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Global Sports Drink Market Share, Trends, Growth, Analysis: By Type: Hypotonic, Hypertonic, Isotonic; By Packaging: PET Bottles, Cans; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Sports Drink Market Outlook
The global sports drink market size reached approximately USD 25.14 billion in 2023. The market is further projected to grow at a CAGR of 4.3% between 2024 and 2032, reaching a value of USD 36.72 billion by 2032.
Key Trends in the Market
Sports drinks refer to beverages that are full of electrolytes such as potassium and sodium and water. Various sports drinks also contain carbs and are manufactured by various brands. These beverages are designed to be consumed after, during, and before exercising and help the body in rehydrating and replenishing the lost nutrients.
- The increasing emphasis on fitness and health is bolstering the global sports drink market growth as sports drinks aid individuals in replenishing their fluids, electrolytes such as magnesium, sodium, calcium, and potassium, and glucose after strenuous workouts as well as improve exercise performance and delay fatigue.
- The increasing investments by the key market players towards the development of clean labelled sports drinks owing to the rising consumer demand are providing lucrative growth opportunities to the market. This increase in demand can be attributed to the rising health concerns and for improving the management of allergens.
- The rising collaborations between sports drink manufacturers and professional athletes are supporting the market expansion. Celebrity endorsements increase brand awareness in long term and sales in short term. Additionally, various companies are also collaborating with fitness influencers and content creators across different social media platforms in order to increase their reach to their target audience.
Global Sports Drink Market Analysis
On the basis of type, the market is divided into hypotonic, hypertonic, and isotonic. Based on packaging, the market is bifurcated into PET bottle and cans. On the basis of distribution channel, the market is classified into online and offline. Based on region, the sports drink market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- PepsiCo, Inc.
- The Coca-Cola Company
- BA Sports Nutrition, LLC
- GoodSport Nutrition, LLC
- AJE Group
- BioSteel Sports Nutrition Inc.
- Suntory Beverage & Food Limited
- PacificHealth Labs
- Abbott Laboratories
- Others
Market Share by Distribution Channels
Offline distribution channels are expected to account for a significant sports drink market share owing to the consumer preference for product inspection prior to purchase especially in the case of foods and beverages. Consumers prefer to inspect the packaging and the conditions of the beverage, verify expiration dates, and confirm the ingredients of the sports drinks. The physical shopping experience supports social interactions and helpful professionals enhance the shopping experience while helping in avoiding potential inconveniences that can be caused by shipping delays in the case of online shopping.
Market Share by Region
North America is anticipated to witness significant growth over the forecast period. This growth can be attributed to the rising health concerns and increasing preference for athletic activities in the region. The growing requirement for clean labelled food and beverages is also supporting the market expansion. Strong presence of various key market players and strategic mergers and collaborations between companies are offering lucrative growth opportunities to the market. The rising adoption of social media campaigns by manufacturers for reaching out to the target clientele is further bolstering the sports drink market demand.
Competitive Landscape
PepsiCo, Inc., headquartered in New York, United States, is one of the leading food, beverages, and snacks corporations. The company is involved in the marketing, manufacturing, and distribution of products offered by various brands including Cheetos, Lays, Cheetos, and Mirinda, among others.
The Coca-Cola Company is one of the leading beverage companies that is the home of some of the leading brands including Del Valle juices, Dasani Waters, Fanta, and Georgia coffee, among others. The company was founded in 1892 and is headquartered in Georgia, United States.
GoodSport Nutrition, LLC, headquartered in Illinois, United States, is a natural sports drink manufacturing company that manufacture sports drinks with thirty three percent less sugar and three times the electrolytes as compared to traditional sports drinks.
Other sports drink market players include BA Sports Nutrition, LLC, AJE Group, BioSteel Sports Nutrition Inc., Suntory Beverage & Food Limited, PacificHealth Labs, and Abbott Laboratories, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Packaging |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sports Drink Market Analysis
8.1 Key Industry Highlights
8.2 Global Sports Drink Market (2018-2023)
8.3 Global Sports Drink Market Forecast (2024-2032)
8.4 Global Sports Drink Market by Type
8.4.1 Hypotonic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Hypertonic
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Isotonic
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Sports Drink Market by Packaging
8.5.1 PET Bottles
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Cans
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Sports Drink Market by Distribution Channel
8.6.1 Online
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Offline
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Sports Drink Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Sports Drink Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Sports Drink Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Sports Drink Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Sports Drink Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Sports Drink Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 PepsiCo, Inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 The Coca-Cola Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 BA Sports Nutrition, LLC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 GoodSport Nutrition, LLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 AJE Group
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 BioSteel Sports Nutrition Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Suntory Beverage & Food Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 PacificHealth Labs
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Abbott Laboratories
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sports Drink Market: Key Industry Highlights, 2018 and 2032
2. Global Sports Drink Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Sports Drink Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Sports Drink Historical Market: Breakup by Packaging (USD Billion), 2018-2023
5. Global Sports Drink Market Forecast: Breakup by Packaging (USD Billion), 2024-2032
6. Global Sports Drink Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
7. Global Sports Drink Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
8. Global Sports Drink Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Sports Drink Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Sports Drink Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Sports Drink Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Sports Drink Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Sports Drink Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Sports Drink Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Sports Drink Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Sports Drink Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Sports Drink Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Sports Drink Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Sports Drink Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Sports Drink Market Structure
Key Questions Answered in the Report
The market reached a value of approximately USD 25.14 billion in 2023.
The market is projected to grow at a CAGR of 4.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 36.72 billion by 2032.
The major market drivers include increasing investments by the key market players towards the development of clean labelled sports drinks and rising availability of sports drinks across various online and offline distribution channels.
The key trends fuelling the growth of the market include rising celebrity endorsements and increasing emphasis on fitness and health.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant distribution channels include online and offline.
The key players in the market are PepsiCo, Inc., The Coca-Cola Company, BA Sports Nutrition, LLC, GoodSport Nutrition, LLC, AJE Group, BioSteel Sports Nutrition Inc., Suntory Beverage & Food Limited, PacificHealth Labs, and Abbott Laboratories, among others.
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