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Stock Images Market

Global Stock Images Market Size, Share, Demand, Growth: By Image Source: Macro Stock, Micro Stock; By Application: Commercial, Editorial; By Product Type: Still Images, Footage; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032

Global Stock Images Market Size

The global stock images market reached a value of around USD 6.73 billion in 2023. The market is projected to grow at a CAGR of 5.94% between 2024 and 2032 to reach nearly USD 11.91 billion by 2032.

 

Key Takeaways

  • In 2023, North America represented the largest market, followed by the Asia Pacific, Europe, the Middle East and Africa, and Latin America.
  • Shutterstock, Inc., Getty Images, and Adobe Inc., among others. are a few of the major companies in the market.
  • The rise in the presence of such Stock images captured by drones is predicted to accelerate the demand for Stock images among its end users.


Stock images refer to photographs that are licensed for commercial applications. Depending on the photographer and the equipment used, the quality, technicality, and image captured for stock images could vary.

 

Some of the factors driving the stock images market growth are the rapidly expanding e-learning market and the increasing demand for high-quality Image content for various online platforms. Artificial intelligence (AI) image creation and editing tools are increasingly used for generating footage as well as providing other resources such as templates, footage, and automation to create professional images for a variety of enterprise and personal initiatives.

 

The global stock images market expansion is being driven by the huge impact of drone technology on the shooting of aerial Images, which has lowered the costs and also made it possible to create aerial shots that were previously practically impossible. Recent innovations include AI-powered search functionalities, expanded collections of 4K and 8K footage, and diverse licensing options catering to various commercial and creative needs.

 

Global Stock Images Market

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Key Trends and Developments

Demand for high quality content; increasing integration of artificial intelligence (AI) and machine learning (ML); growing focus on inclusivity in media; and the rising popularity of drones drive the stock images market growth

 

Date Company Details
March 2023 Shutterstock announced a collaboration with Nvidia to develop an AI-powered 3D model generator, and was working on projects involving AI-generated Stock Images and music with Meta and LG.
May 2022 Shutterstock purchased "Pond5", the globally well-known online marketplace for royalty-free and editorial images, from which Netflix, Disney, NBC, BBC, Discovery Channel, and The Wall Street Journal have benefitted.

 

 

Trends Impact
Demand for high-quality image content Social media, marketing, advertising, and content creation, are driving the demand for high-definition, 4K, and even 8K stock images.
Increasing integration of artificial intelligence (AI) Artificial intelligence (AI) image creation and editing tools are used for generating footage as well as providing other resources such as templates, footage, and automation to create professional images for a variety of enterprise and personal initiatives.
Growing demand for inclusivity in media There has been a growing emphasis on diverse and authentic representation in stock image content, reflecting the growing demand for inclusivity and representation in media.
Rising popularity of drones Drones are gaining popularity as they perfectly execute 3D mapping and surveying sites while capturing pictures to create maps.
Growing demand for visual content In industries such as marketing, advertising, filmmaking, and social media, the requirement for stock images is expanding amid growing demand for visual content.
Surging demand for stock images shot in real scenarios The demand for stock images shot in real scenarios is higher than those created using software and computer graphics due to their realistic effects.

 

Global Stock Images Market Trends

Many platforms, such as YouTube, Instagram, TikTok, and Pinterest, are increasingly focused on visual content, necessitating frequent content publication through advertising and direct posts. The global digital content market is also witnessing significant growth, driven by the increasing popularity of visual platforms, the rise of social commerce, and the growing demand for high-quality digital content.

 

Table: Breakdown of Content Creators through Follower Count, 2023

Global Stock Images Market

 

Furthermore, the widespread availability of user-friendly platforms has democratised content creation. There are now more than 46 million amateur content creators, increasingly turning to pre-existing content to aid their creative projects and productions.

 

Market Segmentation

Global Stock Images Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup Categories
Image Source Macro Stock, Micro Stock
Application Commercial, Editorial
Product Type Still Images, Footage
Region North America, Europe, Asia Pacific, Latin America, Middle East and Africa

 

Micro stock is expected to hold significant market share due to its accessibility and affordability.

Micro stock holds the largest market share as royalty-free stock footage sites are a source of visual material for independent musicians who consider factors such as time, cost, and quality. Artist’s royalty-free stock footage licence and unlimited downloads make it ideal for any musician or band looking for quality Image content. Meanwhile, macro stock images are gaining demand due to substantial consumer preference for exclusivity.

 

The use of stock images in the commercial sector is significantly rising

The commercial sector holds a significant share of the stock images market due to the rising number of filmmakers, photographers, and drone operators. From 2022 to 2032, the employment of producers and directors is expected to increase by 7%. Editorial stock photos find applications to illustrate editorial content, such as news coverage, essays, and documentaries. Some of the best-selling stock photos include modern ageing, DIY Projects, mental health awareness, time spent in nature, and environmental consciousness and sustainability.

