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Global Thai Cuisine Market Size, Share, Growth, Analysis, Price, Forecast: By Type: Street Food, Meal Kit, Fine Dining; By Application: Restaurants, Processed Food, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Key Trends and Developments in the Market; 2024-2032
Global Thai Cuisine Market Outlook
The global Thai cuisine market size is projected to grow at a CAGR of 7.20% between 2024 and 2032. The major market drivers include increasing availability of Thai food and changing food preferences of consumers.
Key Trends in the Market
Thai cuisine encompasses of lightly prepared dishes with a spicy edge and strong aromatic components including lime leaves, lemongrass, and gingers, among others. The cuisine features both vegetarian and non-vegetarian dishes that balance spicy, sweet, and sour flavours to perfection in stir fries, curries, salads, and soups.
- Various initiatives are being taken by the government of Thailand to increase the presence of Thai restaurants all across the globe. Furthermore, increasing number of restaurant chains are introducing Thai dishes on their menus in order to provide customers with food variety and quick service, boosting the Thai cuisine market demand.
- Increased consumption of fresh, clean, and healthy food products made from herbs, vegetables, and lean proteins, among others is boosting the popularity of Thai cuisine. Unique flavours, vibrant spices, and aromatic herbs are further attracting consumer interest towards the cuisine.
- Rise in international tourism has introduced Thai food to several travellers, due to their spicy and aromatic nature, the travellers developed a taste for the cuisine and upon return, look for Thai food in their own countries.
Global Thai Cuisine Market Analysis
Based on type, the market is divided into street food, meal kit, and fine dining. By application, the market is categorised into restaurants and processed food, among others. On the basis of region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global Thai cuisine market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- MTY Food Group Inc.
- McCormick & Company Inc.
- Narathai Cuisine Co., Ltd.
- Le Du
- SanehJaan
- Greyhound Café
- Siam House
- Bangkok Express
- Exquisine System(HK) Co., Ltd.
- Sri Tart Aroy-D Thai
- Others
Market Share by Type
Street food is anticipated to account for a significant Thai cuisine market share owing to the popularity, affordability, and authenticity of the street food. Thai street food offers dishes made from rice served in classic bowls, including rice noodles. Street food also allows food enthusiasts to enjoy the cuisine in an affordable manner. Street food markets and stalls attract both local as well as tourists towards them, boosting the segment growth.
Market Share by Application
Restaurants are expected to hold a significant share of the market as Thai cuisine is served and enjoyed globally by consumers in various small eateries and restaurant chains among others. Restaurants are believed to have an assorted menu with dishes inspired by different regions of Thailand. Some even hire specialised Thai cuisine chefs to provide their customers with authentic taste of the cuisine in different countries. Additionally, restaurants offer excellent social setting and ambience, providing customers with authentic Thai dishes and desserts, aiding the Thai cuisine market growth.
Competitive Landscape
MTY Food Group Inc., founded in 1979 and headquartered in Montreal, Canada, is an operator and franchisor of various casual dining, quick service, and fast casual restaurants. The brands under the food group include Koya Japan and Thai Express, among others.
McCormick & Company Inc. is a spice and extract manufacturing company that was founded in 1889 and is headquartered in Maryland, United States. The company is known for manufacturing and distributing condiments and spices, among other flavouring food products to food manufacturers.
Narathai Cuisine Co., Ltd. was established in 2003 and has its headquarters located in Bangkok, Thailand. The company offers a variety of food products including salads, noodles, rice, and soups, among others.
Other Thai cuisine market key players include Le Du, SanehJaan, Greyhound Café, Siam House, Bangkok Express, Exquisine System(HK) Co., Ltd., and Sri Tart Aroy-D Thai, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Thai Cuisine Market Overview
8.1 Key Industry Highlights
8.2 Global Thai Cuisine Historical Market (2018-2023)
8.3 Global Thai Cuisine Market Forecast (2024-2032)
8.4 Global Thai Cuisine Market by Type
8.4.1 Street Food
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Meal Kit
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Fine Dining
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Thai Cuisine Market by Application
8.5.1 Restaurants
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Processed Food
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Others
8.6 Global Thai Cuisine Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Thai Cuisine Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Thai Cuisine Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Thai Cuisine Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Thailand
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Indonesia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Malaysia
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Australia
11.7.1 Historical Trend (2018-2023)
11.7.2 Forecast Trend (2024-2032)
11.8 Others
12 Latin America Global Thai Cuisine Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Global Thai Cuisine Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 UAE
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 MTY Food Group inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 McCormick & Company, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Narathai Cuisine Co.,Ltd.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Le Du
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 SanehJaan
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Greyhound Café
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Siam House
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Bangkok Express
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Exquisine System(HK) Co., Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Sri Tart Aroy-D Thai
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Thai Cuisine Market: Key Industry Highlights, 2018 and 2032
2. Global Thai Cuisine Historical Market: Breakup by Type (USD Million), 2018-2023
3. Global Thai Cuisine Market Forecast: Breakup by Type (USD Million), 2024-2032
4. Global Thai Cuisine Historical Market: Breakup by Application (USD Million), 2018-2023
5. Global Thai Cuisine Market Forecast: Breakup by Application (USD Million), 2024-2032
6. Global Thai Cuisine Historical Market: Breakup by Region (USD Million), 2018-2023
7. Global Thai Cuisine Market Forecast: Breakup by Region (USD Million), 2024-2032
8. Global Global Thai Cuisine Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Global Thai Cuisine Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Global Thai Cuisine Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Global Thai Cuisine Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Global Thai Cuisine Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Global Thai Cuisine Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Global Thai Cuisine Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Global Thai Cuisine Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Global Thai Cuisine Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Global Thai Cuisine Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Global Thai Cuisine Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Global Thai Cuisine Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Thai Cuisine Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 7.20% between 2024 and 2032.
The major market drivers include increasing availability of Thai food and changing food preferences of consumers.
The key trends fuelling the growth of the market include growing initiatives by the government of Thailand to promote Thai cuisine globally, rising health consciousness, and increasing international tourism.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of Thai cuisine include street food, meal kit, and fine dining.
The significant applications include restaurants and processed food, among others.
The unique combinations of different ingredients including bold spices and peanuts, among others, provides rich flavours to the consumers, boosting the popularity of the cuisine.
The key players in the market are MTY Food Group Inc., McCormick & Company Inc., Narathai Cuisine Co., Ltd., Le Du, SanehJaan, Greyhound Café, Siam House, Bangkok Express, Exquisine System(HK) Co., Ltd., and Sri Tart Aroy-D Thai, among others.
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