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The global surimi market attained a value of USD 6.96 Billion in 2025 and is projected to expand at a CAGR of 5.90% through 2035. The market is further expected to achieve USD 12.35 Billion by 2035, driven by rising retail and foodservice demand for crab stick, kamaboko, and other imitation-seafood formats, sustained reliance on Alaska Pollock and Pacific Whiting as core raw-material sources, and continued capacity and product-line investment by processors across Asia Pacific, North America, and Europe.
Raw-material price dynamics continue to shape production economics across the global surimi market. Japanese finished-surimi manufacturers warned in December 2025 that Alaska Pollock surimi prices were set to rise again heading into the 2026 A season, intensifying pressure on downstream processors to pass costs through to retailers and consumers. The pricing strain is prompting some manufacturers to diversify raw-material sourcing across pollock, whiting, and freshwater-fish inputs, a shift that is gradually reshaping sourcing strategies for surimi-based crab stick, kamaboko, and fish-cake producers across Japan, North America, and Europe. Even so, Alaska Pollock's raw-material segment is still projected to expand at a CAGR of 8.40% through 2035 despite the sourcing shift.
Company-level expansion activity is reinforcing demand across export-oriented surimi-producing regions. Viciunai Group, a Kaunas-headquartered surimi and processed-seafood manufacturer founded in 1991, moved to deepen its footprint in Asia Pacific's largest surimi-consuming market during March 2025, courting prospective Japanese distribution partners at a major regional trade exhibition. The initiative illustrates how established European surimi processors, traditionally reliant on Western European and North American demand, are increasingly pursuing direct entry into Asia Pacific rather than competing solely through indirect export channels, a shift that is reshaping competitive dynamics across the market's most mature consuming region. The same company would go on to invest EUR 100 million in a new Lithuanian salmon-processing plant that same month, extending beyond core surimi.
Export-oriented Southeast Asian processors are also capturing rising international demand. Thailand's overall seafood exports reached a ten-year high of USD 7.14 billion in 2024, the country's Department of Fisheries disclosed in February 2025, an increase of roughly USD 850 million over the prior year driven in part by rising processed and value-added seafood shipments. The gain reflects broader momentum among Southeast Asian surimi-based product exporters, including Thai crab-stick and fish-cake manufacturers, as international buyers diversify sourcing beyond traditional Northeast Pacific pollock-dependent supply chains toward established Asian processing hubs. Vietnam's own surimi and fish cake exporters posted a comparable gain, with shipments climbing roughly a quarter to nearly USD 228 million.
Compound Annual Growth Rate
5.9%
Value in USD Billion
2026-2035
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| Global Surimi Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 6.96 |
| Market Size 2035 | USD Billion | 12.35 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.90% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 6.8% |
| CAGR 2026-2035 - Market by Country | India | 7.8% |
| CAGR 2026-2035 - Market by Country | China | 6.5% |
| CAGR 2026-2035 - Market by Source | Alaska Pollock | 8.4% |
| CAGR 2026-2035 - Market by Distribution Channel | Retail Sales | 8.1% |
| Market Share by Country 2025 | India | 3.5% |
Aquamar unveiled a comprehensive rebrand at Seafood Expo North America in March 2026, introducing a refreshed logo, redesigned packaging, and a "fuss-free seafood" positioning built around what the company calls its Big Fish Energy identity. The refresh accompanied new refrigerated, fully cooked Pan-Seared Pacific Cod varieties and a frozen Crispy Scallop Bites line, both expanding into Walmart and other major retailers nationwide. Chief executive Daryl Gormley said the seafood category was "overdue for disruption" after years of being perceived as intimidating or occasional. Companies can leverage bold rebranding paired with convenience-focused product launches to widen retail distribution and attract shoppers unfamiliar with preparing seafood at home. This kind of rebranding, paired with expanded retail placement, reflects a broader industry push to modernize perceptions of packaged seafood among mainstream grocery shoppers.
Aquamar introduced a refrigerated, fully cooked, pan-seared mahi fillet line in April 2025, sourced from Peru's coastal fisheries and marinated in sauces developed with the former Dean of the Culinary Institute of America. The products, available in spiced chili lime, Thai coconut curry, and creamy basil pesto varieties, are priced under USD 5.00 per serving and ready to eat within roughly two minutes. Chief executive Daryl Gormley said the launch targets consumers who "want to eat more seafood" but find preparation off-putting, with initial retail commitments secured ahead of a planned expansion beyond the company's existing Chicago and New Orleans footprint. Companies can leverage chef-developed, ready-to-heat formats to convert convenience-driven shoppers into regular seafood category buyers. The launch preceded the company's broader 'Big Fish Energy' rebrand the following spring, which brought new refrigerated and frozen product lines into Walmart nationwide.
