution.
Decathlon
Established in 1976 and headquartered in France, Decathlon integrates product design, manufacturing, and retail for sports and outdoor goods. Its outdoor toys emphasize functionality, ease of use, and affordability. Decathlon caters to families, schools, and sports programs by offering standardized, tested products across global markets.
Spin Master Corporation
Founded in 1994 and headquartered in Toronto, Canada, Spin Master blends entertainment-led design with physical play innovation. The company develops outdoor toys that combine branded experiences with active engagement. Spin Master targets both consumer and institutional channels, focusing on safety, replay value, and modular extensions.
Other key players in the market include Hasbro, Inc., Mattel, Inc., Outdoor Toys, The Walt Disney Company, and Vuly Property Pty Ltd., among others.
Sports and Outdoor Toys Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 16029.11 Million.
The market is projected to grow at a CAGR of 4.60% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of USD 25131.95 Million by 2035.
Manufacturers are investing in modular designs, expanding school partnerships, improving material durability, aligning with safety standards early, and strengthening regional distribution networks to secure repeat institutional contracts and stable demand.
The key trends fuelling the growth of the market include the development of innovative toys leveraging advanced technologies like AI, growing need to introduce children to sports at an early age, and demand for toys with sustainable materials.
The various age groups in the market for sports and outdoor toys include less than 5 years, between 5-10 years, and above 10 years.
The key regional markets for sports and outdoor toys are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different distribution channels are online channel, speciality stores, hypermarkets and supermarkets, departmental stores, among others.
The key players in the market include The Great Outdoor Toy Company, Simba Dickie Group GmbH, Decathlon, Spin Master Corporation, Hasbro, Inc., Mattel, Inc., Outdoor Toys, The Walt Disney Company, and Vuly Property Pty Ltd., among others.
Managing rising material costs, meeting strict safety regulations, handling seasonal demand swings, and balancing innovation speed with durability expectations remain persistent challenges for sports and outdoor toy manufacturers globally.
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