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Report Overview
The global sports supplements market was valued at USD 26.28 Billion in 2025. It is poised to grow at a CAGR of 8.60% during the forecast period of 2026-2035, and reach USD 59.97 Billion by 2035. The market growth is driven by the increasing adoption of protein-based and plant-based supplements among fitness enthusiasts. The growing awareness of health, wellness, and preventive nutrition is expected to fuel demand in the forecast period. The expansion of e-commerce platforms and direct-to-consumer sales will enhance product accessibility. The integration of personalized nutrition and AI-driven recommendations will further support market growth.
Key Market Trends and Insights
- By formulation, the liquid segment led the market with the largest revenue share of approximately 56% in the historical period.
- Based on the distribution channel, the hypermarkets & supermarkets segment accounted for nearly 33% of revenue share in the historical period.
- North America dominated the sports supplements market with the largest revenue share of around 54% in the historical period.
Market Size and Forecast
- Market Size (2025): USD 26.28 Billion
- Projected Market Size (2035): USD 59.97 Billion
- CAGR (2026-2035): 8.60%
- Largest Market in 2025: North America
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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According to the Centers for Disease Control and Prevention (CDC), only 24.2% of adults meet both aerobic and muscle-strengthening guidelines, highlighting growing reliance on sports supplements, which is driving market expansion globally.
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In February 2025, Applied Nutrition partnered with heavyweight boxing champion Daniel Dubois as a brand ambassador, strengthening global visibility and athlete endorsement, which is expected to drive growth in the market.
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One of the major market trends includes the rise of clean-label and plant-based sports supplements. For instance, in January 2025, Edible Garden launched Kick. Sports Nutrition exclusively on Amazon, offering protein powders, pre/post-workout formulas, and hydration products.
Leading Players in the Sports Supplements Market
The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Maxinutrition
Maxinutrition is a leading sports nutrition company with over 30 years of experience, trusted by elite athletes for its science-backed and premium-quality products. The company offers a wide range of sports supplements, including protein powders such as Cyclone All-In-One, Promax Lean, MaxClear, MaxWhey, and MaxVegan, as well as protein bars, protein coffee, electrolytes, endurance and performance formulas, and baking proteins. MaxiNutrition is actively involved in the market, providing informed sport-approved, vegan-friendly, and clinically researched products designed to support muscle growth, recovery, and overall athletic performance.
GNC Holdings, LLC
GNC Holdings, LLC is a global leader in health and nutrition, offering a wide range of sports supplements designed to enhance fitness and athletic performance. The company provides products such as protein powders, weight gainers, BCAAs, multivitamins, and testosterone boosters, catering to both men’s and women’s wellness. GNC’s offerings, including the AMP Gold Series, Pro Performance Power Protein, and Mega Men multivitamins, are formulated to support muscle growth, recovery, endurance, and overall health. With a strong presence in the market, GNC is recognized for its high-quality, reliable supplements trusted by professional athletes and fitness enthusiasts worldwide.
Glanbia PLC
Glanbia PLC is a global nutrition company specializing in performance and lifestyle products designed to support active and healthy living. Its portfolio includes leading sports nutrition brands such as Optimum Nutrition tubs and shakers, BSN vanilla-flavored tubs, Think Crispy Square bars, and Nutramino bars, offering protein, energy, and functional nutrients for muscle building, endurance, recovery, and weight management. The company actively develops innovative products through its R&D facilities, leveraging market insights to anticipate trends and meet growing global demand for convenient, high-quality sports supplements.
NOW Foods
NOW Foods is a leading manufacturer of sports nutrition products, committed to supporting fitness goals with safe and effective solutions. The company offers a wide range of supplements, including Micronized Creatine Monohydrate for mass building and energy production, BCAAs and amino acids for endurance, whey and plant-based protein powders, beta-alanine for performance, and hydration and recovery formulations. NOW Foods rigorously tests all products to ensure quality and effectiveness, making them suitable for athletes at all levels. Their extensive portfolio positions them as an active participant in the sports supplements market.
Other key players in the market are SciTec, Inc., PepsiCo, Abbott, General Nutrition Centers, Inc., Post Holdings Inc., and Herbalife International.
Sports Supplements Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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