Viciunai Group broke ground in March 2025 on a EUR 100 million (USD 108 million) salmon processing facility in Plunge, Lithuania, its largest single investment to date. The plant is designed to process up to 50,000 tons of salmon annually and is expected to generate approximately EUR 500 million in annual revenue once fully operational, with roughly 95% of output directed toward Western European and United States markets. The Kaunas-headquartered company, founded in 1991 and historically focused on surimi-based seafood products, is channeling the investment toward diversifying its production base following its 2024 exit from the Russian market. Companies can leverage large-scale, geographically diversified capacity investment to strengthen supply resilience across export-dependent seafood categories. The same company was separately pursuing entry into Japan around this period, showcasing reformulated surimi products to prospective buyers at that year's Foodex exhibition.
Viciunai Group disclosed in March 2025 that it is targeting Japan as an entry point for broader expansion across Asian surimi markets, presenting adapted product formulations at Foodex Japan 2025. Sales manager Ieva Ragauskiene said the company has already drawn strong interest from prospective Japanese partners, some of whom traveled to visit its production facilities directly, and that recipe adaptation work is now underway to meet Japanese taste and format expectations. The push reflects a broader trend of established European surimi processors seeking direct access to Asia Pacific's largest and most mature surimi-consuming markets rather than relying solely on indirect export channels. Companies can leverage direct market-entry partnerships and localized recipe adaptation to accelerate penetration into mature Asian surimi markets. The company's growth ambitions extended well beyond Asia that same month, when it committed to a large-scale new salmon-processing plant in Lithuania.
India's seafood exports reached a record INR 73,890 crore (USD 8.46 billion) in fiscal 2025-26, the Marine Products Export Development Authority disclosed in June 2026, with overall export value rising 18.4% year-over-year despite global trade headwinds. Gadre Marine Asia Private Limited, positioned among India's largest surimi and crab-stick exporters with production spread across four manufacturing plants serving roughly 35 countries, operates within this expanding national export base, benefiting from continued overseas demand for value-added, ready-to-cook seafood formats. The favorable export climate supports continued capacity utilization for Indian surimi-based processors competing for share in mature import markets across the Middle East, Europe, and East Asia. Companies can leverage strong national export momentum to justify continued investment in export-oriented processing capacity. Thailand's seafood processors have seen similarly strong momentum, with its Department of Fisheries reporting a ten-year-high export value of USD 7.14 billion for 2024.
A 26% year-over-year surge in Vietnamese surimi and fish cake shipments, to nearly USD 228 million during the first eight months of 2025, was reported in trade data published in September 2025, with growth concentrated in orders from the European Union and China. Seaprimexco, a long-established Vietnamese seafood processor and exporter operating multiple aquatic-product processing plants, sits within this rebounding export segment as regional buyers increase orders for Vietnamese-origin surimi-based products amid broader diversification away from traditional pollock-dependent supply chains. The rebound follows a period of softer demand for Vietnamese surimi exports and signals renewed buyer confidence in Southeast Asian processing capacity. Companies can leverage rebounding export demand from key destination markets to secure longer-term supply contracts with European and Chinese buyers. India's own seafood exporters logged a similarly strong fiscal 2025-26, with national export value reaching a record USD 8.46 billion on 18.4% annual growth.
Anjoy Foods, mainland China's largest surimi and frozen-food producer, disclosed in September 2026 that it will build a USD 74 million joint-venture surimi and frozen-food production facility in Central Java, Indonesia, partnering with a local Indonesian producer to supply the Indonesian and broader Southeast Asian market alongside additional export volumes bound for the Middle East and Africa. The investment reflects a broader trend of established Asian surimi processors relocating production closer to lower-cost raw-material and labor markets while diversifying their manufacturing footprint beyond a single home country. The move parallels European processors' own geographic diversification, illustrated by Viciunai Group's own push into new Lithuanian capacity and Japanese market entry around the same period. Companies can leverage joint-venture manufacturing structures to enter new surimi-producing regions without bearing the full capital and regulatory burden of a wholly owned facility. The Indonesian project adds to a wave of new regional surimi capacity investment that also includes smaller domestic processors expanding their own production and cold-storage footprints.
