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Global Subscriber Data Management Market Share, Size, Growth, Analysis: By Solution: Subscriber Data Repository, Subscriber Policy Management, Subscriber Identity Management, Subscriber Location and Device Information Management, Others; By Deployment; By Organisation Size; Regional Analysis; Competitive Landscape; 2024-2032

Global Subscriber Data Management Market Outlook

The global subscriber data management market size reached a value of more than USD 6.32 billion in 2023. The market is expected to grow at a CAGR of 16.8% between 2024 and 2032, reaching a value of USD 25.50 billion by 2032.

subscriber data management market

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Key Trends in the Market

In connected and mobile networks, subscriber data management (SDM) centralises profile data into a single virtual data store. Network providers all over the world value subscriber data because it can be used to personalise services and improve applications based on subscriber preferences. Management of subscriber data, including network verification, user relationships, associated transactions, balances, and application statuses, is crucial for providers looking to utilise this data in order to ultimately increase customer satisfaction and push for more revenue.

The market for subscriber data management is expanding as a result of the growing usage of mobile devices and the increased necessity for mobile operators to easily synchronise this subscriber information. Furthermore, the market for SDM is expected to grow during the forecast period due to the growing demand to reduce operational expenditure (Opex).

The adoption of network function virtualisation (NFV) and IP systems, as well as expanding subscribers' usage of LTE and VoLTE technologies, are key global subscriber data management market trends. These technologies are helping expand the online subscriber data base by providing easy access to online networks.

Additionally, during the forecast period, the market will likely see a rise in the sharing of subscriber data with partners to enable new business models.

Opportunities and Challenges in the Market

The introduction of network functions virtualization (NFV) and cloud computing are the current trends in the subscriber and data management (SDM) market that are expected to open up new opportunities for end users in the market. With cloud systems for subscriber data management, larger volumes of data can be managed easily and accessed conveniently whenever required. This is expected to provide growth opportunities to the subscriber data management market.

The design complexity of subscriber data management solutions, however, is a limitation in the market. Additionally, it is anticipated that difficulties with privacy, lack of trust, and slow reaction times brought on by centralised databases may pose as challenged to the market expansion.

Global Subscriber Data Management Market Analysis

subscriber data management market by segments

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Based on solution, the market is segmented into subscriber data repository, subscriber policy management, subscriber identity management, and subscriber location and device information management, among others. On the basis of deployment, the market is divided into on-premise and cloud. The subscriber data management market, on the basis of organisation size, is segmented into large enterprises and small and medium enterprises. The regional markets for subscriber data management can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global subscriber data management market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

Hewlett Packard Enterprise Company

Telefonaktiebolaget LM Ericsson

Nokia Corporation

Huawei Technologies Co. Ltd.

ZTE Corporation

Openwave Mobility Inc.

Cisco Systems Inc.

Others

Market Share by Solution

It is projected that the rise in cyberattacks linked to subscriber identity phishing would raise demand for subscriber identity management, thereby aiding the subscriber data management market growth. Identity data, including the multi-mobile subscriber integrated services digital network (MSISDN) and the international mobile subscriber identity (IMSI), authentication data, personalisation data, policy settings, and settings for special services are among the subscriber data that must be managed. Without understanding of the communications, traffic, or localised EMEI content, data can be misused through unwanted monitoring or surveillance. If the network monitoring is not properly protected, a similar attack or unintentional exposure might potentially reveal personal information. This is generating the need for subscriber identity management.

Market Share by Deployment

With the increasing popularity of cloud solutions, cloud-based deployment had a growing market share during the historical period. Since cloud solutions are more affordable than on-premise options, they are becoming more popular. Additionally, they offer excellent scalability; because of this, many SMEs have been moving toward cloud-based solutions. The subscriber data management market share of cloud deployment is anticipated to grow as a result of additional aspects like flexibility, data backup, automatic software updates, and security. The fastest growth rate is also expected to be witness by cloud deployments as they can be sold using subscription-based pricing structures. As cloud-based services become more prevalent, telecom companies can also serve as cloud brokers, which will increase the market's potential for subscriber data management globally.

