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The United Kingdom luxury watch market reached approximately USD 1.39 Billion in 2025. The market is projected to grow at a CAGR of 3.20% between 2026 and 2035, reaching a value of around USD 1.90 Billion by 2035.
Base Year
Historical Period
Forecast Period
The UK fashion e-commerce sector is forecasted to achieve a value of US$48,204.4 million by the conclusion of 2024, representing 28.4% of the overall e-commerce market in the United Kingdom.
Approximately 13% of consumers in the UK indicated their intention to purchase a luxury watch between 2023 and 2025, with the demand increasing to 22% among individuals residing in London.
Women are projected to allocate around £7,000, while men are estimated to spend approximately £6,500 on luxury watches between 2023 and 2025, as reported by The Watch Register.
Compound Annual Growth Rate
3.2%
Value in USD Billion
2026-2035
*this image is indicative*
| United Kingdom Luxury Watch Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 1.39 |
| Market Size 2035 | USD Billion | 1.90 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 3.20% |
| CAGR 2026-2035 - Market by Region | Scotland | 3.7% |
| CAGR 2026-2035 - Market by Region | Northern Ireland | 3.0% |
| CAGR 2026-2035 - Market by Product | Mechanical | 3.6% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 3.5% |
| Market Share by Country | Wales | 5.7% |
The market has experienced a notable shift towards online shopping due to advancements in digital technology and evolving consumer behaviours. The UK's retail sales in 2021 reached £421 billion, marking a 4.5% increase from the previous year. Online sales accounted for 30% of this total, with expectations to rise to 33.5% within the next three years. Approximately 82% of the UK population made at least one online purchase in 2021. Key players in the UK's e-retail market include Amazon, ASOS, eBay, Missguided, N Brown Group, Net-a-Porter, and Very Group. Online platforms offer consumers the flexibility to explore and buy luxury watches at their convenience, a feature that traditional brick-and-mortar stores cannot replicate.
The demand for luxury watches as status symbols and investment pieces is fuelled by a substantial number of consumers with high disposable income levels. The increase in wealth among high-net-worth individuals and the expansion of the upper-middle class led to a rise in spending on luxury goods, such as watches. Exclusive brand boutiques and luxury retail stores in major cities like London offer consumers accessibility and a premium shopping experience.
The Watches of Switzerland Group, the UK's leading luxury watch and jewellery retailer, broadened its customer reach by launching additional stores in key locations. With an investment exceeding £1.5 million, the group inaugurated three new showrooms in Scotland as part of the initial phase of the £1 billion St James Quarter development in Edinburgh on June 24, 2021.
“United Kingdom Luxury Watch Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Product |
| Mechanical | 3.6% |
| Electronic | XX% |
| CAGR 2026-2035 - Market by | Distribution Channel |
| Online | 3.5% |
| Offline | XX% |
| CAGR 2026-2035 - Market by | Region |
| Scotland | 3.7% |
| Northern Ireland | 3.0% |
| England | XX% |
| Wales | XX% |
Based on product, the market is segmented into electronic and mechanical. The mechanical segment is projected to grow at a CAGR of 3.6% during the forecast period of 2026-2035. A mechanical luxury watch embodies precision, artistry, and sophistication. In contrast to quartz watches that rely on battery-operated mechanisms, mechanical watches are driven by an intricate arrangement of gears, springs, and various components, frequently crafted by hand.
| Market Share by | Country |
| Wales | 5.7% |
| England | XX% |
| Scotland | XX% |
| Northern Ireland | XX% |
Major players are focusing on the adoption of technological advancement to gain a competitive edge in the market.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 1.39 Billion.
The market is estimated to grow at a CAGR of 3.20% between 2026 and 2035.
The market is estimated to witness a healthy growth during 2026-2035 to reach around USD 1.90 Billion by 2035.
The market is being driven by the high disposable income and the growing fashion and apparel sector.
The key trends aiding the market expansion include the growth of online distribution channels and the growing demand for luxury items.
The major regions considered in the market are England, Wales, Scotland, and Northern Ireland.
The different distribution channels in the market include online and offline.
The major players in the market are ROLEX SA., The Swatch Group Ltd., Bremont Watch Company Limited, Breitling SA, LVMH Moët Hennessy Louis Vuitton SE, Seiko Watch Corporation, Audemars Piguet, Richard Mille Group, Movado Group Inc., and Bell & Ross SARL, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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