Toba Surimi Industries, a publicly listed Indonesian crab-meat and surimi processor, disclosed in September 2026 that first-half profit had fallen 53% year-over-year, prompting management to outline plans to diversify its product range, expand distribution, and add production and cold-storage capacity. The pivot toward higher-value, ready-to-use formats echoes similar convenience-driven strategies pursued by processors elsewhere in the market as companies navigate raw-material cost pressure alongside softer near-term demand. Companies can leverage a value-added product push to offset near-term margin pressure from raw-material costs and softer demand. The disclosure came within days of a rival Chinese processor's own move to add new Indonesian surimi capacity, underscoring how competitive pressure within Indonesia's surimi-processing base is intensifying even as individual companies navigate uneven near-term financial performance.
This Expert Market Research's Report titled "Global Surimi Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Source
Key Insight: Alaska Pollock accounts for the largest share of the global surimi market, reflecting its established role as the primary raw-material base for crab stick, kamaboko, and other traditional surimi formats, and is itself forecast to grow at a CAGR of 8.40% through 2035. Pacific Whiting is gaining processor interest as a supply-diversification option, a shift reinforced by Japan's frozen-surimi import data, published in February 2026, showing Russian pollock shipments rising 36% year-over-year alongside a 14% increase in domestic Hokkaido pollock-surimi output. Silver Carp is expanding as a freshwater-based alternative, supported by abundant aquaculture resources across China and other Asian producing countries. Others includes smaller finfish species used in regional and niche surimi formulations. Processors are likely to keep adjusting this raw-material mix over time, weighing cost, supply reliability, and consumer taste preferences across different producing regions.
Market Breakup by Packaging
Key Insight: Frozen accounts for a substantial share of the global surimi market, reflecting its established role in enabling long-distance international trade of surimi blocks and finished crab-stick and fish-cake products, a position reinforced by Vietnam's frozen-oriented surimi and fish cake export growth of 26% year-over-year, reported in September 2025. Chilled or fresh is gaining ground in developed retail markets as processors expand refrigerated, ready-to-heat product lines aimed at convenience-focused consumers. This convenience-driven shift parallels the Retail Sales channel's own projected growth of 8.10% CAGR, as mass-retail chains add branded, ready-to-heat product options.
Market Breakup by Distribution Channel
Key Insight: Direct Sales accounts for the largest share of the global surimi market, reflecting established bulk-supply relationships between processors and foodservice, institutional, and export buyers, a channel supported by Thailand's processed-seafood export growth to a ten-year high of USD 7.14 billion in 2024, disclosed by the country's Department of Fisheries in February 2025. Retail Sales is the fastest-growing distribution channel at a projected CAGR of 8.10%, illustrated by Aquamar, Inc.'s March 2026 expansion of its refrigerated and frozen surimi-adjacent product lines into Walmart and other major retail chains nationwide. Supermarkets and Hypermarkets continues to represent a substantial share of packaged surimi product sales across developed grocery markets. Online is expanding as e-commerce grocery adoption increases. Others captures foodservice and institutional purchasing arrangements outside conventional retail and direct channels. These channel dynamics are expected to keep evolving as processors balance established bulk-supply relationships against the growing pull of branded, convenience-oriented retail formats.
Market Breakup by Region
Key Insight: Asia Pacific accounts for the largest share of the global surimi market, anchored by large-scale pollock and whiting processing capacity across Japan and China, a position reinforced by Japan's frozen surimi and fish-meat import volume holding at 213,394 tonnes in 2025, trade data published in February 2026 showed, and is itself the fastest-growing region at a projected CAGR of 6.80%. North America represents a substantial share of the market, with Canada advancing at an estimated CAGR of 5.60% alongside steady United States demand for retail-ready surimi-based products. Europe maintains an established surimi and processed-seafood manufacturing base. Latin America and Middle East and Africa remain smaller, developing markets served largely through imported surimi-based products. Europe's manufacturing base was itself reinforced in March 2025 by Viciunai Group's EUR 100 million salmon-processing facility investment in Plunge, Lithuania.