Market Share by Region

According to the subscriber data management market statistics, North America is anticipated to dominate the market over the forecast period due to the region's early adoption of cutting-edge technologies and the presence of major international SDM players in nations like the United States and Canada. Due to the availability of numerous telecom service providers in the region and the development of cloud-based monetisation systems, the demand for VoLTE has been expanding, which is anticipated to have a positive impact on the North American SDM market.

Due to a rise in telecom customers, the market share of the Asia Pacific is predicted to increase rapidly. Many organisations in nations like India and China are eager to modernise their operations and shift towards cutting-edge technologies in order to boost corporate efficiency, which is anticipated to provide a variety of lucrative opportunities for the subscriber data management market in the Asia Pacific region.

subscriber data management market by region

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Competitive Landscape

Hewlett Packard Enterprise Company, an American multinational corporation with its headquarters in Texas in the United States, focuses on corporate information technology (IT). The company provides services for corporate process management, analytics and data management, application development and testing, data centre maintenance, and cloud consulting.

Telefonaktiebolaget LM Ericsson, headquartered in Sweden, is a supplier of integrated telecommunications technology and services. In the areas of mobility, internet, and cloud, it provides services, software, and infrastructure that allow telecom carriers and other enterprises to increase operational efficiency. The 1876-founded company creates, delivers, and oversees telecommunications networks by offering the necessary hardware, software, and services.

ZTE Corporation, headquartered in China, offers telecommunications, business, and consumer technology solutions for mobile internet. The company creates, develops, manufactures, sells, and installs a variety of telecommunications infrastructure and technologies. ZTE Corporation provides wired and wireless access, among other services, additionally offering designing, manufacturing, marketing, and other services for smartphones.

Other market players include Nokia Corporation, Huawei Technologies Co. Ltd., Openwave Mobility Inc., and Cisco Systems Inc., among others.

Key Highlights of the Report

REPORT FEATURES	DETAILS
Base Year	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Scope of the Report	Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment: Solution Deployment Organisation Size Region
Breakup by Solution	Subscriber Data Repository Subscriber Policy Management Subscriber Identity Management Subscriber Location and Device Information Management Others
Breakup by Deployment	Cloud On-Premise
Breakup by Organisation Size	Large Enterprises Small and Medium Enterprises
Breakup by Region	North America United States of America Canada Europe United Kingdom Germany France Italy Others Asia Pacific China Japan India ASEAN Australia Others Latin America Brazil Argentina Mexico Others Middle East and Africa Saudi Arabia United Arab Emirates Nigeria South Africa Others
Market Dynamics	SWOT Porter's Five Forces Key Indicators for Demand Key Indicators for Price
Competitive Landscape	Market Structure Company Profiles Company Overview Product Portfolio Demographic Reach and Achievements Certifications
Companies Covered	Hewlett Packard Enterprise Company Telefonaktiebolaget LM Ericsson Nokia Corporation Huawei Technologies Co. Ltd. ZTE Corporation Openwave Mobility Inc. Cisco Systems Inc. Others

