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Allergy and skin-related issues of pets are fast evolving to be the most sensitive concerns in the United Kingdom pet wellness ecosystem. A rise in incidences of atopic dermatitis and other allergic skin conditions along with an owner's willingness to invest in therapeutic grooming and preventative products has created demand for these products through pharmacies, veterinary clinics and retail channels. Animal health major companies and specialist brands are reacting to the market with both pharmaceutical and topical consumer-oriented solutions.
Owners and veterinarians are now more open to integrative approaches to allergy management by combining nutritional strategies with topical treatments. One example is the promotion of diet formulations that lessen the need for medication and improve skin barrier health through targeted nutrients and hypoallergenic recipes by veterinary nutritionists. Recently, Royal Canin made an announcement regarding a clinical nutrition formula for atopic dermatitis that supports the veterinary management of skin conditions in dogs.
Innovations in pharmaceuticals have been largely the main driver for sustained growth in skin and allergy care. In 2023, Zoetis got the green light from the regulatory authorities and released a new product, which is a chewable formulation of a leading anti-itch drug. This new product has given more options to the clinicians and owners who oversee the management of allergic dermatitis in dogs. Long-term case management has had its convenience and adherence improved by this formulation.
Besides pharmaceutical and nutritional products, large veterinary groups are developing clinic-exclusive product lines and dermatology kits to expand the portfolio. Veterinary networks are collaborating with dermatology specialists to offer clinically validated topical ranges that include antiseptic, antifungal, and barrier-repairing ingredients for use in practice and home continuation. The launch of these clinic-facing products is, therefore, supporting the role of the vet in product recommendation and aftercare.
Read the entire United Kingdom Pet Grooming Market to uncover more about the skin and allergy care segments, clinical treatment pathways, and commercial outlook.
A significant factor in the growth of the industry is the increasing number of veterinary consultations for dermatological issues which then lead to the demand for both prescription and over the counter solutions. The move to vet recommended topical regimens and medicated shampoos helps to deepen the clinical referral pathways and thus increases product spend per case.
Pharmaceutical competition is becoming fiercer. In 2024, Elanco obtained the green light for a new once-daily oral solution for canine atopic dermatitis, which, thus, extends the therapeutic toolkit available to veterinarians and may change the patterns of prescribing. This regulatory milestone is a signal of competition that is going to accelerate among the big players in the global animal health industry for the leadership in dermatology.
Consumer choice of evidence-based and natural ingredient products is influencing the company’s decisions in the development of new products. Brands that combine clinical validation with gentle formulations are getting more and more popular. Meanwhile, regulatory complexity is a limitation. Products that make therapeutic claims may be subjected to stricter veterinary or medicinal product regulations, which results in a longer time to market and higher compliance costs.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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