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By source, Alaska Pollock leads the market while Pacific Whiting grows fastest amid diversifying raw-material sourcing strategies
Alaska Pollock continues to account for the largest share of the global surimi market, underpinning the majority of crab stick, kamaboko, and other traditional surimi-based formats produced worldwide. Renewed cost pressure was flagged within the Japanese surimi sector in December 2025, as manufacturers braced for another round of Alaska Pollock price increases tied to the 2026 A season and began appealing to retail partners for pricing flexibility, reinforcing pollock's continued centrality to established surimi product formulations across Japan, North America, and Europe. Domestic Hokkaido pollock-surimi output also climbed 14% year-over-year in 2025, even as some processors turn to freshwater alternatives like Silver Carp.
Pacific Whiting is growing at a fast pace across the market as processors seek to diversify away from single-origin pollock dependency amid recurring price and supply volatility. Trade data published in February 2026 showed Japan's frozen surimi and fish-meat import volumes holding flat at 213,394 tonnes in 2025 even as Russian pollock shipments rose 36% year-over-year, a supply reshuffling that is encouraging some processors to qualify Pacific Whiting and other alternative whitefish sources as a hedge against continued Northeast Pacific and Russian-origin pollock price swings. This diversification trend is expected to persist as processors continue balancing cost stability against reliable year-round raw-material availability across major sourcing regions.
By packaging, Frozen leads the market while Chilled or fresh grows fastest as retailers expand refrigerated convenience formats
Frozen continues to account for the largest share of the global surimi market, reflecting its role as the standard packaging format for internationally traded surimi blocks and finished crab-stick products. European Union and Chinese buyers drove much of an export rebound for Vietnamese surimi and fish cake shipments during the first eight months of 2025, according to trade figures released in September 2025, which showed year-over-year growth of roughly one-quarter to nearly USD 228 million, underscoring frozen packaging's continued centrality to cross-border surimi trade. In June 2026, India's Marine Products Export Development Authority recorded a comparable export milestone, with national seafood shipments reaching USD 8.46 billion for fiscal 2025-26.
Chilled or fresh is growing at a fast pace across the market as retailers and processors expand refrigerated, ready-to-heat formats aimed at convenience-focused shoppers. Aquamar, Inc.'s March 2026 brand refresh, unveiled at Seafood Expo North America, introduced new refrigerated, fully cooked Pan-Seared Pacific Cod varieties alongside its existing surimi-adjacent seafood lines, extending into Walmart and other major retail chains nationwide and illustrating how chilled, near-ready formats are increasingly displacing frozen options in mature retail markets. The same company's April 2025 mahi fillet line, priced under USD 5.00 per serving, reflects this same push toward convenience-oriented chilled formats.
By distribution channel, Direct Sales leads the market while Retail Sales grows fastest as processors expand mass-retail presence
Direct Sales continues to account for the largest share of the global surimi market, reflecting established bulk-supply arrangements between processors and foodservice, institutional, and export buyers. National seafood export figures released by India's Marine Products Export Development Authority in June 2026 showed value climbing to a record USD 8.46 billion for fiscal 2025-26, an 18.4% year-over-year gain that reflects the continued weight of direct, contract-based export relationships in moving surimi-based products from processing regions to import markets. A similar dynamic is visible in Thailand, where processed-seafood exports climbed to a ten-year high of USD 7.14 billion in 2024.
Retail Sales is growing at a fast pace across the market at a projected CAGR of 8.10%, as processors expand branded, ready-to-heat product lines targeting mainstream grocery shoppers. Aquamar, Inc. introduced a refrigerated, fully cooked mahi fillet line in April 2025, priced under USD 5.00 per serving and positioned for rapid at-home preparation, with the company securing early retail commitments ahead of a planned expansion beyond its initial Chicago and New Orleans markets. The company has ranked as North America's second-largest surimi producer since its 2021 purchase of Shining Ocean, underpinning this retail push.
Asia Pacific commands the largest share of the global surimi market, anchored by established pollock and whiting processing capacity across Japan and China.
Japan's steady 2025 import intake, disclosed in February 2026, alongside a 36% year-over-year rise in Russian pollock shipments and a 14% increase in domestic Hokkaido output, reflects the scale and stability of the region's raw-material processing base. The broader Asia Pacific market itself continues to expand at a projected CAGR of 6.80% through 2035, the fastest pace among the regions covered.
North America is advancing at a solid pace, with Canada's market expanding at an estimated CAGR of 5.60% and the United States benefiting from expanding retail distribution of surimi-adjacent convenience seafood formats, illustrated by Aquamar, Inc.'s March 2026 nationwide retail-chain expansion. Europe continues to represent an established production and export base, reinforced by Viciunai Group's March 2025 EUR 100 million capacity investment in Lithuania, while Latin America and Middle East and Africa remain smaller, import-reliant markets with room for continued long-term expansion. North America's demand is further reinforced by Viciunai Group's new Lithuanian facility, roughly 95% of whose output is bound for the United States.
