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Switzerland Hair Care Market Size, Share, Growth, Report: By Product: Hair Oil, Hair Spray, Hair Colour, Shampoos and Conditioners, Styling Gel, Others; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Stores, E-Commerce, Others; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
Switzerland Hair Care Market Outlook
The Switzerland hair care market size reached approximately USD 407.00 million in 2023. The market is projected to grow at a CAGR of 5.1 % between 2024 and 2032, reaching a value of around USD 639.04 million by 2032.
Key Takeaways
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The market is currently witnessing a rise in the demand for organic and natural products. This increase can be attributed to the growing emphasis on sustainability and health-consciousness among consumers.
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The demand for herbal and botanical hair care products is on the rise due to the growing awareness of benefits offered by herbal ingredients.
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The growth of the market is also driven by the continuous advancements in hair styling products. One notable example is the production of hair scents by renowned brands like Chanel and Dior.
As per Switzerland hair care market analysis, consumers are progressively recognising the importance of their hair care routine, seeking guidance from medical professionals and trusted hairdressers. As a result, they are transitioning towards alternative methods of hair maintenance, moving away from the traditional practice of solely relying on shampooing and conditioning. This shift in mindset is anticipated to drive the demand for hair masks and scalp treatment products in the market, aiming to prevent issues such as split ends, dry hair, and promote healthy hair growth.
Moreover, increasing innovations in the ingredients of shampoos and conditioners are expected to enhance the market demand. For example, argon oil and baobab oil are being incorporated into many hair conditioners because they are known to enhance the softness and silkiness of hair. Similarly, shampoos that enhance the pH balance of hair and relieve it from itchiness and dryness are expected to stimulate the Switzerland hair care market development.
Based on distribution channel, the e-commerce segment is expected to account for a significant market share due to changing consumer preferences and the convenience associated with online shopping. Online channels enable people to get access to international brands that can be shipped easily within a short time. Flexibility of payment options, including credit cards (the most popular payment method) and debit cards, facilitate order placement and receipt. The high number of smartphone users and the rising internet penetration are also expected to influence the growth of the e-commerce sector in the country and contribute to the expansion of digital channels, facilitating improved distribution of consumer goods.
Market Segmentation
Switzerland Hair Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
- Hair Oil
- Hair Spray
- Hair Colour
- Shampoos and Conditioners
- Styling Gel
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Speciality Stores
- E-Commerce
- Others
Competitive Landscape
The market participants are prioritising the manufacturing of plant-based and organic hair care products to attract potential customers.
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Oriflame Holding AG
- L'Oreal S.A.
- Procter & Gamble Co.
- Kao Corp.
- Unilever Plc
- Goloy GmbH
- Alf Heller Cosmetics GmbH
- Rausch AG Kreuzlingen
- Ewopharma AG
- TRINITY haircare AG
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Hair Care Market Overview
8.1 Key Industry Highlights
8.2 Europe Hair Care Historical Market (2018-2023)
8.3 Europe Hair Care Market Forecast (2024-2032)
8.4 Europe Hair Care Market Breakup by Country
8.4.1 Germany
8.4.2 United Kingdom
8.4.3 France
8.4.4 Italy
8.4.5 Switzerland
8.4.6 Others
9 Switzerland Hair Care Market Overview
9.1 Key Industry Highlights
9.2 Switzerland Hair Care Historical Market (2018-2023)
9.3 Switzerland Hair Care Market Forecast (2024-2032)
10 Switzerland Hair Care Market by Product
10.1 Hair Oil
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Hair Spray
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Hair Colour
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Shampoos and Conditioners
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Styling Gel
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 Switzerland Hair Care Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Speciality Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 E-Commerce
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators of Demand
12.4 Key Indicators of Price
13 Trade Data Analysis (HS Code – 3305)
13.1 Major Exporting Countries
13.1.1 By Value
13.1.2 By Volume
13.2 Major Importing Countries
13.2.1 By Value
13.2.2 By Volume
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Oriflame Holding AG
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 L'Oreal S.A.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Procter & Gamble Co.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Kao Corp.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Unilever Plc
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Goloy GmbH
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Alf Heller Cosmetics GmbH
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Rausch AG Kreuzlingen
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Ewopharma AG
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 TRINITY haircare AG
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Hair Care Market: Key Industry Highlights, 2018 and 2032
2. Switzerland Hair Care Market: Key Industry Highlights, 2018 and 2032
3. Switzerland Hair Care Historical Market: Breakup by Product (USD Million), 2018-2023
4. Switzerland Hair Care Market Forecast: Breakup by Product (USD Million), 2024-2032
5. Switzerland Hair Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. Switzerland Hair Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. Major Exporting Countries by Value
8. Major Importing Countries by Value
9. Major Exporting Countries by Volume
10. Major Importing Countries by Volume
11. Switzerland Hair Care Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 407 million.
The market is estimated to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 639.04 million by 2032.
The market is being driven by the growth of the personal care industry and growing problems related to hair loss and management, including dryness, damage, dullness, and hair fall.
The key trends aiding the market expansion include innovations and new product launches, increasing consumer awareness, and targeted advertising by companies.
The major hair care products include hair oil, hair spray, hair colour, shampoos and conditioners, and styling gel, among others.
The major distribution channels include supermarket and hypermarket, speciality stores, and e-commerce, among others.
The major players in the market are Oriflame Holding AG, L'Oreal S.A., Procter & Gamble Co., Kao Corp., Unilever Plc, Goloy GmbH, Alf Heller Cosmetics GmbH, Rausch AG Kreuzlingen, Ewopharma AG, and TRINITY haircare AG, among others.
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