The United Kingdom perfume market reached approximately USD 2.95 Billion in 2024. The market is projected to grow at a CAGR of 3.60% between 2025 and 2034, reaching a value of around USD 4.20 Billion by 2034.
Base Year
Historical Period
Forecast Period
As per industry reports, in 2023, the UK’s exports of perfumes and toilet waters accounted for a total value of USD 743,786.44K.
As per industry reports, the perfumes and toilet waters were majorly exported to the Netherlands, Ireland United States, Belgium, and Australia in 2023.
Scotland and Northern Ireland are expected to grow at a CAGR of 4.0% and 3.2% respectively between 2025-2034.
Compound Annual Growth Rate
3.6%
Value in USD Billion
2025-2034
United Kingdom Perfume Market Outlook
*this image is indicative*
| United Kingdom Perfume Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 2.95 |
| Market Size 2034 | USD Billion | 4.20 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 3.60% |
| CAGR 2025-2034 - Market by Region | Scotland | 4.0% |
| CAGR 2025-2034 - Market by Region | Wales | 3.8% |
| CAGR 2025-2034 - Market by Type | Eau De Parfum (EDP) | 4.4% |
| CAGR 2025-2034 - Market by Distribution Channel | Offline | 7.9% |
| Market Share by Region | England | 58.0% |
The perfume market in the United Kingdom is geared towards a significant surge due to rising demand for natural and native fragrances, growing personal hygiene concerns, increase in disposable income, surging online sales, customization of fragrances, and changing consumer behavior. Also, due to growing environmental consciousness, the demand for sustainable and ethically sourced perfumes is gaining traction in the country.
Moreover, increasing social media usage has influenced beauty trends and provided emerging and prominent market players with a highly engaging platform to promote their fragrances to a diverse segment of consumers around the world and enhance brand visibility with minimum input. Another factor influencing the market growth is celebrity endorsements as it creates brand awareness in the long term and offers a built-in consumer base to the companies, which increases sales and boosts market expansion. For instance, In May 2024, Jo Malone London owned by Estee Lauder Companies Inc. announced British actor Tom Hardy as the ambassador for their new Cypress and Grapevine Cologne to expand its footprint in the male self-care market.
Also, market players are constantly investing in creative and smart packaging that focuses on artistic expression and sustainability as it directly impacts consumer appeal and facilitates identity formation. For instance, the Prada Paradox Intense, released in 2024, is equipped with an industrial and modern design with red detailing and a sleek matte finish that reflects the masculine nature of the perfume.
“United Kingdom Perfume Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Product Type
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2025-2034 - Market by | Type |
| Eau De Parfum (EDP) | 4.4% |
| Eau De Toilette (EDT) | 4.0% |
| Parfum | 3.5% |
| Others | 3.2% |
| Eau De Cologne (EDC) | 3.1% |
| CAGR 2025-2034 - Market by | Distribution Channel |
| Offline | 7.9% |
| Online | 3.1% |
| CAGR 2025-2034 - Market by | Region |
| Scotland | 4.0% |
| Wales | 3.8% |
| England | 3.5% |
| Northern Ireland | 3.2% |
Based on distribution channel, the market is divided into offline and online. Offline distribution channels such as supermarkets and hypermarkets, convenience stores, and specialty stores, among others, are preferred by customers due to the availability of testers, and security against fake products guaranteed by the outlets. They also facilitate a seamless experience for beginners by providing guides for help in choosing the right fragrance. On the other hand, online channels offer greater convenience and help in making informed purchases by price comparison and review analysis, which is driving market expansion. Thus, online channels are expected to grow at a CAGR of 7.9% over the forecast period.
| Market Share by | Region |
| England | 58.0% |
| Wales | XX% |
| Scotland | XX% |
| Northern Ireland | XX% |
Market players are continuously following key trends and developing a diverse range of fragrances.
United Kingdom Perfume Market Size
United Kingdom Perfume Market Growth
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In 2024, the market reached an approximate value of USD 2.95 Billion.
The United Kingdom perfume market is estimated to grow at a CAGR of 3.60% between 2025 and 2034.
The United Kingdom perfume market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of USD 4.20 Billion by 2034.
The market is being driven by increase in income level, rising number of working women, diversification of fragrances, and emergence of unisex perfume brands.
The key trends aiding the market include an increase in consumer-centric and sustainable packaging, thriving e-commerce sector, and increasing brand endorsement by celebrities.
The various types of perfumes are parfum, eau de cologne (EDC), eau de parfum (EDP), and eau de toilette (EDT), among others.
The major players in the market are Estee Lauder Companies Inc., Chanel SA, LVMH Moet Hennessy Louis Vuitton, Hermès International S.A, Shiseido Co., Ltd., Burberry Group PLC, Dolce & Gabbana, Kering SA, PVH Corp., Ralph Lauren Corporation, and Natura &Co., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Product Type |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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