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1   Preface
2   Report Coverage – Key Segmentation and Scope
3   Report Description
   3.1   Market Definition and Outlook
   3.2   Properties and Applications
   3.3   Market Analysis
   3.4   Key Players
4   Key Assumptions
5   Executive Summary
   5.1   Overview
   5.2   Key Drivers
   5.3   Key Developments
   5.4   Competitive Structure
   5.5   Key Industrial Trends
6   Market Snapshot
   6.1   Global
   6.2   Regional
7   Opportunities and Challenges in the Market
8   Global Subscriber Data Management Market Analysis
   8.1   Key Industry Highlights
   8.2   Global Subscriber Data Management Historical Market (2018-2023)
   8.3   Global Subscriber Data Management Market Forecast (2024-2032)
   8.4   Global Subscriber Data Management Market by Solution
       8.4.1   Subscriber Data Repository
           8.4.1.1   Market Share
           8.4.1.2   Historical Trend (2018-2023)
           8.4.1.3   Forecast Trend (2024-2032)
       8.4.2   Subscriber Policy Management
           8.4.2.1   Market Share
           8.4.2.2   Historical Trend (2018-2023)
           8.4.2.3   Forecast Trend (2024-2032)
       8.4.3   Subscriber Identity Management
           8.4.3.1   Market Share
           8.4.3.2   Historical Trend (2018-2023)
           8.4.3.3   Forecast Trend (2024-2032)
       8.4.4   Subscriber Location and Device Information Management
           8.4.4.1   Market Share
           8.4.4.2   Historical Trend (2018-2023)
           8.4.4.3   Forecast Trend (2024-2032)
       8.4.5   Others
   8.5   Global Subscriber Data Management Market by Deployment
       8.5.1   Cloud
           8.5.1.1   Market Share
           8.5.1.2   Historical Trend (2018-2023)
           8.5.1.3   Forecast Trend (2024-2032)
       8.5.2   On-Premise
           8.5.2.1   Market Share
           8.5.2.2   Historical Trend (2018-2023)
           8.5.2.3   Forecast Trend (2024-2032)
   8.6   Global Subscriber Data Management Market by Organisation Size
       8.6.1   Large Enterprises
           8.6.1.1   Market Share
           8.6.1.2   Historical Trend (2018-2023)
           8.6.1.3   Forecast Trend (2024-2032)
       8.6.2   Small and Medium Enterprises
           8.6.2.1   Market Share
           8.6.2.2   Historical Trend (2018-2023)
           8.6.2.3   Forecast Trend (2024-2032)
   8.7   Global Subscriber Data Management Market by Region
       8.7.1   North America
           8.7.1.1   Market Share
           8.7.1.2   Historical Trend (2018-2023)
           8.7.1.3   Forecast Trend (2024-2032)
       8.7.2   Europe
           8.7.2.1   Market Share
           8.7.2.2   Historical Trend (2018-2023)
           8.7.2.3   Forecast Trend (2024-2032)
       8.7.3   Asia Pacific
           8.7.3.1   Market Share
           8.7.3.2   Historical Trend (2018-2023)
           8.7.3.3   Forecast Trend (2024-2032)
       8.7.4   Latin America
           8.7.4.1   Market Share
           8.7.4.2   Historical Trend (2018-2023)
           8.7.4.3   Forecast Trend (2024-2032)
       8.7.5   Middle East and Africa
           8.7.5.1   Market Share
           8.7.5.2   Historical Trend (2018-2023)
           8.7.5.3   Forecast Trend (2024-2032)
9   North America Subscriber Data Management Market Analysis
   9.1   United States of America
       9.1.1   Market Share
       9.1.2   Historical Trend (2018-2023)
       9.1.3   Forecast Trend (2024-2032)
   9.2   Canada
       9.2.1   Market Share
       9.2.2   Historical Trend (2018-2023)
       9.2.3   Forecast Trend (2024-2032)
10   Europe Subscriber Data Management Market Analysis
   10.1   United Kingdom
       10.1.1   Market Share
       10.1.2   Historical Trend (2018-2023)
       10.1.3   Forecast Trend (2024-2032)
   10.2   Germany
       10.2.1   Market Share
       10.2.2   Historical Trend (2018-2023)
       10.2.3   Forecast Trend (2024-2032)
   10.3   France
       10.3.1   Market Share
       10.3.2   Historical Trend (2018-2023)
       10.3.3   Forecast Trend (2024-2032)
   10.4   Italy
       10.4.1   Market Share
