The United Kingdom online video platforms market was valued at USD 771.33 Million in 2025. The industry is expected to grow at a CAGR of 7.10% during the forecast period of 2026-2035 to attain a valuation of USD 1531.56 Million by 2035.
Base Year
Historical Period
Forecast Period
As per industry reports, the United Kingdom accounted for a total number of 56.2 million YouTube users.
As per reports, in 2022, children in the UK spent 70 minutes on TikTok and 66 minutes on YouTube, per day.
Live streaming is expected to grow at a CAGR of 7.4% over the forecast period of 2025 and 2034.
Compound Annual Growth Rate
7.1%
Value in USD Million
2026-2035
*this image is indicative*
| United Kingdom Online Video Platforms Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | 771.33 |
| Market Size 2035 | USD Million | 1531.56 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 7.10% |
| CAGR 2026-2035 - Market by Enterprise Size | Live Streaming | 7.4% |
| CAGR 2026-2035 - Market by Industry Vertical | Education | 8.1% |
| CAGR 2026-2035 - Market by Region | Wales | 12.1% |
| 2025 Market Share by Region | England | 83.1% |
The online video platforms market is poised for substantial growth due to several factors. These include expanding internet connectivity, wide availability of digital gadgets such as smartphones and tablets, changing viewing preferences, a rise in demand for authentic and original content, and rapid advancements in technology to offer a superior viewing experience to consumers.
Moreover, as a result of the heightened popularity of short-form videos, market players are constantly devising new strategies to make themselves stand apart from competitors, drive viewer engagement, boost SEO and increase traffic on their platforms. For instance, the integration of social media with video platforms has made content discovery and feed optimization easier for both creators and the target audience as it allows seamless access to a range of videos on various social media platforms and reduce digital fatigue.
Furthermore, companies are utilizing data analytics and artificial intelligence tools for protecting content and elevating user experience while managing video streaming processes such as content recommendation and clip selection to stand out in the competitive market. For instance, in 2024, Vimeo introduced its AI-powered video hub catering to teams and businesses through innovative features such as capture, video library, and Vimeo events, which has led to market expansion in the region.
“United Kingdom Online Video Platforms Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
Market Breakup by Type
Market Breakup by Streaming Type
Market Breakup by End Use
Market Breakup by Region
| CAGR 2026-2035 - Market by | Enterprise Size |
| Live Streaming | 7.4% |
| Video On Demand | XX% |
| CAGR 2026-2035 - Market by | Industry Vertical |
| Education | 8.1% |
| Retail | 7.6% |
| Media and Entertainment | 7.3% |
| BFSI | XX% |
| IT and Telecom | XX% |
| Others | XX% |
| CAGR 2026-2035 - Market by | Region |
| Wales | 12.1% |
| Scotland | 11.6% |
| England | XX% |
| Northern Ireland | XX% |
Based on end use, the market is divided into media and entertainment, BFSI, retail, education, IT, and telecom, among others. The media and entertainment sector is expected to grow at a CAGR of 7.3% between 2026-2035 as media inherently uses video platforms to stream TV shows, films, music, and user-generated content. On the other hand, the retail sector uses them for live shopping events and product tutorials. The IT and telecom sectors use them for customer support tutorials and advertising. While the education sector and BFSI sector deploy online video platforms for online learning and informative content respectively. This indicates a high demand for video platforms across all sectors, which drives market growth in the region.
| 2025 Market Share by | Region |
| England | 83.1% |
| Wales | XX% |
| Northern Ireland | XX% |
| Scotland | XX% |
Market players are developing strategies and leveraging technology to engage the audience and alleviate data privacy concerns.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to grow at a CAGR of 7.10% between 2026 and 2035.
The major drivers are technological progress, increased internet penetration, increasing affordability of smart phones, tablets, laptops, and other devices, and improvements in broadband networks and mobile technology.
The key trends of the online video platforms market in the United Kingdom include increasing demand for original and regional content, integration with social media, and artificial intelligence, among others.
The market is segmented into live streaming and video on demand based on streaming type.
Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, and online, among others.
The key players in the market are IBM Corp., Kaltura, Inc., Brightcove Inc., Google LLC (YouTube), Panopto, Inc., LongTail Ad Solutions, Inc. (JW Player), Dacast Inc., and Vimeo, Inc., among others.
In 2025, the market attained a value of nearly USD 771.33 Million.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 1531.56 Million by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Component |
|
| Breakup by Type |
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| Breakup by Streaming Type |
|
| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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