The industry is fragmented, with global surimi market companies ranging from large diversified seafood processors to regional and single-country manufacturers competing across source, packaging, and distribution channel segments. Established players operate across the full surimi value chain, from raw-material sourcing and mincing through freezing or chilling, packaging, and distribution to foodservice, retail, and export customers.
Competitive dynamics among global surimi players are increasingly shaped by the scale of raw-material sourcing diversification, the depth of refrigerated and ready-to-heat product portfolios, and the strength of direct export and retail-distribution relationships. Manufacturers are investing in supply-chain resilience, branded convenience formats, and cross-border market-entry partnerships to secure long-term relationships with foodservice, retail, and institutional customers.
Headquartered in Ratnagiri, Maharashtra, India, Gadre Marine Asia Private Limited is one of the world's largest surimi manufacturers, producing crab stick, surimi paste, and other value-added seafood products across four manufacturing plants for export to approximately 35 countries. Favorable conditions across the domestic industry, underscored by India's fiscal 2025-26 seafood export value climbing 18.4% to a record USD 8.46 billion per the Marine Products Export Development Authority's June 2026 disclosure, continue to support capacity utilization among leading Indian surimi exporters such as Gadre Marine.
Operating as A&N Foods Co., Ltd., APITOON GROUP is headquartered in Samut Sakhon, Thailand, and manufactures surimi, frozen seafood, and surimi-based crab stick and fish cake products for both domestic and export markets. The company operates within Thailand's processed-seafood export sector, where the Department of Fisheries put total seafood shipments at a ten-year high of USD 7.14 billion for 2024 in a February 2025 disclosure, a climate that continues to support Thai surimi-based crab stick and fish cake manufacturers competing for share in export markets across East Asia and the Middle East.
Headquartered in Samut Sakhon, Thailand, and operating as Star Foods Industry, Starfish Co., Ltd. manufactures surimi-based crab stick and fish cake products for regional and export markets. As a Thailand-based surimi processor reliant on imported pollock and whiting block supply, the company operates amid a raw-material landscape that shifted notably in 2025, with a February 2026 disclosure of Japan's import figures pointing to Russian-origin supply displacing a growing share of the whitefish block trade that regional crab-stick manufacturers depend on.
LF Food is a surimi-based seafood product manufacturer supplying crab stick, fish cake, and related processed-seafood formats to regional and export markets across Asia. The company operates within Asia Pacific's surimi processing base, the world's largest and fastest-growing regional market at a projected CAGR of 6.80% through 2035, benefiting from sustained pollock, whiting, and freshwater-fish processing capacity concentrated across the region's established manufacturing hubs.
Other key players in the global surimi market include PT. Indo Sea Food, Ocean Food Company Limited, Seaprimexco, Viciunai Group., Aquamar, Inc., and Zhejiang Longsheng Aquatic Products Co.,Ltd., among others.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Unlock the latest insights with our global surimi market trends 2026 report. Discover source, packaging, and distribution channel trends, regional growth patterns, and key industry players. Stay ahead of competition with trusted data and expert analysis. Download your free sample report today and drive informed decisions in the market.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
In 2025, the market reached an approximate value of USD 6.96 Billion.
The market is projected to grow at a CAGR of 5.90% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 12.35 Billion by 2035.
Diversifying raw-material sourcing across pollock, whiting, and freshwater-fish species, expanding refrigerated and ready-to-heat retail product lines, and pursuing direct market-entry partnerships to deepen access to Asia Pacific's largest surimi-consuming markets.
As per the EMR report, the different sources of surimi in the market are alaska pollock, pacific whiting, and silver carp, among others.
The major regions considered in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key players in the market include Gadre Marine Asia Private Limited, APITOON GROUP, Starfish Co., Ltd., LF Food, PT. Indo Sea Food, Ocean Food Company Limited, Seaprimexco, Viciunai Group., Aquamar, Inc., and Zhejiang Longsheng Aquatic Products Co.,Ltd., among others.
Manufacturers face recurring Alaska Pollock price volatility and raw-material supply concentration, sustainability and wild-catch sourcing pressures tied to key fish stocks, and the logistical complexity of maintaining cold-chain integrity across long-distance frozen and chilled surimi trade.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Source |
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| Breakup by Packaging |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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