       10.4.2   Historical Trend (2018-2023)
       10.4.3   Forecast Trend (2024-2032)
   10.5   Others
11   Asia Pacific Subscriber Data Management Market Analysis
   11.1   China
       11.1.1   Market Share
       11.1.2   Historical Trend (2018-2023)
       11.1.3   Forecast Trend (2024-2032)
   11.2   Japan
       11.2.1   Market Share
       11.2.2   Historical Trend (2018-2023)
       11.2.3   Forecast Trend (2024-2032)
   11.3   India
       11.3.1   Market Share
       11.3.2   Historical Trend (2018-2023)
       11.3.3   Forecast Trend (2024-2032)
   11.4   ASEAN
       11.4.1   Market Share
       11.4.2   Historical Trend (2018-2023)
       11.4.3   Forecast Trend (2024-2032)
   11.5   Australia
       11.5.1   Market Share
       11.5.2   Historical Trend (2018-2023)
       11.5.3   Forecast Trend (2024-2032)
   11.6   Others
12   Latin America Subscriber Data Management Market Analysis
   12.1   Brazil
       12.1.1   Market Share
       12.1.2   Historical Trend (2018-2023)
       12.1.3   Forecast Trend (2024-2032)
   12.2   Argentina
       12.2.1   Market Share
       12.2.2   Historical Trend (2018-2023)
       12.2.3   Forecast Trend (2024-2032)
   12.3   Mexico
       12.3.1   Market Share
       12.3.2   Historical Trend (2018-2023)
       12.3.3   Forecast Trend (2024-2032)
   12.4   Others
13   Middle East and Africa Subscriber Data Management Market Analysis
   13.1   Saudi Arabia
       13.1.1   Market Share
       13.1.2   Historical Trend (2018-2023)
       13.1.3   Forecast Trend (2024-2032)
   13.2   United Arab Emirates
       13.2.1   Market Share
       13.2.2   Historical Trend (2018-2023)
       13.2.3   Forecast Trend (2024-2032)
   13.3   Nigeria
       13.3.1   Market Share
       13.3.2   Historical Trend (2018-2023)
       13.3.3   Forecast Trend (2024-2032)
   13.4   South Africa
       13.4.1   Market Share
       13.4.2   Historical Trend (2018-2023)
       13.4.3   Forecast Trend (2024-2032)
   13.5   Others
14   Market Dynamics
   14.1   SWOT Analysis
       14.1.1   Strengths
       14.1.2   Weaknesses
       14.1.3   Opportunities
       14.1.4   Threats
   14.2   Porter’s Five Forces Analysis
       14.2.1   Supplier’s Power
       14.2.2   Buyer’s Power
       14.2.3   Threat of New Entrants
       14.2.4   Degree of Rivalry
       14.2.5   Threat of Substitutes
   14.3   Key Indicators for Demand
   14.4   Key Indicators for Price
15   Competitive Landscape
   15.1   Market Structure
   15.2   Company Profiles
       15.2.1   Hewlett Packard Enterprise Company
           15.2.1.1   Company Overview
           15.2.1.2   Product Portfolio
           15.2.1.3   Demographic Reach and Achievements
           15.2.1.4   Certifications
       15.2.2   Telefonaktiebolaget LM Ericsson
           15.2.2.1   Company Overview
           15.2.2.2   Product Portfolio
           15.2.2.3   Demographic Reach and Achievements
           15.2.2.4   Certifications
       15.2.3   Nokia Corporation
           15.2.3.1   Company Overview
           15.2.3.2   Product Portfolio
           15.2.3.3   Demographic Reach and Achievements
           15.2.3.4   Certifications
       15.2.4   Huawei Technologies Co. Ltd.
           15.2.4.1   Company Overview
           15.2.4.2   Product Portfolio
           15.2.4.3   Demographic Reach and Achievements
           15.2.4.4   Certifications
       15.2.5   ZTE Corporation
           15.2.5.1   Company Overview
           15.2.5.2   Product Portfolio
           15.2.5.3   Demographic Reach and Achievements
           15.2.5.4   Certifications
       15.2.6   Openwave Mobility Inc.
           15.2.6.1   Company Overview
           15.2.6.2   Product Portfolio
           15.2.6.3   Demographic Reach and Achievements
           15.2.6.4   Certifications
       15.2.7   Cisco Systems Inc.
           15.2.7.1   Company Overview
           15.2.7.2   Product Portfolio
           15.2.7.3   Demographic Reach and Achievements
           15.2.7.4   Certifications
       15.2.8   Others
16   Key Trends and Developments in the Market