 

Footages dominate the stock images market share due to the rising demand for visual content on social media

Footages are gaining substantial popularity due to the increasing demand for visual content for social media platforms such as YouTube, Instagram, and TikTok. There are over 45 million professional and over 162 million amateur content creators in the creator economy in 2024. This further expands the demand for stock images. 67% of the world’s population uses the internet. The market for still images is driven by rising internet penetration, the growing use of smart gadgets, and an inclination towards the use of social media platforms.

 

Global Stock Images Market

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Competitive Landscape

Major players in the stock images market are increasing their collaboration, partnership, and research and development activities to gain a competitive edge

 

Company Name Year Founded Headquarters Products/Services
Shutterstock, Inc. 2003 United States Introduced generative AI functionalities to mobile users via Giphy, the GIF library recently acquired by Shutterstock from Meta.
Getty Images 1995 United States Offers 3,400,777 free stock photos with high quality.
Adobe Inc 1982 United States Offers royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets with premium quality.
Dissolve Inc. 2013 Canada Offers 22996 Dissolve stock photos, pictures and royalty-free images from iStock.

 

Global Stock Images Industry Analysis by Region

North America is anticipated to hold a dominant position in the stock images market. The United States, owing to a strong presence of media, advertising, and technology companies lead the regional market growth. Internet advertising accounts for the majority of ad spend and is the fastest-growing medium in the region.

 

The Europe stock images market is being driven by the expansion of SMEs. In 2022, the value added of EU-27 SMEs increased by 6.7% in the non-financial business sector (NFBS). Strong demand for stock photos, as a result of more regional promotional efforts, is anticipated to fuel the market growth in the coming years.

 

Meanwhile, the Asia Pacific region holds a significant share in the stock images market, driven by the rapid expansion of the creator economy in China and India. In 2024, India holds the title of the most YouTube users, estimated at 462 million. The total hours of video by Indian channels to YouTube have increased by 40% year over year in 2023 compared to June 2022. China's internet advertising revenue is also expected to significantly surge in the coming years.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Image Source
  • Application
  • Product Type
  • Region
Breakup by Image Source
  • Macro Stock
  • Micro Stock
Breakup by Application
  • Commercial
  • Editorial
Breakup by Product Type
  • Still Images
  • Footage
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Shutterstock, Inc.
  • Getty Images
  • Adobe Inc
  • Dissolve Inc.
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

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Stock Images Market Report Snapshots

Stock Images Market Size

Stock Images Market Trends

Stock Images Market Regional Analysis

Stock Images Companies

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Stock Images Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Stock Images Historical Market (2018-2023) 
    8.3    Global Stock Images Market Forecast (2024-2032)
    8.4    Global Stock Images Market by Image Source
        8.4.1    Macro Stock
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Micro Stock
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Stock Images Market by Application
        8.5.1    Commercial
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Editorial
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Stock Images Market by Product Type
        8.6.1    Still Images
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Footage
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Stock Images Market by Region       
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032) 
9    North America Stock Images Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Stock Images Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Stock Images Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.2    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Stock Images Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Stock Images Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Shutterstock, Inc.
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Getty Images
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Adobe Inc
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Dissolve Inc.
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
17    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Stock Images Market: Key Industry Highlights, 2018 and 2032
2.    Global Stock Images Historical Market: Breakup by Image Source (USD Million), 2018-2023
3.    Global Stock Images Market Forecast: Breakup by Image Source (USD Million), 2024-2032
4.    Global Stock Images Historical Market: Breakup by Application (USD Million), 2018-2023
5.    Global Stock Images Market Forecast: Breakup by Application (USD Million), 2024-2032
6.    Global Stock Images Historical Market: Breakup by Product Type (USD Million), 2018-2023
7.    Global Stock Images Market Forecast: Breakup by Product Type (USD Million), 2024-2032
8.    Global Stock Images Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Stock Images Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Stock Images Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Stock Images Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Stock Images Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Stock Images Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Stock Images Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Stock Images Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Stock Images Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Stock Images Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Stock Images Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Stock Images Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Stock Images Market Structure

Key Questions Answered in the Report

In 2023, the market value was around USD 6.73 billion.

The market is projected to grow at a CAGR of 5.94% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 11.91 billion by 2032.

The major market drivers include the rising demand for high-quality image content, increasing integration of artificial intelligence (AI) in stock images, and growing demand for inclusivity in media.

The key trends include the demand for stock images shot in real scenarios and the growth of the content creation economy.

The different types of stock images include still images and footage.

The major applications of stock images include commercial and editorial.

The major players in the market include Shutterstock, Inc., Getty Images, Adobe Inc, and Dissolve Inc.

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