Global Subscriber Data Management Market Report and Forecast 2024-2032

Global Subscriber Data Management Market Outlook

The global subscriber data management market size reached a value of more than USD 6.32 billion in 2023. The market is expected to grow at a CAGR of 16.8% between 2024 and 2032, reaching a value of USD 25.50 billion by 2032.

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Key Trends in the Market

In connected and mobile networks, subscriber data management (SDM) centralises profile data into a single virtual data store. Network providers all over the world value subscriber data because it can be used to personalise services and improve applications based on subscriber preferences. Management of subscriber data, including network verification, user relationships, associated transactions, balances, and application statuses, is crucial for providers looking to utilise this data in order to ultimately increase customer satisfaction and push for more revenue.

• The market for subscriber data management is expanding as a result of the growing usage of mobile devices and the increased necessity for mobile operators to easily synchronise this subscriber information. Furthermore, the market for SDM is expected to grow during the forecast period due to the growing demand to reduce operational expenditure (Opex).

• The adoption of network function virtualisation (NFV) and IP systems, as well as expanding subscribers' usage of LTE and VoLTE technologies, are key global subscriber data management market trends. These technologies are helping expand the online subscriber data base by providing easy access to online networks.

• Additionally, during the forecast period, the market will likely see a rise in the sharing of subscriber data with partners to enable new business models.

Opportunities and Challenges in the Market

The introduction of network functions virtualization (NFV) and cloud computing are the current trends in the subscriber and data management (SDM) market that are expected to open up new opportunities for end users in the market. With cloud systems for subscriber data management, larger volumes of data can be managed easily and accessed conveniently whenever required. This is expected to provide growth opportunities to the subscriber data management market.

The design complexity of subscriber data management solutions, however, is a limitation in the market. Additionally, it is anticipated that difficulties with privacy, lack of trust, and slow reaction times brought on by centralised databases may pose as challenged to the market expansion. 

Global Subscriber Data Management Market Analysis

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Based on solution, the market is segmented into subscriber data repository, subscriber policy management, subscriber identity management, and subscriber location and device information management, among others. On the basis of deployment, the market is divided into on-premise and cloud. The subscriber data management market, on the basis of organisation size, is segmented into large enterprises and small and medium enterprises. The regional markets for subscriber data management can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global subscriber data management market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans. 

• Hewlett Packard Enterprise Company

• Telefonaktiebolaget LM Ericsson

• Nokia Corporation

• Huawei Technologies Co. Ltd.

• ZTE Corporation

• Openwave Mobility Inc.

• Cisco Systems Inc.

• Others

Market Share by Solution

It is projected that the rise in cyberattacks linked to subscriber identity phishing would raise demand for subscriber identity management, thereby aiding the subscriber data management market growth. Identity data, including the multi-mobile subscriber integrated services digital network (MSISDN) and the international mobile subscriber identity (IMSI), authentication data, personalisation data, policy settings, and settings for special services are among the subscriber data that must be managed. Without understanding of the communications, traffic, or localised EMEI content, data can be misused through unwanted monitoring or surveillance. If the network monitoring is not properly protected, a similar attack or unintentional exposure might potentially reveal personal information. This is generating the need for subscriber identity management.

Market Share by Deployment

With the increasing popularity of cloud solutions, cloud-based deployment had a growing market share during the historical period. Since cloud solutions are more affordable than on-premise options, they are becoming more popular. Additionally, they offer excellent scalability; because of this, many SMEs have been moving toward cloud-based solutions. The subscriber data management market share of cloud deployment is anticipated to grow as a result of additional aspects like flexibility, data backup, automatic software updates, and security. The fastest growth rate is also expected to be witness by cloud deployments as they can be sold using subscription-based pricing structures. As cloud-based services become more prevalent, telecom companies can also serve as cloud brokers, which will increase the market's potential for subscriber data management globally.

Market Share by Region

According to the subscriber data management market statistics, North America is anticipated to dominate the market over the forecast period due to the region's early adoption of cutting-edge technologies and the presence of major international SDM players in nations like the United States and Canada. Due to the availability of numerous telecom service providers in the region and the development of cloud-based monetisation systems, the demand for VoLTE has been expanding, which is anticipated to have a positive impact on the North American SDM market. 

Due to a rise in telecom customers, the market share of the Asia Pacific is predicted to increase rapidly. Many organisations in nations like India and China are eager to modernise their operations and shift towards cutting-edge technologies in order to boost corporate efficiency, which is anticipated to provide a variety of lucrative opportunities for the subscriber data management market in the Asia Pacific region.

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Competitive Landscape

Hewlett Packard Enterprise Company, an American multinational corporation with its headquarters in Texas in the United States, focuses on corporate information technology (IT). The company provides services for corporate process management, analytics and data management, application development and testing, data centre maintenance, and cloud consulting.

Telefonaktiebolaget LM Ericsson, headquartered in Sweden, is a supplier of integrated telecommunications technology and services. In the areas of mobility, internet, and cloud, it provides services, software, and infrastructure that allow telecom carriers and other enterprises to increase operational efficiency. The 1876-founded company creates, delivers, and oversees telecommunications networks by offering the necessary hardware, software, and services.

ZTE Corporation, headquartered in China, offers telecommunications, business, and consumer technology solutions for mobile internet. The company creates, develops, manufactures, sells, and installs a variety of telecommunications infrastructure and technologies. ZTE Corporation provides wired and wireless access, among other services, additionally offering designing, manufacturing, marketing, and other services for smartphones.

Other market players include Nokia Corporation, Huawei Technologies Co. Ltd., Openwave Mobility Inc., and Cisco Systems Inc., among others.

Key Highlights of the Report