Reports
Sale
United Kingdom Home Fragrance Market Size, Share, Trends: By Product: Scented Candles, Sprays, Incense Sticks, Others; By Price Category: Mass, Premium; By Distribution Channel: Supermarkets and Hypermarkets, Speciality Store, Convenience Stores, Online, Others; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
United Kingdom Home Fragrance Market Outlook
The United Kingdom home fragrance market size is projected to grow at a CAGR of 6.10% between 2024 and 2032.
Key Takeaways:
- The home fragrance market is dominated by some major players such as Reckitt Benckiser Group PLC., Proctor & Gamble Company, S.C. Johnson & Son Inc., and Newell Brands, Inc.
- Smart home fragrance devices that can be operated through smartphones are gaining popularity among consumers. For instance, Godrej launched the AER Smart Matic, a Bluetooth-enabled automatic fragrance diffuser, in 2021.
- Candle companies are shifting to organic raw materials such as soy wax and beeswax to cater to the demand for eco-friendly home décor products.
The home fragrance market in United Kingdom is driven by the rising expenditure on homecare by consumers for certain fragrances dispersed by candles and sprays that can elevate mood, promote relaxation, eliminate odours, and reduce stress levels.
One of the main trends impacting the United Kingdom home fragrance market development is the increasing preference for home fragrance products with natural ingredients, such as essential oils. Consumers are leaning towards eco-friendly options, influencing product development by manufacturers. Proctor & Gamble offers nature-inspired scents such as Orange Blossom Vanilla and White Tea Lavender.
The demand for home fragrance products is also increasing due to the production of smart and connected devices that can enhance the functionality and convenience of home fragrance products, such as diffusers, candles, or plug-ins that can be controlled by voice, app, or remote. In February 2023, Aluxury launched ‘Nebula Electric Waterless Oil Diffuser’, which operate on battery, offers 120-hour runtime, and eliminates risk of spills.
Mass-priced home fragrance products capture a significant market share in United Kingdom, catering to budget-conscious consumers seeking quality scents at accessible price points. Furthermore, by 2024, 62% of sales in the fragrances market of UK will be attributed to non-luxury or affordable, which includes home fragrances products as well. Furthermore, several brands are incorporating premium ingredients (resins, flower extracts, and essential oils), sophisticated packaging (glass and crystals), and unique fragrances (rosemary, cinnamon, and pepper corn) within accessible price points. This helps in propelling the United Kingdom home fragrance market growth.
Market Segmentation
| Market Breakup | Categories |
| Product | Scented Candles, Sprays, Incense Sticks, Others |
| Price | Mass, Premium |
| Distribution Channel | Supermarkets and Hypermarkets, Speciality Store, Convenience Stores, Online, Others |
Competitive Landscape
Market players are focused on developing smart fragrance devices, further introducing new fragrances and scents to cater to different home settings and occasions.
- Proctor & Gamble Company
- Reckitt Benckiser Group PLC.
- Gala Group GmbH.
- Stamford London Inc.
- S.C. Johnson & Son Inc.
- Newell Brands, Inc.
- S&N Home Products Ltd.
- Cleave's Home Fragrance
- Arco England Ltd. (True Grace)
- Carvansons Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Price Category |
|
| Breakup by Distribution Channel |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Home Fragrance Market Overview
8.1 Key Industry Highlights
8.2 Europe Home Fragrance Historical Market (2018-2023)
8.3 Europe Home Fragrance Market Forecast (2024-2032)
9 United Kingdom Home Fragrance Market Overview
9.1 Key Industry Highlights
9.2 United Kingdom Home Fragrance Historical Market (2018-2023)
9.3 United Kingdom Home Fragrance Market Forecast (2024-2032)
10 United Kingdom Home Fragrance Market by Product
10.1 Scented Candles
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Sprays
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Incense Sticks
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 United Kingdom Home Fragrance Market by Price Category
11.1 Mass
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Premium
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United Kingdom Home Fragrance Market by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Speciality Store
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Convenience Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Online
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Proctor & Gamble Company
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 Reckitt Benckiser Group PLC.
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 S.C. Johnson & Son Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Newell Brands, Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Gala Group GmbH.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 S&N Home Products Ltd.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Stamford London Inc.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Cleave's Home Fragrance
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Arco England Ltd. (True Grace)
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Carvansons Ltd.
14.2.10.1 Company Overview
14.2.10.2 Product Portfolio
14.2.10.3 Demographic Reach and Achievements
14.2.10.4 Certifications
14.2.11 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Home Fragrance Market: Key Industry Highlights, 2018 and 2032
2. United Kingdom Home Fragrance Market: Key Industry Highlights, 2018 and 2032
3. United Kingdom Home Fragrance Historical Market: Breakup by Product (USD Million), 2018-2023
4. United Kingdom Home Fragrance Market Forecast: Breakup by Product (USD Million), 2024-2032
5. United Kingdom Home Fragrance Historical Market: Breakup by Price Category (USD Million), 2018-2023
6. United Kingdom Home Fragrance Market Forecast: Breakup by Price Category (USD Million), 2024-2032
7. United Kingdom Home Fragrance Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. United Kingdom Home Fragrance Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. United Kingdom Home Fragrance Market Structure
Key Questions Answered in the Report
The United Kingdom home fragrance market value is projected to grow at a CAGR of 6.10% between 2024 and 2032.
Growing demand for scented candles in hotels, rising awareness of benefits for aromatherapy, and surge in online retailing are some of the major factors propelling the market growth.
Key trends aiding the market expansion are the increasing preference for home fragrance products with natural ingredients, availability of diversity in prices, and growing consumer interest in home aesthetics.
Different distribution channels in the market are supermarkets and hypermarkets, speciality store, convenience stores, and online, among others.
Online retailing has significantly expanded the market's reach, offering consumers a wide array of home fragrance options and the convenience of exploring and purchasing products from the comfort of their homes.
Based on price, the market is divided into mass and premium.
Innovations include new and convenient fragrance delivery formats such as reed diffusers, car diffusers, and innovative spray mechanisms, providing consumers with diverse options for incorporating fragrances into different areas of their lives.
Key players in the market are Proctor & Gamble Company, Reckitt Benckiser Group PLC., S.C. Johnson & Son Inc., Newell Brands, Inc., Gala Group GmbH., S&N Home Products Ltd., Stamford London Inc., Cleave's Home Fragrance, Arco England Ltd. (True Grace), and Carvansons Ltd., among others.
Purchase Options 10% off
Call us
Purchase Full Report
Mini Report
$ 2199
$1999
-
Selected Sections, One User
-
Printing Not Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Single User License
$ 3299
$2999
-
All Sections, One User
-
One Print Allowed
-
Email Delivery in PDF
-
Free Limited Customisation -
Post Sales Analyst Support -
50% Discount on Next Update
Five User License
$ 4399
$3999
-
All Sections, Five Users
-
Five Prints Allowed
-
Email Delivery in PDF
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Corporate License
$ 5499
$4999
-
All Sections, Unlimited Users
-
Unlimited Prints Allowed
-
Email Delivery in PDF + Excel
-
Free Limited Customisation
-
Post Sales Analyst Support
-
50% Discount on Next Update
Any Question? Speak With An Analyst
View A Sample
Did You Miss Anything, Ask Now
Why Expert Market Research?
Right People
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
Right Methodology
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
Right Price
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Right Support
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
NEWSLETTER