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Report Overview
The global super absorbent polymer (SAP) market attained a volume of 3.43 MMT in 2025 and is projected to expand at a CAGR of 5.30% through 2035. The market is further expected to achieve a volume of 5.75 MMT by 2035. Growing demand for hyper-efficient absorbent cores in adult care and medical applications, driven by aging populations and performance-centric product standards, is steadily accelerating the demand for advanced SAP grades.
Growth in the market is accelerated by factors like material optimization, biodegradability, and advanced fluid-management technologies. These trends are shaping how manufacturers differentiate. In February 2025, BASF introduced its next-generation HySorb biodegradable SAP prototype designed for hygiene applications, addressing the rising pressure from regulators and brand owners to reduce plastic waste. Plastic packaging and small plastic items comprise nearly 80% of plastic waste and are a common sight on European beaches, according to the super absorbent polymer (SAP) market analysis, pushing global FMCG brands to seek greener absorbent cores. BASF’s development signals a broader move toward purpose-engineered SAPs that balance performance with sustainability.
Market players are shifting from commodity-grade SAPs to engineered and application-specific grades. Diaper and adult incontinence manufacturers are experimenting with ultra-thin cores that use SAP-rich composites to reduce fluff pulp, giving brands leaner transportation costs and more ergonomic product profiles. For example, in July 2025, Ontex introduced bio-based SAP in diapers to reduce carbon footprint, which reduces emissions by up to 25%. Producers in agriculture, on the other hand, are seeing stronger interest in crosslinked potassium-polyacrylate SAPs that support water-stressed crop regions. These super absorbent polymer (SAP) market trends highlight that innovation today is about how SAP behaves in a specific environment with mechanical stress, salt exposure, biodegradation, or fluid retention cycles.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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Growing aged population globally is fueling the demand for adult incontinence products, substantially boosting the SAP market. By 2030, the total population aged over 60 will be 1.4 billion, generating persistent demand for absorbent products augmented with SAPs for better comfort and hygiene.
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Asia-Pacific leads the super absorbent polymer (SAP) market, holding more than 50% of global demand in 2023. The region owes this dominance to fast-growing urbanization, the emergence of a middle class, and increased hygiene awareness in nations such as China and India. The growing population and increasing disposable incomes in the region drive tremendous growth in the consumption of SAP, thereby increasing the growth of the super absorbent polymer (SAP) market.
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SAPs are being used more and more in agriculture for soil water retention and in medicine for wound care products. This expansion is driven by the polymers' high absorbency and retention capabilities, solving problems in water-short areas and improving medical product performance. Such diversification into diverse markets reflects the versatility and increasing significance of SAPs in industries.
Competitive Landscape
Key super absorbent polymer (SAP) market players are concentrating on bio-balanced chemistries, ultra-fast acquisition SAPs, and medical-grade purity that can support long-wear comfort. Partnerships with diaper OEMs, nursing-care institutions, and agriculture technology firms are enabling targeted co-development, where SAP grades are tuned for distinct fluid loads, skin-sensitivity requirements, and environmental conditions.
Other super absorbent polymer (SAP) companies are also investing in process electrification and renewable-powered polymerization to position themselves as low-carbon suppliers. Unique opportunities are emerging in agritech substrates, biodegradable SAP variants for controlled irrigation, and next-generation surface-modified particles that prevent gel-blocking in ultra-thin cores. As sustainability becomes a mandatory specification rather than an added feature, companies able to validate carbon footprints and provide certified traceability are gaining strategic leverage across global procurement cycles.
Key Players
Nippon Shokubai Co., Ltd.
Founded in 1941 in Japan, Nippon Shokubai is a major manufacturer of super absorbent polymers branded as "Supal." These SAPs find application in hygiene applications such as diapers and feminine hygiene, providing high absorption and consistency. Nippon Shokubai specializes in green SAP innovation.
BASF SE
Established in 1865 and based in Germany, BASF supplies a variety of super absorbent polymers for the applications of hygiene, agriculture, and healthcare industries. Their product range features highly effective SAPs, with a special emphasis on sustainability through developments in biodegradable products and green manufacturing methods for various market requirements.
Sumitomo Seika Chemicals Co., Ltd.
Sumitomo Seika was founded in 1949 and is headquartered in Japan. It produces super absorbent polymers for application in personal care products such as baby diapers and adult incontinence aids. Its products are targeting high performance in absorbency and eco-friendliness with increasing focus on bio-based SAPs and minimizing environmental footprint.
SDP Global Co., Ltd.
Founded in 2006 and based in Japan, SDP Global, a Sanyo Chemical subsidiary company, is dedicated to bio-based and green super absorbent polymers. Its SAP products are utilized in baby diapers, adult incontinence products, and feminine care products, with emphasis placed on minimizing environmental footprints via biomass-based technology.
Other key players in the Super absorbent polymer (SAP) market report include LG Chem Ltd., Formosa Plastics Corporation, and Evonik Industries AG, and others.
Super Absorbent Polymer (SAP) Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate volume of 3.43 MMT.
The market is projected to grow at a CAGR of 5.30% between 2026 and 2035.
Key strategies driving the market include expanding co-development programs, adopting renewable-powered production, refining surface-crosslink technologies, building region-specific SAP grades, strengthening certification pipelines, and forming integrated supply partnerships to secure premium hygiene and agricultural contracts.
The key trends guiding the growth of the market include rising disposable incomes and increasing demand for sanitary pads and adult incontinence products.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The leading application segments in the market are disposable baby diapers, adult incontinence products, feminine hygiene products, among others.
The key players in the market include Nippon Shokubai Co., Ltd., BASF SE, Sumitomo Seika Chemicals Co., Ltd., SDP Global Co., Ltd., LG Chem Ltd., Formosa Plastics Corporation, and Evonik Industries AG, among others.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a volume of around 5.75 MMT by 2035.
Companies face challenges in balancing sustainability demands with cost, securing stable raw materials, scaling low-carbon production, meeting stricter regulatory certifications, and delivering consistently high performance across diverse hygiene and agricultural applications.
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