The UAE meal replacement market attained a value of USD 1.65 Billion in 2025 and is projected to expand at a CAGR of around 6.20% through 2035. One of the driving factors of the UAE meal replacement market is increasing demand from fasting individuals during Ramadan who look out for nutrient-rich, fast-consumption food products for suhoor and iftar while balancing tradition with convenience and providing energy to sustain long fasting periods, thereby pushing the industry to garner a value of USD 3.01 Billion by 2035.
One of the major factors pushing growth in the UAE meal replacement market is the strong government emphasis on minimizing food waste, particularly during Ramadan. The UAE Food Bank and the National Initiative to Reduce Food Loss and Waste ("Ne'ma") initiated the "One Million Meals from Untouched Surplus Food" campaign in Ramadan 2025. The campaign harvests food surplus from more than 75 hotels, packs it into wholesome meals, and donates them to needy members of society. This initiative not only promotes sustainability but also encourages businesses and consumers to turn towards convenient, portion-sized meal replacements that minimize excess food and waste during this critical period.
The UAE meal replacement industry is also booming owing to the rising health consciousness and higher fitness-oriented consumer base. As per the UAE Ministry of Health, more than 70% of adults are embracing healthier eating habits, and demand for convenient nutrition products is increasing. Government wellness drives, like the Dubai Fitness Challenge, urge consumers to opt for balanced diets, thus driving the UAE meal replacement market expansion. Premium players such as Nestlé and Herbalife have launched region-specific meal replacement products that meet regional palates and nutritional requirements. Furthermore, the presence of online stores such as Noon and Amazon.ae has increased product availability. This integration of health trends, facilitative policies, and online retail expansion places the UAE meal replacement market in a position to grow over the next few years.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
6.2%
Value in USD Billion
2026-2035
*this image is indicative*
| UAE Meal Replacement Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
1.65 |
|
Market Size 2035 |
USD Billion |
3.01 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
6.20% |
|
CAGR 2026-2035 - Market by Product |
Ready-to-drink |
7.1% |
|
CAGR 2026-2035 - Market by Sales Channel |
Online |
14.1% |
In 2024, AI-driven app NutriSense, based in UAE, introduced an app that personalizes meal replacement programs according to personal health information and preferences, breaking the ground for hyper-personalized nutrition. This digital innovation enables consumers to fine-tune macronutrient consumption, increasing diet adherence. AI-driven meal replacements in UAE demonstrate emerging consumer interest in customized health solutions beyond off-the-shelf products, thus promoting the UAE meal replacement market development.
To address the UAE's multicultural population and religious dietary regulations, players such as Souq Nutrition launched halal-certified, plant-based meal replacements fortified with chickpea and date extracts in early 2025. The trend appeals to both ethical consumption and local taste preferences. Halal certification paired with plant-based nutrition resonates with consumer demands for transparency, quality, and sustainability, fueling uptake among both expatriate and Emirati societies.
In 2024, a Dubai-based company, FreshPack Solutions, launched biodegradable, resealable pouches with freshness sensors that are incorporated for meal replacement products to maintain product integrity and minimize waste. Packaging innovation such as this increases consumer trust and ease, critical in an increasingly sustainability- and functionality-concerned market. This trend is a sign of a pioneering move in maintaining nutritional effectiveness without neglecting environmental considerations in the UAE, thus shaping new trends in the UAE meal replacement market.
The robust digital infrastructure of the UAE underpins strong online meal replacement growth, with digital platforms such as Kibsons and Noon.com expanding for their curated health product offerings in 2025. Omnichannel retailing, combining online presence with health store partnerships, broadens market access, particularly among millennials and Gen Z. This increases consumer education and trial, critical to market growth.
Brands are replacing meals with prebiotics, probiotics, and digestive enzymes specific to the dietary habits of the UAE market. For instance, Nutribuddy UAE launched a digestive wellness shake in March 2025, enriched with inulin and Lactobacillus acidophilus to support gut health amid rising consumer focus on digestive care. Functional ingredient innovation is driving product differentiation and reflecting increasing health-awareness in the market.
The EMR’s report titled “UAE Meal Replacement Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Key Insight: Powder meal replacements are the most popular in the UAE industry because of their ease of use, longer shelf life, and affordability. Consumers like to use powders because they can simply adjust the portion size and add it to different liquids or food items, thus boosting the UAE meal replacement demand growth. Increasing health consciousness and demand for healthy, convenient foods have induced a broad penetration of these products, particularly among fitness enthusiasts and working professionals. Large brands concentrate on launching protein-dense and plant-based powders that cater to local preferences, strengthening powder's dominant share in the UAE meal replacement market.
Market Breakup by Sales Channel
Key Insight: Online meal replacements in the UAE are thriving due to a surge in remote work, prompting demand for home-delivered, time-saving nutrition. Tech-savvy millennials prefer AI-personalized meal plans offered via apps, thereby propelling the UAE meal replacement market development. Local startups now bundle Emirati flavor profiles with global health trends, catering to cultural preferences. Premium packaging and eco-conscious delivery options appeal to affluent consumers. Social media challenges promoting “30-day transformation” kits also boost online traction. Payment flexibility, including crypto acceptance by niche brands, adds a modern edge to consumer appeal.