List of Figures and Tables

1.   Global Subscriber Data Management Market: Key Industry Highlights, 2018 and 2022
2.   Global Subscriber Data Management Historical Market: Breakup by Solution (USD Million), 2018-2023
3.   Global Subscriber Data Management Market Forecast: Breakup by Solution (USD Million), 2024-2032
4.   Global Subscriber Data Management Historical Market: Breakup by Deployment (USD Million), 2018-2023
5.   Global Subscriber Data Management Market Forecast: Breakup by Deployment (USD Million), 2024-2032
6.   Global Subscriber Data Management Historical Market: Breakup by Organisation Size (USD Million), 2018-2023
7.   Global Subscriber Data Management Market Forecast: Breakup by Organisation Size (USD Million), 2024-2032
8.   Global Subscriber Data Management Historical Market: Breakup by Region (USD Million), 2018-2023
9.   Global Subscriber Data Management Market Forecast: Breakup by Region (USD Million), 2024-2032
10.   North America Subscriber Data Management Historical Market: Breakup by Country (USD Million), 2018-2023
11.   North America Subscriber Data Management Market Forecast: Breakup by Country (USD Million), 2024-2032
12.   Europe Subscriber Data Management Historical Market: Breakup by Country (USD Million), 2018-2023
13.   Europe Subscriber Data Management Market Forecast: Breakup by Country (USD Million), 2024-2032
14.   Asia Pacific Subscriber Data Management Historical Market: Breakup by Country (USD Million), 2018-2023
15.   Asia Pacific Subscriber Data Management Market Forecast: Breakup by Country (USD Million), 2024-2032
16.   Latin America Subscriber Data Management Historical Market: Breakup by Country (USD Million), 2018-2023
17.   Latin America Subscriber Data Management Market Forecast: Breakup by Country (USD Million), 2024-2032
18.   Middle East and Africa Subscriber Data Management Historical Market: Breakup by Country (USD Million), 2018-2023
19.   Middle East and Africa Subscriber Data Management Market Forecast: Breakup by Country (USD Million), 2024-2032
20.   Global Subscriber Data Management Market Structure

Key Questions Answered in the Report

What was the global subscriber data management market size in 2023?

In 2023, the global market for subscriber data management attained a value of nearly USD 6.32 billion.

What is the growth rate of the global subscriber data management market?

The market is projected to grow at a CAGR of 16.8% between 2024 and 2032.

What is the forecast outlook of the subscriber data management market for 2024-2032?

The market for subscriber data management is estimated to witness a healthy growth in the forecast period of 2024-2032, to reach USD 25.50 billion by 2032.

What are the major drivers of the market?

The major drivers of the market include the increasing number of mobile devices and mobile users and the adoption of network function virtualisation (NFV) and IP systems.

What are the key trends of the market?

The extended subscribers’ demand for LTE and VoLTE technologies, rising need to decrease the operational expenditure (Opex), increase in the sharing of subscriber data with partners, adoption of advanced technologies, and surging cloud-based monetisation systems are the key trends propelling the growth of the market.

What are the major regions for subscriber data management, according to the EMR report?

The major regions in the subscriber data management market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What is the market segmentation based on solution in the market?

Based on solution, the market can be segmented into subscriber data repository, subscriber policy management, subscriber identity management, and subscriber location and device information management, among others.

Who are the key players in the market, according to the report?

The major players in the market are Hewlett Packard Enterprise Company, Telefonaktiebolaget LM Ericsson, Nokia Corporation, Huawei Technologies Co. Ltd., ZTE Corporation, Openwave Mobility Inc., and Cisco Systems Inc., among others.

What are the primary modes of deployment in the market?

The primary modes of deployment in the market are cloud and on-premise.

What are the organisation sizes that the market for subscriber data management is divided into?

The organisation sizes that the market for subscriber data management is divided into are large enterprises, and small and medium enterprises.

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