Powder products dominate UAE market; RTD segment grows rapidly with convenience focus.
The powder segment continues to be the dominant product in the UAE industry, with the ready-to-drink (RTD) segment being the fastest growing. Powder products lead due to their affordability, longer life, and individualized use, drawing a wide range of consumers who are concerned about health and fitness. At the same time, RTD meal replacements are gaining popularity at a fast rate due to convenience and on-the-go consumption by busy professionals and urban consumers, thus augmenting the UAE meal replacement market growth. Flavor, functional, and plant-based innovations have driven both segments. Even with RTD's higher growth rate, powders remain dominant in volume and value because they are more widely available through retail and e-commerce channels.
|
CAGR 2026-2035 - Market by |
Product |
| Ready-to-drink |
7.1% |
| Powder |
XX% |
| Bars |
XX% |
Discreet, personalized, tech-driven, flexible, and culturally tailored online experience drives preference.
UAE consumers prefer the online channel for meal replacements due to discreet purchasing, especially among those experimenting with weight-loss or fitness diets. Online platforms offer wider access to international brands not found in local stores. Dynamic subscription models with pause/resume flexibility appeal to frequent travelers. Consumers value AI-based nutrition tracking integrated with wearables, enhancing online engagement. Flash sales, loyalty rewards, and influencer codes create a gamified shopping experience. Many also favor zero-contact delivery and smart locker pickups for privacy and hygiene. Arabic-language interfaces and localized content increase comfort and trust in digital platforms.
Leading UAE meal replacement companies emphasize innovation, healthy formulations, and expanding product portfolio to accommodate various consumer needs. They seek to tap into rising demand for convenient, healthy alternatives with plant-based, organic, and functional ingredients. With a focus on taste, texture, and packaging, businesses also target urban working professionals and gym-goers. Digital marketing and retailer partnerships increase brand presence for the UAE meal replacement market players. Clean-label and sustainability products are a priority, reflecting changing consumer trends and regulatory endorsement of healthier living. UAE meal replacement market players are targeting hyper-personalization to differentiate themselves in a competitive market. Through the application of AI, biometrics, and lifestyle data on customers, brands provide personalized nutrition plans that cater to personal health objectives, cultural requirements, and dietary limitations. This strategy increases user experience, retention, and value perception. Combined with subscription models, tailored delivery timing, and integration with fitness apps or wearables, hyper-personalization is becoming a key strategy to create loyalty among UAE's health-conscious, tech-savvy consumers.
Organo Gold Africa (Pty) Ltd., founded in 2008 and with its headquarters based in South Africa, offers meal replacements that specialize in organic coffee blends with nutritionally enhanced benefits, appealing to wellness-oriented customers looking for convenient well-being products in the UAE market.
Mannatech, Incorporated, established in 1993 and headquartered in the United States, offers nutritionals such as meal replacement shakes formulated with vitamins and minerals intended to promote weight management and well-being for the UAE wellness-oriented increasing population.
Evolve Nutrition, founded in 2017 and based in the United Kingdom, specializes in high-protein, plant-based meal replacement powders and shakes designed for active lifestyles with a focus on clean ingredients and sustainable sourcing for health-focused consumers in the UAE.
Nutritech, established in 2015 and based in the United Arab Emirates, provides a variety of meal replacement items such as protein shakes and nutritional supplements. Their products target high-quality ingredients aimed at promoting fitness, weight control, and overall well-being for UAE consumers.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the report include Nutritech, Futurelife, Arabian Company, Laperva, Garden of Life, Daily Shake - Premium Wellness, and Majan Food Industries LLC, among others.
Download your free sample report on the UAE Meal Replacement Market forecast 2026-2035 to explore emerging trends, competitive analysis, and growth opportunities. Stay ahead with expert insights into the evolving UAE nutrition landscape and capitalize on market dynamics shaping 2026 and beyond.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the UAE meal replacement market reached an approximate value of USD 1.65 Billion.
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
The key players in the market includes Organo Gold Africa (Pty) Ltd., Mannatech, Incorporated, Evolve Nutrition, Nutritech, Futurelife, Arabian Company, Laperva, Garden of Life, Daily Shake - Premium Wellness, and Majan Food Industries LLC, among others.
The lithium iron phosphate battery type is gaining traction and anticipated to expand with a 15.1% CAGR through 2035.
Some of the main strategies fueling UAE meal replacement market growth are product innovation, health-focused formulations, strategic collaborations, increasing online and offline availability, aggressive promotion, and serving busy lifestyles through convenient, nutritious, and varied offerings.
Health consciousness, busy lifestyles, e-commerce growth, personalized subscriptions, plant-based demand, influencer marketing, AI nutrition, wearable integration, eco-delivery, premium packaging, cultural flavors, clean labels, female workforce, fitness trends, discreet purchasing.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Sales Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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